{"id":591,"date":"2020-06-12T12:15:09","date_gmt":"2020-06-12T12:15:09","guid":{"rendered":"https:\/\/mywp.site\/template\/?p=591"},"modified":"2024-07-05T19:05:30","modified_gmt":"2024-07-05T09:05:30","slug":"self-publishing","status":"publish","type":"post","link":"https:\/\/wptrainingmanual.com\/wordpress-tutorials\/self-publishing\/","title":{"rendered":"Content Marketing &#8211; Self Publishing"},"content":{"rendered":"<h1><span class=\"ez-toc-section\" id=\"How-To-Self-Publish-eBooks-And-Create-Online-Courses\"><\/span>How To Self-Publish eBooks And Create Online Courses<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p style=\"text-align: left\"><em><img loading=\"lazy\" decoding=\"async\" class=\" alignright\" src=\"https:\/\/wptrainingmanual.s3.us-east-1.amazonaws.com\/elite\/tut\/wptm-102\/WPTM-102-001.png\" width=\"330\" height=\"271\" \/><\/em><\/p>\n<p style=\"text-align: left\"><em>This tutorial is part of our series on using <a href=\"https:\/\/wptrainingmanual.com\/wordpress-tutorials\/content-marketing\/\" target=\"_blank\" rel=\"noopener\"><strong>content marketing<\/strong><\/a><span style=\"color: #ff0000\">\u00a0<\/span>to create more exposure online for your business and drive more traffic to your site.<\/em><\/p>\n<p style=\"text-align: left\"><span style=\"color: #000000\">Subscribe to our <a href=\"https:\/\/wptrainingmanual.com\/courses\/web-content-creation\/\" target=\"_blank\" rel=\"noopener\"><strong>web content creation course<\/strong><\/a><span style=\"color: #ff0000\">\u00a0<\/span>and learn how to never run out of great content for your website, blog, or newsletter.<\/span><\/p>\n<p style=\"text-align: center\"><em>\u00a0***<\/em><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tutorial Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/wptrainingmanual.com\/wordpress-tutorials\/self-publishing\/#How-To-Self-Publish-eBooks-And-Create-Online-Courses\" >How To Self-Publish eBooks And Create Online Courses<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/wptrainingmanual.com\/wordpress-tutorials\/self-publishing\/#Turn-Specialized-Knowledge-Into-an-eBook-or-eCourse\" >Turn Specialized Knowledge Into an eBook or eCourse<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/wptrainingmanual.com\/wordpress-tutorials\/self-publishing\/#Authoring-Vs-Publishing-Content\" >Authoring Vs Publishing Content<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/wptrainingmanual.com\/wordpress-tutorials\/self-publishing\/#Self-Publishing-eBooks-On-A-Shoestring-Budget\" >Self Publishing eBooks On A Shoestring Budget<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/wptrainingmanual.com\/wordpress-tutorials\/self-publishing\/#Formatting-Your-Book-For-Amazon-KDP\" >Formatting Your Book For Amazon KDP<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/wptrainingmanual.com\/wordpress-tutorials\/self-publishing\/#Uploading-Your-Book-To-Amazon-KDP\" >Uploading Your Book To Amazon KDP<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/wptrainingmanual.com\/wordpress-tutorials\/self-publishing\/#eBook-Details\" >eBook Details<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/wptrainingmanual.com\/wordpress-tutorials\/self-publishing\/#eBook-Content\" >eBook Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/wptrainingmanual.com\/wordpress-tutorials\/self-publishing\/#eBook-Pricing\" >eBook Pricing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/wptrainingmanual.com\/wordpress-tutorials\/self-publishing\/#Self-Publishing-Print-On-Demand-POD-Books\" >Self-Publishing Print On Demand (POD) Books<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/wptrainingmanual.com\/wordpress-tutorials\/self-publishing\/#Turning-Your-Book-Into-An-eCourse\" >Turning Your Book Into An eCourse<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/wptrainingmanual.com\/wordpress-tutorials\/self-publishing\/#Choosing-An-eCourse-Platform\" >Choosing An eCourse Platform<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/wptrainingmanual.com\/wordpress-tutorials\/self-publishing\/#Online-Course-Platforms\" >Online Course Platforms<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/wptrainingmanual.com\/wordpress-tutorials\/self-publishing\/#Publish-Your-eCourse-On-Your-Own-Website\" >Publish Your eCourse On Your Own Website<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/wptrainingmanual.com\/wordpress-tutorials\/self-publishing\/#Publishing-Your-eCourse-With-WordPress\" >Publishing Your eCourse With WordPress<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/wptrainingmanual.com\/wordpress-tutorials\/self-publishing\/#WP-Courseware\" >WP Courseware<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/wptrainingmanual.com\/wordpress-tutorials\/self-publishing\/#LearnDash\" >LearnDash<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/wptrainingmanual.com\/wordpress-tutorials\/self-publishing\/#Membership-Plugins\" >Membership Plugins<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/wptrainingmanual.com\/wordpress-tutorials\/self-publishing\/#Accepting-Payments-Online\" >Accepting Payments Online<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/wptrainingmanual.com\/wordpress-tutorials\/self-publishing\/#Promoting-Your-eBook-eCourse\" >Promoting Your eBook &amp; eCourse<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/wptrainingmanual.com\/wordpress-tutorials\/self-publishing\/#Promote-It-On-Your-Website-Or-Blog\" >Promote It On Your Website Or Blog<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/wptrainingmanual.com\/wordpress-tutorials\/self-publishing\/#Press-Releases\" >Press Releases<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/wptrainingmanual.com\/wordpress-tutorials\/self-publishing\/#Affiliate-Programs\" >Affiliate Programs<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/wptrainingmanual.com\/wordpress-tutorials\/self-publishing\/#Affiliate-Management-Platforms\" >Affiliate Management Platforms<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/wptrainingmanual.com\/wordpress-tutorials\/self-publishing\/#Email-Marketing-Service\" >Email Marketing Service<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/wptrainingmanual.com\/wordpress-tutorials\/self-publishing\/#Live-Events-Workshops-Seminars\" >Live Events, Workshops &amp; Seminars<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/wptrainingmanual.com\/wordpress-tutorials\/self-publishing\/#Content-Marketing-With-Self-Published-Content-%E2%80%93-FAQs\" >Content Marketing With Self-Published Content &#8211; FAQs<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/wptrainingmanual.com\/wordpress-tutorials\/self-publishing\/#What-are-the-benefits-of-integrating-online-courses-into-my-content-marketing-strategy\" >What are the benefits of integrating online courses into my content marketing strategy?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/wptrainingmanual.com\/wordpress-tutorials\/self-publishing\/#How-can-I-create-an-online-course-using-WordPress\" >How can I create an online course using WordPress?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/wptrainingmanual.com\/wordpress-tutorials\/self-publishing\/#What-content-should-I-include-in-my-online-courses\" >What content should I include in my online courses?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/wptrainingmanual.com\/wordpress-tutorials\/self-publishing\/#How-do-I-market-my-online-courses-effectively\" >How do I market my online courses effectively?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/wptrainingmanual.com\/wordpress-tutorials\/self-publishing\/#What-challenges-might-I-face-when-creating-and-selling-online-courses\" >What challenges might I face when creating and selling online courses?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/wptrainingmanual.com\/wordpress-tutorials\/self-publishing\/#Can-online-courses-improve-my-SEO\" >Can online courses improve my SEO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/wptrainingmanual.com\/wordpress-tutorials\/self-publishing\/#How-do-I-ensure-my-online-courses-are-accessible-to-all-users\" >How do I ensure my online courses are accessible to all users?