{"id":4278,"date":"2022-04-16T10:57:00","date_gmt":"2022-04-16T15:57:00","guid":{"rendered":"https:\/\/wpengine.com\/blog\/wordpress-plugins-site-optimization\/"},"modified":"2022-04-16T10:57:00","modified_gmt":"2022-04-16T15:57:00","slug":"wordpress-plugins-site-optimization","status":"publish","type":"post","link":"https:\/\/wpengine.com\/blog\/wordpress-plugins-site-optimization\/","title":{"rendered":"Top WordPress Plugins for Site Optimization"},"content":{"rendered":"<p>If you want your website to run smoothly, then <a data-analytics-action-type=\"link\" data-analytics-link-location=\"Post Content\" data-analytics-link-type=\"internal\" href=\"https:\/\/wpengine.com\/blog\/wordpress-site-maintenance\/\" target=\"_blank\" rel=\"noreferrer noopener\">you need to maintain and optimize it<\/a>. The problem is that even simple WordPress sites have a lot of moving parts, so keeping everything in top shape can take up a lot of time.<\/p>\n\n\n\n<p>The good news is that there are plenty of plugins you can use to simplify\u2014and even automate\u2014your WordPress performance optimization efforts. You just have to configure the tools you want to use, and let them work for you in the background.<\/p>\n\n\n\n<p>In this guide, we\u2019re going to introduce you to 12 of our favorite WordPress optimization plugins. Let\u2019s get right to it!<\/p>\n\n\n\n\n\n<h2 id=\"toc-the-importance-of-a-fast-website\" class=\"wp-block-heading\">The importance of a fast website<\/h2>\n\n\n\n<p>First and foremost, a fast website provides a 5-star user experience. Site visitors are more likely to linger if pages and images load quickly. Plus, the initial page load speed is a user\u2019s first impression of your site, so you\u2019ll want to start their journey on a positive note.<\/p>\n\n\n\n<p>Speed isn\u2019t just about positive UX, either\u2014slow websites lose out on conversions. In the internet age, users expect immediacy. If your site takes more than a few seconds to load, you\u2019ve missed a potential sale.<\/p>\n\n\n\n<p>The poor experience of a slow website has lasting effects, too. As fewer people visit your website, your pageviews drop, and so does your Alexa rank. Similarly, Google accounts for speed when ranking search results on desktop (since 2010) and mobile (since 2018).<\/p>\n\n\n\n<p>All this goes to say that having a fast website should be part of your overall strategy. Thankfully, there are ways to optimize your WordPress website to keep speed at an all-time high.<\/p>\n\n\n\n<h2 id=\"toc-wordpress-site-optimization-best-practices\" class=\"wp-block-heading\">WordPress site optimization best practices<\/h2>\n\n\n\n<p>If you\u2019re new to WordPress database optimization, here are some guidelines to remember:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Choose a lightweight theme<\/strong> \u2013 A clean and simple WordPress theme will run faster than a bloated, complicated one. When choosing a theme, make sure you can disable any features you won\u2019t be using.<\/li>\n\n\n\n<li><strong>Optimize images<\/strong> \u2013 Eye-catching images drive traffic, but they can also slow your site down. To decrease load time, PNG works well for graphics, while JPEG is best for photos. We\u2019ll discuss our favorite image optimization plugins later on.<\/li>\n\n\n\n<li><strong>Be selective with your plugins<\/strong> \u2013 Every WordPress plugin you install adds lines of code to your site, which can slow it down. While plugins are essential (and some can even help speed up your website), use only the ones you need and remove unused features.<\/li>\n\n\n\n<li><strong>Work with a WordPress hosting service<\/strong> \u2013 A hosting service specifically designed for WordPress has all the tools to optimize your site right from the beginning.