{"id":5612,"date":"2026-03-24T14:09:10","date_gmt":"2026-03-24T19:09:10","guid":{"rendered":"https:\/\/wpengine.com\/?p=5612"},"modified":"2026-04-01T15:06:33","modified_gmt":"2026-04-01T20:06:33","slug":"crafted-future-code-redefined","status":"publish","type":"post","link":"https:\/\/wpengine.com\/blog\/crafted-future-code-redefined\/","title":{"rendered":"Crafted Future: Redefining Code with Intention"},"content":{"rendered":"<p data-analytics-track-visibility=\"yes\">The web is saturated with AI-generated content and code. While the barrier to building has never been lower, the challenge of creating something meaningful has never been higher.&nbsp;<\/p>\n\n\n\n<p data-analytics-track-visibility=\"yes\">Builders have to stop thinking about how AI can allow them to make more\u2014more sites, more pages, more content\u2014and start thinking about using their human judgment to help their clients say and do more. With modern tools comes a responsibility to prioritize depth over demand and human connection over raw traffic volume.<\/p>\n\n\n\n<p data-analytics-track-visibility=\"yes\">Intentional innovation was the main topic at our most recent Crafted Future webinar. <a data-analytics-action-type=\"link\" data-analytics-link-location=\"Post Content\" data-analytics-link-type=\"outbound\" href=\"https:\/\/youtu.be\/Dx1UTqv_yvk\" target=\"_blank\" rel=\"noreferrer noopener\">Crafted Future: Code Redefined<\/a> explores how teams are using intelligent systems not as something to be tacked on, but as a way to reclaim time for creativity and build platforms that last.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\" data-analytics-track-visibility=\"yes\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Crafted Future: Code Redefined\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/Dx1UTqv_yvk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"toc-what-is-crafted-future\" data-analytics-track-visibility=\"yes\">What Is Crafted Future?<\/h2>\n\n\n\n<p data-analytics-track-visibility=\"yes\"><a data-analytics-action-type=\"link\" data-analytics-link-location=\"Post Content\" data-analytics-link-type=\"internal\" href=\"https:\/\/wpengine.com\/crafted-with-code\/\" target=\"_blank\" rel=\"noreferrer noopener\">Crafted with Code<\/a>, now in its seventh year, is an annual showcase created by <a data-analytics-action-type=\"link\" data-analytics-link-location=\"Post Content\" data-analytics-link-type=\"outbound\" href=\"https:\/\/www.webbyawards.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Webby Awards<\/a> and <a data-analytics-action-type=\"link\" data-analytics-link-location=\"Post Content\" data-analytics-link-type=\"internal\" href=\"https:\/\/wpengine.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">WP Engine<\/a> that celebrates outstanding Webby-recognized projects built on WordPress<sup>\u00ae[1]<\/sup>.<\/p>\n\n\n\n<p data-analytics-track-visibility=\"yes\">The Crafted Future virtual event series provides a way to dive deeper into those stories, offering a behind-the-scenes look at what it takes to build Webby-worthy work. The series brings together technical experts and creative leaders to share practical lessons on building solutions that solve problems, cultivate community, and stand out visually.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"toc-meet-the-panel\" data-analytics-track-visibility=\"yes\">Meet the panel<\/h2>\n\n\n\n<p data-analytics-track-visibility=\"yes\">Moderated by Nick Borenstein, General Manager of The Webby Awards, the panel features:<\/p>\n\n\n\n<ul class=\"wp-block-list\" data-analytics-track-visibility=\"yes\">\n<li><a data-analytics-action-type=\"link\" data-analytics-link-location=\"Post Content\" data-analytics-link-type=\"outbound\" href=\"https:\/\/www.linkedin.com\/in\/allisonlehman\/\" target=\"_blank\" rel=\"noreferrer noopener\">Allie Lehman<\/a>: Owner and creative director at <a data-analytics-action-type=\"link\" data-analytics-link-location=\"Post Content\" data-analytics-link-type=\"outbound\" href=\"https:\/\/withwonderly.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Wonderly<\/a>, a digital firm focused on helping personality-driven brands build fully owned platforms to connect with their audiences.