{"id":6514,"date":"2024-04-15T16:11:55","date_gmt":"2024-04-15T20:11:55","guid":{"rendered":"https:\/\/wedu.com\/projects\/schultz-brand-identity-and-web-design-copy\/"},"modified":"2025-07-24T09:16:37","modified_gmt":"2025-07-24T13:16:37","slug":"steelseries","status":"publish","type":"projects","link":"https:\/\/wedu.com\/projects\/steelseries\/","title":{"rendered":"SteelSeries"},"content":{"rendered":"
\n
\n
SteelSeries<\/div>\n
Built to Dominate in a Category That Doesn\u2019t Wait<\/div>\nwww.steelseries.com<\/a>\n<\/div>\n
<\/div>\n
\n
\nDesign<\/span>\nDigital<\/span>\nVideo<\/span>\n<\/div>\n<\/div>\n<\/header>\n
\n\"main<\/div>\n\n\n
\n
\n
The Client<\/div>\n<\/div>

In a category ruled by billion-dollar tech brands, SteelSeries had no intention of playing small. They didn\u2019t just need assets\u2014they needed firepower. Creative that could keep pace with a hyper-competitive retail environment, stand out in a sea of sameness, and connect with gamers across every screen, shelf, and scroll.<\/p>\n

 <\/p>\n

We were brought in to do just that.<\/p>\n

 <\/p>\n

As the North American creative partner for SteelSeries, wed\u00fc was tapped to translate product innovation into brand obsession\u2014everywhere from Amazon to Best Buy to Instagram. And with the stakes this high, there\u2019s no room for filler. What gets ignored today is forgotten tomorrow. We move at the speed of the category.<\/p>\n<\/p>\n<\/div><\/div>\n<\/div>\n\n\n

\r\n
\r\n \"\"\r\n <\/div>\r\n
\r\n \"\"\r\n <\/div>\r\n \t\t\t\t <\/div>\r\n \n\n
\r\n
\r\n \"\"\r\n <\/div>\r\n \t\t\t\t <\/div>\r\n \n\n
\n
\n
From Jabra to SteelSeries: Built on Trust, Not Pitches<\/div>\n<\/div>

This wasn\u2019t a cold start. Our work with SteelSeries began with GN Netcom, the parent company behind Jabra, where we led U.S. creative and helped the brand scale across digital and retail. When GN acquired SteelSeries for $1.25B, we were asked to bring the same strategic precision and creative firepower to gaming.<\/p>\n

 <\/p>\n

SteelSeries needed more than consistency\u2014they needed breakthrough. They didn\u2019t just want to show up on shelf. They wanted to own it.<\/p>\n<\/p>\n<\/div><\/div>\n<\/div>\n\n\n

\r\n
\r\n \"\"\r\n <\/div>\r\n \t\t\t\t <\/div>\r\n \n\n
\r\n
\r\n \"\"\r\n <\/div>\r\n
\r\n \"\"\r\n <\/div>\r\n \t\t\t\t <\/div>\r\n \n\n
\n
\n
Our Challenge<\/div>\n<\/div>

In gaming, attention is brutal. Blink and you\u2019re buried. SteelSeries wasn\u2019t just up against billion-dollar ad budgets\u2014they were fighting for relevance in a category that resets by the hour.<\/p>\n

 <\/p>\n

Retail shelves are crowded. Online, even more so. Every product claims to be next-level. Every ad promises better specs, faster response, cooler lights. Most get ignored.<\/p>\n

  <\/p>\n

SteelSeries needed work that stopped gamers.<\/p>\n<\/p>\n<\/div><\/div>\n<\/div>\n\n\n

\r\n
\r\n \"\"\r\n <\/div>\r\n \t\t\t\t <\/div>\r\n \n\n
\n
\n

It had to disrupt the scroll. Own the aisle. And do it all without compromising the brand\u2019s edge.<\/div>\n<\/p>\n<\/div><\/div>\n<\/div>\n\n\n
\r\n
\r\n \"\"\r\n <\/div>\r\n
\r\n \"\"\r\n <\/div>\r\n \t\t\t\t <\/div>\r\n \n\n
\n
\n
Outcomes<\/div>\n<\/div>

We didn\u2019t just help SteelSeries keep up\u2014we helped them lead.<\/p>\n

 <\/p>\n

Our work has delivered high-performance creative across every major consumer touchpoint. Driving sell-through at national retailers like Best Buy, Micro Center, and GameStop through retail-ready displays and conversion-focused merchandising. Boosting engagement rates on social and digital, driven by rapid creative testing and content systems designed to adapt in real time. Faster campaign turnaround, enabling SteelSeries to compete with larger brands through creative agility and streamlined production across channel partners. Seamless creative execution across Amazon, programmatic, influencer, and in-store campaigns, optimized for attention and built for results.<\/p>\n

 <\/p>\n

In a space where speed matters and shelf space is earned, we\u2019ve given SteelSeries the ability to punch above its weight\u2014with creative that cuts through, moves fast, and delivers performance across the board.<\/p>\n<\/p>\n<\/div><\/div>\n<\/div>\n\n\n

\r\n
\r\n \"\"\r\n <\/div>\r\n \t\t\t\t <\/div>\r\n \n\n
\r\n
\r\n \"\"\r\n <\/div>\r\n
\r\n \"\"\r\n <\/div>\r\n \t\t\t\t <\/div>\r\n \n\n\n
\n
<\/div>\n\n\n\n