<\/li>\n<\/ul>\n\n\n\n<h2 id=\"toc-wordpress-site-speed-optimization-plugins-and-tools\" class=\"wp-block-heading\">WordPress site speed optimization plugins and tools<\/h2>\n\n\n\n<p>Excellent website performance is essential on all websites. That\u2019s why in this section, we\u2019re going to focus on powerful plugins and tools that can help you <a data-analytics-action-type=\"link\" data-analytics-link-location=\"Post Content\" data-analytics-link-type=\"internal\" href=\"https:\/\/wpengine.com\/resources\/improve-wordpress-site-speed\/\" target=\"_blank\" rel=\"noreferrer noopener\">optimize your site for speed<\/a>.<\/p>\n\n\n\n<iframe class=\"youtube-video\" src=\"https:\/\/www.youtube.com\/embed\/oRMZveC495Y?si=dC2oOIqrUQY3_6n2\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n\n\n\n<div style=\"height:5px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 id=\"toc-1-page-speed-boost\" class=\"wp-block-heading\">1. <a data-analytics-action-type=\"link\" data-analytics-link-location=\"Post Content\" data-analytics-link-type=\"internal\" href=\"https:\/\/wpengine.com\/page-speed-boost\/\" target=\"_blank\" rel=\"noreferrer noopener\">Page Speed Boost<\/a><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized is-style-default\"><img decoding=\"async\" src=\"https:\/\/wpengine.com\/wp-content\/uploads\/2024\/05\/Page-Speed-Boost-features.png\" alt=\"\" class=\"wp-image-2636\" style=\"width:761px;height:auto\"><\/figure>\n\n\n\n<p>WP Engine\u2019s <a data-analytics-action-type=\"link\" data-analytics-link-location=\"Post Content\" data-analytics-link-type=\"internal\" href=\"https:\/\/wpengine.com\/page-speed-boost\/\" target=\"_blank\" rel=\"noreferrer noopener\">Page Speed Boost<\/a> offers an effortless performance enhancement for your WordPress site(s), boosting <a data-analytics-action-type=\"link\" data-analytics-link-location=\"Post Content\" data-analytics-link-type=\"outbound\" href=\"https:\/\/pagespeed.web.dev\/\" target=\"_blank\" rel=\"noreferrer noopener\">PageSpeed scores<\/a> by up to 60% without requiring any technical expertise.<\/p>\n\n\n\n<p>Available for websites hosted on WP Engine\u2019s <a data-analytics-action-type=\"link\" data-analytics-link-location=\"Post Content\" data-analytics-link-type=\"internal\" href=\"https:\/\/wpengine.com\/platform\/\" target=\"_blank\" rel=\"noreferrer noopener\">platform,<\/a> Page Speed Boost offers several key benefits for enhancing WordPress performance. It delivers faster load times, significantly improving Core Web Vitals metrics, which in turn boosts user experience and SEO.<\/p>\n\n\n\n<p>Page Speed Boost also simplifies optimization by automatically optimizing images, scripts, and code (HTML, JavaScript, CSS). and it guarantees quick load times on both desktop and mobile devices, providing a seamless user experience for all of your visitors.&nbsp;<\/p>\n\n\n\n<p>Best of all, Page Speed Boost provides you with more than 30 automated enhancements without adding additional load to your WordPress application. Unlike many site optimization plugins, Page Speed Boost operates as a background service, ensuring it doesn\u2019t slow down your WordPress site<\/p>\n\n\n\n<p>With Page Speed Boost, you avoid the complexity of traditional optimization methods while reducing plugin bloat. Plus, the tool\u2019s real-world results speak for themselves. Find out more <a data-analytics-action-type=\"link\" data-analytics-link-location=\"Post Content\" data-analytics-link-type=\"internal\" href=\"https:\/\/wpengine.com\/blog\/boost-pagespeed-scores-in-minutes\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>!