<\/li>\n\n\n\n<li><a data-analytics-action-type=\"link\" data-analytics-link-location=\"Post Content\" data-analytics-link-type=\"outbound\" href=\"https:\/\/www.linkedin.com\/in\/mgburns-dev\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mike Burns<\/a>: Chief Technology Officer at <a data-analytics-action-type=\"link\" data-analytics-link-location=\"Post Content\" data-analytics-link-type=\"outbound\" href=\"https:\/\/upstatement.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Upstatement<\/a>, an agency that focuses on building story-driven brands digitally with an editorial mindset.<\/li>\n\n\n\n<li><a data-analytics-action-type=\"link\" data-analytics-link-location=\"Post Content\" data-analytics-link-type=\"outbound\" href=\"https:\/\/www.linkedin.com\/in\/lukepatterson59\/\" target=\"_blank\" rel=\"noreferrer noopener\">Luke Patterson<\/a>: Product manager for <a data-analytics-action-type=\"link\" data-analytics-link-location=\"Post Content\" data-analytics-link-type=\"internal\" href=\"https:\/\/wpengine.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">WP Engine\u2019<\/a>s AI-focused products and infrastructure.<\/li>\n<\/ul>\n\n\n\n<p data-analytics-track-visibility=\"yes\">Together, the panelists discussed the transition from experimental AI to a more settled phase in which the importance of human judgment and user experience outweighs the individual tools in a build.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"toc-intentional-tools-more-ai-cant-automate-better-work\" data-analytics-track-visibility=\"yes\">Intentional tools: More AI can\u2019t automate better work<\/h2>\n\n\n\n<p data-analytics-track-visibility=\"yes\">The conversation opened with a statement most builders are quickly coming to understand: The smartest digital experiences aren\u2019t necessarily the ones using the most AI. They are the ones using it with the most purpose.&nbsp;<\/p>\n\n\n\n<p data-analytics-track-visibility=\"yes\">Luke noted that as AI is dropping the price of building, true value comes from the human judgment used to decide what to build and why.<\/p>\n\n\n\n<p data-analytics-track-visibility=\"yes\">\u201cYou can now build almost anything,\u201d says Luke Patterson. \u201cThe cost of building what you want is going way down. So intentionality about which problems to solve, who you\u2019re solving them for, and whether they\u2019re properly scoped becomes much more important.\u201d<\/p>\n\n\n\n<p data-analytics-track-visibility=\"yes\">Once you understand your user\u2019s needs, development teams must take accountability for building experiences that strengthen the trust a brand has already earned with its audience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"toc-predictable-tools-still-provide-the-best-foundation-for-innovation\" data-analytics-track-visibility=\"yes\">Predictable tools still provide the best foundation for innovation<\/h2>\n\n\n\n<p data-analytics-track-visibility=\"yes\">The panel highlighted two Webby-recognized projects that exemplify this intentionality.<\/p>\n\n\n\n<ul class=\"wp-block-list\" data-analytics-track-visibility=\"yes\">\n<li><a data-analytics-action-type=\"link\" data-analytics-link-location=\"Post Content\" data-analytics-link-type=\"outbound\" href=\"https:\/\/winners.webbyawards.com\/2025\/websites-and-mobile-sites\/email-newsletters\/independent-publishers\/320772\/the-food-section\" target=\"_blank\" rel=\"noreferrer noopener\">The Food Section<\/a>, created by Allie\u2019s team at Wonderly, was nominated for a Webby Award in the Independent Publishers category.&nbsp;<\/li>\n\n\n\n<li><a data-analytics-action-type=\"link\" data-analytics-link-location=\"Post Content\" data-analytics-link-type=\"outbound\" href=\"https:\/\/winners.webbyawards.com\/2025\/websites-and-mobile-sites\/general-desktop-mobile-sites\/corporate-social-responsibility\/339069\/mozilla-builders\" target=\"_blank\" rel=\"noreferrer noopener\">Mozilla Builders<\/a>, created by Mike\u2019s team using WordPress and WP Engine\u2019s managed platform, was nominated in the Corporate Social Responsibility category.<\/li>\n<\/ul>\n\n\n\n<p data-analytics-track-visibility=\"yes\">Both of these nominated sites use WordPress. While established technologies may not have the same buzz as the latest tools, choosing WordPress as a foundational element in these projects allows brands to focus on what\u2019s most important: connecting with their audiences.