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/wptrainingmanual.com\/wordpress-tutorials\/self-publishing\/#What-is-self-publishing-and-why-might-WordPress-users-consider-it-for-content-dissemination\" >What is self-publishing, and why might WordPress users consider it for content dissemination?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/wptrainingmanual.com\/wordpress-tutorials\/self-publishing\/#What-are-the-advantages-of-self-publishing-content-for-WordPress-users\" >What are the advantages of self-publishing content for WordPress users?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-37\" href=\"https:\/\/wptrainingmanual.com\/wordpress-tutorials\/self-publishing\/#What-are-the-potential-drawbacks-or-challenges-of-self-publishing-for-WordPress-users\" >What are the potential drawbacks or challenges of self-publishing for WordPress users?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-38\" href=\"https:\/\/wptrainingmanual.com\/wordpress-tutorials\/self-publishing\/#How-does-self-publishing-via-WordPress-compare-to-other-platforms-like-Medium\" >How does self-publishing via WordPress compare to other platforms like Medium?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-39\" href=\"https:\/\/wptrainingmanual.com\/wordpress-tutorials\/self-publishing\/#What-tools-and-plugins-can-assist-WordPress-users-in-self-publishing-content-effectively\" >What tools and plugins can assist WordPress users in self-publishing content effectively?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-40\" href=\"https:\/\/wptrainingmanual.com\/wordpress-tutorials\/self-publishing\/#Summary\" >Summary<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<p style=\"text-align: left\">For additional information, see this tutorial: <a href=\"https:\/\/wptrainingmanual.com\/wordpress-tutorials\/ebooks\/\" target=\"_blank\" rel=\"noopener\"><strong>Content Marketing With eBooks<\/strong><\/a><\/p>\n<p style=\"text-align: center\"><em>***<\/em><\/p>\n<p style=\"text-align: left\">If you are looking for effective ways to promote and grow your business, attract new clients, or create additional revenue streams, then consider publishing an ebook or creating an online course.<\/p>\n<p style=\"text-align: left\">Having a book (or e-book) or an online course can help you:<\/p>\n<ul>\n<li style=\"text-align: left\">Increase awareness about your business, products, or services and reach new target audiences.<\/li>\n<li style=\"text-align: left\">Educate prospects about your business and train\/empower existing customers or clients.<\/li>\n<li style=\"text-align: left\">Drive more leads and prospects to your website.<\/li>\n<li style=\"text-align: left\">Gain a competitive business advantage.<\/li>\n<li style=\"text-align: left\">Build credibility, authority, trust, and expertise in your niche or industry.<\/li>\n<\/ul>\n<p style=\"text-align: left\">In this tutorial, we&#8217;ll show you how to publish books and create online courses as part of your content marketing strategy.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Turn-Specialized-Knowledge-Into-an-eBook-or-eCourse\"><\/span>Turn Specialized Knowledge Into an eBook or eCourse<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: left\">The currency of the &#8216;Digital Information Age&#8217; is content. Becoming a content publisher allows you to participate in the digital economy as a creator and not just a consumer.<\/p>\n<p style=\"text-align: left\">We not only live in the <em>digital age<\/em>, we also live in the age of <em>specialization<\/em>.<\/p>\n<blockquote><p><strong>Specialization<\/strong>: The process of concentrating on and becoming expert in a particular subject or skill.<\/p><\/blockquote>\n<p style=\"text-align: right\"><em>Source:<\/em> <a href=\"https:\/\/en.oxforddictionaries.com\/definition\/specialization\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Oxford Dictionary<\/em><\/a><\/p>\n<p style=\"text-align: left\">Regardless of what business you are in, you most likely have specialized or expert knowledge, experience, and access to information about subjects that can add value and benefit others.<\/p>\n<p style=\"text-align: left\">This information can be developed into a book (or e-book) and\/or an online course.<\/p>\n<p style=\"text-align: left\">In addition to the benefits already mentioned, publishing books and e-courses can also help you organize your thinking and gain greater clarity and understanding about your business and your business processes.<\/p>\n<p style=\"text-align: left\">Additionally, with a little planning, you can create a book or course over time by publishing the content as blog posts or emails (e.g. newsletters) initially while building the content and chapters of your book or course modules.\u00a0 After a while, you will have built enough content to compile and collate your blog posts or newsletters to form your ebook or e-course.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Authoring-Vs-Publishing-Content\"><\/span>Authoring Vs Publishing Content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: left\">This tutorial is about &#8216;publishing&#8217; content. Many people are put off by the idea of authoring and creating a book that can help them market and promote their business because they think they need to become skilled writers.<\/p>\n<p style=\"text-align: left\">There is a difference between <em>authoring<\/em> and <em>publishing<\/em> a book.<\/p>\n<p style=\"text-align: left\"><a href=\"https:\/\/en.wikipedia.org\/wiki\/Harry_Potter\" target=\"_blank\" rel=\"noopener noreferrer\">J. K. Rowling<\/a> <em>authored<\/em> the Harry Potter series, but <a href=\"http:\/\/www.bloomsbury.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Bloomsbury<\/a> <em>published<\/em> it.<\/p>\n<p style=\"text-align: left\">You don&#8217;t need to create all of the content yourself, however, in order to publish it.<\/p>\n<p style=\"text-align: left\">Of course, if you have knowledge and expertise about a subject you can write the book yourself and there are many benefits in doing this, but you don&#8217;t have to be a <em>writer<\/em> to create a book.<\/p>\n<p style=\"text-align: left\">For example, you can:<\/p>\n<ul>\n<li style=\"text-align: left\">Hire writers and editors to ghostwrite and edit your book,<\/li>\n<li style=\"text-align: left\">Create a book with <a href=\"https:\/\/wptrainingmanual.com\/wordpress-tutorials\/user-generated-content\/\" target=\"_blank\" rel=\"noopener\"><strong>user-generated content<\/strong><\/a>\u00a0(e.g. a collection of interviews or submissions from members of your target audience or social media groups).<\/li>\n<\/ul>\n<p style=\"text-align: center\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium aligncenter\" src=\"https:\/\/wptrainingmanual.s3.us-east-1.amazonaws.com\/elite\/tut\/wptm-102\/info-icon.jpg\" alt=\"info\" width=\"75\" height=\"75\" \/><\/p>\n<p style=\"text-align: left\">Here are some recommended tools to help you create your ebook:<\/p>\n<ul>\n<li style=\"text-align: left\"><strong>Word Processor <\/strong>&#8211; Most ebooks, reports, guides, etc. are created and delivered in PDF format. Word processing tools like MS Word, Open Office, Google Docs, LibreOffice, etc. will let you easily save your book as a PDF file.<\/li>\n<li style=\"text-align: left\"><strong>Slide Presentations<\/strong> &#8211; Use a slide presentation tool to create charts, diagrams, flowcharts, illustrations, etc. A tool like MS Powerpoint lets you export slides as a .png or .jpg image.<\/li>\n<li style=\"text-align: left\"><strong>Image Editing<\/strong> &#8211; Use a screen capture tool (e.g. <a href=\"https:\/\/wptrain.me\/tools\/snagit\" target=\"_blank\" rel=\"noopener\"><strong>SnagIt<\/strong><\/a>) to create screenshots and Photoshop or GIMP to edit and save image files.