<\/p>\n\n\n\n<h3 id=\"toc-2-autoptimize\" class=\"wp-block-heading\">2. <a data-analytics-action-type=\"link\" data-analytics-link-location=\"Post Content\" data-analytics-link-type=\"outbound\" href=\"https:\/\/wordpress.org\/plugins\/autoptimize\/\" target=\"_blank\" rel=\"noreferrer noopener\">Autoptimize<\/a><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/wpengine.com\/wp-content\/uploads\/2019\/01\/optimization-resource-1.png\" alt=\"Top WordPress Plugins for Site Optimization. Screenshot from Autoptimize listing in the WordPress Plugin Directory.\" class=\"wp-image-2637\"><\/figure>\n\n\n\n<p>Even the simplest WordPress website usually has several third-party scripts running in the background, as well as additional CSS. Those scripts can add up, slowing down your site speed or loading times.<\/p>\n\n\n\n<p>Minification, the process of removing unnecessary characters from source code (like whitespace and newline characters), is one way to improve page load times. <a data-analytics-action-type=\"link\" data-analytics-link-location=\"Post Content\" data-analytics-link-type=\"outbound\" href=\"https:\/\/wordpress.org\/plugins\/autoptimize\/\" target=\"_blank\" rel=\"noreferrer noopener\">Autoptimize<\/a> helps with WordPress site optimization by minifying certain assets of your site, like CSS, HTML, and JavaScript files.<\/p>\n\n\n\n<p>Simply install the WordPress plugin and then checkmark the boxes for the code you want to be minified. You can even add scripts for the code you don\u2019t want to be compressed, as well as control whether or not you want the compressed files in the HTML code header or footer.<\/p>\n\n\n\n<h3 id=\"toc-2-hummingbird-page-speed-optimization\" class=\"wp-block-heading\">2. <a data-analytics-action-type=\"link\" data-analytics-link-location=\"Post Content\" data-analytics-link-type=\"outbound\" href=\"https:\/\/wordpress.org\/plugins\/hummingbird-performance\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hummingbird Page Speed Optimization<\/a><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/wpengine.com\/wp-content\/uploads\/2023\/08\/hummingbird.png\" alt=\"Top WordPress Plugins for Site Optimization. Screenshot from Hummingbird listing in the WordPress Plugin Directory.\" class=\"wp-image-2638\"><\/figure>\n\n\n\n<p><a data-analytics-action-type=\"link\" data-analytics-link-location=\"Post Content\" data-analytics-link-type=\"outbound\" href=\"https:\/\/wordpress.org\/plugins\/hummingbird-performance\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hummingbird Page Speed Optimization<\/a> offers a ton of functionality, helping you tackle script minification, file compression, and browser caching. That means Hummingbird can help visitors speed up lazy loading times.<\/p>\n\n\n\n<p>Overall, Hummingbird is an excellent all-in-one database optimization tool. However, be careful not to set up any other browser caching or minification plugins, since that might cause conflicts with load time.<\/p>\n\n\n\n<h3 id=\"toc-3-wp-optimize\" class=\"wp-block-heading\">3. <a data-analytics-action-type=\"link\" data-analytics-link-location=\"Post Content\" data-analytics-link-type=\"outbound\" href=\"https:\/\/wordpress.org\/plugins\/wp-optimize\/\" target=\"_blank\" rel=\"noreferrer noopener\">WP-Optimize<\/a><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/wpengine.com\/wp-content\/uploads\/2023\/08\/wpoptimize.png\" alt=\"Top WordPress Plugins for Site Optimization. Screenshot from WP Optimize listing in the WordPress Plugin Directory.