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"toc-mozilla-builders-making-the-case-for-boring-technology\" data-analytics-track-visibility=\"yes\">Mozilla Builders: Making the case for \u201cboring\u201d technology<\/h2>\n\n\n\n<p data-analytics-track-visibility=\"yes\">Mike shared the journey of building <a data-analytics-action-type=\"link\" data-analytics-link-location=\"Post Content\" data-analytics-link-type=\"outbound\" href=\"https:\/\/builders.mozilla.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mozilla Builders<\/a> with a strict six-week deadline.&nbsp;<\/p>\n\n\n\n<p data-analytics-track-visibility=\"yes\">Despite building for a program at the cutting-edge of the AI movement, Upstatement chose to use what they affectionately call <a data-analytics-action-type=\"link\" data-analytics-link-location=\"Post Content\" data-analytics-link-type=\"outbound\" href=\"https:\/\/www.explainthis.io\/en\/swe\/boring-technology\" target=\"_blank\" rel=\"noreferrer noopener\">a \u201cboring\u201d stack<\/a>. Choosing predictable, ubiquitous technology like WordPress and WP Engine allows editors on the Mozilla Builders site to focus on publishing high-quality content that empowers the community. For his team, AI by itself isn\u2019t always the answer, but it can be an accelerator.&nbsp;<\/p>\n\n\n\n<p data-analytics-track-visibility=\"yes\">\u201cI look for places where the promise of AI maximizes time spent on the human factors of a project,\u201d he says. \u201cThere\u2019s a risk of false productivity. Generating a lot of code can feel like doing a good job, but the real question is: Is that code actually solving the problem?\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"toc-the-food-section-culinary-content-designed-for-consumption\" data-analytics-track-visibility=\"yes\">The Food Section: Culinary content designed for consumption<\/h2>\n\n\n\n<p data-analytics-track-visibility=\"yes\">What started as a successful Substack newsletter soon reached the limiting edges of a platform not designed to grow alongside its audience. Wonderly worked with Hanna Raskin, founder of <a data-analytics-action-type=\"link\" data-analytics-link-location=\"Post Content\" data-analytics-link-type=\"outbound\" href=\"https:\/\/thefoodsection.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Food Section<\/a>, to address those limitations by building an experience she can truly own.&nbsp;<\/p>\n\n\n\n<p data-analytics-track-visibility=\"yes\">Moving to an independent stack built on WordPress, Memberful, and Campaign Monitor allowed the publication to design for the depth of interaction Raskin imagined for her audience.&nbsp;<\/p>\n\n\n\n<p data-analytics-track-visibility=\"yes\">One standout feature is the Potluck. The tool sits at the top of the home page with a button that says \u201cTake me to a random article.\u201d When clicked, it surfaces random archive stories so The Food Section can get more mileage out of its content. The new, standalone site allows users to choose their own adventure and consume content outside of a traditional \u201cfeed\u201d format.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"toc-designing-for-real-audiences-in-the-age-of-bot\" data-analytics-track-visibility=\"yes\">Designing for real audiences in the age of bot traffic<\/h2>\n\n\n\n<p data-analytics-track-visibility=\"yes\">As AI changes how content is discovered and summarized, the panel addressed the growing problem facing creators: how to maintain audience connection when <a data-analytics-action-type=\"link\" data-analytics-link-location=\"Post Content\" data-analytics-link-type=\"internal\" href=\"https:\/\/wpengine.com\/website-traffic-trends-report\/\" target=\"_blank\" rel=\"noreferrer noopener\">bot traffic is inflating<\/a>, and human traffic is dropping and being intercepted by AI summaries.<\/p>\n\n\n\n<p data-analytics-track-visibility=\"yes\">Luke emphasized that while dashboards can track bots, the goal is to find the \u201caha moment\u201d for a human user.