The House of Beautiful Business is the network for the life-centered economy. Our mission is to create a new kind of business that is more purposeful, inclusive, and sustainable, in one word: beautiful.

Thought leadership-driven, community-powered, and experience-based, we bring together business leaders, economists, policy-makers, technologists, scientists, artists, and activists through in-person gatherings, online programs, consulting, publications, performances, and art. We inspire and enable them to shape an economy that honors all forms of life.

Founded in 2017, the House has grown from a pop-up event to a platform comprising learning and development experiences, an annual festival, local events, and a community of more than 30,000 professionals worldwide. We are a distributed team with staff in Berlin, Istanbul, Barcelona, and Atlanta. Our clients include numerous Fortune 500 companies including Accenture, Accor, Ageas, Audi, BCG, Chanel, Deloitte, Deutsche Telekom, E.ON, EY, Google, Hotwire, Hubert Burda Media, LinkedIn, Microsoft, Otto Group, Porsche, PwC, Salesforce, Santander, SAP, Sky, Volkswagen Group, and others. Our seed investor is Porsche. In 2025, we partnered with the Acosta Institute and The Holon Institute to run The PolyOpportunity as a year-long nonprofit initiative with gatherings in Berlin, New York, Tangier, and Istanbul.

The World Beautiful Business Forum is our 10th annual gathering and marks our 10-year anniversary.

Taking place in Athens on May 7-10, 2026, the World Beautiful Business Forum will be the most human festival for the more-than-human world: a gathering for those who dream bigger, aim higher, and long for more.

An invitation for the boldest, most original, most whimsical minds from business, technology, science, public sector, the humanities, and the arts to think, feel, and do business beyond business. In a metacrisis, post-Anthropocene era defined by accelerating AI, ecological collapse, and social division, the World Beautiful Business Forum aims to debut fresh ideas, language, and practices to navigate and influence the fractured new realities taking shape at breakneck speed.

As the 10th annual gathering hosted by the House of Beautiful Business, it will be both a celebration of a decade of our work and what’s next, a “best-of” and “future-of,” a reunion and a point of departure. You can also read more about our vision for the Forum here.

Bring them!

Full program available here.

The World Beautiful Business Forum brings together 850+ participants from around the world for our largest and most ambitious program to date. Across four days, the experience unfolds through five mainstage Acts—structured in homage to ancient Greek drama—and more than 80 concurrent experiential sessions (150+ hours in total) across ten distinct programming tracks.

Rather than traditional panels, the Forum is designed as a citywide immersion. From theatres and museums to bookstores, democratic centers, and former financial institutions, Athens itself becomes our stage. Expect guided city explorations, hands-on workshops, immersive sessions, curated dinners, intimate salons, and moments of collective celebration.

We recommend arriving on Wednesday, May 6, and departing no earlier than Sunday, May 10, to fully experience the arc of the gathering.

This is not simply a conference schedule. It is a four-day journey—designed to be experienced in full.

The House of Beautiful Business is known for its innovative, immersive experiences. Our events are ideas festivals rather than conventional business conferences. They are not polite.

There will be no self-promotion, no platitudes. Instead of PowerPoints, we host deep conversations, silent dinners, ideation walks, simulations, social experiments, public readings—even football matches. Instead of panels, we convene long-form debates in intimate and expansive formats, and we go into the field.

Music, dance, and theater are not sideshows — they are central to the program. We draw from a rich tapestry of intelligences, disciplines, and cultures. We eschew tidy frameworks and predefined outcomes in favor of complexity, paradox, and the most audacious ideas — including those that resist resolution.

To get a sense of the kind of moments we create, take a look at highlights from our 2023 festival in Sintra, our 2024 festival in Tangier, and our 2025 festival in Tangier.

The Forum’s central question is how business can operate in a “more-than-human world”—a world shaped by AI, automation, and the need to move beyond human-centered models of value creation. The program is organized around the idea of a life-centered economy: regenerative, interspecies, and synthetic and alive at once.

The 2026 speaker lineup includes 150+ speakers. A full list is available at worldbeautifulbusinessforum.com/forum-contributors

Full program available here.

The Forum runs May 6–10, 2026. The main stage hosts five acts loosely inspired by the structure of ancient Greek drama. Running in parallel are a dozen thematic programming tracks — multi-session deep dives on topics ranging from agentic AI and democracy to longevity, regenerative economics, beauty, and spiritual practice. The program also includes walks through Athens, performances, workshops, and community gatherings.

It brings together leaders, thinkers, artists, entrepreneurs, technologists, policymakers, and activists to explore what it means to do business in a way that is humane, meaningful, and life-centered. The 2026 edition is the 10th anniversary of HoBB.