\" class=\"wp-image-2639\"><\/figure>\n\n\n\n<p>All the information you upload to your WordPress website goes into a unique database. Over time, that database can become bloated, which may slow down your site. <a data-analytics-action-type=\"link\" data-analytics-link-location=\"Post Content\" data-analytics-link-type=\"outbound\" href=\"https:\/\/wordpress.org\/plugins\/wp-optimize\/\" target=\"_blank\" rel=\"noreferrer noopener\">WP-Optimize<\/a> is a WordPress site optimization plugin built to help clean up your WordPress database for maximized efficiency. The WordPress plugin works to de-fragment MySQL tables as well as remove data like pingbacks, trashed comments, expired transient options, post revisions, and so on.<\/p>\n\n\n\n<p>The optimization plugin offers great control over which areas of your site you want to optimize. You also have the option to run automatic, scheduled cleanups of your site\u2019s database.<\/p>\n\n\n\n<p>It\u2019s worth noting that in our experience, WP-Optimize only has a significant impact on sites with large libraries of content. If you just set up your website, it may not make a huge difference.<\/p>\n\n\n\n<h2 id=\"toc-search-engine-optimization-plugins\" class=\"wp-block-heading\">Search Engine Optimization plugins<\/h2>\n\n\n\n<p>Your website speed isn\u2019t the only factor that requires optimization. If you want your website to grow, you also need to <a data-analytics-action-type=\"link\" data-analytics-link-location=\"Post Content\" data-analytics-link-type=\"internal\" href=\"https:\/\/wpengine.com\/resources\/wordpress-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">optimize your site content for search engines<\/a>.<\/p>\n\n\n\n<h3 id=\"toc-1-yoast-seo\" class=\"wp-block-heading\">1. <a data-analytics-action-type=\"link\" data-analytics-link-location=\"Post Content\" data-analytics-link-type=\"outbound\" href=\"https:\/\/wordpress.org\/plugins\/wordpress-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Yoast SEO<\/a><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/wpengine.com\/wp-content\/uploads\/2019\/01\/optimization-resource-4.png\" alt=\"Top WordPress Plugins for Site Optimization. Screenshot from Yoast listing in the WordPress Plugin Directory.\" class=\"wp-image-2640\"><\/figure>\n\n\n\n<p><a data-analytics-action-type=\"link\" data-analytics-link-location=\"Post Content\" data-analytics-link-type=\"outbound\" href=\"https:\/\/wordpress.org\/plugins\/wordpress-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Yoast SEO<\/a> is by far the most popular WordPress <a data-analytics-action-type=\"link\" data-analytics-link-location=\"Post Content\" data-analytics-link-type=\"internal\" href=\"https:\/\/wpengine.com\/resources\/wordpress-seo\/\">search engine optimization<\/a> plugin. It provides you with an overview of how well optimized your content is, both when it comes to SEO and readability.<\/p>\n\n\n\n<p>With Yoast, you get a clear idea of how well you\u2019re using keywords, and what your content will look like in search engines. If you\u2019re new to SEO, Yoast is a great option, since it provides you with a lot of tips for improving your content.<\/p>\n\n\n\n<h3 id=\"toc-2-all-in-one-seo\" class=\"wp-block-heading\">2. <a data-analytics-action-type=\"link\" data-analytics-link-location=\"Post Content\" data-analytics-link-type=\"outbound\" href=\"https:\/\/wordpress.org\/plugins\/all-in-one-seo-pack\/\" target=\"_blank\" rel=\"noreferrer noopener\">All in One SEO<\/a><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/wpengine.com\/wp-content\/uploads\/2023\/08\/aiseo.png\" alt=\"Top WordPress Plugins for Site Optimization. Screenshot from AISEO listing in the WordPress Plugin Directory.\" class=\"wp-image-2641\"><\/figure>\n\n\n\n<p>As the name implies, <a data-analytics-action-type=\"link\" data-analytics-link-location=\"Post Content\" data-analytics-link-type=\"outbound\" href=\"https:\/\/wordpress.org\/plugins\/all-in-one-seo-pack\/\" target=\"_blank\" rel=\"noreferrer noopener\">All in One SEO<\/a> is a one-stop shop for all your WordPress SEO needs. It offers much of the same functionality as Yoast, and is a popular alternative.