&nbsp;<\/p>\n\n\n\n<p data-analytics-track-visibility=\"yes\">\u201cDashboards point to something, and that something is always a person. So ultimately, you need to go talk to them. Did this do the thing you wanted? Did it do the thing you expected? At the end of the day, we build technology for people, not technology for technology,\u201d he says.<\/p>\n\n\n\n<p data-analytics-track-visibility=\"yes\">Allie brought up a compelling argument for attracting and keeping a human audience. She believes the future of digital platforms lies in community. Creating spaces where members can meet and interact with each other, not just the platform owner or host, provides extra incentive for users to buy into a brand.<\/p>\n\n\n\n<p data-analytics-track-visibility=\"yes\">\u201cA membership is more powerful when people can meet each other. If someone connects with another member within the first few days, they\u2019re much less likely to leave because their interactions are growing and they\u2019re not solely dependent on the host.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"toc-when-anyone-can-build-good-judgment-is-the-differentiator\" data-analytics-track-visibility=\"yes\">When anyone can build, good judgment is the differentiator<\/h2>\n\n\n\n<p data-analytics-track-visibility=\"yes\">Because vibe coding practices and AI tools can spin up prototypes in minutes, panelists agreed that human taste is more valuable than ever.<\/p>\n\n\n\n<p data-analytics-track-visibility=\"yes\">Mike noted that knowing the fundamentals of good design and development is what leads to cohesion. Without that knowledge, any client can ask any developer to simply include as many bells and whistles as possible without focusing the design on what users actually want and need.<\/p>\n\n\n\n<p data-analytics-track-visibility=\"yes\">\u201cWhen you can build every feature quickly, it\u2019s very easy to throw everything at the wall,\u201d he says. \u201cThe experience building software and understanding how it\u2019s used and how it\u2019s supported requires not just the same discipline, but more discipline.\u201d<\/p>\n\n\n\n<p data-analytics-track-visibility=\"yes\">Allie went a step further, sharing that imperfections are often what make a brand feel human. Knowing when to break the rules and bringing your clients along on the design journey is something AI simply cannot replicate.<\/p>\n\n\n\n<p data-analytics-track-visibility=\"yes\">\u201cTaste is everything. My design team is all artists. We\u2019re craft enthusiasts, and the branding we produce is imperfect in a way only a human can achieve. Those imperfections are really difficult for AI to replicate, because it takes a human to know how to properly break rules. AI can break rules, but it looks off,\u201d she says.<\/p>\n\n\n\n<p data-analytics-track-visibility=\"yes\">\u201cI also think the experience of working through feedback and watching something evolve takes time. AI can give you a lot of visual starting points, but it takes time to fall in love with something and feel like it\u2019s really yours.\u201d<\/p>\n\n\n\n<p data-analytics-track-visibility=\"yes\">As the barrier to entry drops, Luke made the case for brands to prioritize infrastructure that allows them to scale without losing control. He likens the development experience to building a sandwich.&nbsp;<\/p>\n\n\n\n<p data-analytics-track-visibility=\"yes\">You can certainly make a sandwich from scratch, milling your own flour to bake your own bread, growing your own vegetables, and raising your own livestock. But at the end of the day, we often choose certain \u201cstore-bought\u201d options to save time and headaches without compromising the integrity of the final \u201cmeal.\u201d<\/p>\n\n\n\n<p data-analytics-track-visibility=\"yes\">The same is true for technology. While it may sometimes behoove a team to build an experience entirely from scratch, partnering with different providers for infrastructure may be the difference between getting a good meal on the table and working twice as hard for something less satisfying.<\/p>\n\n\n\n<p data-analytics-track-visibility=\"yes\">\u201cUnless you\u2019re a software company, draw the line of what you\u2019ll own very intentionally, and let the rest be someone else\u2019s problem,\u201d he says.