{"id":7482,"date":"2023-05-11T07:15:00","date_gmt":"2023-05-11T07:15:00","guid":{"rendered":"https:\/\/watchthem.live\/?p=7482"},"modified":"2023-12-13T08:37:14","modified_gmt":"2023-12-13T08:37:14","slug":"website-optimization-tools","status":"publish","type":"post","link":"https:\/\/watchthem.live\/website-optimization-tools\/","title":{"rendered":"13 Best Free Website Optimization Tools in 2023"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_56 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Page Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f43e9e3715a ez-toc-cssicon-toggle-label\" class=\" ez-toc-cssicon-toggle-label\"><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #54595f;color:#54595f\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #54595f;color:#54595f\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f43e9e3715a\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/watchthem.live\/website-optimization-tools\/#What_Is_Website_Optimization\" title=\"What Is Website Optimization\">What Is Website Optimization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/watchthem.live\/website-optimization-tools\/#Why_Is_It_Important_To_Use_Website_Optimization_Tools\" title=\"Why Is It Important To Use Website Optimization Tools\">Why Is It Important To Use Website Optimization Tools<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/watchthem.live\/website-optimization-tools\/#13_Best_Website_Optimization_Tools\" title=\"13 Best Website Optimization Tools\">13 Best Website Optimization Tools<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/watchthem.live\/website-optimization-tools\/#1_WatchThemLive_%E2%80%93_The_Best_Website_Optimization_Software\" title=\"1. WatchThemLive \u2013 The Best Website Optimization Software\">1. WatchThemLive \u2013 The Best Website Optimization Software<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/watchthem.live\/website-optimization-tools\/#How_Does_WatchThemLive_Help_You_with_Website_Optimization\" title=\"How Does WatchThemLive Help You with Website Optimization\">How Does WatchThemLive Help You with Website Optimization<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/watchthem.live\/website-optimization-tools\/#Session_Recording\" title=\"Session Recording\">Session Recording<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/watchthem.live\/website-optimization-tools\/#Heatmaps\" title=\"Heatmaps\">Heatmaps<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/watchthem.live\/website-optimization-tools\/#Goal_Tracking\" title=\"Goal Tracking\">Goal Tracking<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/watchthem.live\/website-optimization-tools\/#WatchThemLive_Features\" title=\"WatchThemLive Features\">WatchThemLive Features<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/watchthem.live\/website-optimization-tools\/#WatchThemLive_Pros\" title=\"WatchThemLive Pros\">WatchThemLive Pros<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/watchthem.live\/website-optimization-tools\/#WatchThemLive_Pricing\" title=\"WatchThemLive Pricing\">WatchThemLive Pricing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/watchthem.live\/website-optimization-tools\/#2_SE_Ranking\" title=\"2. SE Ranking\">2. SE Ranking<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/watchthem.live\/website-optimization-tools\/#SE_Ranking_Pros\" title=\"SE Ranking Pros\">SE Ranking Pros<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/watchthem.live\/website-optimization-tools\/#SE_Ranking_Cons\" title=\"SE Ranking Cons\">SE Ranking Cons<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/watchthem.live\/website-optimization-tools\/#SE_Ranking_Pricing\" title=\"SE Ranking Pricing&nbsp;\">SE Ranking Pricing&nbsp;<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/watchthem.live\/website-optimization-tools\/#3_SmallBizSEO_%E2%80%93_A_Multiuse_Web_Page_Optimization_Tool\" title=\"3. SmallBizSEO \u2013 A Multiuse Web Page Optimization Tool\">3. SmallBizSEO \u2013 A Multiuse Web Page Optimization Tool<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/watchthem.live\/website-optimization-tools\/#SmallBizSEO_Pros\" title=\"SmallBizSEO Pros\">SmallBizSEO Pros<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/watchthem.live\/website-optimization-tools\/#SmallBizSEO_Cons\" title=\"SmallBizSEO Cons\">SmallBizSEO Cons<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/watchthem.live\/website-optimization-tools\/#SmallBizSEO_Pricing\" title=\"SmallBizSEO Pricing\">SmallBizSEO Pricing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/watchthem.live\/website-optimization-tools\/#4_Screaming_Frog_%E2%80%93_A_Web_Auditing_Website_Optimizer_Software\" title=\"4. Screaming Frog \u2013 A Web Auditing Website Optimizer Software\">4. Screaming