{"id":5351,"date":"2026-03-04T09:08:14","date_gmt":"2026-03-04T15:08:14","guid":{"rendered":"https:\/\/wpengine.com\/blog\/crafted-with-code-code-redefined\/"},"modified":"2026-03-26T12:59:37","modified_gmt":"2026-03-26T17:59:37","slug":"crafted-with-code-code-redefined","status":"publish","type":"post","link":"https:\/\/wpengine.com\/blog\/crafted-with-code-code-redefined\/","title":{"rendered":"Code Redefined: The Edge of Innovation"},"content":{"rendered":"<p data-analytics-track-visibility=\"yes\">The final <a data-analytics-action-type=\"link\" data-analytics-link-location=\"Post Content\" data-analytics-link-type=\"internal\" href=\"https:\/\/wpengine.com\/crafted-with-code\/\" target=\"_blank\" rel=\"noreferrer noopener\">Crafted with Code<\/a> showcase of the 2025 season, The Edge of Innovation, highlights projects where trusted partnerships lead to purposeful technology. As organizations start adapting to more intelligent systems, it\u2019s clear that collaboration is the key to creating innovative sites rooted in sound human judgment.<\/p>\n\n\n\n<p data-analytics-track-visibility=\"yes\">Now in its sixth year, Crafted with Code is a collaborative showcase created by WP Engine and the <a data-analytics-action-type=\"link\" data-analytics-link-location=\"Post Content\" data-analytics-link-type=\"outbound\" href=\"https:\/\/www.webbyawards.com\/crafted-with-code\/\" target=\"_blank\" rel=\"noreferrer noopener\">Webby Awards<\/a>. It celebrates the innovation, craftsmanship, and collaboration behind some of the web\u2019s most extraordinary sites built on WordPress<sup>\u00ae[1]<\/sup>.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\" data-analytics-track-visibility=\"yes\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\" data-analytics-track-visibility=\"yes\">\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a data-analytics-action-type=\"link\" data-analytics-link-location=\"Post Content\" data-analytics-link-type=\"outbound\" class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.youtube.com\/playlist?list=PLUIctPjPADH9CVzpalr1g4MYTmoR7Gr_n\" target=\"_blank\" rel=\"noreferrer noopener\">Watch the full playlist now!<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\" data-analytics-track-visibility=\"yes\"><\/div>\n\n\n\n<p data-analytics-track-visibility=\"yes\">In the 2025 season, 30% of all Webby-recognized websites and mobile sites were built on WordPress, and 43% of those WordPress sites were powered by <a data-analytics-action-type=\"link\" data-analytics-link-location=\"Post Content\" data-analytics-link-type=\"internal\" href=\"https:\/\/wpengine.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">WP Engine<\/a>. Our tools and platform are enabling brands and agencies to push technical boundaries while maintaining the human touch and authenticity audiences crave.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"toc-code-redefined-intelligence-with-intention\" data-analytics-track-visibility=\"yes\">Code Redefined: Intelligence with intention<\/h2>\n\n\n\n<p data-analytics-track-visibility=\"yes\">The smartest digital experiences aren\u2019t the ones using all the latest tools; they\u2019re the ones where intelligence is embedded with intention. This showcase highlights how organizations are collaborating with partners to build smarter sites that push technical and creative boundaries for a specific purpose.<\/p>\n\n\n\n<p data-analytics-track-visibility=\"yes\">\u201cInnovation in this AI-driven era is about more than just adopting the latest tech. Builders have to choose the right tools if they want to solve real human challenges and create deeper connections,\u201d said Regina Yuan, WP Engine Director of Brand. These projects are smart and performant, but it\u2019s the human choices and judgments that went into each build that made them worthy of Webby recognition.\u201d<\/p>\n\n\n\n<p data-analytics-track-visibility=\"yes\">The following participants, each powered by WP Engine, show how collaboration laid the groundwork for bold design and technical excellence at the 2025 Webby Awards.