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"toc-pair-innovation-and-good-instincts-with-wp-engine\" data-analytics-track-visibility=\"yes\">Pair innovation and good instincts with WP Engine<\/h2>\n\n\n\n<p data-analytics-track-visibility=\"yes\">Despite the rapid changes of the last few years, the panel ended optimistically. AI has made it easier than ever to take notes in discovery meetings, prototype new experiences and features, and help clients truly own their revenue streams and audience relationships.<\/p>\n\n\n\n<p data-analytics-track-visibility=\"yes\">Teams are no longer focused on simply what AI can do. They\u2019re thinking about how AI can accelerate the production of truly meaningful, intentional experiences.<\/p>\n\n\n\n<p data-analytics-track-visibility=\"yes\">Thank you to our partners at The Webby Awards and our panelists for sharing their insights into the future of the web! Get a deeper look at some of the <a data-analytics-action-type=\"link\" data-analytics-link-location=\"Post Content\" data-analytics-link-type=\"internal\" href=\"https:\/\/wpengine.com\/crafted-with-code\" target=\"_blank\" rel=\"noreferrer noopener\">Crafted with Code projects built on WP Engine<\/a>, or check out the full <a data-analytics-action-type=\"link\" data-analytics-link-location=\"Post Content\" data-analytics-link-type=\"outbound\" href=\"https:\/\/www.youtube.com\/playlist?list=PLUIctPjPADH9CVzpalr1g4MYTmoR7Gr_n\" target=\"_blank\" rel=\"noreferrer noopener\">Crafted with Code YouTube playlist.<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>The web is saturated with AI-generated content and code. While the barrier to building has never been lower, the challenge of creating something meaningful has never been higher.&nbsp; Builders have to stop thinking about how AI can allow them to make more\u2014more sites, more pages, more content\u2014and start thinking about using their human judgment to [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":5621,"comment_status":"closed","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"_acf_changed":true,"mediapress_draft_name":"","_mediapress_is_draft_copy":false,"_time_to_read":8,"footnotes":""},"audience":[],"blog-category":[121],"buyer-stage":[],"company-and-culture":[],"content-type":[],"location":[],"persona":[],"product":[],"topic":[],"use-cases":[],"class_list":["post-5612","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","blog-category-best-practices"],"acf":{"hero_image_alt_text":"","featured_on_hub_page":true,"featured_on_tag_page":false,"featured_on_category_page":false,"wp_engine_pick":true,"display_author_bio":false,"taxonomy_selector":{"":null,"taxonomy-audience":false,"taxonomy-buyer-stage":false,"taxonomy-company-and-culture":false,"taxonomy-content-type":false,"taxonomy-location":false,"taxonomy-persona":false,"taxonomy-product":false,"taxonomy-topic":false,"taxonomy-use-cases":false}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Crafted Future: Redefining Code with Intention | WP Engine\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wpengine.com\/blog\/crafted-future-code-redefined\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Crafted Future: Redefining Code with Intention | WP Engine\u00ae\" \/>\n<meta property=\"og:description\" content=\"The web is saturated with AI-generated content and code. While the barrier to building has never been lower, the challenge of creating something meaningful has never been higher.&nbsp; Builders have to stop thinking about how AI can allow them to make more\u2014more sites, more pages, more content\u2014and start thinking about using their human judgment to [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wpengine.com\/blog\/crafted-future-code-redefined\/\" \/>\n<meta property=\"og:site_name\" content=\"WP Engine\u00ae\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/wpengine\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-24T19:09:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-01T20:06:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wpengine.com\/wp-content\/uploads\/2026\/03\/WPE-CWC-CRD-Event-March19-16x9-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Riley Cullen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@wpengine\" \/>\n<meta