Frog \u2013 A Web Auditing Website Optimizer Software<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/watchthem.live\/website-optimization-tools\/#Screaming_Frog_Pros\" title=\"Screaming Frog Pros\">Screaming Frog Pros<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/watchthem.live\/website-optimization-tools\/#Screaming_Frog_Cons\" title=\"Screaming Frog Cons\">Screaming Frog Cons<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/watchthem.live\/website-optimization-tools\/#Screaming_Frog_Pricing\" title=\"Screaming Frog Pricing\">Screaming Frog Pricing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/watchthem.live\/website-optimization-tools\/#5_VWO_%E2%80%93_A_Testing_and_Website_Optimization_Tool\" title=\"5. VWO &#8211; A Testing and Website Optimization Tool\">5. VWO &#8211; A Testing and Website Optimization Tool<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/watchthem.live\/website-optimization-tools\/#VWO_Pros\" title=\"VWO Pros\">VWO Pros<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/watchthem.live\/website-optimization-tools\/#VWO_Cons\" title=\"VWO Cons\">VWO Cons<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/watchthem.live\/website-optimization-tools\/#VWO_Pricing\" title=\"VWO Pricing\">VWO Pricing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/watchthem.live\/website-optimization-tools\/#6_GTmetrix_%E2%80%93_A_Speed_Tester_Web_Page_Optimization_Software\" title=\"6. GTmetrix \u2013 A Speed Tester Web Page Optimization Software\">6. GTmetrix \u2013 A Speed Tester Web Page Optimization Software<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/watchthem.live\/website-optimization-tools\/#GTmetrix_Pros\" title=\"GTmetrix Pros\">GTmetrix Pros<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/watchthem.live\/website-optimization-tools\/#GTmetrix_Cons\" title=\"GTmetrix Cons\">GTmetrix Cons<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/watchthem.live\/website-optimization-tools\/#GTmetrix_Pricing\" title=\"GTmetrix Pricing\">GTmetrix Pricing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/watchthem.live\/website-optimization-tools\/#7_Ahrefs_%E2%80%93_One_of_the_Best_SEO_Website_Optimization_Services\" title=\"7. Ahrefs \u2013 One of the Best SEO Website Optimization Services\">7. Ahrefs \u2013 One of the Best SEO Website Optimization Services<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/watchthem.live\/website-optimization-tools\/#Ahrefs_Pros\" title=\"Ahrefs Pros\">Ahrefs Pros<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/watchthem.live\/website-optimization-tools\/#Ahrefs_Cons\" title=\"Ahrefs Cons\">Ahrefs Cons<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/watchthem.live\/website-optimization-tools\/#Ahrefs_Pricing\" title=\"Ahrefs Pricing\">Ahrefs Pricing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/watchthem.live\/website-optimization-tools\/#8_Pingdom_%E2%80%93_A_Website_Performance_Optimization_Platform\" title=\"8. Pingdom &#8211; A Website Performance Optimization Platform\">8. Pingdom &#8211; A Website Performance Optimization Platform<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-37\" href=\"https:\/\/watchthem.live\/website-optimization-tools\/#Pingdom_Pros\" title=\"Pingdom Pros\">Pingdom Pros<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-38\" href=\"https:\/\/watchthem.live\/website-optimization-tools\/#Pingdom_Cons\" title=\"Pingdom Cons\">Pingdom Cons<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-39\" href=\"https:\/\/watchthem.live\/website-optimization-tools\/#Pingdom_Pricing\" title=\"Pingdom Pricing\">Pingdom Pricing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-40\" href=\"https:\/\/watchthem.live\/website-optimization-tools\/#9_Moz_%E2%80%93_An_On-Page_Site_Optimization_Tool\" title=\"9. Moz \u2013 An On-Page Site Optimization Tool\">9. Moz \u2013 An On-Page Site Optimization Tool<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-41\" href=\"https:\/\/watchthem.live\/website-optimization-tools\/#Moz_Pros\" title=\"Moz Pros\">Moz Pros<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-42\" href=\"https:\/\/watchthem.live\/website-optimization-tools\/#Moz_Cons\" title=\"Moz Cons\">Moz Cons<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-43\" href=\"https:\/\/watchthem.live\/website-optimization-tools\/#Moz_Pricing\" title=\"Moz Pricing\">Moz Pricing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-44\" href=\"https:\/\/watchthem.live\/website-optimization-tools\/#10_Google_Search_Console_GSC_%E2%80%93_One_of_the_Free_Website_Optimization_Tools\" title=\"10. Google Search Console (GSC) \u2013 One of the Free Website Optimization Tools\">10. Google Search Console (GSC) \u2013 One of the Free Website Optimization