<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Adaptomy]]></title><description><![CDATA[adaptomy]]></description><link>https://www.adaptomy.com/insights</link><generator>RSS for Node</generator><lastBuildDate>Fri, 17 Apr 2026 10:28:21 GMT</lastBuildDate><atom:link href="https://www.adaptomy.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Beyond the Numbers]]></title><description><![CDATA[In the relentless pursuit of performance, the modern enterprise is awash in data, but not all data is equal, and not all metrics are meaningful. ]]></description><link>https://www.adaptomy.com/post/beyond-the-numbers</link><guid isPermaLink="false">698721bc9666387268611dd1</guid><category><![CDATA[strategy]]></category><category><![CDATA[metrics]]></category><pubDate>Sat, 07 Feb 2026 11:34:47 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/164ec2_d7ca24fb022141ffab9b159740fe5c1a~mv2.png/v1/fit/w_1000,h_720,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>william wright</dc:creator></item><item><title><![CDATA[Marketing's Methodology Crisis]]></title><description><![CDATA[Marketing is broken. Not because it’s ineffective, but because it’s incoherent. For all the noise about data, digital, and “customer-centricity,” marketing remains one of the least methodologically mature functions in the modern enterprise. It lacks the unifying logic of an operating system, and it shows in misfiring campaigns, tactical myopia, performance theatre, and a persistent inability to prove, let alone maximise, commercial impact. The harsh truth? Marketing doesn’t have a method...]]></description><link>https://www.adaptomy.com/post/marketing-s-methodology-crisis</link><guid isPermaLink="false">69871e5e03c01be20d31bb2a</guid><category><![CDATA[Marketing]]></category><category><![CDATA[Strategy]]></category><pubDate>Sat, 07 Feb 2026 11:20:49 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/164ec2_fa7892bcbc6d48a99af1e067ae7f2baa~mv2.jpg/v1/fit/w_1000,h_720,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>william wright</dc:creator></item><item><title><![CDATA[An Introduction to Cash Flow]]></title><description><![CDATA[Cash flow, an essential concept in finance and business management, represents the movement of money into and out of a business. It's the lifeblood of any enterprise, arguably the most important financial metric of all, providing the necessary resources for operations, growth, and shareholder value creation.]]></description><link>https://www.adaptomy.com/post/an-introduction-to-cash-flow</link><guid isPermaLink="false">69871b4564a6f19eb551b867</guid><category><![CDATA[strategy]]></category><category><![CDATA[measurement]]></category><pubDate>Sat, 07 Feb 2026 11:05:10 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/164ec2_30bf0011500349d9b3273b541e76ddc4~mv2.png/v1/fit/w_1000,h_720,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>william wright</dc:creator></item><item><title><![CDATA[The Death of ABM?]]></title><description><![CDATA[The Death of ABM? Why Agentic AI Will Bulldoze B2B Marketing as We Know It In the pantheon of B2B marketing sacred cows, Account-Based...]]></description><link>https://www.adaptomy.com/post/the-death-of-abm</link><guid isPermaLink="false">6848017814f5ed112187dc82</guid><category><![CDATA[strategy]]></category><category><![CDATA[B2B marketing]]></category><category><![CDATA[AI]]></category><pubDate>Tue, 10 Jun 2025 10:11:42 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/164ec2_c326b08350384e53b7e044d8e369b89c~mv2.png/v1/fit/w_1000,h_720,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>william wright</dc:creator></item><item><title><![CDATA[Marketing was never meant to be a department]]></title><description><![CDATA[Why Functionalisation Broke the Discipline and What Comes Next In the race to scale, streamline, and specialise, the corporate world made...]]></description><link>https://www.adaptomy.com/post/marketing-was-never-meant-to-be-a-department</link><guid isPermaLink="false">6847fa44fcd4e7a27897bec9</guid><category><![CDATA[strategy]]></category><category><![CDATA[Marketing]]></category><category><![CDATA[Leadership]]></category><pubDate>Tue, 10 Jun 2025 09:30:13 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/164ec2_47bf62fd6fc149b597e0cb01be05100e~mv2.png/v1/fit/w_1000,h_720,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>william wright</dc:creator></item><item><title><![CDATA[Re-learning the essence of strategy]]></title><description><![CDATA[In an age overrun by strategic blueprints, playbooks, and canvas models, it's dangerously easy to mistake tools for truth. Every...]]