<\/li>\n<\/ul>\n<p style=\"text-align: left\">Additionally:<\/p>\n<ul>\n<li style=\"text-align: left\">For free and royalty-free stock photos and images, see this tutorial: <a href=\"https:\/\/wptrainingmanual.com\/wordpress-tutorials\/find-images\/\" target=\"_blank\" rel=\"noopener\"><strong>Where To Find Free And Royalty-Free Images<\/strong><\/a><\/li>\n<li style=\"text-align: left\">To learn about creating eBook covers for your books, see this tutorial: <a href=\"https:\/\/wptrainingmanual.com\/wordpress-tutorials\/ebooks\/\" target=\"_blank\" rel=\"noopener\"><strong>Content Marketing With WordPress &#8211; eBooks<\/strong><\/a><\/li>\n<\/ul>\n<p style=\"text-align: left\">For this tutorial, we&#8217;ll assume that you have already researched your ebook or course topic, written or outsourced the content writing, and you are now ready to self-publish it as an ebook or online course.<\/p>\n<p style=\"text-align: left\">The &#8216;shoestring&#8217; method described below will help you do this at a minimal cost.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Self-Publishing-eBooks-On-A-Shoestring-Budget\"><\/span>Self Publishing eBooks On A Shoestring Budget<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: left\">What&#8217;s the purpose of your book?<\/p>\n<p style=\"text-align: left\">Are you publishing to make money selling copies of the book itself, or are you planning to use the book to increase exposure and create awareness for your business&#8230;or a combination of both (i.e. make money selling the book and attract new customers for your products or services)?<\/p>\n<p style=\"text-align: left\">Your answer will determine strategic decisions, such as how and where you should publish your book, how much you should charge for it (or even give it away), etc.<\/p>\n<p style=\"text-align: left\">If you&#8217;re publishing to make money and to promote your business, we recommend starting by self-publishing your content as an electronic book (e-book) before you consider other publishing methods and formats (e.g. printing hard copies via print-on-demand or traditional printing, contacting publishing companies, etc.).<\/p>\n<p style=\"text-align: left\">Some of the reasons for starting with self-publishing include:<\/p>\n<ul>\n<li style=\"text-align: left\"><strong>Cost<\/strong> &#8211; Self-publishing is inexpensive compared to traditional publishing.<\/li>\n<li><strong>Speed To Market<\/strong> &#8211; As you will soon see, you can literally turn your content or manuscript into a self-published ebook in minutes instead of weeks or months.<\/li>\n<li style=\"text-align: left\"><strong>Testing<\/strong> &#8211; Self-publishing allows you to test your product in the market and assess your results before investing more time, effort, and money into the process.<\/li>\n<li style=\"text-align: left\"><strong>Improvement<\/strong> &#8211; With an ebook, you can edit, refine, and improve your content if necessary, until you are happy with the results and ready to commit your book to print or invest in professional services (e.g. editors, distribution, publishers, etc.).<\/li>\n<\/ul>\n<p style=\"text-align: left\">Let&#8217;s walk through the self-publishing process using the example e-book below.<\/p>\n<figure style=\"width: 680px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/wptrainingmanual.s3.us-east-1.amazonaws.com\/elite\/tut\/wptm-102\/WPTM-102-003.jpg\" alt=\"An example ebook.\" width=\"680\" height=\"762\" \/><figcaption class=\"wp-caption-text\">Our example eBook. (Cover image: DIYBookCovers.com)<\/figcaption><\/figure>\n<p style=\"text-align: left\">For this tutorial, we&#8217;ll upload and publish our ebook to\u00a0the <a href=\"https:\/\/kdp.amazon.com\/\" target=\"_blank\" rel=\"noopener\"><strong>Kindle Direct Publishing (KDP)<\/strong><\/a> program.<\/p>\n<figure style=\"width: 1000px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/wptrainingmanual.s3.us-east-1.amazonaws.com\/elite\/tut\/wptm-102\/WPTM-102-007.png\" alt=\"Kindle Direct Publishing home page.\" width=\"1000\" height=\"484\" \/><figcaption class=\"wp-caption-text\">Kindle Direct Publishing (KDP) lets you reach millions of readers on Amazon.<\/figcaption><\/figure>\n<p style=\"text-align: left\">Here are just some of the reasons to publish the book on Amazon KDP:<\/p>\n<ul>\n<li style=\"text-align: left\">It&#8217;s FREE!<\/li>\n<li style=\"text-align: left\">It puts your book in front of a huge global audience.<\/li>\n<li style=\"text-align: left\">Books published on Amazon KDP can be read by all devices.<\/li>\n<li style=\"text-align: left\">The KDP lending library\u00a0pays additional royalties for books that become popular and widely read\/shared.<\/li>\n<li style=\"text-align: left\">KDP\u00a0has promotional features that help you create\u00a0more exposure for your book.<\/li>\n<li style=\"text-align: left\">You have control of your book and can edit the content and pricing as many times as you like after publication.<\/li>\n<\/ul>\n<p style=\"text-align: left\">To set up a free account on the Amazon Kindle platform, go here: <a href=\"https:\/\/kdp.amazon.com\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>https:\/\/kdp.amazon.com<\/strong><\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Formatting-Your-Book-For-Amazon-KDP\"><\/span>Formatting Your Book For Amazon KDP<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: left\">You can create and upload your book to Amazon KDP using Microsoft Word or any of its <a href=\"https:\/\/kdp.amazon.com\/en_US\/help\/topic\/G200634390\" target=\"_blank\" rel=\"noopener\"><strong>supported formats<\/strong><\/a>.<\/p>\n<p style=\"text-align: left\">To prevent formatting issues in your finished ebook, make sure to check out Kindle&#8217;s <strong><a href=\"https:\/\/kdp.amazon.com\/en_US\/help\/topic\/G200952510\" target=\"_blank\" rel=\"noopener\">guide to content quality<\/a><\/strong> in the <strong><a href=\"https:\/\/kdp.amazon.com\/en_US\/help\/topic\/G200634280\" target=\"_blank\" rel=\"noopener\">Amazon KDP help section<\/a><\/strong> and proof your content using the Online Previewer tool when uploading your file.<\/p>\n<p style=\"text-align: left\">After formatting your document correctly, save your file somewhere that will be easy to locate when it&#8217;s time to upload.<\/p>\n<figure style=\"width: 1000px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/wptrainingmanual.s3.us-east-1.amazonaws.com\/elite\/tut\/wptm-102\/WPTM-102-006.png\" alt=\"Save your formatted book file.\" width=\"1000\" height=\"589\" \/><figcaption class=\"wp-caption-text\">Save your formatted book file.<\/figcaption><\/figure>\n<p style=\"text-align: left\">Before publishing to the KDP platform, you will also need to create a flat book cover image. This image needs to be quite large (for image specifications, <a href=\"https:\/\/kdp.amazon.com\/en_US\/help\/topic\/G200645690\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>go here<\/strong><\/a>).<\/p>\n<p style=\"text-align: left\">You can create the book cover image yourself using Photoshop, outsource the work to a freelance graphic designer, or use Amazon&#8217;s own book cover creator tool during the upload process.<\/p>\n<p style=\"text-align: left\">Just make sure you follow Amazon&#8217;s ebook cover image specifications if outsourcing the creation of your cover image. These specs are detailed in their help section.<\/p>\n<figure style=\"width: 1000px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/wptrainingmanual.s3.us-east-1.amazonaws.com\/elite\/tut\/wptm-102\/WPTM-102-020.png\" alt=\"Amazon KDP Help Section - Creating an eBook Cover.\" width=\"1000\" height=\"836\" \/><figcaption class=\"wp-caption-text\">See the Amazon KDP Help Section for your eBook cover image specs.<\/figcaption><\/figure>\n<p style=\"text-align: left\">Amazon KDP offers <a href=\"https:\/\/kdp.amazon.com\/en_US\/help\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>loads of free tutorials<\/strong><\/a> on their site everything from getting started, to formatting your content, promoting your book, etc.