Rather than traditional panels, the Forum is designed as a citywide immersion. From theatres and museums to bookstores, democratic centers, and former financial institutions, Athens itself becomes our stage. Expect guided city explorations, hands-on workshops, immersive sessions, curated dinners, intimate salons, and moments of collective celebration.

We recommend arriving on Wednesday, May 6, and departing no earlier than Sunday, May 10, to fully experience the arc of the gathering.

This is not simply a conference schedule. It is a four-day journey—designed to be experienced in full.

The tracks for 2026 include: the Agentic Agora (AI, organizational structure, and behavior), the AI Democracy Marathon (a 42.2km walk through Athens exploring more-than-human democracy), the Beauty Salon (beauty as measurable strategy), the Bureau of Care (inner development and sustainable travel), the Department of Depth (philosophy and meaning-making), the Home of Belonging (workplaces and connection), the Longevity Lab (healthy aging and transgenerational empathy), the Ministry of Regeneration (alternatives to extraction), the Temple of Reenchantment (awe and spirituality in digital times), and The Beautiful Business School (new ways of learning and leading).

Mix and match. There’s no fixed path through the program. The full schedule is on the program page—we recommend browsing by track if you have clear interests, and by day if you prefer to stay spontaneous.

May 6–10, 2026, in Athens, Greece. The Forum moves across multiple venues in the heart of the city—all within a 15-minute walk of each other — including the Olympia Theater, the Maria Callas Museum, the former Athens Stock Exchange (Demos), and the streets of Athens themselves. See map here for all the locations.

The pass grants you access to all programming (break-out sessions are first-come, first served; some more intimate sessions require prior sign-up), including four days of main-stage and breakout sessions, experiential spaces, and social activities. Note that travel, accommodation, food, and beverages are on you.

We offer four ticket types to reflect different types of buyers.

The Nonprofit Pass (€1,095) is for individuals representing registered nonprofit organizations, foundations, or public institutions. We believe in supporting mission-driven work.

The Small Business Pass (€1,495) is for freelancers, founders, and companies with fewer than 50 employees. If you’re building something beautiful with limited resources, this one’s for you.

The Standard Pass (€1,895) is for participants from larger organizations or those with the means to support the full cost of the Forum experience.

The Welcome Pass (€395) is exclusively for residents of Greece as a token of gratitude for welcoming the House to their country for the first time.

Your support helps make this gathering possible for everyone. No matter which ticket you choose, the experience is the same: full access to all programming.

Most sessions are first-come, first-served, so just be there early!
A number of sessions have limited capacity—workshops, walks, dinners, and intimate gatherings. If you're already a registered attendee, you can express interest via the program page, we will use a lottery system to allocate seats.. Allocations are confirmed by April 22, 2026.

In any case, we designed the program as a wild garden rather than a stringent sequence. Missing some of the sessions you wanted to attend frees up space for those that might perhaps be more surprising—and transformative.

Check-in takes place at the Demos Center. Bring a valid photo ID—your accreditation will be verified on arrival and you'll receive your bracelet.

Yes. Your bracelet is your access pass for the duration of the Forum. Keep it on.

What if I lose my bracelet?

Contact the HoBB team at the Demos Center and they'll help you sort it out.

Special rates might be available for larger groups. Please check this website for the latest ticketing information and offers—or reach out to us at community@houseofbeautifulbusiness.com in case you have any questions.

Additionally, thanks to the revenue generated from regular ticket sales, we’re able to offer a limited number of Stipends for those who need financial support to attend the World Beautiful Business Forum. To apply, please send us a short email to community@houseofbeautifulbusiness.com explaining why you’re requesting support.

The World Beautiful Business Forum takes place in Greece, we are required by law to apply 24% Greek VAT to all ticket purchases. Kindly note that VAT is not included in the listed price, but is added at checkout to ensure full transparency and legal compliance.

We accept payments with credit cards via this website. Other payment solutions, such as wire transfers, are available upon demand — please reach out to community@houseofbeautifulbusiness.com.

Athens is both the epitome of nostalgia and a laboratory for the future. A crossroads of East and West, economic ambition and social complexity, grandeur and grit.

Athens has seen it all and sees it all: Old and new empires. Democracy and dictatorship. Tragedy and farce. Extreme beauty and extreme ugliness. Philosophy and praxis. The world’s first computer (“Antikythera”), the oldest known automation devices, and seminal ideas for a “network of the mind” (the “noosphere,” the ancient foundation for what we would now call Superintelligence).

Athens is distinctively European, genuinely cosmopolitan — and booming, including a vibrant arts and startup scene. We can’t think of a more whimsical, a more humanist and metaphysical place — close to our desires, close to the gods — to prepare us for a more-than-human world: and make it beautiful.

Yes. Previous editions were held in Barcelona, Lisbon, and Tangier.