Tools<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-45\" href=\"https:\/\/watchthem.live\/website-optimization-tools\/#Google_Search_Console_Pros\" title=\"Google Search Console Pros\">Google Search Console Pros<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-46\" href=\"https:\/\/watchthem.live\/website-optimization-tools\/#Google_Search_Console_Cons\" title=\"Google Search Console Cons\">Google Search Console Cons<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-47\" href=\"https:\/\/watchthem.live\/website-optimization-tools\/#Google_Search_Console_Pricing\" title=\"Google Search Console Pricing\">Google Search Console Pricing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-48\" href=\"https:\/\/watchthem.live\/website-optimization-tools\/#11_Yoast_SEO_%E2%80%93_A_WordPress_Plugin_Website_Optimizer_Software\" title=\"11. Yoast SEO \u2013 A WordPress Plugin Website Optimizer Software&nbsp;\">11. Yoast SEO \u2013 A WordPress Plugin Website Optimizer Software&nbsp;<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-49\" href=\"https:\/\/watchthem.live\/website-optimization-tools\/#Yoast_Pros\" title=\"Yoast Pros\">Yoast Pros<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-50\" href=\"https:\/\/watchthem.live\/website-optimization-tools\/#Yoast_Cons\" title=\"Yoast Cons\">Yoast Cons<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-51\" href=\"https:\/\/watchthem.live\/website-optimization-tools\/#Yoast_Pricing\" title=\"Yoast Pricing\">Yoast Pricing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-52\" href=\"https:\/\/watchthem.live\/website-optimization-tools\/#12_Optimizely_%E2%80%93_Web_Optimization_Software\" title=\"12. Optimizely \u2013 Web Optimization Software\">12. Optimizely \u2013 Web Optimization Software<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-53\" href=\"https:\/\/watchthem.live\/website-optimization-tools\/#Optimizely_Pros\" title=\"Optimizely Pros\">Optimizely Pros<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-54\" href=\"https:\/\/watchthem.live\/website-optimization-tools\/#Optimizely_Cons\" title=\"Optimizely Cons\">Optimizely Cons<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-55\" href=\"https:\/\/watchthem.live\/website-optimization-tools\/#Optimizely_Pricing\" title=\"Optimizely Pricing\">Optimizely Pricing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-56\" href=\"https:\/\/watchthem.live\/website-optimization-tools\/#13_PageSpeed_Insights_%E2%80%93_A_Free_Website_Optimization_Tool_for_Comprehensive_Insight\" title=\"13. PageSpeed Insights &#8211; A Free Website Optimization Tool for Comprehensive Insight\">13. PageSpeed Insights &#8211; A Free Website Optimization Tool for Comprehensive Insight<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-57\" href=\"https:\/\/watchthem.live\/website-optimization-tools\/#PageSpeed_Insights_Pros\" title=\"PageSpeed Insights Pros\">PageSpeed Insights Pros<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-58\" href=\"https:\/\/watchthem.live\/website-optimization-tools\/#PageSpeed_Insights_Cons\" title=\"PageSpeed Insights Cons\">PageSpeed Insights Cons<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-59\" href=\"https:\/\/watchthem.live\/website-optimization-tools\/#PageSpeed_Insights_Pricing\" title=\"PageSpeed Insights Pricing\">PageSpeed Insights Pricing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-60\" href=\"https:\/\/watchthem.live\/website-optimization-tools\/#Different_Types_of_Website_Optimization_Services\" title=\"Different Types of Website Optimization Services\">Different Types of Website Optimization Services<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-61\" href=\"https:\/\/watchthem.live\/website-optimization-tools\/#Conversion_Rates_Optimization_Tools\" title=\"Conversion Rates Optimization Tools\">Conversion Rates Optimization Tools<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-62\" href=\"https:\/\/watchthem.live\/website-optimization-tools\/#Web_Page_Speed_Optimization_Platforms\" title=\"Web Page Speed Optimization Platforms\">Web Page Speed Optimization Platforms<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-63\" href=\"https:\/\/watchthem.live\/website-optimization-tools\/#Search_Engine_Optimization_Software\" title=\"Search Engine Optimization Software\">Search Engine Optimization Software<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-64\" href=\"https:\/\/watchthem.live\/website-optimization-tools\/#UX_Optimization_Tools\" title=\"UX Optimization Tools\">UX Optimization Tools<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-65\" href=\"https:\/\/watchthem.live\/website-optimization-tools\/#Website_Optimization_Tools_FAQ\" title=\"Website Optimization Tools FAQ\">Website Optimization Tools FAQ<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-66\" href=\"https:\/\/watchthem.live\/website-optimization-tools\/#Q1_What_Tools_Help_Optimize_a_Website\" title=\"Q1. What Tools Help Optimize a Website?