<\/p>\n<p style=\"text-align: left\">We recommend going through these tutorials, especially the ones about formatting your book correctly and complying with KDP guidelines.<\/p>\n<p style=\"text-align: center\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/wptrainingmanual.s3.us-east-1.amazonaws.com\/elite\/tut\/wptm-102\/idea-icon.jpg\" alt=\"tip\" width=\"75\" height=\"75\" \/><\/p>\n<p style=\"text-align: left\">If you are asked to create or upload your ebook using a different file format (e.g. EPUB), you may need to save your file as a filtered web page.<\/p>\n<p style=\"text-align: left\">If using Word, select <em>Web Page, Filtered<\/em> option from the <em>Save As<\/em> dropdown menu. This saves your document as a web page in a reflowable format that preserves its content and formatting, strips out unnecessary HTML code, and keeps the file size small.<\/p>\n<figure style=\"width: 1000px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/wptrainingmanual.s3.us-east-1.amazonaws.com\/elite\/tut\/wptm-102\/WPTM-102-005.png\" alt=\"Saving a Word document as a filtered web page.\" width=\"1000\" height=\"533\" \/><figcaption class=\"wp-caption-text\">How to save a Word document as a filtered web page.<\/figcaption><\/figure>\n<p style=\"text-align: left\">If your book contains embedded media (e.g. images), this option will create two files: 1) your document saved as a web page and 2) a file containing all the elements to be included in your book content.<\/p>\n<figure style=\"width: 1000px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/wptrainingmanual.s3.us-east-1.amazonaws.com\/elite\/tut\/wptm-102\/WPTM-102-010.png\" alt=\"Files created by choosing to save Word document using Web Page, Filtered option.\" width=\"1000\" height=\"348\" \/><figcaption class=\"wp-caption-text\">Saving a Word document as Web Page, Filtered creates two files.<\/figcaption><\/figure>\n<p style=\"text-align: left\">Zip the folder containing these two files and upload your zipped file.<\/p>\n<figure style=\"width: 1000px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/wptrainingmanual.s3.us-east-1.amazonaws.com\/elite\/tut\/wptm-102\/WPTM-102-011.png\" alt=\"Book files in different formats saved to a hard drive folder.\" width=\"1000\" height=\"202\" \/><figcaption class=\"wp-caption-text\">Upload the zipped file.<\/figcaption><\/figure>\n<p>Once you have everything ready, it&#8217;s time to upload your book.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Uploading-Your-Book-To-Amazon-KDP\"><\/span>Uploading Your Book To Amazon KDP<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: left\">Uploading your book to Amazon&#8217;s KDP platform is a simple process.<\/p>\n<p style=\"text-align: left\">After you have created your book files and registered your free account with KDP, go to\u00a0<a href=\"https:\/\/kdp.amazon.com\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>https:\/\/kdp.amazon.com<\/strong><\/a> and click on &#8216;Sign in&#8217;&#8230;<\/p>\n<figure style=\"width: 1000px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/wptrainingmanual.s3.us-east-1.amazonaws.com\/elite\/tut\/wptm-102\/WPTM-102-008.png\" alt=\"Sign into KDP.\" width=\"1000\" height=\"373\" \/><figcaption class=\"wp-caption-text\">Click the button to sign into KDP.<\/figcaption><\/figure>\n<p style=\"text-align: left\">Next, log into your account&#8230;<\/p>\n<figure style=\"width: 680px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/wptrainingmanual.s3.us-east-1.amazonaws.com\/elite\/tut\/wptm-102\/WPTM-102-009.png\" alt=\"Log into your account.\" width=\"680\" height=\"669\" \/><figcaption class=\"wp-caption-text\">Log into your account.<\/figcaption><\/figure>\n<p style=\"text-align: left\">This will bring you to your KDP dashboard, where you can view your books (Bookshelf), earning reports, participate in the active Kindle author community, and more.<\/p>\n<p style=\"text-align: left\">If you haven&#8217;t published before, go to &#8216;Bookshelf&#8217; and click on <strong>Create a New Title &gt; Kindle eBook<\/strong>.<\/p>\n<figure style=\"width: 1000px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/wptrainingmanual.s3.us-east-1.amazonaws.com\/elite\/tut\/wptm-102\/WPTM-102-012.png\" alt=\"KDP Bookshelf - Create a New Title.\" width=\"1000\" height=\"583\" \/><figcaption class=\"wp-caption-text\">Create a new title in the KDP Bookshelf section.<\/figcaption><\/figure>\n<p style=\"text-align: left\">Now, simply go through each of the sections described below and fill in the details (refer to the KDP tutorials and user forum if you need help).<\/p>\n<figure style=\"width: 1000px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/wptrainingmanual.s3.us-east-1.amazonaws.com\/elite\/tut\/wptm-102\/WPTM-102-013.png\" alt=\"KDP Bookshelf - Adding an eBook.\" width=\"1000\" height=\"615\" \/><figcaption class=\"wp-caption-text\">Complete the information in the Bookshelf section to add your new title.<\/figcaption><\/figure>\n<h4><span class=\"ez-toc-section\" id=\"eBook-Details\"><\/span>eBook Details<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: left\">Add your book title and description, author name, keywords, and categories. Complete the other settings in this section (e.g. language, publishing rights, etc.), then click save to continue.<\/p>\n<figure style=\"width: 680px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/wptrainingmanual.s3.us-east-1.amazonaws.com\/elite\/tut\/wptm-102\/WPTM-102-014.png\" alt=\"Amazon KDP eBook Details screen.\" width=\"680\" height=\"2009\" \/><figcaption class=\"wp-caption-text\">Amazon KDP &#8211; eBook Details screen.<\/figcaption><\/figure>\n<h4><span class=\"ez-toc-section\" id=\"eBook-Content\"><\/span>eBook Content<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: left\">Next, upload your manuscript and book cover image.<\/p>\n<p style=\"text-align: left\">As mentioned earlier, you can upload your own image, or use Amazon&#8217;s Cover Creator tool.<\/p>\n<figure style=\"width: 1000px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/wptrainingmanual.s3.us-east-1.amazonaws.com\/elite\/tut\/wptm-102\/WPTM-102-018.png\" alt=\"Amazon KDP - Cover Creator tool.\" width=\"1000\" height=\"606\" \/><figcaption class=\"wp-caption-text\">Amazon KDP &#8211; Cover Creator tool.<\/figcaption><\/figure>\n<p style=\"text-align: left\">The KDP Cover Creator tool guides you through the process of choosing a cover design and lets you customize its layout, change elements, colors, and typefaces, and preview your book cover before you publish.<\/p>\n<figure style=\"width: 1000px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/wptrainingmanual.s3.us-east-1.amazonaws.com\/elite\/tut\/wptm-102\/WPTM-102-019.png\" alt=\"Amazon KDP Cover Creator tool - Select cover designs.\" width=\"1000\" height=\"690\" \/><figcaption class=\"wp-caption-text\">Amazon KDP Cover Creator tool lets you select from a wide choice of professional-looking cover designs.<\/figcaption><\/figure>\n<p style=\"text-align: left\">After uploading your book file and cover image, select your Digital Rights Management (DRM) settings and enter your ISBN if applicable, then preview your book and click &#8216;Save and Continue&#8217;.<\/p>\n<figure style=\"width: 680px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/wptrainingmanual.s3.us-east-1.amazonaws.com\/elite\/tut\/wptm-102\/WPTM-102-015.png\" alt=\"Amazon KDP eBook Content screen.\" width=\"680\" height=\"1119\" \/><figcaption class=\"wp-caption-text\">Amazon KDP eBook Content screen.<\/figcaption><\/figure>\n<h4><span class=\"ez-toc-section\" id=\"eBook-Pricing\"><\/span>eBook Pricing<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: left\">In the last screen, specify your book&#8217;s distribution settings (e.g. worldwide or individual territories), pricing details, book lending options, etc.