{"id":213,"date":"2015-04-15T22:57:32","date_gmt":"2015-04-15T22:57:32","guid":{"rendered":"http:\/\/webcom.com.mx\/?p=213"},"modified":"2015-06-10T09:18:52","modified_gmt":"2015-06-10T14:18:52","slug":"https-como-senal-del-ranking","status":"publish","type":"post","link":"https:\/\/webcom.com.mx\/https-como-senal-del-ranking\/","title":{"rendered":"HTTPS como se\u00f1al del ranking"},"content":{"rendered":"<p>La seguridad es una de las principales prioridades de Google. Invertimos muchos recursos en garantizar que nuestros servicios utilicen opciones de seguridad l\u00edderes en el sector, como el\u00a0<a href=\"http:\/\/www.google.com\/url?q=http%3A%2F%2Fgoogleonlinesecurity.blogspot.com%2F2011%2F11%2Fprotecting-data-for-long-term-with.html%3Futm_source%3Dwmx_blog%26utm_medium%3Dreferral%26utm_campaign%3Dtls_en_post&amp;sa=D&amp;sntz=1&amp;usg=AFQjCNFGMDZnlGadxYf8TisyMkfHpOzwYQ\">potente cifrado HTTPS predeterminado<\/a>. Esto implica que los usuarios que utilizan, por ejemplo, el buscador, Gmail y Drive tienen autom\u00e1ticamente una conexi\u00f3n segura a Google.<\/p>\n<p>Adem\u00e1s de trabajar en nuestros propios productos, tambi\u00e9n lo estamos haciendo para conseguir que Internet sea un lugar m\u00e1s seguro en general. Una buena parte de nuestros esfuerzos se centran en garantizar que los sitios web a los que acceden los usuarios a trav\u00e9s Google sean seguros. Por ejemplo, hemos creado recursos que permiten a los webmasters <a href=\"https:\/\/www.google.com\/webmasters\/hacked\/?utm_source=wmx_blog&amp;utm_medium=referral&amp;utm_campaign=tls_en_post\">evitar y solucionar las fisuras de seguridad<\/a> de sus sitios.<\/p>\n<p>Pero queremos ir m\u00e1s all\u00e1. Durante el \u00faltimo <a href=\"https:\/\/www.google.com\/events\/io?utm_source=wmx_blog&amp;utm_medium=referral&amp;utm_campaign=tls_en_post\">Google I\/O<\/a> algunos meses atr\u00e1s, hicimos un llamamiento para instaurar el <a href=\"https:\/\/www.youtube.com\/watch?v=cBhZ6S0PFCY&amp;utm_source=wmx_blog&amp;utm_medium=referral&amp;utm_campaign=tls_en_post\">HTTPS en todos los sitios<\/a> de la Web.<\/p>\n<p>Tambi\u00e9n estamos viendo que cada vez m\u00e1s webmasters utilizan <a href=\"https:\/\/es.wikipedia.org\/wiki\/Hypertext_Transfer_Protocol_Secure\">HTTPS<\/a> (tambi\u00e9n conocido como HTTP sobre <a href=\"https:\/\/es.wikipedia.org\/wiki\/Transport_Layer_Security\">TLS<\/a> o seguridad de la capa de transporte) en sus sitios web, lo que resulta muy alentador.<\/p>\n<p>Por estos motivos, durante los \u00faltimos meses hemos estado haciendo pruebas teniendo en cuenta si los sitios utilizan conexiones seguras cifradas como se\u00f1al para nuestros algoritmos de ranking. Los resultados han sido positivos, de modo que empezaremos a utilizar HTTPS como se\u00f1al del ranking. Por ahora solo se trata de una se\u00f1al muy ligera (afecta a menos del 1% de consultas globales y tiene menos peso que otras se\u00f1ales, como el contenido de alta calidad), mientras dejamos que los webmasters pasen a utilizar HTTPS. Con el tiempo, es posible que decidamos reforzarla, porque queremos animar a todos los propietarios de sitios web a cambiar de HTTP a HTTPS para que todos los usuarios est\u00e9n protegidos en la Web.