\">Q1. What Tools Help Optimize a Website?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-67\" href=\"https:\/\/watchthem.live\/website-optimization-tools\/#Q2_How_Important_Is_SEO_on_Web_Page_Optimization\" title=\"Q2. How Important Is SEO on Web Page Optimization?\">Q2. How Important Is SEO on Web Page Optimization?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-68\" href=\"https:\/\/watchthem.live\/website-optimization-tools\/#Q3_How_to_Optimize_Your_Website_for_the_Right_User_Intent\" title=\"Q3. How to Optimize Your Website for the Right User Intent?\">Q3. How to Optimize Your Website for the Right User Intent?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-69\" href=\"https:\/\/watchthem.live\/website-optimization-tools\/#Q4_How_Can_I_Optimize_my_Website_Speed\" title=\"Q4. How Can I Optimize my Website Speed?\">Q4. How Can I Optimize my Website Speed?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-70\" href=\"https:\/\/watchthem.live\/website-optimization-tools\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>For long-term success, it is essential to optimize your website continuously. One of the best strategies to attract visitors and increase conversions is constantly changing your website as your customers are changing. Therefore, website optimization tools can be a great help in achieving this goal.<\/p>\n\n\n\n<p>Consider it taking your website to the next level. You\u2019ve already put in the effort to create a website; now it\u2019s time to optimize what you\u2019ve got to stay ahead of the competition and achieve iterative growth. This can be done by multiple methods, such as designing more engaging landing pages, optimizing web pages load time, analyzing your customers\u2019 behavior with <a href=\"https:\/\/watchthem.live\/website-visitor-tracking\/\" target=\"_blank\" rel=\"noreferrer noopener\">website visitor tracking tools<\/a>, etc.&nbsp;<\/p>\n\n\n\n<p>There is lots of room for improvement that website owners, web designers, or web developers can carry out by optimizing their websites. This includes every aspect of the website, such as the site\u2019s speed, architecture, and conversion rate. It\u2019s practically impossible to achieve this level of optimization without using tools.&nbsp;&nbsp;<\/p>\n\n\n\n<p>One of the best solutions to optimize your website and meet your visitors\u2019 needs is WatchThemLive<strong>. <\/strong><a href=\"https:\/\/app.watchthem.live\/register\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>Sign up for WatchThemLive for FREE<\/strong><\/a><strong> <\/strong>and get started.<\/p>\n\n\n\n<p>Now that we have a wider view of the subject let\u2019s dive into it for more details.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Is_Website_Optimization\"><\/span><strong>What Is Website Optimization<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The process of improving your user experience (UX), accessibility, and search performance and making modifications to enhance traffic or conversions is known as website optimization. You need to track some <a href=\"https:\/\/watchthem.live\/website-performance-metrics\/\">website performance metrics<\/a> to measure all of these aspects.<\/p>\n\n\n\n<p>In addition, there are multiple types of website optimization tools that can be used to improve your website, such as:&nbsp;<\/p>\n\n\n\n<ul>\n<li><a href=\"https:\/\/watchthem.live\/cro-tools\/\">Conversion rate optimization (CRO) software<\/a>,<\/li>\n\n\n\n<li>Search engine optimization (SEO) tools,<\/li>\n\n\n\n<li><a href=\"https:\/\/watchthem.live\/ux-design-tools\/\">UX optimization tools<\/a>,<\/li>\n\n\n\n<li>Page performance enhancement.<\/li>\n<\/ul>\n\n\n\n<p>Note that some of the tools we will discuss fall into more than one of these categories.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Is_It_Important_To_Use_Website_Optimization_Tools\"><\/span><strong>Why Is It Important To Use Website Optimization Tools<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>You already know what website optimization tools are and how they may assist you in improving various aspects of your website\u2019s performance. You will gain valuable insights by using them.&nbsp;<\/p>\n\n\n\n<p>Here are some examples of how website optimization tools might help your website:<\/p>\n\n\n\n<ul>\n<li>Increasing your website speed,<\/li>\n\n\n\n<li>Improving your SEO copy\u2019s quality,<\/li>\n\n\n\n<li>Optimizing images and your content,<\/li>\n\n\n\n<li><a href=\"https:\/\/watchthem.live\/improve-customer-experience\/\">Enhancing the customer experience<\/a>,<\/li>\n\n\n\n<li>Allowing usability tests to be used to experiment with interface improvements.