{"id":13257,"date":"2022-11-10T11:59:54","date_gmt":"2022-11-10T11:59:54","guid":{"rendered":"https:\/\/wpminds.com\/?p=13257"},"modified":"2026-04-22T19:39:53","modified_gmt":"2026-04-22T19:39:53","slug":"website-features","status":"publish","type":"post","link":"https:\/\/wpminds.com\/website-features\/","title":{"rendered":"Website Features: 7 Must Have Website Features for Growth"},"content":{"rendered":"\n<p>Every business websites\u2019 ultimate goal is to generate leads and sales to <a href=\"https:\/\/wpminds.com\/services\/website-consulting\/\" target=\"_blank\" rel=\"noreferrer noopener\">grow their business.<\/a><\/p>\n\n\n\n<p>A website has numerous features that are important but not all of them play an active role in your <a href=\"https:\/\/wpminds.com\/services\/website-consulting\/\" target=\"_blank\" rel=\"noreferrer noopener\">business growth<\/a>.&nbsp;<\/p>\n\n\n\n<p>Following are the 7 most essential website features that play a concrete role in your business growth:&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Powerful <a href=\"https:\/\/wpminds.com\/website-content\/\" target=\"_blank\" rel=\"noreferrer noopener\">website content&nbsp;<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/wpminds.com\/services\/wordpress-maintenance-plans\/\" target=\"_blank\" rel=\"noreferrer noopener\">Optimized website performance<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/wpminds.com\/build-a-lead-generation-website\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lead generator&nbsp;<\/a><\/li>\n\n\n\n<li>Call to actions&nbsp;<\/li>\n\n\n\n<li>Blog&nbsp;<\/li>\n\n\n\n<li>Testimonials\/Case studies&nbsp;<\/li>\n\n\n\n<li>FAQs<\/li>\n<\/ol>\n\n\n\n<p>Having a visually appealing website design and other such features is a plus point, but they will not help you generate leads.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Website_features\"><\/span>Website features<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Website features enhance the functionality of a website. If we look at the list of website features it\u2019s quite extensive and may vary depending on the <a href=\"https:\/\/wpminds.com\/types-of-websites\/\" target=\"_blank\" rel=\"noreferrer noopener\">type of website<\/a>.<\/p>\n\n\n\n<p>However, following are the 7 features that every website must have since they play a proactive role in the growth of your website as well as business.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Website_content\"><\/span>1. Website content <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/wpminds.com\/website-content\/\" target=\"_blank\" rel=\"noreferrer noopener\">Website content <\/a>plays the most important role in the conversion rate of your website. If your content connects with your audience, the chances of conversion multiplies automatically.<\/p>\n\n\n\n<p>Having irrelevant content on your website can drastically increase your bounce rate. Your user must be able to find the answers to the following questions on your website:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What problems are you solving<\/li>\n\n\n\n<li>Your mission statement<\/li>\n\n\n\n<li>Your solutions<\/li>\n\n\n\n<li>Value proposition&nbsp;<\/li>\n\n\n\n<li>Stakes of not working with you&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Apart from these, the content on the following pages of your website is also highly important for conversion.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/wpminds.com\/how-to-create-a-website-homepage\/\" target=\"_blank\" rel=\"noreferrer noopener\">Homepage<\/a><\/li>\n\n\n\n<li>About page<\/li>\n\n\n\n<li>Landing pages&nbsp;<\/li>\n\n\n\n<li>Contact page&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Content also plays an important role in search engine optimization, the better and more organized your content is, higher are the chances of ranking well on SERPs<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Lead_generator\"><\/span>2. Lead generator<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>It takes a lot of time, energy, and effort to land a visitor on your website. All of that goes in vain, if you don\u2019t have a proper lead generation system installed on your website to capture your visitor\u2019s email.<\/p>\n\n\n\n<p>A lead generation system is the process of attracting and converting your potential clients by offering something valuable at no cost to them at all and capturing their email in return.<\/p>\n\n\n\n<p>This will help you grow the email list that will help you convert them into full-time clients in the future.