{"id":7716,"date":"2018-03-01T20:30:41","date_gmt":"2018-03-02T01:30:41","guid":{"rendered":"https:\/\/wpdeveloper.net\/?p=7716"},"modified":"2018-12-27T02:13:05","modified_gmt":"2018-12-27T07:13:05","slug":"create-better-pricing-page","status":"publish","type":"post","link":"https:\/\/wpdeveloper.com\/create-better-pricing-page\/","title":{"rendered":"How to Create a Better Pricing Page"},"content":{"rendered":"\t\t
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Once your prospective buyers land on your product or service pricing page, you are only a few steps away from getting that conversion<\/b>. This is why the pricing page must be effective and also consistent with the prior layers of your marketing funnel.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Creating a Pricing Page<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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You can pick from two widely used structures for your Pricing Page. First, you can include all the relevant information in one single page. In that case the buyer would have to scroll down and up to navigate the pricing page. Not many people like doing that.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Building an Interactive Pricing Page<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Secondly, you can make a sequence of distinct parts of the pricing page. Money Back Guarantee, Refund Policy,Secure Online Payment,Different Plans\/Packages, Payment Options-these are the most common parts of a pricing page. Instead of putting all of them in a single page, you can create a sequence, where a buyer would need to perform a certain task or click a certain button to proceed to the next step in the sequence. For example you can start your pricing page by putting the pricing table first. Include small description of the key features, followed by the payment options. To switch between these two sequences a buyer would need to click Buy Now in the first sequence.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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How Can You Link The Various Parts?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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It might sound really difficult but it is actually very easy. You can create a beautiful sequential pricing table with <\/b>Elementor<\/a><\/b>-Page Builder for WordPress. With their Menu Anchor Widget you can build a super interactive pricing page.<\/p>

With this widget you can build a smooth internal scrolling navigation<\/i> as the Elementor <\/a><\/b>team likes to put it. click the button below to get an idea of an one page Website.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Checklist For an Effective Pricing Page<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Before learning to use the Menu Anchor Widget lets focus on the essentials of a Pricing Page. You might want to note down the parts you want to include in your Pricing Page while you do so.<\/p>

Disclaimer: Know the merit and effectiveness of your Pricing Page depends on the elements you have included in it. The next and secondary factor is the presentation of these elements.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Multiple Pricing Plans<\/h2> <\/div>\n <\/div>\n <\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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MoneyBack Guarantee<\/h2> <\/div>\n <\/div>\n <\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Detailed REfund Policy<\/h2> <\/div>\n <\/div>\n <\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Secure Online Payment<\/h2> <\/div>\n
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Online Payment Options<\/h2> <\/div>\n <\/div>\n <\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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What elements do you need?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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You can see 5 elements illustrated above. these 5 elements can be seen as a must for an effective pricing page.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Pricing Plan<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The first one is different pricing plans. You have to acknowledge that not every buyer would like the same additional features with the product. You also have to acknowledge the different purchasing power of your target market segment. By providing different plans you are making your product more attractive to your buyers of all levels. Keep some of the core features of your product in all the plans but keep adding additional features in proportion to the increasing price.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Money Back Gurantee<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Secondly, guarantee money back to unsatisfied users. This is a great financial strategy. someone may buy your product and then realize it is not serving their purpose. In those cases they may want their money back.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Refund Policy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The third element is the refund policy. Keep it simple. But do not include too much law jargon though.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Payment Gateways<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Include certifications. This way your buyers know the payment methods are secure. This also helps in adding credibility to your website. Lastly show which payment gateways are available.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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What Else?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Its recommended to keep as few outbound link as possible on your Pricing Page. You don’t want to distract your visitors. However, if you want to use a sequential pricing page, you can exploit it to include other elements.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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  1. Testimonials(Helps to earn credibility)<\/li>
  2. Features(Help your potential buyers in making the right decision)<\/li>
  3. Subscription Form(Keep in touch with your customers)<\/li>
  4. Social sharing options(Let them spread the word)<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    WordPress Enthusiasts<\/h2>\n Comes with all the basic features<\/span>\n <\/div>\n
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