<\/p>\n\n\n\n<p>What sets this plugin apart is its module system. It includes multiple modules, which enable you to disable functionality you don\u2019t need. If you like flexibility in your plugins, then you might prefer this one over Yoast.<\/p>\n\n\n\n<h3 id=\"toc-3-the-seo-framework\" class=\"wp-block-heading\">3. <a data-analytics-action-type=\"link\" data-analytics-link-location=\"Post Content\" data-analytics-link-type=\"outbound\" href=\"https:\/\/wordpress.org\/plugins\/autodescription\/\" target=\"_blank\" rel=\"noreferrer noopener\">The SEO Framework<\/a><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/wpengine.com\/wp-content\/uploads\/2023\/08\/seoframework.png\" alt=\"Top WordPress Plugins for Site Optimization. Screenshot from The SEO Framework listing in the WordPress Plugin Directory.\" class=\"wp-image-2642\"><\/figure>\n\n\n\n<p><a data-analytics-action-type=\"link\" data-analytics-link-location=\"Post Content\" data-analytics-link-type=\"outbound\" href=\"https:\/\/wordpress.org\/plugins\/autodescription\/\" target=\"_blank\" rel=\"noreferrer noopener\">The SEO Framework<\/a> is less popular, but provides you with all the SEO functionality you\u2019ll need. It\u2019s also remarkably lightweight, which makes it well worth considering.<\/p>\n\n\n\n<p>On top of that, this plugin uses a similar module system to All in One SEO Pack, which means you get to micromanage its features. If you want to try out an alternative to Yoast, this is a top pick.<\/p>\n\n\n\n<h2 id=\"toc-image-optimization-plugins\" class=\"wp-block-heading\">Image Optimization Plugins<\/h2>\n\n\n\n<p>One of the factors that most affects your website performance is its media. High-quality images tend to weigh a lot, which can slow things down. The following plugins come in handy for <a data-analytics-action-type=\"link\" data-analytics-link-location=\"Post Content\" data-analytics-link-type=\"internal\" href=\"https:\/\/wpengine.com\/support\/how-to-optimize-images\/\" target=\"_blank\" rel=\"noreferrer noopener\">optimizing images on WordPress<\/a>.<\/p>\n\n\n\n<h3 id=\"toc-1-smush-image-compression-and-optimization\" class=\"wp-block-heading\">1. <a data-analytics-action-type=\"link\" data-analytics-link-location=\"Post Content\" data-analytics-link-type=\"outbound\" href=\"https:\/\/wordpress.org\/plugins\/wp-smushit\/\" target=\"_blank\" rel=\"noreferrer noopener\">Smush Image Compression and Optimization<\/a><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/wpengine.com\/wp-content\/uploads\/2023\/08\/smush.png\" alt=\"Top WordPress Plugins for Site Optimization. Screenshot from Smush listing in the WordPress Plugin Directory.\" class=\"wp-image-2643\"><\/figure>\n\n\n\n<p>According to Soasta.com, images account for <a data-analytics-action-type=\"link\" data-analytics-link-location=\"Post Content\" data-analytics-link-type=\"outbound\" href=\"https:\/\/www.soasta.com\/blog\/page-bloat-average-web-page-2-mb\/\" target=\"_blank\" rel=\"noreferrer noopener\">62 percent<\/a> of a page\u2019s total weight. Therefore, using an image optimization plugin like <a data-analytics-action-type=\"link\" data-analytics-link-location=\"Post Content\" data-analytics-link-type=\"outbound\" href=\"https:\/\/wordpress.org\/plugins\/wp-smushit\/\" target=\"_blank\" rel=\"noreferrer noopener\">Smush Image Compression and Optimization<\/a> can make a huge impact on page load times. This plugin takes the image files you upload, and compresses them so they don\u2019t take as long to transmit and display. It can also enable you to optimize images outside your media library, and resize graphics.