<\/li>\n<\/ul>\n\n\n\n<p>Your efforts, however, should not stop here. After you\u2019ve optimized your website once, you\u2019ll need to stay competitive and engage with your audience regularly.<\/p>\n\n\n\n<p>Due to the frequent updates to search ranking algorithms, you will always have competitors who may outrank you based on their keywords or best-performing content. This is why you should keep optimizing your web pages.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"13_Best_Website_Optimization_Tools\"><\/span><strong>13 Best Website Optimization Tools<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>As a website owner, you must use tools that fulfill your needs and suit your budget. Here we will introduce some of the best tools for small and big businesses so you can choose between them according to your desires.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_WatchThemLive_%E2%80%93_The_Best_Website_Optimization_Software\"><\/span><strong>1. WatchThemLive \u2013 The Best Website Optimization Software<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/app.watchthem.live\/register\" rel=\"nofollow\"><strong>WatchThemLive<\/strong><\/a> analytics is a multi-purpose tool that can collect vital user data. The page optimization service provided by WatchThemLive is one of the services we focus on here.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"509\" src=\"https:\/\/watchthem.live\/wp-content\/uploads\/2021\/10\/WatchThemLive-Homepage-1024x509.jpg\" alt=\"WatchThemLive Homepage\" class=\"wp-image-22425\" srcset=\"https:\/\/watchthem.live\/wp-content\/uploads\/2021\/10\/WatchThemLive-Homepage-1024x509.jpg 1024w, https:\/\/watchthem.live\/wp-content\/uploads\/2021\/10\/WatchThemLive-Homepage-300x149.jpg 300w, https:\/\/watchthem.live\/wp-content\/uploads\/2021\/10\/WatchThemLive-Homepage-768x382.jpg 768w, https:\/\/watchthem.live\/wp-content\/uploads\/2021\/10\/WatchThemLive-Homepage-1536x763.jpg 1536w, https:\/\/watchthem.live\/wp-content\/uploads\/2021\/10\/WatchThemLive-Homepage-scaled.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" title=\"\"><figcaption class=\"wp-element-caption\"><em>WatchThemLive Homepage<\/em><\/figcaption><\/figure>\n\n\n\n<p>It\u2019s not always necessary to drive more traffic to increase sales. You can double or even triple the revenue with the same number of visitors. However, it\u2019s necessary to study users&#8217; behavior and pinpoint what\u2019s holding them back from converting.&nbsp;<\/p>\n\n\n\n<p>WatchThemLive is a user behavior tracking tool that monitors every action users take on your website. This service is the number one tool for optimizing conversion rates. If you want to improve your website conversions, reduce cart abandonment and deliver a better user experience, you need WatchThemLive.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-ast-global-color-5-color has-ast-global-color-0-background-color has-text-color has-background wp-element-button\" href=\"https:\/\/app.watchthem.live\/register\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Seize Your Free Plan<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<p><strong>Along with improving conversion rates, you can use WatchThemLive to optimize your website\u2019s UX design<\/strong>. Do you wonder how? Keep scrolling to find out.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Does_WatchThemLive_Help_You_with_Website_Optimization\"><\/span><strong>How Does WatchThemLive Help You with Website Optimization<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The first step in website optimization is detecting the problem. You need to know what is wrong with your website so you can resolve the issue. WatchThemLive is perfect for this matter.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Session_Recording\"><\/span><strong>Session Recording<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>This service will give you all the information you need about your users\u2019 actions. You\u2019ll be able to see what they do while on your website with session recordings and figure out where your website\u2019s flaws are. As a result, you can make informed decisions and reduce your user drop-off rate.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"587\" src=\"https:\/\/watchthem.live\/wp-content\/uploads\/2021\/11\/WTL-new-screen-recording--1024x587.png\" alt=\"WatchThemLive&#039;s session replay\" class=\"wp-image-22072\" srcset=\"https:\/\/watchthem.live\/wp-content\/uploads\/2021\/11\/WTL-new-screen-recording--1024x587.png 1024w, https:\/\/watchthem.live\/wp-content\/uploads\/2021\/11\/WTL-new-screen-recording--300x172.png 300w, https:\/\/watchthem.live\/wp-content\/uploads\/2021\/11\/WTL-new-screen-recording--768x440.png 768w, https:\/\/watchthem.live\/wp-content\/uploads\/2021\/11\/WTL-new-screen-recording-.