{"id":20643,"date":"2021-07-15T07:25:22","date_gmt":"2021-07-15T12:25:22","guid":{"rendered":"https:\/\/wpstackable.com\/?p=20643"},"modified":"2022-08-16T01:03:02","modified_gmt":"2022-08-16T06:03:02","slug":"increase-website-conversion-rate","status":"publish","type":"post","link":"https:\/\/wpstackable.com\/blog\/increase-website-conversion-rate\/","title":{"rendered":"Easy Ways to Increase Your Website Conversion Rate"},"content":{"rendered":"\n

Getting a high number of traffic to your website is one thing, but converting them to sales is another. Are you struggling to increase your website\u2019s conversion rate? Here are some tips for you!<\/p>\n\n\n\n\n\n\n\n

In the relatively short history of the internet, the eCommerce industry has grown exponentially, with it being valued at USD 9.09 trillion in 2019 and still is expected to continually grow. Due to the undoubtedly fierce competition online, turning traffic into sales has become an increasingly difficult challenge for most website owners.<\/p>\n\n\n\n

Luckily for us, there are some tips that may be helpful in boosting websites\u2019 conversion rates.<\/p>\n\n\n\n

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What is conversion rate?<\/h2>\n\n\n\n

The conversion rate is a metric used to find out the percentage of website visitors that complete a desired action out of the total traffic. This desired goal<\/em> may be an account sign up, a sale, or even just filling out a form. Having a high conversion rate would suggest that your website design, as well as your marketing efforts are effective!<\/p>\n\n\n\n

To get your website\u2019s conversion rate, you take the number of successful conversions and divide it by the total number of traffic your website is getting. Say for example, in a month your website is getting about a thousand visits, and you close 10 sales within that time period. If the equation is 10\/1000, then you get a conversion rate of 1%.<\/p>\n\n\n\n

What is a good conversion rate?<\/h3>\n\n\n\n

A good conversion rate varies depending on what industry or niche you are in. However, websites across the internet have an average conversion rate of 2.35%.<\/a><\/p>\n\n\n\n

Check out this article<\/a> from Growcode to check what the benchmarks are for your industry\u2019s conversion rates. If you feel that you\u2019re falling behind, don\u2019t beat yourself up over it and continue reading to learn how you could catch up!<\/p>\n\n\n

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\"Benchmark
Benchmark conversion rates per industry (source<\/a>)<\/figcaption><\/figure><\/div>\n\n\n
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Tips on how to increase conversion rates for your WordPress website<\/h2>\n\n\n\n

Define your target market<\/h3>\n\n\n\n

One of the first steps you could take to optimize your website for conversions is to define the personas that you want to market your website to. Analyze the demographics of the consumers in your industry or niche and study about their online behavior, such as:<\/p>\n\n\n\n