name=\"twitter:site\" content=\"@wpengine\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Riley Cullen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/wpengine.com\\\/blog\\\/crafted-future-code-redefined\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/wpengine.com\\\/blog\\\/crafted-future-code-redefined\\\/\"},\"author\":{\"name\":\"Riley Cullen\",\"@id\":\"https:\\\/\\\/wpengine.com\\\/#\\\/schema\\\/person\\\/f95ccc8a47b89ed07918adc2d136b710\"},\"headline\":\"Crafted Future: Redefining Code with Intention\",\"datePublished\":\"2026-03-24T19:09:10+00:00\",\"dateModified\":\"2026-04-01T20:06:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/wpengine.com\\\/blog\\\/crafted-future-code-redefined\\\/\"},\"wordCount\":1623,\"publisher\":{\"@id\":\"https:\\\/\\\/wpengine.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/wpengine.com\\\/blog\\\/crafted-future-code-redefined\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/wpengine.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/WPE-CWC-CRD-Event-March19-16x9-1.png\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/wpengine.com\\\/blog\\\/crafted-future-code-redefined\\\/\",\"url\":\"https:\\\/\\\/wpengine.com\\\/blog\\\/crafted-future-code-redefined\\\/\",\"name\":\"Crafted Future: Redefining Code with Intention | WP Engine\u00ae\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/wpengine.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/wpengine.com\\\/blog\\\/crafted-future-code-redefined\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/wpengine.com\\\/blog\\\/crafted-future-code-redefined\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/wpengine.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/WPE-CWC-CRD-Event-March19-16x9-1.png\",\"datePublished\":\"2026-03-24T19:09:10+00:00\",\"dateModified\":\"2026-04-01T20:06:33+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/wpengine.com\\\/blog\\\/crafted-future-code-redefined\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/wpengine.com\\\/blog\\\/crafted-future-code-redefined\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/wpengine.com\\\/blog\\\/crafted-future-code-redefined\\\/#primaryimage\",\"url\":\"https:\\\/\\\/wpengine.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/WPE-CWC-CRD-Event-March19-16x9-1.png\",\"contentUrl\":\"https:\\\/\\\/wpengine.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/WPE-CWC-CRD-Event-March19-16x9-1.png\",\"width\":1200,\"height\":675,\"caption\":\"Crafted Future: Redefining Code with Intention\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/wpengine.com\\\/blog\\\/crafted-future-code-redefined\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/wpengine.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Crafted Future: Redefining Code with Intention\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/wpengine.com\\\/#website\",\"url\":\"https:\\\/\\\/wpengine.com\\\/\",\"name\":\"WP Engine\u00ae\",\"description\":\"Managed Hosting for WordPress\",\"publisher\":{\"@id\":\"https:\\\/\\\/wpengine.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/wpengine.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/wpengine.com\\\/#organization\",\"name\":\"WP Engine\",\"url\":\"https:\\\/\\\/wpengine.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/wpengine.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/wpengine.com\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/WPEngine_OGImage-1.webp\",\"contentUrl\":\"https:\\\/\\\/wpengine.com\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/WPEngine_OGImage-1.webp\",\"width\":1200,\"height\":630,\"caption\":\"WP Engine\"},\"image\":{\"@id\":\"https:\\\/\\\/wpengine.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/wpengine\\\/\",\"https:\\\/\\\/x.com\\\/wpengine\",\"https:\\\/\\\/www.instagram.com\\\/wpengine\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/wpengine\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCJeAEAxX69v24CUBZ0WBYSg\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/wpengine.com\\\/#\\\/schema\\\/person\\\/f95ccc8a47b89ed07918adc2d136b710\",\"name\":\"Riley Cullen\",\"pronouns\":\"she\\\/her\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ea30d05fc6f0519be29943b17a1980c89f9e0897251cf1983191b3f380ed8c74?