{"id":31189,"date":"2020-07-17T13:21:55","date_gmt":"2020-07-17T17:21:55","guid":{"rendered":"https:\/\/dev.webfeatcomplete.com\/?p=31189"},"modified":"2020-08-12T16:22:17","modified_gmt":"2020-08-12T20:22:17","slug":"google-eat","status":"publish","type":"post","link":"https:\/\/webfeatcomplete.com\/google-eat\/","title":{"rendered":"May 2020 Algorithm Update Impact + Google E-A-T Guidelines"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p><a href=\"https:\/\/anchor.fm\/webfeat-complete\/episodes\/May-2020-Google-Algorithm-Update-and-Google-E-A-T-Guidelines-eh0q27\">Would you rather listen to a podcast about this? Check it out!<\/a><\/p>\n<p>After the May 2020 Algorithm update, we&#8217;ve noticed some heavy fluctuations in client rankings that are appearing to stick.<\/p>\n<p>This is one case we saw. Over 97% of our clients were protected from ranking losses, or even saw growth thanks to proactive SEO efforts. We&#8217;ll update this post with the progression of the above graph and other clients as improvements are implemented.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-31190 size-large\" src=\"https:\/\/webfeatcomplete.com\/wp-content\/uploads\/2020\/07\/eat-impact-ex1-e1595006280266-1024x201.png\" alt=\"Example of May 2020 Algorithm Update Impact\" width=\"1024\" height=\"201\" srcset=\"https:\/\/webfeatcomplete.com\/wp-content\/uploads\/2020\/07\/eat-impact-ex1-e1595006280266-1024x201.png 1024w, https:\/\/webfeatcomplete.com\/wp-content\/uploads\/2020\/07\/eat-impact-ex1-e1595006280266-300x59.png 300w, https:\/\/webfeatcomplete.com\/wp-content\/uploads\/2020\/07\/eat-impact-ex1-e1595006280266-768x151.png 768w, https:\/\/webfeatcomplete.com\/wp-content\/uploads\/2020\/07\/eat-impact-ex1-e1595006280266.png 1483w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>To know what improvements to make, we need to know what the update was focused on.<\/p>\n<h2>What Is Known About the Update?<\/h2>\n<ul>\n<li>It&#8217;s focused on <a href=\"https:\/\/webmasters.googleblog.com\/2019\/08\/core-updates.html\" target=\"_blank\" rel=\"noopener noreferrer\">Content and Google E-A-T guidelines<\/a><\/li>\n<li>@searchliason noted &#8220;guidance remains&#8221; as they&#8217;ve covered before (and linked to the above link)<\/li>\n<li>Moz tools (Mozcast) registered at 113 degrees, the highest since August of 2018<\/li>\n<\/ul>\n<h2>What Are The Google E-A-T Guidelines?<\/h2>\n<p>E-A-T stands for Expertise, Authoritativeness, and Trustworthiness.<\/p>\n<p>Google has a list of questions to consider around content quality, expertise, presentation, and value compared to other pages.<\/p>\n<p><em>These are some things I consider and keep in mind with content\/E-A-T:<\/em><\/p>\n<ul>\n<li>Is the content data\/research-backed?<\/li>\n<li>Are you linking out\/referencing sources?<\/li>\n<li>Is your content better than the other content ranking on the first page?<\/li>\n<li>Does you content answer potential searcher questions, and\/or provide solutions?<\/li>\n<li>Is the grammar excellent? No typos?<\/li>\n<li>Is the content easy to read?<\/li>\n<li>Does it incorporate images, videos, or other forms of content?<\/li>\n<li>Who is writing the post? Are they in an experienced position to comment on the topic their writing about?<\/li>\n<\/ul>\n<p>You can get the specific questions Google feels you should ask about their content, <a href=\"https:\/\/webmasters.googleblog.com\/2019\/08\/core-updates.html\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a>.<\/p>\n<p>While this is a loose set of guidelines that is great to apply while writing content, this update reinforces Google&#8217;s desire to have great content indexed in its search engine, which is helpful to users. <em>This is nothing new<\/em>.<\/p>\n<p>If you&#8217;ve been working on creating unique content, updating old content consistently, working to amplify that content, and keeping E-A-T in mind since Google started to mention it, you&#8217;re probably in good shape!