<\/p>\n<p style=\"text-align: left\">Click the button when done to save it as a draft or publish your book.<\/p>\n<figure style=\"width: 680px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/wptrainingmanual.s3.us-east-1.amazonaws.com\/elite\/tut\/wptm-102\/WPTM-102-016.png\" alt=\"Amazon KDP eBook Pricing\u00a0screen.\" width=\"680\" height=\"955\" \/><figcaption class=\"wp-caption-text\">Amazon KDP eBook Pricing\u00a0screen.<\/figcaption><\/figure>\n<p style=\"text-align: left\">It normally takes a day or two for books to be reviewed, approved, and published.<\/p>\n<p style=\"text-align: left\">Once your book is published, it will become live on the Amazon Kindle Book store and available for immediate purchase.<\/p>\n<figure style=\"width: 1000px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/wptrainingmanual.s3.us-east-1.amazonaws.com\/elite\/tut\/wptm-102\/WPTM-102-017.png\" alt=\"Amazon KDP Bookshelf - Your Books\" width=\"1000\" height=\"275\" \/><figcaption class=\"wp-caption-text\">The Amazon KDP Bookshelf section displays a list of all your books and their publishing status.<\/figcaption><\/figure>\n<p style=\"text-align: left\">You can return to your account any time and edit your book details, upload a revised copy, change the pricing, etc.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium aligncenter\" src=\"https:\/\/wptrainingmanual.s3.us-east-1.amazonaws.com\/elite\/tut\/wptm-102\/info-icon.jpg\" alt=\"info\" width=\"75\" height=\"75\" \/><\/p>\n<p style=\"text-align: left\">Amazon Kindle Direct Publishing offers an option to help promote your book called <em>KDP Select<\/em>. When you enroll in the KDP Select program, your eBook is locked for 90 days. During this time, you are given 5 promotional days where you can give your ebook away on Amazon for free. After your 5 free days are used up, your eBook goes back to being sold for the amount you have specified.<\/p>\n<p style=\"text-align: left\">You can renew this option. During each 90-day period, your eBook remains available in the Kindle Owners\u2019 Library. While you are opted into the KDP Select program, you are not allowed to\u00a0publish your book on other\u00a0platforms, including publishing or giving the book away on your own website.<\/p>\n<p style=\"text-align: left\">If your website isn&#8217;t pulling in enough traffic, we recommend starting off with a platform like Amazon KDP before looking at the option of selling and promoting your books on your website.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Self-Publishing-Print-On-Demand-POD-Books\"><\/span>Self-Publishing Print On Demand (POD) Books<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: left\">If you want to commit your book to printed format, Amazon offers you a &#8216;print on demand&#8217; self-publishing option through a program called CreateSpace.<\/p>\n<p style=\"text-align: left\">You can create and manage POD books inside your KDP account. Just make sure you read the guidelines for creating a paperback version of your book. This will help you avoid costly mistakes and result in a higher quality book.<\/p>\n<p style=\"text-align: center\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/wptrainingmanual.s3.us-east-1.amazonaws.com\/elite\/tut\/wptm-102\/WPTM-102-021.png\" width=\"1000\" height=\"674\" \/><\/p>\n<p style=\"text-align: left\">Before we move to the topic of discussing ways to promote your ebook, let&#8217;s take a look at the process of turning your book into an online course.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Turning-Your-Book-Into-An-eCourse\"><\/span>Turning Your Book Into An eCourse<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: left\">After\u00a0publishing your book, you may want to consider turning your book into an e-course. Here\u00a0are just some of the many\u00a0reasons to consider turning your book into an online course:<\/p>\n<ul>\n<li style=\"text-align: left\"><strong>Most of your course\u00a0content is already written.<\/strong>\u00a0An online course can be a natural extension of the work you&#8217;ve already done and the time you&#8217;ve already spent writing content for your book or business. In many cases, all you need to do is organize the information you already have into a format that will benefit others.<\/li>\n<li style=\"text-align: left\"><strong>Educate, train, and empower prospective customers<\/strong>. An online course can help train people to engage better with your business and\u00a0empower them to become educated customers of your services. \u00a0For example, if you run a craft supplies business, you could create an online course that shows\u00a0people how to make\u00a0unique craft objects\u00a0or even how to start a business selling crafts made with items you\u00a0supply.<\/li>\n<li style=\"text-align: left\"><strong>Expand\u00a0your reach, leverage your expertise and increase revenue<\/strong>. Depending on your business, you may only be able to serve clients on a local level. An online course allows you to expand your reach on a global level and create additional revenue opportunities for your business.<\/li>\n<li style=\"text-align: left\"><strong>Leverage your marketing efforts<\/strong>. Just as publishing a book can help to establish authority, credibility, and expertise in your field, an online course can take things to a whole new level and give you new opportunities to market and promote your business and your brand.<\/li>\n<\/ul>\n<p style=\"text-align: left\">If you decide to turn your book or ebook into an online course or training program, the next step is to decide on the\u00a0platform you will use to publish your eCourse.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Choosing-An-eCourse-Platform\"><\/span>Choosing An eCourse Platform<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: left\">Your choice of ecourse platform will depend on factors like how much online exposure you can provide for your course, what kind of content formats you plan to use to create, present, and deliver your information, how you plan to handle payments, and course registration, etc.<\/p>\n<p style=\"text-align: left\">For example,\u00a0you can publish your eCourse on a\u00a0platform like\u00a0<a href=\"https:\/\/www.udemy.com\/\" target=\"_blank\" rel=\"noopener\"><strong>Udemy<\/strong><\/a>, or run it entirely on your own website.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Online-Course-Platforms\"><\/span>Online Course Platforms<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: left\">Online learning platforms like Udemy let you publish your course for free. Much like Amazon KDP, the benefit of using an established platform is that it can give you immediate exposure to a wide global audience of thousands of potential new users.<\/p>\n<figure style=\"width: 1000px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/wptrainingmanual.s3.us-east-1.amazonaws.com\/elite\/tut\/wptm-102\/WPTM-102-022.png\" alt=\"Udemy.\" width=\"1000\" height=\"741\" \/><figcaption class=\"wp-caption-text\">You can run your e-course on an established platform like Udemy.<\/figcaption><\/figure>\n<h4><span class=\"ez-toc-section\" id=\"Publish-Your-eCourse-On-Your-Own-Website\"><\/span>Publish Your eCourse On Your Own Website<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: left\">You can also publish your e-course on your own website. While you may not get the exposure of an established eLearning platform, publishing on your own website is a great way to build an asset on your own domain name.<\/p>\n<p style=\"text-align: center\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/wptrainingmanual.s3.us-east-1.amazonaws.com\/elite\/tut\/wptm-102\/idea-icon.jpg\" alt=\"tip\" width=\"75\" height=\"75\" \/><\/p>\n<p style=\"text-align: left\">If you create an eBook and an eCourse, we recommend promoting your course inside your book. It will help you generate new leads and drive potential new students to your course.