Athens is well connected to most regions around the world. The easiest way to reach the city is by flying into Athens International Airport (ATH), which serves direct flights from most European capitals, as well as major hubs in North America, the Middle East, and Asia. From the airport, the city center is a 30–40 minute ride by taxi, metro, or airport express bus.

Very much so—at least around the Forum venues. The historic center is compact and the walks between sessions are part of the experience. Wear comfortable shoes; some of the program intentionally takes you outdoors and uphill.

All Forum venues are culturally significant sites, each within a 15-minute walk of one another. Between sessions, participants are invited into the city itself.

Please see the map with all the venues here.

THEATRE | The Olympia City Music Theatre “Maria Callas”. Our main venue is located in the heart of Athens (Akadimias 59, Athina 106 79). A mid-century cultural jewel hosting five central acts inspired by Greek drama, with intimate sessions and musical interludes staged in its elegant upper-floor Piano Bar.

DEMOS | The Demos Center of The American College of Greece
A historic Plaka landmark fueling social transformation through the AI Democracy Marathon, the Agentic Agora, and the Longevity Lab.

MUSEUM | Maria Callas Museum
An award-winning neoclassical landmark hosting concerts, debates, and somatic sessions against a grand piano backdrop and views of the Acropolis.

STOCK EXCHANGE | Old Athens Stock Exchange
A stark, modernist relic of Greek finance hosting the Ministry of Regeneration to interrogate post-growth economics and future-facing value systems.

MIKRO PALLAS
An intimate City Link stage for live encounters, celebrating the raw humanity of performance.

MINI STOA | Desired Landscapes Bookstore
An intimate, arcade-nested sanctuary dedicated to meticulous curation, 1:1 encounters, and quiet, unexpected conversations.

LIBRARY | Library Residency
A sanctuary for shared silence and The Unedited Library activation, offering a space for reflection and the kind of dialogue that only happens among books.

Athens offers a wide range of accommodation options across all categories, from budget to boutique to luxury. We’ve published an official Accommodation Guide to help you find the perfect place to stay during the gathering.

Please note though that our main venue, the Olympia Theatre Maria Callas, is located in the heart of Athens (Akadimias 59, Athina 106 79), and most of the pavilions will be within 20 minute walking distance from it, so we suggest you stay in the center as well. See map here for all the locations.

Yes. The Forum will be documented throughout. By purchasing a ticket, you agree to being photographed and filmed during the event. Images and footage may be used by the House of Beautiful Business for editorial and communications purposes.

Our events have attracted attendees from more than 40 countries, who are diverse in terms of gender, age, culture, and professional background.
Our audience ranges from CEOs, nonprofit leaders, policy-makers, artists, academics, and technologists to freelancers, entrepreneurs, and activists.

Many members of our community find themselves at inflection points in their careers or lives, and are looking for new inspiration and orientation. Some use our gatherings to meet interesting people, expose themselves to fresh ideas, and broaden their community.

Others consider it a place to access original thinking, next-generation technologies, and novel practices to spur innovation efforts within their organization.
What all participants in our events have in common is the quest to shape and build a life-centered economy.

Everyone comes with an inquisitive mind, a big heart, and a desire for real, honest connections.

At our previous gatherings, we welcomed guests from many of the world’s leading organizations, including Accenture, Accor, Adidas, Ageas, Airbnb, Airbus, Amazon, Apple, Audi, Bayer, BCG, Beiersdorf, beta-i, BMW, Bosch, Care, Chanel, Circular Unity, Coca-Cola, Deloitte, Deutsche Bahn, Deutsche Bank, Deutsche Telekom, Diconium, Enel, EY, Farfetch, Fast Company, Fortune, Foresight Academy, FPF, frog design, Galp, Google, Greenpeace, Groupe PSA, H&M, Hotwire, Hubert Burda Media, HSBC, Hugo Boss, IDEO, Impact Hub, Indeed Innovation, Infineon, Inner Development Goals, Journee, Kienbaum, Korn Ferry, Kyu, LinkedIn, Lufthansa, LVMH, Mercedes, Merck, More in Common, Microsoft, Neol, NHSA, Nike, Otto Group, Philips, Pfizer, Porsche, PwC, RWE, Salesforce, Santander, SAP, Sea Watch, Siemens, Sky, Süddeutsche Zeitung, SYPartners, TED, The DO, The Guardian, UEFA, UN, UNICEF, Volkswagen Group, Walmart, WEF, Wikimedia, Wired, WWF, Zalando, among others. Additionally, we are working with partners to involve the local businesses and creative communities of Athens.

Yes, we offer various sponsorship and partnership opportunities. Please reach out to collaborate@houseofbeautifulbusiness.com if you are interested in exploring this further.