<\/p>\n<p>If not, our CEO Michelle used to have this Chinese proverb at the bottom of her email signature, that is applicable to this situation:<\/p>\n<p><em>&#8220;The best time to plant a tree was 20 years ago. The second best time is now&#8221;<\/em><\/p>\n<h2>How To Address The Update, Recover Rankings, and Grow<\/h2>\n<p>Based on what we know about the update, and the clients we&#8217;re seeing with ranking drop-offs, <strong>content should have your complete attention until rankings recover<\/strong>.<\/p>\n<p>Don&#8217;t overthink it! If you work with an SEO or content specialist, they&#8217;ll be able to help you take some ideas and information, and transform that into a great piece of content.<\/p>\n<p>Sometimes the thought of creating content is intimidating, and just taking the first steps is the hardest part.<\/p>\n<p><em>Perhaps my writing process could be helpful to others<\/em>:<\/p>\n<ol>\n<li>Identify topic<\/li>\n<li>Research (search phrases, articles ranking well, backlink opportunities, etc.)<\/li>\n<li>Outline the post or page<\/li>\n<li>Fill in that outline with blips of information<\/li>\n<li>Turn it into actual paragraphs\/sentences<\/li>\n<li>Add images\/video<\/li>\n<li>Have 2 or 3 people review\/edit<\/li>\n<li>Publish<\/li>\n<li>Amplify<\/li>\n<li>Monitor data, refine as needed based on user-response<\/li>\n<li>Update as often as you can<\/li>\n<\/ol>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-31209\" title=\"\" src=\"https:\/\/webfeatcomplete.com\/wp-content\/uploads\/2020\/07\/eat-impact-ex2-1024x183.png\" alt=\"Example of May 2020 Algorithm Update Impact 2\" width=\"1024\" height=\"183\" srcset=\"https:\/\/webfeatcomplete.com\/wp-content\/uploads\/2020\/07\/eat-impact-ex2-1024x183.png 1024w, https:\/\/webfeatcomplete.com\/wp-content\/uploads\/2020\/07\/eat-impact-ex2-300x54.png 300w, https:\/\/webfeatcomplete.com\/wp-content\/uploads\/2020\/07\/eat-impact-ex2-768x138.png 768w, https:\/\/webfeatcomplete.com\/wp-content\/uploads\/2020\/07\/eat-impact-ex2.png 1463w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h3>We stay on top of algorithm updates, ensuring our clients are prepared to benefit from these updates, or at worst quickly recover.<\/h3>\n<p>Contact us for a <a href=\"https:\/\/webfeatcomplete.com\/contact\/\">free content audit<\/a>.<br \/>\n&#8220;&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Would you rather listen to a podcast about this? Check it out! After the May 2020 Algorithm update, we&#8217;ve noticed some heavy fluctuations in client rankings that are appearing to stick. This is one case we saw. Over 97% of our clients were protected from ranking losses, or even saw growth thanks to proactive SEO [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":31192,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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When out of the office he's probably traveling, snowboarding, golfing, or hiking.","sameAs":["https:\/\/www.linkedin.com\/in\/raycheselka\/","https:\/\/x.com\/ray.cheselka@webfeatcomplete.com"],"url":"https:\/\/webfeatcomplete.com\/author\/ray-cheselka\/"}]}},"_links":{"self":[{"href":"https:\/\/webfeatcomplete.com\/wp-json\/wp\/v2\/posts\/31189","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webfeatcomplete.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webfeatcomplete.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webfeatcomplete.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/webfeatcomplete.com\/wp-json\/wp\/v2\/comments?post=31189"}],"version-history":[{"count":0,"href":"https:\/\/webfeatcomplete.com\/wp-json\/wp\/v2\/posts\/31189\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webfeatcomplete.com\/wp-json\/wp\/v2\/media\/31192"}],"wp:attachment":[{"href":"https:\/\/webfeatcomplete.com\/wp-json\/wp\/v2\/media?parent=31189"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webfeatcomplete.com\/wp-json\/wp\/v2\/categories?post=31189"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webfeatcomplete.com\/wp-json\/wp\/v2\/tags?post=31189"},{"taxonomy":"wf_post_folders","embeddable":true,"href":"https:\/\/webfeatcomplete.com\/wp-json\/wp\/v2\/wf_post_folders?post=31189"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}