<\/p>\n<p style=\"text-align: left\">Also, if you plan to add links to your course inside your book, consider driving visitors to your website, and not to an external URL.<\/p>\n<p style=\"text-align: left\">Sending visitors to sites that you have no control over often leads to links pointing to dead destinations. You can still run your course on an online platform &#8211; just refer users to a page on your website promoting your course and add the course URL to your web page.<\/p>\n<p style=\"text-align: left\">Alternatively, consider publishing links in your book using a <a href=\"https:\/\/wptrain.me\/resources\/linktracking\/\" target=\"_blank\" rel=\"noopener\"><strong>link redirection tool<\/strong><\/a>.<\/p>\n<p style=\"text-align: left\">A link management tool gives you complete control over the destination URLs of your links, so if anything happens, you can easily and automatically update all links and redirect your visitors somewhere else. This will also save you a great deal of time and headaches trying to locate where you have placed those links and then editing and republishing your book or course pages to fix broken links.<\/p>\n<figure style=\"width: 1000px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/wptrainingmanual.s3.us-east-1.amazonaws.com\/elite\/tut\/wptm-102\/WPTM-102-023.png\" alt=\"Diagram showing effective use of a link redirection tool.\" width=\"1000\" height=\"340\" \/><figcaption class=\"wp-caption-text\">Consider using a link redirection tool to manage all the links in your ebooks and online courses from one central management dashboard.<\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"Publishing-Your-eCourse-With-WordPress\"><\/span>Publishing Your eCourse With WordPress<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: left\">Let&#8217;s show you how to publish your course using a setup that lets you automate processes like\u00a0online marketing, content marketing, payment and registration of new members, affiliate marketing, email marketing, etc. and that gives you\u00a0complete control over\u00a0all aspects of creating, delivering and promoting your course.<\/p>\n<p style=\"text-align: left\">The platform that lets you do all this and more is <em>WordPress<\/em>.<\/p>\n<p style=\"text-align: left\">WordPress not only can be used to set up a website or blog for your business, it also lets you easily set up and run e-learning courses that integrate seamlessly with your website, add payment and registration facilities, a private member&#8217;s area, an affiliate management system, and a whole lot more.<\/p>\n<p style=\"text-align: left\">Best of all, WordPress is FREE, easy to use, affordable, and lets you do almost anything you can imagine.<\/p>\n<p style=\"text-align: left\">To learn more about all the benefits and advantages of using WordPress, go here: <a href=\"https:\/\/wptrainingmanual.com\/wordpress-tutorials\/50-reasons-to-choose-wordpress\/\" target=\"_blank\" rel=\"noopener\"><strong>50+ Reasons To Choose WordPress<\/strong><\/a><\/p>\n<p style=\"text-align: left\">If you haven&#8217;t built a website yet, we recommend choosing WordPress.<\/p>\n<p style=\"text-align: left\">If you have a website that wasn&#8217;t built using WordPress, we recommend adding a WordPress blog to drive more traffic and help you better market and promote your existing site.<\/p>\n<p style=\"text-align: left\">An expertly-configured WordPress site or blog will automate processes like search engine indexing and content syndication to social media and other traffic-getting sites and online directories. This will help you get higher rankings in search engines and drive more traffic to your site whenever you publish new content.<\/p>\n<p style=\"text-align: left\">Additionally, consider adding plugins to your site that will automate processes like:<\/p>\n<ul>\n<li style=\"text-align: left\">Creating and organizing your online course<\/li>\n<li style=\"text-align: left\">Accepting payments online<\/li>\n<li style=\"text-align: left\">Registering new course members<\/li>\n<li style=\"text-align: left\">Subscribing course members to your email list, and<\/li>\n<li style=\"text-align: left\">Giving them password-protected access to your course content<\/li>\n<\/ul>\n<p style=\"text-align: left\">Let&#8217;s take a look at eCourse plugins you can install on your site to create and run online courses.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"WP-Courseware\"><\/span><a href=\"https:\/\/wptrain.me\/plugins\/wpcourseware\/\" target=\"_blank\" rel=\"noopener\">WP Courseware<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure style=\"width: 1000px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/wptrainingmanual.s3.us-east-1.amazonaws.com\/elite\/tut\/wptm-102\/WPTM-102-024.png\" alt=\"WPCourseware - WordPress eLearning Management Plugin.\" width=\"1000\" height=\"580\" \/><figcaption class=\"wp-caption-text\">WPCourseware &#8211; WordPress eLearning Management Plugin.<\/figcaption><\/figure>\n<p style=\"text-align: left\"><a href=\"https:\/\/wptrain.me\/plugins\/wpcourseware\/\" target=\"_blank\" rel=\"noopener\"><strong>WPCourseware<\/strong><\/a> lets you easily set up and configure training modules, course units, quizzes, include customized certificates of completion for course members, and more.<\/p>\n<p style=\"text-align: left\">You can also specify how to deliver your course content (e.g. make all content available at once or only after previous modules have been completed, drip-feed content, etc.)<\/p>\n<p style=\"text-align: left\">For more information about this plugin, go here: <a href=\"https:\/\/wptrain.me\/plugins\/wpcourseware\/\" target=\"_blank\" rel=\"noopener\"><strong>WPCourseware<\/strong><\/a><\/p>\n<h4><span class=\"ez-toc-section\" id=\"LearnDash\"><\/span><a href=\"https:\/\/wptrain.me\/tools\/learndash\/\" target=\"_blank\" rel=\"noopener\">LearnDash<\/a><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: center\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/wptrainingmanual.s3.us-east-1.amazonaws.com\/elite\/tut\/wptm-102\/WPTM-102-025.png\" alt=\"LearnDash\" width=\"1000\" height=\"492\" \/><\/p>\n<p style=\"text-align: left\"><a href=\"https:\/\/wptrain.me\/tools\/learndash\/\" target=\"_blank\" rel=\"noopener\"><strong>LearnDash<\/strong><\/a> is an elearning plugin for WordPress used to power the learning programs of major universities, small to mid-size companies, startups, entrepreneurs, and bloggers worldwide.<\/p>\n<p style=\"text-align: left\">The plugin&#8217;s features include a drag &amp; drop course builder, advanced quizzing, dynamic content delivery with drip-feeding and module completion requirements, the ability to set access to courses, lessons, and quizzes based on members having attained specific prerequisites, and more.<\/p>\n<p style=\"text-align: left\">For more information about this plugin, go here: <a href=\"https:\/\/wptrain.me\/tools\/learndash\/\" target=\"_blank\" rel=\"noopener\"><strong>LearnDash<\/strong><\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Membership-Plugins\"><\/span>Membership Plugins<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: left\">If you want your course to be private so\u00a0only paying customers can access it, then you will need to use a membership plugin.<\/p>\n<p style=\"text-align: left\">A membership plugin automates the process of registering customers, delivering content to registered users, adding customers to email lists, etc.<\/p>\n<p style=\"text-align: left\">There are many <strong><a href=\"https:\/\/wptrain.me\/plugins\/wishlist\/\" target=\"_blank\" rel=\"noopener\">membership plugins<\/a><\/strong> available for WordPress users.