<\/p>\n\n\n\n<p>What\u2019s more, Smush offers the most user-friendly interface of all the WordPress image optimization plugins we\u2019ve tried. If you want a hassle-free experience, then it\u2019s worth checking out.<\/p>\n\n\n\n<h3 id=\"toc-2-ewww-image-optimizer\" class=\"wp-block-heading\">2. <a data-analytics-action-type=\"link\" data-analytics-link-location=\"Post Content\" data-analytics-link-type=\"outbound\" href=\"https:\/\/wordpress.org\/plugins\/ewww-image-optimizer\/\" target=\"_blank\" rel=\"noreferrer noopener\">EWWW Image Optimizer<\/a><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/wpengine.com\/wp-content\/uploads\/2019\/01\/optimization-resource-8.png\" alt=\"Top WordPress Plugins for Site Optimization. Screenshot from EWWW Image Optimizer listing in the WordPress Plugin Directory.\" class=\"wp-image-2644\"><\/figure>\n\n\n\n<p>Most image optimization plugins include very similar functionality, so let\u2019s focus on what sets this one apart. Along with compressing your images, <a data-analytics-action-type=\"link\" data-analytics-link-location=\"Post Content\" data-analytics-link-type=\"outbound\" href=\"https:\/\/wordpress.org\/plugins\/ewww-image-optimizer\/\" target=\"_blank\" rel=\"noreferrer noopener\">EWWW Image Optimizer<\/a> can also convert them into other file types. Plus, it enables you to choose from multiple compression methods.<\/p>\n\n\n\n<p>In other words, this WordPress caching plugin gives you more control over the way you handle images on your website. It also provides plenty of time-saving automation features.<\/p>\n\n\n\n<h3 id=\"toc-3-shortpixel-image-optimizer\" class=\"wp-block-heading\">3. <a data-analytics-action-type=\"link\" data-analytics-link-location=\"Post Content\" data-analytics-link-type=\"outbound\" href=\"https:\/\/wordpress.org\/plugins\/shortpixel-image-optimiser\/\" target=\"_blank\" rel=\"noreferrer noopener\">ShortPixel Image Optimizer<\/a><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/wpengine.com\/wp-content\/uploads\/2019\/01\/optimization-resource-9.png\" alt=\"Top WordPress Plugins for Site Optimization. Screenshot from Short Pixel listing in the WordPress Plugin Directory.\" class=\"wp-image-2645\"><\/figure>\n\n\n\n<p>Like our previous picks, <a data-analytics-action-type=\"link\" data-analytics-link-location=\"Post Content\" data-analytics-link-type=\"outbound\" href=\"https:\/\/wordpress.org\/plugins\/shortpixel-image-optimiser\/\" target=\"_blank\" rel=\"noreferrer noopener\">ShortPixel Image Optimizer<\/a> can reduce your image file sizes. However, it supports more file types than the competition, including JPGs, PNGs, GIFs, and even PDFs making it ideal for WordPress optimization<\/p>\n\n\n\n<p>That last one isn\u2019t an image format, of course. However, the feature can come in handy if you share a lot of PDF content through your site.<\/p>\n\n\n\n<h2 id=\"toc-conversion-optimization-plugins\" class=\"wp-block-heading\">Conversion Optimization Plugins<\/h2>\n\n\n\n<p>Finally, it\u2019s also vital to optimize for conversions. This can include encouraging purchases, email sign-ups, and so on. Each of the following plugins can help you maximize the number of conversions on your site.<\/p>\n\n\n\n<h3 id=\"toc-1-hustle\" class=\"wp-block-heading\">1. <a data-analytics-action-type=\"link\" data-analytics-link-location=\"Post Content\" data-analytics-link-type=\"outbound\" href=\"https:\/\/wordpress.org\/plugins\/wordpress-popup\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hustle<\/a><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/wpengine.com\/wp-content\/uploads\/2023\/08\/hustle.png\" alt=\"Top WordPress Plugins for Site Optimization. Screenshot from Hustle listing in the WordPress Plugin Directory.