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AUTHOR BIO
For almost a decade, Neal Schaffer has been a trusted leading educator in the world of social media for business. Beyond consulting with dozens of companies large and small and teaching social media marketing to executives at universities in the United States, Ireland, and Finland, Neal has been hired by leading brands as an influencer and spoken on influencer marketing at conferences around the globe. He’s launched and managed influencer marketing campaigns on behalf of his agency clients and consulted and educated countless more.
Using employees as influencers is still a largely untapped resource. When looking at engaging with influencers or exploring ways of expanding a brand’s social media community, most people overlook the power of their employee base and the strength already in their company. They care about your message and they’re actually the group that is best able to deliver that message.
Schaffer presents 16 ways to work with influencers including gifting swag, promotion codes and discounts, content co-creation, sponsored content creation, and product collaborations.
The biggest challenge for many in influencer marketing remains finding the right influencer to partner with in the first place. The second is finding ways to engage in a mutually beneficial relationship. Part of this challenge is changing everyone’s mind-set to understand that it’s a relationship and not a transaction.
The return on your investment comes down to three simple questions: What was your objective? Did you achieve it? At what cost? Schaffer shares a list of key performance indicators as well as a comprehensive list of tools to assist in your analysis.
John Lee Dumas, Founder and host of Entrepreneurs on Fire
"Neal has written the manifesto for influencer marketing. If you’re trying to figure out how your business can IGNITE from the explosion of digital influencers, look no further.”
Jay Baer, Founder of Convince & Convert and coauthor of Talk
“On time and on-target, The Age of Influence is the ultimate guide to the most important acquisition technique of the 2020s. If you don’t read it, your competition will.”
Michael Stelzner, Founder of Social Media Examiner and Social Media Marketing World
“Trust is essential for the modern marketer. Working with trusted influencers is the lever that can break open opportunity. Neal Schaffer shows you precisely how to unleash influence so you can rapidly accomplish your marketing goals.”
John Jantsch, TITLE Author of The Self-Reliant Entrepreneur and Duct Tape Marketing
“Whether you want to become an influencer or influence an influencer, Neal’s book is such a smart, important read.”
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Top reviews from Canada
Great book on the emergence of influencer marketing
Reviewed in Canada on June 7, 2020One person found this helpful
Top reviews from other countries
- Amazon Customer
Great book; only just started it.
Reviewed in the United Kingdom on August 11, 2020 - Robert (Rob) Burns
The Age of Influence: The Power of Influencers to Elevate Your Brand
Reviewed in the United States on September 1, 2020 - Serial Entrepreneur
A must read for every professional, brand leader, University, Marketing, Business and MBA student!
Reviewed in the United States on April 16, 2020 - Aditya Upreti
Most Basic Book Ever
Reviewed in India on August 16, 2023 - Kev
Great Book for Building Relationships with Influencers
Reviewed in the United States on October 22, 2022