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" title=\"\"><figcaption class=\"wp-element-caption\"><em>WatchThemLive: Session Recording<\/em><\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Heatmaps\"><\/span><strong>Heatmaps<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>In addition, WatchThemLive provides you with a powerful <a href=\"https:\/\/watchthem.live\/free-heatmap-tools\/\">heat mapping tool<\/a>. Heatmaps give you comprehensive data about which areas created more engagement and which areas need to be optimized.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"598\" src=\"https:\/\/watchthem.live\/wp-content\/uploads\/2021\/11\/WTL-new-heatmap--1024x598.png\" alt=\"WatchThemLive&#039;s Heatmap\" class=\"wp-image-22071\" srcset=\"https:\/\/watchthem.live\/wp-content\/uploads\/2021\/11\/WTL-new-heatmap--1024x598.png 1024w, https:\/\/watchthem.live\/wp-content\/uploads\/2021\/11\/WTL-new-heatmap--300x175.png 300w, https:\/\/watchthem.live\/wp-content\/uploads\/2021\/11\/WTL-new-heatmap--768x449.png 768w, https:\/\/watchthem.live\/wp-content\/uploads\/2021\/11\/WTL-new-heatmap-.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" title=\"\"><figcaption class=\"wp-element-caption\"><em>WatchThemLive: Heatmap<\/em><\/figcaption><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Goal_Tracking\"><\/span><strong>Goal Tracking<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>After making some changes to your website, tracking how much you have progressed is essential.<\/p>\n\n\n\n<p>WatchThemLive\u2019s goal tracking and analytics dashboard determine if the customers have taken the desired actions. This way, you can measure the success of your website optimization strategies.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"641\" src=\"https:\/\/watchthem.live\/wp-content\/uploads\/2022\/12\/WatchThemLives-Goal-Tracking-1-1024x641.png\" alt=\"WatchThemLive Goal Tracking\" class=\"wp-image-22306\" srcset=\"https:\/\/watchthem.live\/wp-content\/uploads\/2022\/12\/WatchThemLives-Goal-Tracking-1-1024x641.png 1024w, https:\/\/watchthem.live\/wp-content\/uploads\/2022\/12\/WatchThemLives-Goal-Tracking-1-300x188.png 300w, https:\/\/watchthem.live\/wp-content\/uploads\/2022\/12\/WatchThemLives-Goal-Tracking-1-768x481.png 768w, https:\/\/watchthem.live\/wp-content\/uploads\/2022\/12\/WatchThemLives-Goal-Tracking-1.png 1272w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" title=\"\"><figcaption class=\"wp-element-caption\"><em>WatchThemLive: Goal Tracking<\/em><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"WatchThemLive_Features\"><\/span><strong>WatchThemLive Features<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Here is the list of all WatchThemLive features that you can enjoy for optimizing your website.<\/p>\n\n\n\n<ul>\n<li>Heatmaps,<\/li>\n\n\n\n<li>Session recordings,<\/li>\n\n\n\n<li>Analytics dashboard,<\/li>\n\n\n\n<li>Goal tracking,<\/li>\n\n\n\n<li>Video testimonial (on-site survey),<\/li>\n\n\n\n<li>Visual live chat feature.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"WatchThemLive_Pros\"><\/span><strong>WatchThemLive Pros<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul>\n<li>Goal conversion tracking,<\/li>\n\n\n\n<li>Easy-to-understand insights via its web analytics feature,<\/li>\n\n\n\n<li>Heatmapping tool,<\/li>\n\n\n\n<li>Page optimization features,&nbsp;<\/li>\n\n\n\n<li>Easy-to-navigate interface,<\/li>\n\n\n\n<li>Free plan and demo mode.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"WatchThemLive_Pricing\"><\/span><strong>WatchThemLive Pricing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul>\n<li>Free plan: &#x2705;<\/li>\n\n\n\n<li>Individual Silver: $29\/mo,<\/li>\n\n\n\n<li>Individual Gold: $49\/mo,<\/li>\n\n\n\n<li>Team Silver: $69\/mo,<\/li>\n\n\n\n<li>Team Gold: $99\/mo,<\/li>\n\n\n\n<li>You can see all features of paid packages <a href=\"https:\/\/watchthem.live\/price.php\">here<\/a>.<\/li>\n<\/ul>\n\n\n\n<p>WatchThemLive is the right solution if you need a great service to optimize your website and increase your conversion rate at the lowest price. You can <a href=\"https:\/\/app.watchthem.live\/register\"><strong>sign up here and make a significant improvement to your website<\/strong><\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_SE_Ranking\"><\/span><strong>2. SE Ranking<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The first tool we introduced was a CRO tool. But this one is an SEO platform. Both of these website optimization services are required for a successful eCommerce.