The Commerce Infrastructure for AI Travel
Where travel intent becomes
bookable.
Move is the infrastructure that turns travel intent and AI-built trips into fully bookable experiences, connecting supply, packaging, and execution in real time.
{
"intent": "romantic getaway",
"pax": 2,
"margin": "optimized",
"status": "200 OK"
}
Partnering and powering travel with
The Problem
AI can plan trips.
But the infrastructure that books, fulfills, and optimizes them? Still stuck in 2010.
Supply is scattered
Hotels, flights, and experiences spread across 50+ sources. No single integration. No unified view.
Workflows are manual
Packaging hardcoded. Margins in spreadsheets. Every new product takes weeks. Scale is impossible.
Distribution is stuck
AI agents need bookable inventory through APIs and MCP, not blue links and comparison tables.
The intelligence layer exists. The commerce layer is missing.
The Platform
Three layers. One integration. Everything flows.
From fragmented supply to intelligent packaging to optimized booking.
Supply Aggregation
Connect once. Access everything. Local operators, all airlines, bedbanks, and direct supply, all normalized and real-time through one integration.
- Local tour operators and DMCs
- Global GDS and bedbank feeds
- OTA and direct supply
- Real-time availability and pricing
Agentic Smart Packaging
Not ChatGPT with hotel data. A packaging engine trained on 10+ years of travel ops — it understands margin, constraints, and intent.
- Natural language intent parsing
- Dynamic package construction
- Margin-optimized recommendations
- 2‑3x conversion vs. traditional search
Commerce Execution
One checkout. Multi-supplier fulfillment. Margin orchestration built in, smart payment solutions, across every device and channel.
- One-flow multi-supplier booking
- Fulfillment orchestration
- Embedded margin optimization
- Mobile-native (50% of bookings)
LLMs understand language. Move turns that understanding into booked, profitable trips.
How It Works
From scattered supply to live distribution
One autonomous flow from supply to distribution.
Fragmented Supply
Hotels, flights, experiences across dozens of sources worldwide
Move Intelligence
Unified access, AI packaging, margin optimization in one integration
→ Matching 342 options
→ Optimizing margin: +18%
✓ 3 packages ready (240ms)
Modern Distribution
Travel advisors, creators, affiliates, B2B2C partners, embedded commerce
Go AI-Native in Days
AI-ready in days, not years
Travel companies & AI trip builders - upgrade your stack without rebuilding. Loyalty & Fintech - embed full travel commerce with one integration. Live in days, not years.
Tour Operators & Travel Companies
AI-powered packaging and new distribution channels without rebuilding. Your content, our engine.
White-label infrastructureAgency Networks & Home-Based Travel Advisors
Give your advisors AI-powered tools to sell across every channel where travel is being discovered today.
Distribution for agency networksSuperApps, Banks, Fintechs & Brands
Full travel commerce in your product with one integration. Flights, hotels, packages, no travel expertise needed.
Embedded travel commercePlatform Licensing
Full enterprise access to Move infrastructure
White-Label
Your brand, our engine. Rapid deployment.
Transaction Fees
We grow when you grow. Aligned incentives.
Yield Sharing
Margin optimization with shared upside.
The hotel supply intelligence layer.
2M+ hotels aggregated, price-optimized, and matched to traveler intent, in real time.
Aggregate
Unified hotel inventory from all sources
Optimize Pricing
AI finds best rate per destination
Map & Enrich
Rooms, photos, descriptions
Intent Matching
Matches hotels to traveler intent, bundles with flights & experiences
Live price intelligence powered by AI.
RateCore benchmarks rates from multi suppliers in real time, so you always offer the best price.
Your distribution hub. Ready in days.
holidayheroes gives agencies, tour operators, and travel advisors a fast lane to AI-powered distribution, fully white-label, powered by Move's entire stack.
Build your travel store in Minutes
Your brand, your rules, powered by Move's full stack.
Affiliate & Creator Network
Invite advisors, affiliates, and social content creators. They get tools, campaigns, and AI matched booking flow.
Full Move Stack
Direct access to supply aggregation and AI packaging. Enterprise-grade tools for every partner.