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ea30d05fc6f0519be29943b17a1980c89f9e0897251cf1983191b3f380ed8c74?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ea30d05fc6f0519be29943b17a1980c89f9e0897251cf1983191b3f380ed8c74?s=96&d=mm&r=g\",\"caption\":\"Riley Cullen\"},\"description\":\"Riley Cullen is a Sr. Content Strategist based in Omaha, Nebraska who has spent more than 10 years as a writer and editor. She spends her days crafting stories about WP Engine, its employees, and its customers and simplifying technical topics for the agencies, businesses, and developers who rely on the company's tools and platform. When she\u2019s not writing, you\u2019ll most often find her with her nose in a book (she loves a whodunit) or spending time with her two very spoiled dogs.\",\"url\":\"https:\\\/\\\/wpengine.com\\\/blog\\\/author\\\/riley-cullen\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Crafted Future: Redefining Code with Intention | WP Engine\u00ae","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wpengine.com\/blog\/crafted-future-code-redefined\/","og_locale":"en_US","og_type":"article","og_title":"Crafted Future: Redefining Code with Intention | WP Engine\u00ae","og_description":"The web is saturated with AI-generated content and code. While the barrier to building has never been lower, the challenge of creating something meaningful has never been higher.&nbsp; Builders have to stop thinking about how AI can allow them to make more\u2014more sites, more pages, more content\u2014and start thinking about using their human judgment to [&hellip;]","og_url":"https:\/\/wpengine.com\/blog\/crafted-future-code-redefined\/","og_site_name":"WP Engine\u00ae","article_publisher":"https:\/\/www.facebook.com\/wpengine\/","article_published_time":"2026-03-24T19:09:10+00:00","article_modified_time":"2026-04-01T20:06:33+00:00","og_image":[{"width":1200,"height":675,"url":"https:\/\/wpengine.com\/wp-content\/uploads\/2026\/03\/WPE-CWC-CRD-Event-March19-16x9-1.png","type":"image\/png"}],"author":"Riley Cullen","twitter_card":"summary_large_image","twitter_creator":"@wpengine","twitter_site":"@wpengine","twitter_misc":{"Written by":"Riley Cullen","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/wpengine.com\/blog\/crafted-future-code-redefined\/#article","isPartOf":{"@id":"https:\/\/wpengine.com\/blog\/crafted-future-code-redefined\/"},"author":{"name":"Riley Cullen","@id":"https:\/\/wpengine.com\/#\/schema\/person\/f95ccc8a47b89ed07918adc2d136b710"},"headline":"Crafted Future: Redefining Code with Intention","datePublished":"2026-03-24T19:09:10+00:00","dateModified":"2026-04-01T20:06:33+00:00","mainEntityOfPage":{"@id":"https:\/\/wpengine.com\/blog\/crafted-future-code-redefined\/"},"wordCount":1623,"publisher":{"@id":"https:\/\/wpengine.com\/#organization"},"image":{"@id":"https:\/\/wpengine.com\/blog\/crafted-future-code-redefined\/#primaryimage"},"thumbnailUrl":"https:\/\/wpengine.com\/wp-content\/uploads\/2026\/03\/WPE-CWC-CRD-Event-March19-16x9-1.png","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/wpengine.com\/blog\/crafted-future-code-redefined\/","url":"https:\/\/wpengine.com\/blog\/crafted-future-code-redefined\/","name":"Crafted Future: Redefining Code with Intention | WP Engine\u00ae","isPartOf":{"@id":"https:\/\/wpengine.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/wpengine.com\/blog\/crafted-future-code-redefined\/#primaryimage"},"image":{"@id":"https:\/\/wpengine.com\/blog\/crafted-future-code-redefined\/#primaryimage"},"thumbnailUrl":"https:\/\/wpengine.com\/wp-content\/uploads\/2026\/03\/WPE-CWC-CRD-Event-March19-16x9-1.png","datePublished":"2026-03-24T19:09:10+00:00","dateModified":"2026-04-01T20:06:33+00:00","breadcrumb":{"@id":"https:\/\/wpengine.com\/blog\/crafted-future-code-redefined\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/wpengine.com\/blog\/crafted-future-code-redefined\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/wpengine.com\/blog\/crafted-future-code-redefined\/#primaryimage","url":"https:\/\/wpengine.com\/wp-content\/uploads\/2026\/03\/WPE-CWC-CRD-Event-March19-16x9-1.png","contentUrl":"https:\/\/wpengine.com\/wp-content\/uploads\/2026\/03\/WPE-CWC-CRD-Event-March19-16x9-1.png","width":1200,"height":675,"caption":"Crafted Future: Redefining Code with Intention"},{"@type":"BreadcrumbList","@id":"https:\/\/wpengine.com\/blog\/crafted-future-code-redefined\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/wpengine.com\/"},{"@type":"ListItem","position":2,"name":"Crafted Future: Redefining Code with Intention"}]},{"@type":"WebSite","@id":"https:\/\/wpengine.com\/#website","url":"https:\/\/wpengine.com\/","name":"WP Engine\u00ae","description":"Managed Hosting for WordPress","publisher":{"@id":"https:\/\/wpengine.