There is no shortage of WordPress content on the internet. There is also no shortage of opinions, quick takes, recycled advice, and people confidently telling others what to do without much context for why.
What there is a shortage of, is a place for people who work with WordPress seriously and want to keep getting better at it.
That is what The Guild is for.
The Within WordPress Guild is a paid membership for WordPress Builders and Developers who want to level up in the actual work. Not in theory. Not in vague “grow your business” language. In the real work of building, maintaining, optimizing, troubleshooting, and thinking through WordPress sites.
It is for the people who care about the craft. The people who want to make better decisions, build better workflows, understand the tradeoffs behind tools and architecture, and improve the quality of the work they put into the world.
You might build with page builders. You might work on WooCommerce stores. You might write custom code every day. You might be somewhere in between.
That matters less than you might think.
What matters more is that you care. You care about doing good work. You care about understanding what sits underneath the choices you make. And you care enough to keep leveling up instead of settling for surface-level understanding.
That is who The Guild is for.
What The Guild is
The Guild is not meant to be another chat room with a smarter name. It is not meant to be a noisy community where useful conversations disappear a day later. And it is not meant to be a dumping ground for courses either.
What I want it to be is much simpler than that.
I want it to be a place where serious WordPress Builders and Developers can keep sharpening how they think, how they work, and how they approach the craft. A place where learning does not stop when a course ends. A place where good questions lead to better understanding.
A place where people can compare notes, learn from each other’s experience, and think more clearly about the systems, tools, tradeoffs, and patterns that shape WordPress work.
That, to me, is the real point of a guild.
What You’ll Find Inside
The Guild will be home to a host of different learning opportunities. It’s a place where we can exchange ideas, learnings, and knowledge that really matters and goes deeper than the average advice out there.
The Guild will become the central place for serious WordPress Builders and Developers who want more than surface-level advice.
It will host layered learning opportunities, from focused courses and deep technical breakdowns to structured discussions that unpack real decisions made in real projects. Not trend-driven takes. Not recycled Twitter threads turned into “frameworks.” Not generic growth hacks dressed up as expertise.
The Guild is designed to reward depth. It creates space for thoughtful exchanges, practical experience, and shared lessons that come from doing the work, not commenting on it. Members will be able to explore concepts beyond the constraints of quick content, challenge assumptions, pressure-test ideas, and refine how they think about building with WordPress as a system.
This is where we examine why something works, when it breaks, what trade-offs exist, and how choices compound over time across the many different disciplines across our ecosystem.
The following is what will live inside The Guild.
- Monthly deep-dive sessions on architecture, workflows, performance, and real-world tradeoffs
- Growing collection of micro-courses, mini-lessons, and frameworks focused on practical understanding
- All current and future Within WP courses are included
- A structured guild environment designed for learning, discussion, and clarity, not noise
- A WordPress Release Labs that unpacks what new WordPress versions actually introduce and what changes in practice
- A dedicated space to all things “WordPress & AI”.
- A place to share your Wins & Lessons
Over time, it will expand with additional learning formats, new topic spaces, collaborative discussions, and structured pathways that connect skills across disciplines. The goal is simple: build a place where knowledge compounds, conversations elevate the craft, and serious builders sharpen each other.
The Guild is intentionally opinionated, focused, and designed for depth. Learning is largely self-directed but grounded in guidance and shared experience you can trust.
The Guild will be a paid, annual membership and will open once the foundations and first courses are in place.
Why It Is Paid
The Guild is paid by design, but not because I think knowledge should be hidden away, and not because access by itself is somehow valuable.
It is paid because the kind of environment I want The Guild to become only works when there is real commitment on both sides. The moment you remove that commitment, things almost always start drifting in the same direction. More people show up, which sounds good at first, but the signal starts to drop, the same questions get repeated over and over, the discussions become more shallow, and before long the whole thing starts bending toward activity for its own sake.
That is not what I want here.
I want something more focused than that, and more durable than that. I want a place with continuity. A place where ideas can build on each other, where conversations do not constantly reset, and where the value grows over time because the people inside care enough to contribute to that.
A paid membership helps make that possible. It creates a stronger baseline, and it gives me room to build this properly, maintain it properly, and keep investing in the teaching, the structure, and the overall quality of the environment.
Who is this for?
The Guild is for people who want to keep leveling up in the craft of working with WordPress.
That does not mean you need to fit some narrow definition of what a “real” WordPress professional looks like. It does not mean you need to write code all day, or be deep into performance work, or care about every new technical development the second it appears.
What it does mean is that you care about the quality of your work. You want to understand more. You want to make better decisions. You want to think more clearly about the tradeoffs behind the tools and systems you use. And you want to keep growing in that over time.
So no, this is not for people looking for hype, shortcuts, or easy answers dressed up as strategy. There are already enough places built around that kind of thing.
This is for the people who want something steadier, deeper, and more useful. The people who know that better work rarely comes from rushing, guessing, or repeating what someone else said without really understanding it.
What Happens Next
The Guild will open as an annual paid membership once the foundations are in place and the second course is ready inside. The first one already is: Make WordPress Fast.
That is intentional.
I would much rather open with something solid than open early with a lot of promises about what it might become later. There is already too much of that in the world. I want The Guild to begin with real substance, not just with potential.
So for now, this page is really here for the people who read all of this and think, yes, this is the kind of place I have been wanting.
If that is you, you can join the early list below. And because The Guild is still taking shape, joining now also gives you the chance to help influence what gets built first.
Join the list
If this sounds like the kind of place you want to be part of, leave your email below and I’ll reach out when The Guild has opened.
No spam. No launch theatrics. Just updates when The Guild is ready.