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/wpminds.com\/lead-magnet-ideas-for-coaches\/\" target=\"_blank\" rel=\"noreferrer noopener\">Lead generators<\/a> are of many types, a few common ones are:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Downloadable PDF<\/li>\n\n\n\n<li>eBook&nbsp;<\/li>\n\n\n\n<li>Free webinar&nbsp;<\/li>\n\n\n\n<li>Free course&nbsp;<\/li>\n\n\n\n<li>Quiz&nbsp;<\/li>\n\n\n\n<li>And so on&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Having an <a href=\"https:\/\/wpminds.com\/email-marketing-for-coaches\/\" target=\"_blank\" rel=\"noreferrer noopener\">email list <\/a>is crucial in any business and will always pay off in the future. It is one of the assets you have online.&nbsp;<\/p>\n\n\n\n<p>Also having a pop-up is highly recommended as well as it said to <a href=\"https:\/\/www.campaignmonitor.com\/blog\/email-marketing\/60-exit-intent-pop-up-examples-that-convert-plus-bonus-tactics\/#:~:text=Consider%20how%20pop%2Dups%20impact,between%200%20and%204%20seconds.\" target=\"_blank\" rel=\"noreferrer noopener\">increase the conversion ratio by 60%.&nbsp;<\/a><\/p>\n\n\n\n<p>Here\u2019s an example of a lead generator:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"315\" src=\"https:\/\/wpminds.com\/wp-content\/uploads\/2022\/11\/Lead-generator-example-1-1024x315.png\" alt=\"Lead generator - Must have website feature \" class=\"wp-image-13259\" srcset=\"https:\/\/wpminds.com\/wp-content\/uploads\/2022\/11\/Lead-generator-example-1-1024x315.png 1024w, https:\/\/wpminds.com\/wp-content\/uploads\/2022\/11\/Lead-generator-example-1-300x92.png 300w, https:\/\/wpminds.com\/wp-content\/uploads\/2022\/11\/Lead-generator-example-1-768x236.png 768w, https:\/\/wpminds.com\/wp-content\/uploads\/2022\/11\/Lead-generator-example-1-1536x472.png 1536w, https:\/\/wpminds.com\/wp-content\/uploads\/2022\/11\/Lead-generator-example-1.png 1634w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>You should clarify and create one valuable and powerful resource that should have enough power to capture your visitor\u2019s email ID.&nbsp;<\/p>\n\n\n\n<p>Once you have their email address, you can constantly stay in touch with them with your content, offer, and services because these are the people who are genuinely interested in your product and the chances of converting them into full time customers is the highest.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Call_to_actions\"><\/span>3. Call to actions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>You can have the best features, products, and content on your site but if you don\u2019t have a clear process of calling your customers to take an action, your conversation rate will go down.&nbsp;<\/p>\n\n\n\n<p>A direct call to action is very important. You can have different call to actions for different landing pages for your products or services.&nbsp;<\/p>\n\n\n\n<p>Following are a few examples of direct CTAs:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Buy now&nbsp;<\/li>\n\n\n\n<li>Book a free consultation&nbsp;<\/li>\n\n\n\n<li>Schedule a call&nbsp;<\/li>\n\n\n\n<li>Contact us&nbsp;<\/li>\n\n\n\n<li>Get started&nbsp;<\/li>\n\n\n\n<li>And so on&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>However, many people make this mistake of making the sales process longer than needed by adding vague call to actions like:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Learn more&nbsp;<\/li>\n\n\n\n<li>Read more&nbsp;<\/li>\n\n\n\n<li>Join our newsletter&nbsp;<\/li>\n\n\n\n<li>Etc&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>If you\u2019re serious about generating business from your website, avoid using vague CTAs and focus on installing direct and relevant CTAs throughout your website.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Blog\"><\/span>4. Blog&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/wpminds.com\/marketing-for-coaches\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing <\/a>plays a vital role in your business success, and most businesses struggle with marketing online. <a href=\"https:\/\/rocketdigit.com\/how-to-start-a-blog-for-your-small-business\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">A blog is an excellent tool<\/a> to market your business and establish authority in the industry.&nbsp;<\/p>\n\n\n\n<p>Content has proven to be the most effective SEO strategy thus far. Having a blog that is regularly published, updated, and promoted may prove to be all the marketing your business needs.&nbsp;<\/p>\n\n\n\n<p><strong>Here\u2019s how you can create regular content for your blog:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Stick to a blogging calendar&nbsp;<\/li>\n\n\n\n<li>Focus on keyword research&nbsp;<\/li>\n\n\n\n<li>Use effective frameworks<\/li>\n\n\n\n<li>Write  engaging introductions<\/li>\n\n\n\n<li>Keep it unique, simple, and easy to understand<\/li>\n\n\n\n<li>Write consistently&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Blog posts are generally created for promotional purposes, however, it is recommended to avoid direct selling of your products or services and use this opportunity to build trust, credibility, and authority among your visitors.