<\/p>\n\n\n\n<iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/iGo5GWi6ZO4?si=lbD-1zro0KMAZ3iO\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen data-analytics-track-visibility=\"yes\"><\/iframe>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"toc-mozilla-builders-by-upstatement\" data-analytics-track-visibility=\"yes\">Mozilla Builders by Upstatement<\/h2>\n\n\n\n<p data-analytics-track-visibility=\"yes\"><strong>Webby Nominee | Corporate Social Responsibility<\/strong><\/p>\n\n\n\n<p data-analytics-track-visibility=\"yes\">A new epicenter for the AI renaissance<\/p>\n\n\n\n<p data-analytics-track-visibility=\"yes\"><a data-analytics-action-type=\"link\" data-analytics-link-location=\"Post Content\" data-analytics-link-type=\"outbound\" href=\"https:\/\/www.mozilla.org\/en-US\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mozilla<\/a> has long been a leader in the developer community, but the team needed to establish a clear presence in the AI space. They tapped agency experts at <a data-analytics-action-type=\"link\" data-analytics-link-location=\"Post Content\" data-analytics-link-type=\"outbound\" href=\"https:\/\/upstatement.com\/\">Upstatement<\/a> to create a digital home where the developers working on open-source AI projects can publish their stories, share ideas, and build community.<\/p>\n\n\n\n<p data-analytics-track-visibility=\"yes\">With a tight timeline and no margin for error, Upstatement chose proven technology to support cutting-edge content. By using WordPress and WP Engine, the team ensured that the site could handle the intense traffic spikes without a dip in performance.<\/p>\n\n\n\n<p data-analytics-track-visibility=\"yes\">The Webby-nominated <a data-analytics-action-type=\"link\" data-analytics-link-location=\"Post Content\" data-analytics-link-type=\"outbound\" href=\"https:\/\/builders.mozilla.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mozilla Builders<\/a> site connects the open-source builders fighting for a human-centered AI future and maintains the technical stability expected of a global leader like Mozilla.<\/p>\n\n\n\n<iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/7VITPasJh7s?si=NUHRIqtbzkhSFCBv\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen data-analytics-track-visibility=\"yes\"><\/iframe>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"toc-farm-africa-by-the-web-kitchen\" data-analytics-track-visibility=\"yes\">Farm Africa by The Web Kitchen<\/h2>\n\n\n\n<p data-analytics-track-visibility=\"yes\"><strong>Webby Nominee | Charitable Organizations\/Non-Profit<\/strong><\/p>\n\n\n\n<p data-analytics-track-visibility=\"yes\">Narrative and performance excellence drive a 94% increase in online donations<\/p>\n\n\n\n<p data-analytics-track-visibility=\"yes\"><a data-analytics-action-type=\"link\" data-analytics-link-location=\"Post Content\" data-analytics-link-type=\"outbound\" href=\"https:\/\/www.farmafrica.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Farm Africa<\/a> needed to better communicate the life-changing impact of its work. With the help of <a data-analytics-action-type=\"link\" data-analytics-link-location=\"Post Content\" data-analytics-link-type=\"outbound\" href=\"https:\/\/www.thewebkitchen.co.uk\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Web Kitchen<\/a>, they shifted focus from traditional \u201ccharity appeal\u201d tropes toward a uniquely hopeful and energetic brand narrative.<\/p>\n\n\n\n<p data-analytics-track-visibility=\"yes\">The new, Webby-nominated site uses simple animations and iconography to bring the vibrancy of the communities they support to life online. Its modular block system allows the Farm Africa team to easily customize content for the organization\u2019s many initiatives.<\/p>\n\n\n\n<p data-analytics-track-visibility=\"yes\">This intentional approach to digital storytelling, built on a performant foundation, led to a 94% increase in donations through the site. By creating an immersive storytelling experience, The Web Kitchen helped Farm Africa secure the funding it needs to continue powering transformational programs across the continent.