LONDON, ENGLAND – Roiback, part of HBXGroup, announced the launch of OdysseIA, a new artificial intelligence-powered marketing intelligence platform aimed at supporting hotels in strengthening and accelerating the growth of the direct channel.
LONDON – HBXGroup has released new research analysing how Generation Z approaches travel and personalization, based on a study conducted with consultant professors Dr ...Officer at HBX Group.
HBXGroup has released its Travel Trends Report for 2026, outlining how traveller preferences are evolving following a year in which wellness breaks and digital detoxes dominated demand ... at HBX Group.
26, 2025 /PRNewswire/ -- HBXGroupInternational plc (HBX Group, the Company, the Group, HBX.SM) announces its Full Year 2025 results ... HBX Group's ... A milestone year for HBX Group ... SOURCE HBX Group.
LONDON, ENGLAND – HBXGroup has announced a new partnership that will bring Telefónica’s eSimFLAG solution to its hoteltech brand Roiback, allowing hotel partners to offer travellers seamless mobile connectivity in 170 destinations worldwide.
This approach ensures a smooth and transparent interaction, with a visible label indicating when automated translation is in use—underscoring HBXGroup’s commitment to responsible AI adoption and transparent communication.
LONDON – HBXGroupInternational plc has announced a new organisational structure aimed at increasing operational agility, improving customer delivery and accelerating the adoption of artificial intelligence across the business.