></description><link>https://www.adaptomy.com/post/re-learning-the-essence-of-strategy</link><guid isPermaLink="false">6807c202ff81433b46eb3be0</guid><category><![CDATA[strategy]]></category><category><![CDATA[Leadership]]></category><pubDate>Tue, 22 Apr 2025 17:05:41 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/164ec2_03ed405aa44e46e2b9f1c59cb50c48d2~mv2.png/v1/fit/w_1000,h_720,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>william wright</dc:creator></item><item><title><![CDATA[The Power of a Great Offer: ]]></title><description><![CDATA[Why Offer Management Is the Unsung Hero of Marketing In the relentless battle for market share, most businesses obsess over product or...]]></description><link>https://www.adaptomy.com/post/the-power-of-a-great-offer-why-offer-management-is-the-unsung-hero-of-marketing</link><guid isPermaLink="false">67d8506e9d971fb8326922a6</guid><category><![CDATA[strategy]]></category><category><![CDATA[B2B marketing]]></category><category><![CDATA[Commercial strategy]]></category><category><![CDATA[Offer management]]></category><category><![CDATA[Service management]]></category><category><![CDATA[Product management]]></category><pubDate>Mon, 17 Mar 2025 17:26:52 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/164ec2_4e64c3dad3a8446dbcf8f2bd604d1107~mv2.png/v1/fit/w_1000,h_720,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>william wright</dc:creator></item><item><title><![CDATA[Business Buying (B2B) Isn’t Always Complex, But Your Strategies Might Be Failing Because You Think It Is]]></title><description><![CDATA[Some research reports suggest that the complexity of business buying has escalated, shifting from a streamlined decision-making process...]]></description><link>https://www.adaptomy.com/post/business-buying-isn-t-always-complex-but-your-strategies-might-be-failing-because-you-think-it-is</link><guid isPermaLink="false">67d3d296bb92761a8e8be948</guid><category><![CDATA[strategy]]></category><category><![CDATA[B2B marketing]]></category><category><![CDATA[Marketing]]></category><pubDate>Fri, 14 Mar 2025 11:55:53 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/164ec2_f26e751f80b6498b8c1a78b8aa1e18b6~mv2.png/v1/fit/w_1000,h_720,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>william wright</dc:creator></item><item><title><![CDATA[Beyond Personalisation: Why Effective Dialogue is the True Cornerstone of Customer Trust]]></title><description><![CDATA[For years, businesses have chased personalization as the holy grail of customer engagement. The logic was simple: the more tailored an...]]></description><link>https://www.adaptomy.com/post/beyond-personalisation-why-effective-dialogue-is-the-true-cornerstone-of-customer-trust</link><guid isPermaLink="false">67c0903ba0ce0704527f3b7c</guid><category><![CDATA[Dialogue mangement]]></category><category><![CDATA[Customer strategy]]></category><category><![CDATA[Customer experience]]></category><pubDate>Thu, 27 Feb 2025 16:43:41 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/164ec2_4f7f2807cbc6418da0828046896f9f8c~mv2.png/v1/fit/w_1000,h_720,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>william wright</dc:creator></item><item><title><![CDATA[A New Imperative: Capability Building for Commercial Success]]></title><description><![CDATA[In today’s hypercompetitive marketplace, the ability of an organisation to deliver superior commercial and customer value is no longer a...]]></description><link>https://www.adaptomy.com/post/a-new-imperative-capability-building-for-commercial-success</link><guid isPermaLink="false">67be1ff593c8a289cd84653f</guid><category><![CDATA[strategy]]></category><category><![CDATA[Operations]]></category><category><![CDATA[Operating model]]></category><category><![CDATA[Capability building]]></category><pubDate>Tue, 25 Feb 2025 20:17:07 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/164ec2_e72b33d343e3400ca42c08309e819485~mv2.png/v1/fit/w_1000,h_720,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>william wright</dc:creator></item><item><title><![CDATA[The Market Leaders Toolkit - The Inevitable Transformation of Consulting: Why the Future Belongs to Shared Knowledge, Not Consultants]]></title><description><![CDATA[For decades, consulting and advisory services have thrived on a simple premise: expertise is scarce, and companies will pay a premium for...]]