<\/p>\n\n\n\n<p><strong>Here are a few more benefits about why having a blog is a must on your website:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You get content for newsletters&nbsp;<\/li>\n\n\n\n<li>Increases brand awareness<\/li>\n\n\n\n<li>Content for social media<\/li>\n\n\n\n<li>Your email list grows<\/li>\n\n\n\n<li>Improves site\u2019s SEO ranking&nbsp;<\/li>\n\n\n\n<li>Showcase your expertise&nbsp;<\/li>\n\n\n\n<li>Improved user experience<\/li>\n<\/ul>\n\n\n\n<p>It is important to understand that search engines don\u2019t rank entire websites, but individual pages, therefore blog posts and articles are the strongest sources to rank for maximum pages and keywords.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_TestimonialsCase_studies\"><\/span>5. Testimonials\/Case studies<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Testimonials are highly critical in helping you establish brand trust and credibility. They can be in the form of:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reviews&nbsp;<\/li>\n\n\n\n<li>Case studies&nbsp;<\/li>\n\n\n\n<li>Ratings&nbsp;<\/li>\n\n\n\n<li>Recommendations<\/li>\n\n\n\n<li>And so on&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Their impact depends on how you showcase them throughout your website. It is important to include testimonials on different pages, especially service\/landing pages according to the relevancy.&nbsp;<\/p>\n\n\n\n<p>Apart from that, having a separate page for testimonials and case studies is also highly recommended.&nbsp;<\/p>\n\n\n\n<p>You should look for collecting reviews on the following platforms and then including them on your website:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/cloutly.com\/blog\/how-to-embed-google-reviews\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google reviews&nbsp;<\/a><\/li>\n\n\n\n<li>Facebook reviews&nbsp;<\/li>\n\n\n\n<li>Trustpilot<\/li>\n\n\n\n<li>Yelp&nbsp;<\/li>\n\n\n\n<li>Direct testimonials<\/li>\n<\/ul>\n\n\n\n<p>These reviews can play a similar role to referrals for your business. So utilise them wisely by including them in your homepage, content, landing pages, footer section, and creating a separate page for them.<\/p>\n\n\n\n<p>Here are an example of how they can be utilised:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"531\" src=\"https:\/\/wpminds.com\/wp-content\/uploads\/2022\/11\/Testimonials-1-1024x531.png\" alt=\"Testimonial example \" class=\"wp-image-13260\" srcset=\"https:\/\/wpminds.com\/wp-content\/uploads\/2022\/11\/Testimonials-1-1024x531.png 1024w, https:\/\/wpminds.com\/wp-content\/uploads\/2022\/11\/Testimonials-1-300x155.png 300w, https:\/\/wpminds.com\/wp-content\/uploads\/2022\/11\/Testimonials-1-768x398.png 768w, https:\/\/wpminds.com\/wp-content\/uploads\/2022\/11\/Testimonials-1.png 1343w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/vocalvideo.com\/resources\/employee-generated-video\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Video testimonials<\/a> can also play a strong role on your website.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_FAQs\"><\/span>6. FAQs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Frequently asked questions can add massive value to your website\u2019s user experience. Anyone who wants to work with you will have questions they want to ask.&nbsp;<\/p>\n\n\n\n<p>If they can be easily found on the website without having to send you an email about the inquiry, your conversion changes automatically improve.&nbsp;<\/p>\n\n\n\n<p>Your customer services or support email inbox is the best way to find what people are looking for and you should create your FAQs around those.<\/p>\n\n\n\n<p>You can also consider creating a blog post post around it and publishing on your website so you can share a link to that each time someone asks you that question<\/p>\n\n\n\n<p>It is highly recommended to include an FAQs section on every landing page you have to answer specific questions about your product\/services.&nbsp;<\/p>\n\n\n\n<p><strong>Here are the benefits of doing this:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>It saves time for you and your customer services team<\/li>\n\n\n\n<li>Your customers get better, consistent and more detailed answers to their questions<\/li>\n\n\n\n<li>Speeds up your sales process&nbsp;<\/li>\n\n\n\n<li>Help with your website\u2019s SEO&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>It is also recommended to create a separate FAQs page for your website in case you are only focused on selling 1 product\/service. But if you have more than 1 service to sell, you should install this section in every page.