Webnalytics — Privacy-Friendly On-site Analytics

By webnalytics

Description

Webnalytics — Privacy-Friendly On-site Analytics provides an on-site analytics dashboard inside WordPress. It stores analytics data in your WordPress database and displays reports in the admin area.

Features:

Pages, Top Landing Pages, and Real-Time views
Referrers, Devices, Geographic, and Search Terms
WooCommerce funnels (view product add to cart purchase)
Heatmaps (click density + element % mode)
Optional REST export endpoints secured by a local Developer Token

This plugin does not require an external account or service to work.

Privacy

Webnalytics stores analytics data locally in your WordPress database to generate reports.

Data collected can include:

Page paths (URLs) visited
Referrer domains
Device type, browser, and OS (derived from user agent)
Approximate location fields if configured (country/city)
Aggregated funnel steps for WooCommerce
Heatmap click coordinates (when heatmap tracking is enabled)

Webnalytics does not require an external account. This build does not transmit analytics data to third parties.

Site owners are responsible for complying with privacy laws applicable to their site (e.g., GDPR/CCPA), including obtaining consent if required.

Installation

Upload the plugin folder to /wp-content/plugins/webnalytics/, or install via the WordPress Plugins screen.
Activate the plugin through the “Plugins” screen in WordPress.
Go to Webnalytics Settings to configure tracking and retention.

FAQ

Does Webnalytics send data to a third-party service?: No. In this WordPress.org build, Webnalytics runs locally in your WordPress installation and does not send analytics data to any external service.
Can I disable heatmap tracking?: Yes. Go to Webnalytics Settings and disable click tracking.
Can I keep data on uninstall?: Yes. Add this line to wp-config.php before uninstalling:
define(‘WEBNALYTICS_KEEP_DATA’, true);

Reviews

zmhomesupplies March 6, 2026

We started using Webnalytics for our WooCommerce store (ZM Home Supplies) and have been impressed with how simple and clean the analytics dashboard is. Setup took only a few minutes, and it immediately started tracking visitor data without affecting our site performance. The reports are straightforward and much easier to interpret compared to traditional analytics tools. We also shared a few feature suggestions with the Webnalytics team, and their support was responsive and open to feedback, which is always great to see from plugin developers. If you want a privacy-focused analytics plugin that runs directly inside WordPress, Webnalytics is definitely worth trying.

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Contributors & Developers

“Webnalytics — Privacy-Friendly On-site Analytics” is open source software. The following people have contributed to this plugin.

webnalytics

Translate “Webnalytics — Privacy-Friendly On-site Analytics” into your language.

Interested in development?

Browse the code, check out the SVN repository, or subscribe to the development log by RSS.

Changelog

3.4.25

Heatmap: Raw interaction capture now posts as structured fields (WAF-friendly) with JSON fallback.
Heatmap: More lenient page path mapping (prefers runtime location path over cached localization).

3.4.24

Heatmap: Interaction-based sampling (tap + movement) with beacon transport for more reliable capture (especially on mobile).

3.4.23

Heatmap: Improve click capture on touch devices (iOS/Android) by correctly reading touch coordinates in capture-phase handler.

3.4.15

Fix: REST export token permission callback (prevents fatal error when calling /wp-json/webnalytics/v3/export/*).

3.4.14

Fix: Heatmap click capture works for logged-out visitors (admin-ajax nopriv).

3.4.12

Fix: Prevent duplicate admin menus/widgets when multiple plugin copies are installed.

3.4.10

Heatmap: URL field syncs with iframe navigation.
Core stability improvements.

Ratings

5 out of 5 stars.

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