></description><link>https://www.adaptomy.com/post/the-inevitable-transformation-of-consulting-why-the-future-belongs-to-shared-knowledge-not-consult</link><guid isPermaLink="false">67bdde2b93c8a289cd838852</guid><category><![CDATA[Intellectual capital]]></category><category><![CDATA[Disruptive Technology]]></category><category><![CDATA[Commercial operations]]></category><category><![CDATA[Commercial strategy]]></category><category><![CDATA[Marketing]]></category><category><![CDATA[Leadership]]></category><category><![CDATA[AI]]></category><category><![CDATA[New Platforms]]></category><category><![CDATA[Market Leaders Toolkit]]></category><pubDate>Tue, 25 Feb 2025 16:13:36 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/164ec2_4cbf02cc88f44bcf83f9161de170d813~mv2.png/v1/fit/w_1000,h_502,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>william wright</dc:creator></item><item><title><![CDATA[Strategy and Execution: A Virtuous Circle, Not a Linear Process]]></title><description><![CDATA[In some organisations, strategy is treated as a grand blueprint, handed down from the boardroom to be executed by frontline teams. This...]]></description><link>https://www.adaptomy.com/post/strategy-and-execution-a-virtuous-circle-not-a-linear-process</link><guid isPermaLink="false">67b879a92bc078770930e1c9</guid><category><![CDATA[strategy]]></category><category><![CDATA[Commercial strategy]]></category><category><![CDATA[Leadership]]></category><category><![CDATA[Commercial strategy]]></category><pubDate>Fri, 21 Feb 2025 13:36:11 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/164ec2_85baef51a4754a4b9b2bce71f39ba23c~mv2.png/v1/fit/w_421,h_432,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>william wright</dc:creator></item><item><title><![CDATA[Commercial Value Management: The New Frontier of Business Success]]></title><description><![CDATA[In an era of economic uncertainty, shifting customer expectations, and relentless competition, Commercial Value Management (CVM) is...]]></description><link>https://www.adaptomy.com/post/commercial-value-management-the-new-frontier-of-business-success</link><guid isPermaLink="false">67b84f2b7072c46562535c3f</guid><category><![CDATA[Commercial strategy]]></category><category><![CDATA[Commercial Value Management (CVM)]]></category><category><![CDATA[Commercial strategy]]></category><category><![CDATA[Operating model]]></category><pubDate>Fri, 21 Feb 2025 11:00:19 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/164ec2_42494287008549929d873f036ad66dc8~mv2.png/v1/fit/w_1000,h_720,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>william wright</dc:creator></item><item><title><![CDATA[The Persona Problem: Why Marketing Must Abandon Caricatures and Fully Embrace Decision Science]]></title><description><![CDATA[For years, marketing has relied on personas, those neatly packaged, semi-fictional representations of customers that claim to simplify...]]></description><link>https://www.adaptomy.com/post/the-persona-problem-why-marketing-must-abandon-caricatures-and-fully-embrace-decision-science</link><guid isPermaLink="false">67b837d57072c4656252fa25</guid><category><![CDATA[Marketing]]></category><category><![CDATA[strategy]]></category><category><![CDATA[Customer strategy]]></category><pubDate>Fri, 21 Feb 2025 08:49:32 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/164ec2_3ceada50b3b94357a2544c3cc671fe8f~mv2.png/v1/fit/w_1000,h_720,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>william wright</dc:creator></item><item><title><![CDATA[Sensory Networks: The New Imperative for Marketers and Strategists]]></title><description><![CDATA[The days of static market intelligence are over. In an era defined by rapid technological change, shifting consumer expectations, and...]]></description><link>https://www.adaptomy.com/post/sensory-networks-the-new-imperative-for-marketers-and-strategists</link><guid isPermaLink="false">67b77238816cdba07fab6e23</guid><category><![CDATA[strategy]]></category><category><![CDATA[Commercial strategy]]></category><category><![CDATA[Marketing]]></category><category><![CDATA[Unified Commercial Engines]]></category><pubDate>Thu, 20 Feb 2025 18:22:08 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/164ec2_73fb43f3e1d54eb588078c256b91c0de~mv2.png/v1/fit/w_1000,h_720,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>william wright</dc:creator></item><item><title><![CDATA[Why Deterministic Marketing Models Fail in Complex Markets]]></title><description><![CDATA[For years, much of marketing has been trapped in a deterministic mindset, rigid GTM (go-to-market) playbooks, account-based marketing...]]