Next Project<\/h2>\n<\/div>\n\n\n
\n\n
<\/div>\n
\n\nNH Liquor & Wine Outlet<\/span>\n<\/div>\n<\/a>\n\n
<\/div>\n
\n\nJabra<\/span>\n<\/div>\n<\/a>\n<\/section>","protected":false},"excerpt":{"rendered":"

wed\u00fc extends the creative talents of SteelSeries, a global consumer electronics brand, to reach gamers across the world.<\/p>\n","protected":false},"featured_media":6523,"template":"","format":"standard","categories":[1,7,9],"class_list":["post-6514","projects","type-projects","status-publish","format-standard","has-post-thumbnail","hentry","category-design","category-digital","category-strategy"],"acf":[],"yoast_head":"\nSteelSeries - Channel Creative for Consumer Electronics Brand<\/title>\n<meta name=\"description\" content=\"wed\u00fc extends the creative talents of SteelSeries, a global consumer electronics brand, to reach gamers across the world.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wedu.com\/projects\/steelseries\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SteelSeries - Channel Creative for Consumer Electronics Brand\" \/>\n<meta property=\"og:description\" content=\"wed\u00fc extends the creative talents of SteelSeries, a global consumer electronics brand, to reach gamers across the world.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wedu.com\/projects\/steelseries\/\" \/>\n<meta property=\"og:site_name\" content=\"wed\u00fc\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-24T13:16:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wedu.com\/wp-content\/uploads\/2024\/04\/SS-Featured-Image.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"720\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/wedu.com\/projects\/steelseries\/\",\"url\":\"https:\/\/wedu.com\/projects\/steelseries\/\",\"name\":\"SteelSeries - Channel Creative for Consumer Electronics Brand\",\"isPartOf\":{\"@id\":\"https:\/\/wedu.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/wedu.com\/projects\/steelseries\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/wedu.com\/projects\/steelseries\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/wedu.com\/wp-content\/uploads\/2024\/04\/SS-Featured-Image.jpg\",\"datePublished\":\"2024-04-15T20:11:55+00:00\",\"dateModified\":\"2025-07-24T13:16:37+00:00\",\"description\":\"wed\u00fc extends the creative talents of SteelSeries, a global consumer electronics brand, to reach gamers across the world.\",\"breadcrumb\":{\"@id\":\"https:\/\/wedu.com\/projects\/steelseries\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/wedu.com\/projects\/steelseries\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/wedu.com\/projects\/steelseries\/#primaryimage\",\"url\":\"https:\/\/wedu.com\/wp-content\/uploads\/2024\/04\/SS-Featured-Image.jpg\",\"contentUrl\":\"https:\/\/wedu.com\/wp-content\/uploads\/2024\/04\/SS-Featured-Image.jpg\",\"width\":720,\"height\":500},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/wedu.com\/projects\/steelseries\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/wedu.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"SteelSeries\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/wedu.com\/#website\",\"url\":\"https:\/\/wedu.com\/\",\"name\":\"wed\u00fc\",\"description\":\"The digital marketing agency for serious brands.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/wedu.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"SteelSeries - Channel Creative for Consumer Electronics Brand","description":"wed\u00fc extends the creative talents of SteelSeries, a global consumer electronics brand, to reach gamers across the world.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wedu.com\/projects\/steelseries\/","og_locale":"en_US","og_type":"article","og_title":"SteelSeries - Channel Creative for Consumer Electronics Brand","og_description":"wed\u00fc extends the creative talents of SteelSeries, a global consumer electronics brand, to reach gamers across the world.","og_url":"https:\/\/wedu.com\/projects\/steelseries\/","og_site_name":"wed\u00fc","article_modified_time":"2025-07-24T13:16:37+00:00","og_image":[{"width":720,"height":500,"url":"https:\/\/wedu.com\/wp-content\/uploads\/2024\/04\/SS-Featured-Image.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/wedu.com\/projects\/steelseries\/","url":"https:\/\/wedu.com\/projects\/steelseries\/","name":"SteelSeries - Channel Creative for Consumer Electronics Brand","isPartOf":{"@id":"https:\/\/wedu.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/wedu.com\/projects\/steelseries\/#primaryimage"},"image":{"@id":"https:\/\/wedu.com\/projects\/steelseries\/#primaryimage"},"thumbnailUrl":"https:\/\/wedu.com\/wp-content\/uploads\/2024\/04\/SS-Featured-Image.jpg","datePublished":"2024-04-15T20:11:55+00:00","dateModified":"2025-07-24T13:16:37+00:00","description":"wed\u00fc extends the creative talents of SteelSeries, a global consumer electronics brand, to reach gamers across the world.","breadcrumb":{"@id":"https:\/\/wedu.com\/projects\/steelseries\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/wedu.com\/projects\/steelseries\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/wedu.com\/projects\/steelseries\/#primaryimage","url":"https:\/\/wedu.com\/wp-content\/uploads\/2024\/04\/SS-Featured-Image.jpg","contentUrl":"https:\/\/wedu.com\/wp-content\/uploads\/2024\/04\/SS-Featured-Image.jpg","width":720,"height":500},{"@type":"BreadcrumbList","@id":"https:\/\/wedu.com\/projects\/steelseries\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/wedu.com\/"},{"@type":"ListItem","position":2,"name":"SteelSeries"}]},{"@type":"WebSite","@id":"https:\/\/wedu.com\/#website","url":"https:\/\/wedu.com\/","name":"wed\u00fc","description":"The digital marketing agency for serious brands.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/wedu.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/wedu.com\/wp-json\/wp\/v2\/projects\/6514"}],"collection":[{"href":"https:\/\/wedu.com\/wp-json\/wp\/v2\/projects"}],"about":[{"href":"https:\/\/wedu.com\/wp-json\/wp\/v2\/types\/projects"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wedu.com\/wp-json\/wp\/v2\/media\/6523"}],"wp:attachment":[{"href":"https:\/\/wedu.com\/wp-json\/wp\/v2\/media?parent=6514"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wedu.com\/wp-json\/wp\/v2\/categories?post=6514"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}