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s an example of an FAQ section:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"524\" src=\"https:\/\/wpminds.com\/wp-content\/uploads\/2022\/11\/FAQ-example-1-1024x524.png\" alt=\"FAQ example - website features \" class=\"wp-image-13261\" srcset=\"https:\/\/wpminds.com\/wp-content\/uploads\/2022\/11\/FAQ-example-1-1024x524.png 1024w, https:\/\/wpminds.com\/wp-content\/uploads\/2022\/11\/FAQ-example-1-300x153.png 300w, https:\/\/wpminds.com\/wp-content\/uploads\/2022\/11\/FAQ-example-1-768x393.png 768w, https:\/\/wpminds.com\/wp-content\/uploads\/2022\/11\/FAQ-example-1.png 1470w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Generally, an eCommerce website has a separate FAQs page.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Website_performance\"><\/span>7. Website performance<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Business owners often focus on marketing, content, and designing, and they ignore one critically important thing \u2013 <a href=\"https:\/\/wpminds.com\/how-to-benchmark-website-performance\/\" target=\"_blank\" rel=\"noreferrer noopener\">Website performance<\/a>.<\/p>\n\n\n\n<p>Website performance impacts everything from search engine ranking to sales.&nbsp;&nbsp;<\/p>\n\n\n\n<p>There are many <a href=\"https:\/\/wpminds.com\/website-optimization-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">performance tools<\/a> that have automated reports so you can analyse and make sure your website performance is up to the mark.&nbsp;<\/p>\n\n\n\n<p>Following are some of the main areas you should focus on:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Mobile Responsive<\/h3>\n\n\n\n<p>Having a mobile-friendly website is not just an option nowadays, It\u2019s a must-have. We are in a mobile-first world now and most of the traffic to your website is coming from devices.&nbsp;<\/p>\n\n\n\n<p>If your website doesn\u2019t load or respond on devices, you may permanently lose your potential customers to your competitors. A mobile-friendly website ensures that your pages perform well on all devices. This should be taken care in the <a href=\"https:\/\/wpminds.com\/guides\/website-development-process\/\" target=\"_blank\" rel=\"noreferrer noopener\">website development process<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Browser Compatibility&nbsp;<\/h3>\n\n\n\n<p>Simialry, it should be made sure that your website is browser friendly &#8211; meaning, it is responsive and optimized for all browsers and search engines and not just Chrome.&nbsp;<\/p>\n\n\n\n<p>You will be surprised to learn how many people are still using Internet Explorer. Make sure your website behavior is the same for every browser.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Easy navigation<\/h3>\n\n\n\n<p>Users prefer websites with easy navigation. Your website should have a clear structure and easy to use menus. All the content on your website should be accessible in minimum clicks.&nbsp;<\/p>\n\n\n\n<p>Here are some tips to keep your navigation as easy and effective as possible:&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Avoid using dropdown menus<\/li>\n\n\n\n<li>Include all the links in your footer section&nbsp;<\/li>\n\n\n\n<li>Use standard header menu, don\u2019t overstuff it&nbsp;<\/li>\n<\/ol>\n\n\n\n<p>The purpose of navigation should be kept in mind, empowering users to explore your site and find their desired products or information, instead of focusing on the design and making it look aesthetic.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>There are hundreds of websites features and discussing the detail can become quite extensive.&nbsp;<\/p>\n\n\n\n<p>Therefore, we have only discussed the importance and details of those features that actually play a role in your website and business\u2019s growth.&nbsp;<\/p>\n\n\n\n<p>I hope this list will help you in making sure you have all these essential features on your website and also help you include them in case you have missed.&nbsp;<\/p>\n\n\n\n<p>Let me know in the comments below if you think there\u2019s another important feature that we may have missed.&nbsp;<\/p>\n\n\n\n<p>Also, feel free to <a href=\"https:\/\/wpminds.com\/services\/website-consulting\/\" target=\"_blank\" rel=\"noreferrer noopener\">request a free website growth audit<\/a> to find out if you have all these essential features on your website and suggestions to improve them.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Every business websites\u2019 ultimate goal is to generate leads and sales to grow their business. A website has numerous features [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":13263,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_analytify_skip_tracking":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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