<\/p>\n\n\n\n<iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/Fd0DE_kOARM?si=feA33eqOK4yZH8zX\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen data-analytics-track-visibility=\"yes\"><\/iframe>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"toc-skidmore-owings-merrill-by-code-and-theory\" data-analytics-track-visibility=\"yes\">Skidmore, Owings &amp; Merrill by Code and Theory<\/h2>\n\n\n\n<p data-analytics-track-visibility=\"yes\"><strong>Webby Nominee | Architecture, Art &amp; Design<\/strong><\/p>\n\n\n\n<p data-analytics-track-visibility=\"yes\">Architectural excellence in the real world and online<\/p>\n\n\n\n<p data-analytics-track-visibility=\"yes\">As one of the world\u2019s top architecture firms, <a data-analytics-action-type=\"link\" data-analytics-link-location=\"Post Content\" data-analytics-link-type=\"outbound\" href=\"https:\/\/www.som.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Skidmore, Owings &amp; Merrill<\/a> (SOM) lacked a digital presence that truly reflects the scale, artistry, and ambition of its global projects. <a data-analytics-action-type=\"link\" data-analytics-link-location=\"Post Content\" data-analytics-link-type=\"outbound\" href=\"https:\/\/www.codeandtheory.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Code and Theory<\/a> stepped in to transition the firm from legacy architecture to a more stable foundation.<\/p>\n\n\n\n<p data-analytics-track-visibility=\"yes\">The challenge was to support a massive library of high-resolution architectural photography without sacrificing speed and create a structured content system that connects projects to the people and research that made them possible, all in one cohesive environment.<\/p>\n\n\n\n<p data-analytics-track-visibility=\"yes\">The new experience puts performance first, with optimized media handling and a content architecture that reframes how SOM\u2019s work is understood. Now, it\u2019s more than a digital project catalog; it\u2019s a coherent expression of the firm\u2019s approach to great architecture.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"toc-build-with-innovation-and-intention-on-wp-engine\" data-analytics-track-visibility=\"yes\">Build with innovation and intention on WP Engine<\/h2>\n\n\n\n<p data-analytics-track-visibility=\"yes\">Explore more behind-the-scenes stories on our <a data-analytics-action-type=\"link\" data-analytics-link-location=\"Post Content\" data-analytics-link-type=\"internal\" href=\"https:\/\/wpengine.com\/crafted-with-code\/\" target=\"_blank\" rel=\"noreferrer noopener\">Crafted with Code<\/a> page or <a data-analytics-action-type=\"link\" data-analytics-link-location=\"Post Content\" data-analytics-link-type=\"outbound\" href=\"https:\/\/www.youtube.com\/playlist?list=PLUIctPjPADH9CVzpalr1g4MYTmoR7Gr_n\" target=\"_blank\" rel=\"noreferrer noopener\">watch the full playlist on YouTube<\/a> to see how these award-winning experiences came to life.<\/p>\n\n\n\n<p data-analytics-track-visibility=\"yes\">If you are looking for a partner that provides a technically impeccable foundation for your next big idea, <a data-analytics-action-type=\"link\" data-analytics-link-location=\"Post Content\" data-analytics-link-type=\"internal\" href=\"https:\/\/wpengine.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">WP Engine<\/a> is here to help you build smart, purpose-driven experiences.<\/p>","protected":false},"excerpt":{"rendered":"<p>Celebrating sites at the intersection of intelligence and collaboration<\/p>\n","protected":false},"author":16,"featured_media":5582,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"mediapress_draft_name":"","_mediapress_is_draft_copy":false,"_time_to_read":4,"footnotes":""},"audience":[],"blog-category":[123],"buyer-stage":[],"company-and-culture":[],"content-type":[54],"location":[],"persona":[106],"product":[],"topic":[95],"use-cases":[],"class_list":["post-5351","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","blog-category-industry-innovation","content-type-blog","persona-developer","topic-development"],"acf":{"hero_image_alt_text":"","featured_on_hub_page":false,"featured_on_tag_page":false,"featured_on_category_page":false,"wp_engine_pick":false,"display_author_bio":false,"taxonomy_selector":{"":null,"taxonomy-audience":false,"taxonomy-buyer-stage":false,"taxonomy-company-and-culture":false,"taxonomy-content-type":[54],"taxonomy-location":false,"taxonomy-persona":[106],"taxonomy-product":false,"taxonomy-topic":[95],"taxonomy-use-cases":false}},"yoast_head":"<!-- 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