Inbound 281 Marketing Blog

Top 10 Inbound Marketing Services for B2B Growth

dlash@inbound281.com (David Lash) — Fri, 26 Jun 2026 12:40:43 GMT

If you’ve started researching inbound marketing for your B2B company, you’ve probably noticed the term gets used to describe almost everything: SEO, email, content, automation, paid social, and sometimes the whole marketing department. That makes it hard to know what you’re actually supposed to evaluate, build, or pay for.

Strategy and Planning of Corporate Video Production

dlash@inbound281.com (David Lash) — Tue, 23 Jun 2026 13:14:59 GMT

Corporate video production is more than just setting up a camera and hitting record. It’s a strategic process designed to help businesses communicate their story, showcase their expertise, and connect with audiences. From marketing and sales to internal training and recruitment, video has become an essential tool for organizations of all sizes.

HubSpot Onboarding Guide for Growing Teams

mparent@inbound281.com (Mark Parent) — Mon, 22 Jun 2026 13:09:00 GMT

Most teams do not struggle with HubSpot because the platform is hard to use. They struggle because onboarding gets treated like software setup instead of a revenue project. A strong HubSpot onboarding guide should help you make better decisions early - about process, data, ownership, and reporting - so the system supports growth instead of creating more admin work.

7 Videos Manufacturers Need for Better B2B Leads (And When to Use Each)

dlash@inbound281.com (David Lash) — Fri, 19 Jun 2026 13:21:41 GMT

B2B manufacturing buyers don't watch videos for entertainment; they watch them to de-risk a decision. A plant manager evaluating new equipment, a procurement lead vetting a contract manufacturer, or an engineer specifying a part all want the same thing: proof that you can do what you say you can do, before they ever pick up the phone.

7 CRM Adoption Problems in Manufacturing Sales Teams (And How to Fix Them)

dlash@inbound281.com (David Lash) — Thu, 18 Jun 2026 12:45:00 GMT

Most CRM implementations in manufacturing don’t fail because the software wasn’t good enough. They fail because the people, processes, and expectations around the software weren’t ready for it.

When to Use Google Ads vs Facebook Ads

dlash@inbound281.com (David Lash) — Tue, 16 Jun 2026 12:45:00 GMT

Evaluating Google Ads vs Facebook Ads can be a stressful decision when planning what ads to run, where, and when. The platform you choose influences how you reach your audience, how quickly you generate results, and how effectively you use your budget.

Outsourced Content Marketing Execution Works

mparent@inbound281.com (Mark Parent) — Mon, 15 Jun 2026 13:07:29 GMT

A lot of marketing plans fail in the same place - not in strategy, but in follow-through. The ideas are there. The campaign themes make sense. Sales needs better content, leadership wants better reporting, and the website needs to convert more traffic. But when the internal team is stretched thin, outsourced content marketing execution becomes the difference between a plan that sits in a slide deck and one that actually drives the pipeline.

How to Choose Fractional Marketing for Manufacturers: An Evaluation Guide

dlash@inbound281.com (David Lash) — Fri, 12 Jun 2026 14:12:01 GMT

Most small manufacturers don’t struggle with marketing because they lack effort. They struggle because they’re trying to build a full marketing function with a fraction of the budget, bandwidth, and expertise it actually requires.

Marketing Automation ROI Reporting That Works

mparent@inbound281.com (Mark Parent) — Thu, 11 Jun 2026 13:18:27 GMT

When a leadership team asks, "Is our automation actually working?" they are rarely asking for email metrics. They want to know whether the system is creating qualified opportunities, improving conversion rates, and contributing to revenue. That is where marketing automation roi reporting either builds confidence or exposes gaps.

Build a Sales Enablement Content Strategy

mparent@inbound281.com (Mark Parent) — Wed, 10 Jun 2026 16:47:29 GMT

A stalled deal usually is not a sales talent problem. More often, it is a content problem. The buyer has a question nobody answered clearly, the rep sends a generic deck that does not fit the situation, or marketing creates assets that look polished but never get used. A strong sales enablement content strategy fixes that gap by giving sales teams the right message, in the right format, at the right stage of the buying process.