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/bhMXKmUVgrvPaKokzK911xn8QPbVjvfmv-5PFasignC7WJfyU78jS5kzHca3y9XgtEiAWV6CN8OL_iaq0j0rnnmsYna8U3SE0QzTPBTh1mq2M-mJAIkb5_kAgT5ufpjuq0AA2pUm5S5z0ZiaWFtb9m8_jhzvQtsCWyTSE_CNiRnh1DwFM41wfsffoQ\" alt=\"SE Ranking dashboard\" title=\"\"><figcaption class=\"wp-element-caption\"><em>SE Ranking<\/em> <em>Homepage<\/em><\/figcaption><\/figure>\n\n\n\n<p><a href=\"https:\/\/seranking.com\/?sou1=watchthem&amp;gr1=article&amp;tg1=watchthem&amp;kw1=com_seo%20tools&amp;utm_source=article&amp;utm_medium=referral&amp;utm_campaign=com_seo%20tools_watchthem\" target=\"_blank\" rel=\"noopener\">SE Ranking<\/a> is an excellent all-in-one tool that will help you optimize your website for the best performance. It allows you to research and choose the most suitable keywords for your pages.<\/p>\n\n\n\n<p>After you optimize your website for the keywords you\u2019ve chosen, SE Ranking allows monitoring of your rankings. You can also get keyword forecast traffic and see the main competitors for those keywords.<\/p>\n\n\n\n<p>Speaking of competition, you can research other websites to find out what you\u2019re missing out on and reoptimize your site to deliver the best results.<\/p>\n\n\n\n<p>Many more tools, such as Website Audit, On-page Checker, etc., can help you analyze and optimize your pages to increase organic traffic.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"SE_Ranking_Pros\"><\/span><strong>SE Ranking Pros<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul>\n<li>It\u2019s an all-in-one tool,<\/li>\n\n\n\n<li>SE Ranking offers accurate ranking tracking,<\/li>\n\n\n\n<li>There\u2019s a multifunctional competitor research,<\/li>\n\n\n\n<li>You can get a detailed website audit,<\/li>\n\n\n\n<li>It provides you with necessary tools for website optimization.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"SE_Ranking_Cons\"><\/span><strong>SE Ranking Cons<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul>\n<li>API is only available with the most expensive plan,<\/li>\n\n\n\n<li>It\u2019s only free for 14 days, there\u2019s no free plan,<\/li>\n\n\n\n<li>It doesn\u2019t provide user behavior analytics tools.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"SE_Ranking_Pricing\"><\/span><strong>SE Ranking Pricing&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul>\n<li>You can get a 14-day free trial and choose a plan that suits you.&nbsp;<\/li>\n\n\n\n<li>Essential: $31.20\/mo,<\/li>\n\n\n\n<li>Pro: $71\/20\/mo,<\/li>\n\n\n\n<li>Business: $151.20\/mo.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_SmallBizSEO_%E2%80%93_A_Multiuse_Web_Page_Optimization_Tool\"><\/span><strong>3. SmallBizSEO \u2013 A Multiuse Web Page Optimization Tool<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>As the name suggests, SmallBizSEO is another SEO page optimization tool. And they claim to be one of the good ones.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"700\" height=\"321\" src=\"https:\/\/watchthem.live\/wp-content\/uploads\/2021\/12\/smallbiz.png\" alt=\"SmallBizSEO homepage\" class=\"wp-image-7486\" srcset=\"https:\/\/watchthem.live\/wp-content\/uploads\/2021\/12\/smallbiz.png 700w, https:\/\/watchthem.live\/wp-content\/uploads\/2021\/12\/smallbiz-300x138.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" title=\"\"><figcaption class=\"wp-element-caption\"><em>SmallBizSEO Homepage<\/em><\/figcaption><\/figure>\n\n\n\n<p>SmallBizSEO is more than just a website optimizer software. It offers a collection of tools that you can use. One of the most common complaints among SEO specialists is that they use too many tools and must export and import data between them. SmallBizSEO completely solves this problem.&nbsp;<\/p>\n\n\n\n<p>You can streamline your marketing activities and optimize your website using every tool you need on one platform.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"SmallBizSEO_Pros\"><\/span><strong>SmallBizSEO Pros<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul>\n<li>Keyword rank reporting,<\/li>\n\n\n\n<li>Social media optimization tools,<\/li>\n\n\n\n<li>Drag-and-drop website designer.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"SmallBizSEO_Cons\"><\/span><strong>SmallBizSEO Cons<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul>\n<li>They are not clear about their pricing.<\/li>\n\n\n\n<li>There is no customer review about them.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"SmallBizSEO_Pricing\"><\/span><strong>SmallBizSEO Pricing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul>\n<li>You have to contact their team for pricing.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Screaming_Frog_%E2%80%93_A_Web_Auditing_Website_Optimizer_Software\"><\/span><strong>4. Screaming Frog \u2013 A Web Auditing Website Optimizer Software<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Identifying issues related to SEO along with running paid search campaigns is what Screaming Frog does on your website.