<\/p>\n<p style=\"text-align: left\">For more information on using membership plugins, download our<a href=\"https:\/\/wptrainingmanual.com\/guides\/how-to-set-up-a-membership-site\/\" target=\"_blank\" rel=\"noopener\"><strong> comprehensive guide to creating membership sites with WordPress<\/strong><\/a>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Accepting-Payments-Online\"><\/span>Accepting Payments Online<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: left\">To accept payments online (e.g. PayPal), you will need a PayPal account and an eCommerce plugin.<\/p>\n<p style=\"text-align: left\">You can just add a PayPal &#8220;buy now&#8221; button to your site, but then you will have to manually register all of your new course participants and give each user private access to your content (i.e. set up individual logins and passwords for every new member).<\/p>\n<p style=\"text-align: left\">An eCommerce plugin can automate this process and send new members to your registration page after payment has been successfully processed.<\/p>\n<p style=\"text-align: left\">There are many WordPress e-commerce plugins you can choose from. Platforms like <a href=\"https:\/\/woocommerce.com\/\" target=\"_blank\" rel=\"noopener\"><strong>WooCommerce<\/strong><\/a> are free but you have to purchase additional premium features as you need them (e.g. automated invoices, product enhancement features, etc.)<\/p>\n<p style=\"text-align: left\">Certain WordPress themes have built-in payment processing features. Also. many merchant networks can integrate affiliate marketing, payment processing, and member registration all within your site.<\/p>\n<p style=\"text-align: left\">To learn more about e-Commerce plugins and selling your course online, download our <a href=\"https:\/\/wptrainingmanual.com\/guides\/ecommerce-site-setup\/\" target=\"_blank\" rel=\"noopener\"><strong>eCommerce Guide for WordPress users<\/strong><\/a>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Promoting-Your-eBook-eCourse\"><\/span>Promoting Your eBook &amp; eCourse<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: left\">It is beyond the scope of these tutorials to provide comprehensive information on marketing your business online.<\/p>\n<p style=\"text-align: left\">Having said that, let&#8217;s discuss some effective ways to promote your book and online course:<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Promote-It-On-Your-Website-Or-Blog\"><\/span>Promote It On Your Website Or Blog<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: left\">Make sure that your website has been expertly configured to maximize the effectiveness of your published content.<\/p>\n<p style=\"text-align: left\">As mentioned earlier, an expertly-configured WordPress site can automate processes that will help your content get indexed quickly by search engines, increase exposure, visibility, and reach using content syndication, post excerpts, and links on all your social media channels, and more.<\/p>\n<p style=\"text-align: left\">Once your site has been expertly configured, all you have to do is publish content and direct visitors to your book or online course in your call to action, sidebar area, inline banner ads, etc.<\/p>\n<p style=\"text-align: left\">Every new post you publish is like hiring an enthusiastic salesperson who will work 24\/7 to promote your business, so the more you publish, the more opportunities you will create to attract new customers for your ebook(s) and ecourse(s).<\/p>\n<p style=\"text-align: left\">If you need help coming up with great content ideas, we recommend subscribing to our FREE Content Creation course here:<a href=\"https:\/\/wptrainingmanual.com\/courses\/web-content-creation\/\" target=\"_blank\" rel=\"noopener\"> <strong>Learn How To Never Run Out Of Content For Your Website, Blog, Or Newsletter<\/strong><\/a><\/p>\n<p style=\"text-align: left\">Here are some additional things you can do to promote your book and online course on your website or blog:<\/p>\n<ul>\n<li style=\"text-align: left\">Add promotional banners to your site (use a banner management plugin to automate this task),<\/li>\n<li style=\"text-align: left\">Promote your book and online course in your newsletter or email updates. Offer visitors a FREE sample chapter of your book or access to a sample video of your course as an incentive to sign up for your newsletter.<\/li>\n<li style=\"text-align: left\">Install an analytics plugin and use the data gathered from your site to improve your content marketing strategy, test online ads, create promotions, etc.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Press-Releases\"><\/span>Press Releases<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: left\">Announcing the launch of your new book or course on media outlets and news websites using a press release is a powerful and effective way to reach new users.<\/p>\n<p><a href=\"https:\/\/www.skillshare.com\/classes\/News-Release-Traffic-Formula-How-To-Generate-More-Leads-Get-More-Customers-Using-Press-Releases\/1627022980\" target=\"_blank\" rel=\"noopener\"><strong>Learn how to create effective news releases<\/strong><\/a> or hire someone to do this for you and\u00a0consider sending out <em>monthly <\/em>news releases for maximum impact.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Affiliate-Programs\"><\/span>Affiliate Programs<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: left\">An <em>affiliate<\/em> is someone who gets paid a percentage of any sales they help to create through their recommendations and promotional efforts.<\/p>\n<p style=\"text-align: left\">A good affiliate program lets users register and enroll themselves automatically and assigns them a unique affiliate ID and a special URL they can use in their email and website promotions to track their referrals.<\/p>\n<p style=\"text-align: left\">When people click on an affiliate link, the software then identifies where the referral came from and if a sale is made, it works out how much commission to pay the affiliate and deposits the balance of the sale into your bank account.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Affiliate-Management-Platforms\"><\/span>Affiliate Management Platforms<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: left\">You can run an affiliate program on your own website or use an affiliate network to promote\u00a0and recruit affiliates for your program.<\/p>\n<p style=\"text-align: left\">There are a number of plugins you can use to run an affiliate program on your website.<\/p>\n<p style=\"text-align: left\">If you&#8217;re just starting out, however, we recommend using an established network like <em>JVZoo<\/em> or <em>ClickBank<\/em> to promote your ebook or online course.<\/p>\n<p style=\"text-align: left\">Affiliate management platforms:<\/p>\n<ul>\n<li style=\"text-align: left\">Have thousands of members that can find and promote your product, and<\/li>\n<li style=\"text-align: left\">Process sales and payments on your behalf, saving you from having to manually administer and manage affiliates and payment of commissions.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Email-Marketing-Service\"><\/span>Email Marketing Service<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: left\">If you plan to add course members to an email marketing list, then you will need an email marketing service that integrates seamlessly with your WordPress site.<\/p>\n<p style=\"text-align: left\">Many WordPress membership, e-commerce, and learning management system plugins will automatically add new customers, members, and students to your email marketing list.<\/p>\n<p style=\"text-align: left\">You can also set up an email marketing service to run lead generation campaigns, opt-in forms for newsletters, etc.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Live-Events-Workshops-Seminars\"><\/span>Live Events, Workshops &amp; Seminars<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: left\">Everything we have described so far will allow you to set up and automate a system that will help you market and promote your book and\/or online course cost-effectively.