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/wpengine.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/wpengine.com\/#organization","name":"WP Engine","url":"https:\/\/wpengine.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/wpengine.com\/#\/schema\/logo\/image\/","url":"https:\/\/wpengine.com\/wp-content\/uploads\/2025\/09\/WPEngine_OGImage-1.webp","contentUrl":"https:\/\/wpengine.com\/wp-content\/uploads\/2025\/09\/WPEngine_OGImage-1.webp","width":1200,"height":630,"caption":"WP Engine"},"image":{"@id":"https:\/\/wpengine.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/wpengine\/","https:\/\/x.com\/wpengine","https:\/\/www.instagram.com\/wpengine\/","https:\/\/www.linkedin.com\/company\/wpengine\/","https:\/\/www.youtube.com\/channel\/UCJeAEAxX69v24CUBZ0WBYSg"]},{"@type":"Person","@id":"https:\/\/wpengine.com\/#\/schema\/person\/f95ccc8a47b89ed07918adc2d136b710","name":"Riley Cullen","pronouns":"she\/her","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/ea30d05fc6f0519be29943b17a1980c89f9e0897251cf1983191b3f380ed8c74?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ea30d05fc6f0519be29943b17a1980c89f9e0897251cf1983191b3f380ed8c74?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ea30d05fc6f0519be29943b17a1980c89f9e0897251cf1983191b3f380ed8c74?s=96&d=mm&r=g","caption":"Riley Cullen"},"description":"Riley Cullen is a Sr. Content Strategist based in Omaha, Nebraska who has spent more than 10 years as a writer and editor. She spends her days crafting stories about WP Engine, its employees, and its customers and simplifying technical topics for the agencies, businesses, and developers who rely on the company's tools and platform. When she\u2019s not writing, you\u2019ll most often find her with her nose in a book (she loves a whodunit) or spending time with her two very spoiled dogs.","url":"https:\/\/wpengine.com\/blog\/author\/riley-cullen\/"}]}},"mediapress_workflow_parent_id":null,"_links":{"self":[{"href":"https:\/\/wpengine.com\/wp-json\/wp\/v2\/posts\/5612","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wpengine.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wpengine.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wpengine.com\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/wpengine.com\/wp-json\/wp\/v2\/comments?post=5612"}],"version-history":[{"count":0,"href":"https:\/\/wpengine.com\/wp-json\/wp\/v2\/posts\/5612\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wpengine.com\/wp-json\/wp\/v2\/media\/5621"}],"wp:attachment":[{"href":"https:\/\/wpengine.com\/wp-json\/wp\/v2\/media?parent=5612"}],"wp:term":[{"taxonomy":"audience","embeddable":true,"href":"https:\/\/wpengine.com\/wp-json\/wp\/v2\/audience?post=5612"},{"taxonomy":"blog-category","embeddable":true,"href":"https:\/\/wpengine.com\/wp-json\/wp\/v2\/blog-category?post=5612"},{"taxonomy":"buyer-stage","embeddable":true,"href":"https:\/\/wpengine.com\/wp-json\/wp\/v2\/buyer-stage?post=5612"},{"taxonomy":"company-and-culture","embeddable":true,"href":"https:\/\/wpengine.com\/wp-json\/wp\/v2\/company-and-culture?post=5612"},{"taxonomy":"content-type","embeddable":true,"href":"https:\/\/wpengine.com\/wp-json\/wp\/v2\/content-type?post=5612"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/wpengine.com\/wp-json\/wp\/v2\/location?post=5612"},{"taxonomy":"persona","embeddable":true,"href":"https:\/\/wpengine.com\/wp-json\/wp\/v2\/persona?post=5612"},{"taxonomy":"product","embeddable":true,"href":"https:\/\/wpengine.com\/wp-json\/wp\/v2\/product?post=5612"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/wpengine.com\/wp-json\/wp\/v2\/topic?post=5612"},{"taxonomy":"use-cases","embeddable":true,"href":"https:\/\/wpengine.com\/wp-json\/wp\/v2\/use-cases?post=5612"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}