Move is the engine. holidayheroes is where distribution happens.
Build Your AI-Powered Travel Store.
Global inventory. Your brand. Live in minutes, not months.
Free for 3 months. No credit card required. No setup fees.
Traction
Proven infrastructure. Real transactions.
Real numbers from real transactions. 10+ years in production.
See the Platform
One dashboard.
Supply, packaging, checkout, analytics. See what's selling, converting, and where margin is made.
Why Now
Three shifts are converging. Move is built for this moment.
AI agents are production-ready
They can plan, compare, and decide, but they need bookable infrastructure to execute.
Distribution is being rewritten
Discovery is shifting to advisors, creators, and embedded experiences. The brands that own this win.
Commerce is still fragmented
No one has unified supply, packaging, and execution into one layer. Until now.
About Move
The AI era started for us during COVID.
While the industry stood still, we, a team of travel-passionate builders, saw what was coming: the end of search-and-book. Travelers weren't coming back to scroll, filter, and compare. They were coming back with intent, expecting the journey from inspiration to booking to be one seamless flow.
We took the risk to be the first to build for that shift. Not by patching legacy systems, but by rethinking the entire infrastructure from scratch — how supply gets connected, how packages get built, and how intelligence gets embedded in the stack, not layered on top.
We tested everything on our own travel brands, across real markets and real transactions. When AI went mainstream, it didn't disrupt our thinking — it confirmed it.
Today, we're thrilled to see travel companies and AI trip builders partnering with us, embedding our infrastructure into their products, travel agencies building their AI-powered stores in days, and proving that autonomous travel commerce isn't a vision — it's happening. This is Move.
Our Vision
The autonomous commerce backbone of global travel distribution
From scattered inventory
To intelligent packaging
To seamless, optimized booking
Move powers end-to-end intelligent travel commerce.
Leadership
The people behind Move
A team that combines deep travel operations expertise with cutting-edge technology — building from Tel Aviv, Lisbon, Munich, and beyond.
Erez Bousso
15+ years in travel tech. Previously founded Smartair (acquired). Driving Move's vision to power autonomous travel commerce.
Yoni Alhadeff
Architect of Move's core platform. Leading engineering across supply aggregation, packaging engines, and AI infrastructure.
Victoria Vlasek
+15 years in travel, formerly in Lastminute.com. Driving commercial operations, partnerships, and holidayheroes hub expansion across markets.
Haim Jacobovitz
+20 years in travel, formerly executive roles in Expedia. Overseeing financial strategy, compliance, and investor relations.
Eric Willems
+20 years in traveltech, formerly executive roles in Amadeus. Leading global commercial expansion and strategic growth.
Nuno Mendes
Product and design visionary shaping the holidayheroes experience. Bringing user-centric thinking to every layer of the platform.
Dror Kashi
Technion-educated product leader driving the holidayheroes consumer experience and AI-powered holiday discovery.
Oran Levy
Data & AI lead building Move's intelligent systems. Speaker at AWS GenAI Loft. Expert in LangGraph and multi-agent architectures.
Daniel Iacob
Leading the engineering team powering operations and fulfilment systems. Ensuring seamless booking execution and reliable delivery at scale.
Michelle Mayer
Driving product-led growth and user acquisition strategies. Optimizing conversion funnels and scaling adoption across partner channels.
Fred Steier
Managing supplier relationships and procurement strategy. Building the supply network that powers Move's travel inventory across markets.
Amiad Oberman
Seasoned digital executive with 18+ years in travel tech. Leading customer success to ensure partner satisfaction and platform adoption at scale.
Danica Helfrich
Digital marketing and brand communications expert. Building strong partner relationships and driving brand awareness across markets.
Our offices
Munich, Germany
10, Hansastrasse
80686 Munich
Lisbon, Portugal
Av. Fontes Pereira de Melo 16
1050-121 Lisboa
Raanana, Israel
5, Hatedar Street
Raanana
Let's talk.
Whether you're an existing travel company, a start-up reinventing travel inspiration with AI, a loyalty program or fintech brand — Move is where travel becomes real. Let's talk.