ENGLAND NETBALL
ADI Create a New Level of Sports Experience for England Netball
Aim:
Services:
Accessibility & BSL Integration
Consultancy
Event Digital Signage
HD Video Distribution
Ceremonies
Content Creation
Content Play-out
Mobile LED Screens
Modular LED Screens
SFX Design
Social Media Solutions
Sports Presentation
Project Management
Visualisation
United Kingdom
Designing the Experience
A variety of creative content-driven experiences and spectacular digital platforms were visualised and planned with England Netball to transform host arenas across the UK – uplifting the athletes and delivering memorable moments for the audience.
Custom Athlete’s Entrance
This includes a stunning Athlete Entrance concept that’s never been seen in women’s elite netball. Bespoke to each fixture, the Entrance combines custom LED modular screens with sophisticated lighting, SFX and bold branded content. The content includes green-screen player footage and stunning branded motion graphics – all designed, shot and edited by ADI.
The athlete entrance ‘moment’ is designed to deliver the wow factor for spectators and activate headline sponsors, while also driving production values and broadcast output for remote audiences worldwide.
WE’RE THRILLED TO HAVE ADI AS OUR PARTNER FOR SPORTS PRESENTATION AND TECHNICAL PRODUCTION. IN THIS FIRST YEAR WE’VE WORKED TOGETHER SEAMLESSLY TO ACHIEVE A NEW LEVEL OF ENTERTAINMENT, INTERACTIVITY AND ACTIVATION ACROSS EVERY ELEMENT OF OUR LIVE EVENTS.
Revitalising the Spectator Journey
More than any provider we understand that the spectator experience starts well before fans take their seats; we’ve collaborated with England Netball on building an inspiring and exciting journey for ticketholders as they make their way to – and through – a venue.
We’ve created fun and interactive photo opportunities on the concourse, provided roaming entertainment and enhanced hospitality packages, with every element designed to uplift the experience for fans even before they reach the courtside.
Unique Venue Transformations
The beauty of the ADI partnership is that England Netball have a single provider to deliver unique combinations of digital LED infrastructure, lighting and AV, special effects, music, entertainment programming, technical production and vibrant, coordinated content to transform big-name arenas.
CUSTOM LED CONCEPTS
In addition to the bespoke digital columns of the athlete’s entrance, we install temporary LED cube screens above centre court for major fixtures, and digital perimeter courtside during all matches. The additional LED elements provide expanded opportunities for brand activations and sponsorship, making each event more engaging for fans and partners.
CONTENT AND MUSIC CURATION
In-house teams create hype VT’s, Atmos pieces, in-game and venue-wide coordinated video content and motion graphics, which deliver most impact when incorporated with bespoke music compositions and up-lifting remixes.
LIGHTING AND SFX DESIGN
Always tailored to the occasion and venue, we transform the venue atmosphere and deliver celebratory vibes with custom SFX and Lighting. This season we’ve used coloured smoke pyro, glittering confetti cannons or a stunning Vitality Roses light effect to keep celebrations on-brand.
WE’VE BEEN IMPRESSED BY THE ENTHUSIASTIC AND CREATIVE OUTLOOK OF THE ADI TEAM, WHO ARE ALWAYS LOOKING TO INNOVATE AND DRIVE NEW IDEAS FORWARD. LIVE EVENTS ARE A SIGNIFICANT PART OF ENGLAND NETBALL’S ADVENTURE STRATEGY AND WE’RE CONFIDENT WE’VE PARTNERED WITH THE BEST TEAM TO DELIVER ON OUR VISION AND SUPPORT US FOR MANY YEARS TO COME.”
Big Brand Activations
By working with ADI, England Netball have been able to explore new avenues for partner activation, which is more important now than ever before as more eyes are on the sport.
Headline partner Vitality feature across the digital platforms and creative entrance canvases that ADI supply. When designing the technical concept we’re thinking about the content-driven experience that results and the opportunities for clever brand exposure and activation in front of TV cameras and courtside audiences.