<\/p>\n<p>Durante las pr\u00f3ximas semanas, publicaremos las pr\u00e1cticas recomendadas detalladas (ahora en el <a href=\"https:\/\/support.google.com\/webmasters\/answer\/6073543\">centro de ayuda<\/a>) para que el paso hacia TLS sea m\u00e1s f\u00e1cil y para evitar los errores m\u00e1s comunes. A continuaci\u00f3n, hay algunos consejos b\u00e1sicos para empezar:<\/p>\n<ul>\n<li>Debes decidir qu\u00e9 tipo de certificado necesitas: \u00fanico, para varios dominios o un certificado comod\u00edn.<\/li>\n<li>Debes utilizar certificados de clave de 2.048 bits.<\/li>\n<li>Debes utilizar URL relativas para los recursos que se alojan en el mismo dominio seguro.<\/li>\n<li>Debes utilizar URL relativas de protocolo para el resto de dominios.<\/li>\n<li>Consulta nuestro <a href=\"https:\/\/support.google.com\/webmasters\/answer\/6033049?utm_source=wmx_blog&amp;utm_medium=referral&amp;utm_campaign=tls_es_post\">art\u00edculo sobre el cambio de sitio<\/a> para obtener m\u00e1s directrices para realizar el cambio de la direcci\u00f3n del sitio web.<\/li>\n<\/ul>\n<p>No bloquees el rastreo del sitio HTTPS mediante un archivo robots.txt.<\/p>\n<p>Debes permitir que los motores de b\u00fasqueda indexen tus p\u00e1ginas siempre que sea posible.Evita el uso de la metaetiqueta &#8220;noindex&#8221;.<\/p>\n<p>Si tu sitio web ya est\u00e1 publicando en HTTPS, puedes comprobar su nivel de seguridad y su configuraci\u00f3n con la <a href=\"https:\/\/www.google.com\/url?q=https%3A%2F%2Fwww.ssllabs.com%2Fssltest%2F&amp;sa=D&amp;sntz=1&amp;usg=AFQjCNFl-moqIfpVNV7kyFNf-wwha1_1kg\">herramienta Qualys Lab<\/a>. Si te preocupa c\u00f3mo afectar\u00e1 el protocolo TLS al rendimiento del sitio, puedes echarle un vistazo a la entrada sobre la <a href=\"https:\/\/istlsfastyet.com\/?utm_source=wmx_blog&amp;utm_medium=referral&amp;utm_campaign=tls_es_post\">rapidez de TLS<\/a>. Y, por supuesto, si tienes alguna pregunta o consulta, no dudes en publicarla en nuestro\u00a0<a href=\"https:\/\/productforums.google.com\/forum\/#!forum\/webmaster-es\">foro de ayuda para webmasters<\/a>.<\/p>\n<p>Esperamos ver que cada vez m\u00e1s sitios web utilicen HTTPS en el futuro. Hagamos que la Web sea m\u00e1s segura entre todos.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La seguridad es una de las principales prioridades de Google. Invertimos muchos recursos en garantizar que nuestros servicios utilicen opciones de seguridad l\u00edderes en el sector, como el\u00a0potente cifrado HTTPS&#8230;<\/p>\n","protected":false},"author":1,"featured_media":625,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-213","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-blog"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>HTTPS como se\u00f1al del ranking - WebCom\u00ae<\/title>\n<meta name=\"description\" content=\"Invertimos muchos recursos en garantizar que nuestros servicios utilicen opciones de seguridad l\u00edderes en el sector, como el potente cifrado HTTPS predeterminado\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/webcom.com.mx\/https-como-senal-del-ranking\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HTTPS como se\u00f1al del ranking - 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