\" class=\"wp-image-2646\"><\/figure>\n\n\n\n<p>Collecting as many emails as possible is one of the most important things you can do to boost conversions. If you\u2019re not yet using a plugin to help you do that, it\u2019s best to get started right away.<\/p>\n\n\n\n<p><a data-analytics-action-type=\"link\" data-analytics-link-location=\"Post Content\" data-analytics-link-type=\"outbound\" href=\"https:\/\/wordpress.org\/plugins\/wordpress-popup\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hustle<\/a> focuses on helping you generate leads by creating sign-up forms, exit popups, and social sharing icons. This is one of our top choices because it integrates with all the major email marketing platforms, including <a data-analytics-action-type=\"link\" data-analytics-link-location=\"Post Content\" data-analytics-link-type=\"outbound\" href=\"https:\/\/www.aweber.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">AWeber<\/a> and <a data-analytics-action-type=\"link\" data-analytics-link-location=\"Post Content\" data-analytics-link-type=\"outbound\" href=\"https:\/\/wordpress.org\/plugins\/wordpress-popup\/\" target=\"_blank\" rel=\"noreferrer noopener\">MailChimp<\/a>.<\/p>\n\n\n\n<h3 id=\"toc-2-popups-by-optinmonster\" class=\"wp-block-heading\">2. <a data-analytics-action-type=\"link\" data-analytics-link-location=\"Post Content\" data-analytics-link-type=\"outbound\" href=\"https:\/\/wordpress.org\/plugins\/optinmonster\/\" target=\"_blank\" rel=\"noreferrer noopener\">Popups by OptinMonster<\/a><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/wpengine.com\/wp-content\/uploads\/2023\/08\/optinpopup.png\" alt=\"Top WordPress Plugins for Site Optimization. Screenshot from OptinMonster listing in the WordPress Plugin Directory.\" class=\"wp-image-2647\"><\/figure>\n\n\n\n<p>As you might expect, <a data-analytics-action-type=\"link\" data-analytics-link-location=\"Post Content\" data-analytics-link-type=\"outbound\" href=\"https:\/\/wordpress.org\/plugins\/optinmonster\/\" target=\"_blank\" rel=\"noreferrer noopener\">Popups by OptinMonster<\/a> is all about popups. It enables you to use a drag-and-drop builder to create popups of various types, as well as forms.<\/p>\n\n\n\n<p>Popups can be highly effective when it comes to collecting emails and driving other types of conversions. If you want to try a more aggressive marketing strategy, this plugin might be exactly what you\u2019re looking for.<\/p>\n\n\n\n<h3 id=\"toc-3-nelio-ab-testing\" class=\"wp-block-heading\">3. <a data-analytics-action-type=\"link\" data-analytics-link-location=\"Post Content\" data-analytics-link-type=\"outbound\" href=\"https:\/\/wordpress.org\/plugins\/nelio-ab-testing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nelio AB Testing<\/a><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/wpengine.com\/wp-content\/uploads\/2019\/01\/optimization-resource-12.png\" alt=\"Top WordPress Plugins for Site Optimization. Screenshot from Nelio AB Testing listing in the WordPress Plugin Directory.\" class=\"wp-image-2648\"><\/figure>\n\n\n\n<p>One of the best ways to improve conversions on your website is to test new designs and content, until you land on a winning combination. <a data-analytics-action-type=\"link\" data-analytics-link-location=\"Post Content\" data-analytics-link-type=\"outbound\" href=\"https:\/\/wordpress.org\/plugins\/nelio-ab-testing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nelio AB Testing<\/a> enables you to set up \u2018split testing\u2019 experiments, so you can determine which variations users prefer.<\/p>\n\n\n\n<p>To do this, Nelio uses heat maps, which you can analyze to determine what elements your visitors are drawn to. 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