Lifting the Energy and Spectator Interaction
England Netball were keen to drive entertainment and digital engagement with fans, so we’ve integrated a dynamic variety of solutions into the sports presentation:
HOST TEAM
They hype the in-venue crowd, build excitement and deliver exclusive insights and courtside interviews.
LIVE MUSIC PERFORMANCE
We’ve focused on diverse, regional and representative talent.
OPENING CEREMONIES
Building atmosphere and incorporating pageantry – we even developed a new pre-match ceremony specifically for the Netball Super League, with the creation of a bespoke NSL anthem and banner reveal on the court.
This serves to enhance the prestige and protocol of the NSL as it turns professional in 2025.
TROPHY CELEBRATIONS
We enhance trophy lift moments with special effects, coordinated content across every digital platform and get-on-your-feet music tracks.
INTERACTIVE LIGHT SHOWS
Our custom-branded QGlo mobile app allows fans in the stands to be part of up-lifting light and music shows.
NEXT GENERATION FAN CAMS
Exclusive QVue and QPix mobile apps drive audience interaction and user generated content.
INTERACTIVE MOBILE QUIZ
Bespoke trivia games for spectators via mobile app.
Making Sport Accessible
NSL: A World-leading Event for Fan Experience
Not many sports events can boast a bigger Net Promoter Score than Taylor Swift’s momentous, highly acclaimed worldwide Eras tour, but the 2024 Netball Super League has done just that!
“With Taylor Swift’s globally renowned Eras Tour recently achieving an NPS of +68, the NSL Grand Final stands proudly with a +82 rating as a world-leading event when it comes to fan experience.”
We’ve helped the NSL revitalise their live events through diverse entertainment and music performance, audience interaction, ceremonial elements, digital integration and engaging hosts, with the season culminating in an epic Grand Final at Birmingham’s Resorts World Arena
TICKETS SOLD FOR THE NSL GRAND FINAL - THE HIGHEST EVER!
INCREASE IN VIEWING FIGURES ON SKY SPORTS ACROSS 2024 SEASON
INCREASE IN CROWD ATTENDANCE
FEMALE VIEWING AUDIENCE ON SKY SPORTS AND BBC SPORT – A STAT WHICH NO OTHER FEMALE SPORT HAS COME CLOSE TO
RECORD-BREAKING. READY TO RELAUNCH. NETBALL IS THE LIVE SPORTING EXPERIENCE THAT IS EXCITING NEW FANS AND DRIVING MORE EYEBALLS TO THE SPORT THAN EVER BEFORE. DOMESTICALLY, THE NSL BROKE BOUNDARIES AND RECORDS ON AND BEYOND THE COURT IN THE 2024 SEASON. IN BRINGING TOGETHER ELITE WOMEN’S SPORT WITH MUSIC, FASHION, LIFESTYLE AND ART, WE ARE CREATING A BRAND-NEW FAN EXPERIENCE FOR THE UK SPORTS AND ENTERTAINMENT MARKET. THIS IS THE BEGINNING OF A NEW ERA FOR NETBALL, AND I CAN’T WAIT TO TAKE OUR LIVE EVENTS TO THE NEXT LEVEL AS WE ENTER THE NETBALL SUPER LEAGUE IN 2025.
Outcome:
It’s clear netball is a sport on the rise, and ADI are proudly helping push the boundaries as it gathers momentum. Domestically its breaking records for ticket sales, selling-out major arenas, building new audiences and securing landmark broadcast deals – and the Net Promoter score achieved by the Netball Super League Grand Final speaks for itself!
Supporting this growth, our partnership with England Netball has seen a huge upsurge in the level of event presentation and live experience across both England Internationals and the Netball Super League. We’re upping the action beyond the court; transforming arenas, activating sponsors in unique ways, celebrating the players and driving fan entertainment like never before.