></description><link>https://www.adaptomy.com/post/why-deterministic-marketing-frameworks-fail-in-complex-markets</link><guid isPermaLink="false">67b704193bd4182842b03b2f</guid><category><![CDATA[strategy]]></category><category><![CDATA[New work styles]]></category><category><![CDATA[Operating model]]></category><category><![CDATA[Leadership]]></category><category><![CDATA[Customer strategy]]></category><pubDate>Thu, 20 Feb 2025 11:19:01 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/164ec2_621c4c1100814b35a85fee1068c652df~mv2.png/v1/fit/w_1000,h_720,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>william wright</dc:creator></item><item><title><![CDATA[The 'Leadership' Delusion: Why Control Is a Myth and Adaptability Is King]]></title><description><![CDATA[The 'Leadership' Delusion Some 'leaders' believe they are in complete control. They aren’t. And that’s okay. Leaders know that early...]]></description><link>https://www.adaptomy.com/post/the-leadership-delusion-why-control-is-a-myth-and-adaptability-is-king</link><guid isPermaLink="false">67b5fa9d0963117ae42c2590</guid><category><![CDATA[Leadership]]></category><category><![CDATA[Management systems]]></category><category><![CDATA[Operating model]]></category><pubDate>Wed, 19 Feb 2025 16:12:07 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/164ec2_a928675d0a8447c8be51a83f41b98c54~mv2.png/v1/fit/w_1000,h_720,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>william wright</dc:creator></item><item><title><![CDATA[Progressive, inclusive marketing based on context and complexity of decision making and audience dynamics.]]></title><description><![CDATA[Progressive, Inclusive Marketing For too long, marketers have been trapped in a false dichotomy: B2B versus B2C. The idea that these are...]]></description><link>https://www.adaptomy.com/post/progressive-inclusive-marketing-based-on-context-and-complexity-of-decision-making-and-audience-dyn</link><guid isPermaLink="false">67b5e3be51dad48ad772c6d4</guid><category><![CDATA[strategy]]></category><category><![CDATA[Marketing]]></category><category><![CDATA[Commercial strategy]]></category><category><![CDATA[B2B marketing]]></category><pubDate>Wed, 19 Feb 2025 14:03:31 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/164ec2_b3c76f954ac547cca6b23840e8ee3741~mv2.webp/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>william wright</dc:creator></item><item><title><![CDATA[The Perils of Organisational, Functional, and Departmental Thinking vs. The Power of Operational, Process-Complete Discipline]]></title><description><![CDATA[For decades, businesses have been structured around functions, departments, and organisational silos, believing this is the most...]]></description><link>https://www.adaptomy.com/post/the-perils-of-organisational-functional-and-departmental-thinking-vs-the-power-of-operational-pr</link><guid isPermaLink="false">67acb948c738e2bc2b39a461</guid><category><![CDATA[strategy]]></category><category><![CDATA[Intellectual capital]]></category><category><![CDATA[Customer strategy]]></category><category><![CDATA[Customer innovation]]></category><category><![CDATA[Innovation]]></category><category><![CDATA[Operating model]]></category><category><![CDATA[Management systems]]></category><category><![CDATA[Unified Commercial Engines]]></category><pubDate>Wed, 12 Feb 2025 16:19:11 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/164ec2_450cae6032e04f42a84f8ea159404ea9~mv2.png/v1/fit/w_1000,h_720,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>william wright</dc:creator></item><item><title><![CDATA[The Fallacy of the "New" Marketing Operating Model: Why It’s Time to Move On]]></title><description><![CDATA[For years, businesses have been chasing the elusive “new” marketing operating model. Yet, time and again, these so-called innovations...]]></description><link>https://www.adaptomy.com/post/the-fallacy-of-the-new-marketing-operating-model-why-it-s-time-to-move-on</link><guid isPermaLink="false">67ac75a163cc2f09a5e8f032</guid><category><![CDATA[strategy]]></category><category><![CDATA[Intellectual capital]]></category><category><![CDATA[Operating model]]></category><category><![CDATA[Operations]]></category><category><![CDATA[Management systems]]></category><category><![CDATA[Commercial strategy]]></category><category><![CDATA[Commercial operations]]></category><category><![CDATA[Marketing]]></category><pubDate>Wed, 12 Feb 2025 10:47:09 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/164ec2_862838c706a44b478cbe4f79ec79acaf~mv2.png/v1/fit/w_1000,h_720,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>william wright</dc:creator></item></channel></rss>