ClickTrail – UTM, Click ID & Ad Tracking (with Consent)

Description

ClickTrail helps WordPress sites stop losing campaign attribution before the conversion happens.

It captures first-touch and last-touch source data, keeps it available during the user journey, and makes that data usable where conversions actually happen:

• supported forms
• WooCommerce orders
• browser events
• optional server-side delivery

What problems it solves

• Lost UTMs and click IDs: Visitors arrive from paid traffic, browse a few pages, and convert later. Other visitors arrive from search or social referrals without tags. ClickTrail preserves attribution instead of letting the conversion fall back to “Direct”.
• Cached or dynamic forms: Hidden fields often break on cached pages or AJAX-rendered forms. ClickTrail includes client-side fallback and dynamic-content support.
• Weak WooCommerce source data: Orders can retain attribution metadata and purchase events can be enriched with campaign context.
• Cross-domain breaks: Approved link decoration and attribution tokens help keep continuity between domains or subdomains.
• Consent and transport complexity: Consent controls, browser events, webhook intake, and server-side transport live in the same plugin.

Core capabilities

• Capture: first-touch and last-touch UTMs, major ad click IDs, and referrers with automatic organic/social/referral fallback when UTMs are absent.
• Forms: automatic hidden-field enrichment for Contact Form 7 and Fluent Forms, compatible hidden-field population for Gravity Forms and WPForms, client-side fallback, dynamic form support, and WhatsApp attribution continuity.
• Events: browser event collection with dataLayer pushes, canonical REST intake, webhook ingestion, and lifecycle updates.
• Delivery: optional server-side transport, retry queue, diagnostics, consent-aware dispatch, and failure telemetry.

Current admin structure

The main settings experience is organized by capability:

• Capture
• Forms
• Events
• Delivery

Operational screens stay separate:

• Logs
• Diagnostics

Supported integrations

• Forms: Contact Form 7, Elementor Forms (Pro), Fluent Forms, Gravity Forms, Ninja Forms, WPForms

Forms behavior by plugin

• Contact Form 7 and Fluent Forms: ClickTrail can add hidden attribution fields automatically.
• Gravity Forms and WPForms: ClickTrail can populate matching hidden fields you add to the form.
• Recommended for Gravity Forms and WPForms: add the hidden fields you want to store or export, and ClickTrail will fill them.
• Elementor Forms (Pro): ClickTrail uses the available submission hooks and attribution fallback, not automatic hidden-field injection.
• Ninja Forms: ClickTrail stores attribution with the submission and surfaces it in the submission record, not as automatic hidden-field injection.
• Commerce: WooCommerce
• CMP sources: ClickTrail banner, Cookiebot, OneTrust, Complianz, GTM, custom
• Webhook providers: Calendly, HubSpot, Typeform
• Server-side adapters: Generic collector, sGTM, Meta CAPI, Google Ads / GA4, LinkedIn CAPI

Supported click IDs

• Google: gclid, wbraid, gbraid
• Meta: fbclid
• TikTok: ttclid
• Microsoft: msclkid
• X / Twitter: twclid
• LinkedIn: li_fat_id
• Snapchat: sccid
• Pinterest: epik

Additional capture fields

• Extended UTMs: utm_id, utm_source_platform, utm_creative_format, utm_marketing_tactic
• Browser/platform identifiers: fbc, fbp, _ttp, li_gc, ga_client_id, ga_session_id