<\/p>\n<p style=\"text-align: left\">If you plan to run live events like workshops and seminars (and further promote your books and courses), WordPress offers various event management plugins that let you create and manage events, add event listings to your website, and automatically process booking registrations and payments, assign tickets, etc.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Content-Marketing-With-Self-Published-Content-%E2%80%93-FAQs\"><\/span>Content Marketing With Self-Published Content &#8211; FAQs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Here are frequently asked questions about content marketing with online courses and self-published content:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"What-are-the-benefits-of-integrating-online-courses-into-my-content-marketing-strategy\"><\/span>What are the benefits of integrating online courses into my content marketing strategy?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Online courses can enhance your brand&#8217;s authority and expertise, providing deep, valuable content that engages and educates your audience. They can also be a source of revenue and lead generation by attracting subscribers who are interested in specialized knowledge.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"How-can-I-create-an-online-course-using-WordPress\"><\/span>How can I create an online course using WordPress?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Use WordPress LMS (Learning Management System) plugins to create and manage your courses. These tools allow you to build course structures, add lessons, manage enrolments, and even handle payments directly from your WordPress site.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"What-content-should-I-include-in-my-online-courses\"><\/span>What content should I include in my online courses?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Focus on content that addresses specific problems or needs within your niche. Include a mix of written lessons, videos, quizzes, and downloadable resources to cater to different learning styles and enhance the educational value of your course.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"How-do-I-market-my-online-courses-effectively\"><\/span>How do I market my online courses effectively?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Promote your courses through your existing marketing channels, such as your website, social media, email newsletters, and blogs. Consider offering a free mini-course or a module as a lead magnet to attract potential students.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"What-challenges-might-I-face-when-creating-and-selling-online-courses\"><\/span>What challenges might I face when creating and selling online courses?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Challenges include creating high-quality, engaging content that stands out, effectively marketing your courses in a saturated market, and managing the technological aspects of course delivery. Providing ongoing support and updates to course materials can also be demanding.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Can-online-courses-improve-my-SEO\"><\/span>Can online courses improve my SEO?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Yes, by creating content-rich course pages, you can target long-tail keywords and generate more site content, which can improve your SEO. Additionally, hosting courses on your site can increase dwell time and reduce bounce rates, both of which are beneficial for SEO.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"How-do-I-ensure-my-online-courses-are-accessible-to-all-users\"><\/span>How do I ensure my online courses are accessible to all users?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Make sure your course content is accessible by following web accessibility guidelines. This includes providing text alternatives for visual and audio content, ensuring website navigation can be done via keyboard, and using clear, concise language.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"What-is-self-publishing-and-why-might-WordPress-users-consider-it-for-content-dissemination\"><\/span>What is self-publishing, and why might WordPress users consider it for content dissemination?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Self-publishing involves authors independently publishing their content without traditional publishing houses. WordPress users may opt for self-publishing to maintain full creative control, publish content quickly, and reach a global audience directly through their websites.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"What-are-the-advantages-of-self-publishing-content-for-WordPress-users\"><\/span>What are the advantages of self-publishing content for WordPress users?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Self-publishing empowers WordPress users to retain ownership of their content, earn higher royalties, and release content on their schedule without reliance on external publishers. Additionally, it allows for immediate updates and revisions to published content.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"What-are-the-potential-drawbacks-or-challenges-of-self-publishing-for-WordPress-users\"><\/span>What are the potential drawbacks or challenges of self-publishing for WordPress users?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Challenges of self-publishing include shouldering all publishing responsibilities, such as editing, formatting, and marketing. WordPress users may also face difficulties in gaining visibility and credibility compared to traditionally published authors.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"How-does-self-publishing-via-WordPress-compare-to-other-platforms-like-Medium\"><\/span>How does self-publishing via WordPress compare to other platforms like Medium?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Self-publishing on WordPress provides greater customization options, control over branding, and ownership of the content and platform. However, it requires more technical expertise for setup and maintenance compared to user-friendly platforms like Medium.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"What-tools-and-plugins-can-assist-WordPress-users-in-self-publishing-content-effectively\"><\/span>What tools and plugins can assist WordPress users in self-publishing content effectively?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>WordPress users can leverage SEO plugins for optimizing content for search engines, <a href=\"https:\/\/contentmanagementcourse.com\/resources\/grammarly\" target=\"_blank\" rel=\"noopener\"><strong>Grammarly<\/strong><\/a> for proofreading, and membership plugins for selling digital content directly on their websites.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Summary\"><\/span>Summary<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: left\">Publishing a book and creating an online course allow you to profit from your expertise and offer powerful ways to attract new clients and add new revenue streams to your business.<\/p>\n<p style=\"text-align: left\">Best of all, this can all be done cost-effectively through self-publishing methods and inexpensive solutions.<\/p>\n<p style=\"text-align: left\">We hope that you have found the above information on creating ebooks and online courses useful.<\/p>\n<p style=\"text-align: center\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/wptrainingmanual.s3.us-east-1.amazonaws.com\/elite\/tut\/wptm-102\/WPTM-102-004.jpg\" alt=\"Note pad, laptop, and a cup of coffee.\" width=\"1000\" height=\"667\" \/><\/p>\n<p style=\"text-align: left\">For additional tutorials on ways to create content for your website, go here: <a href=\"https:\/\/wptrainingmanual.com\/wordpress-tutorials\/content-marketing\/\" target=\"_blank\" rel=\"noopener\"><strong>Content Marketing With WordPress<\/strong><\/a><\/p>\n<p style=\"text-align: center\">***<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn how 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