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"700\" height=\"272\" src=\"https:\/\/watchthem.live\/wp-content\/uploads\/2021\/12\/scremingfrog.png\" alt=\"Screaming frog homepage\" class=\"wp-image-7489\" srcset=\"https:\/\/watchthem.live\/wp-content\/uploads\/2021\/12\/scremingfrog.png 700w, https:\/\/watchthem.live\/wp-content\/uploads\/2021\/12\/scremingfrog-300x117.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" title=\"\"><figcaption class=\"wp-element-caption\"><em>Screaming Frog Homepage<\/em><\/figcaption><\/figure>\n\n\n\n<p>Screaming Frog is a website optimization tool with many features despite its odd name. The Screaming Frog SEO Spider is a desktop website auditing tool that can detect broken links, evaluate page titles, extract data, and create XML sitemaps.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Screaming_Frog_Pros\"><\/span><strong>Screaming Frog Pros<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul>\n<li>It integrates with Google Analytics and Google Search Console.<\/li>\n\n\n\n<li>You can easily export the data.<\/li>\n\n\n\n<li>It quickly crawls websites.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Screaming_Frog_Cons\"><\/span><strong>Screaming Frog Cons<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul>\n<li>It constantly updates itself and you have to wait for it to finish before you can use it again,<\/li>\n\n\n\n<li>It doesn\u2019t include API,<\/li>\n\n\n\n<li>It has a very complicated UI design,<\/li>\n\n\n\n<li>If you want to work as a team, you have to pay additional $185 per each new user,<\/li>\n\n\n\n<li>It doesn\u2019t run in the cloud.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Screaming_Frog_Pricing\"><\/span><strong>Screaming Frog Pricing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul>\n<li>Free plan: &#x2705;<\/li>\n\n\n\n<li>Paid plan costs $185\/user\/year.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_VWO_%E2%80%93_A_Testing_and_Website_Optimization_Tool\"><\/span><strong>5. VWO &#8211; A Testing and Website Optimization Tool<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Enough with SEO optimization services. Now, we are going to discuss VWO, a visual website optimizer service that helps you optimize your website through running multiple tests and personalization.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"336\" src=\"https:\/\/watchthem.live\/wp-content\/uploads\/2022\/03\/VWO-1-1024x336.png\" alt=\"VWO Homapage\" class=\"wp-image-22647\" srcset=\"https:\/\/watchthem.live\/wp-content\/uploads\/2022\/03\/VWO-1-1024x336.png 1024w, https:\/\/watchthem.live\/wp-content\/uploads\/2022\/03\/VWO-1-300x99.png 300w, https:\/\/watchthem.live\/wp-content\/uploads\/2022\/03\/VWO-1-768x252.png 768w, https:\/\/watchthem.live\/wp-content\/uploads\/2022\/03\/VWO-1-1536x504.png 1536w, https:\/\/watchthem.live\/wp-content\/uploads\/2022\/03\/VWO-1.png 1891w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" title=\"\"><figcaption class=\"wp-element-caption\"><em>VWO Homepage<\/em><\/figcaption><\/figure>\n\n\n\n<p>Website optimization tools such as VWO help you collect data for your <a href=\"https:\/\/www.searchenginejournal.com\/website-optimization-essentials\/280641\/\" target=\"_blank\" rel=\"noreferrer noopener\">website optimization strategies<\/a>. You can experiment with new ideas through A\/B, multivariate, and split testing. And track customers&#8217; responses through heatmap &amp; session recording.<\/p>\n\n\n\n<p>One of the best methods to optimize your <a href=\"https:\/\/en.wikipedia.org\/wiki\/User_experience\" target=\"_blank\" rel=\"noreferrer noopener\">user experience<\/a> is through improving your website&#8217;s personalization. VWO Personalize plan equips you with some features like visual and code editor to deliver a personalized user experience.<\/p>\n\n\n\n<p>However, their plans are only affordable for large companies. In fact, there is a lack of transparency in VWO pricing plans, which is very unusual for large companies like them. For their prices, you have to call their sales team. But why? Maybe the price is too much that nobody is going to pay for it unless they talk to a real person?<\/p>\n\n\n\n<p>The only thing we are sure of is that VWO is mostly focused on enterprise customers that are very serious about their business. Therefore, they are too restricted about their cancellation policy. Once you have signed up for them, it\u2019s very difficult to cancel your plan.<\/p>\n\n\n\n<p>If you want to make sure whether VWO is a suitable website optimization software for your business, check this comprehensive <a href=\"https:\/\/watchthem.live\/vwo\/\">VWO review<\/a>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"VWO_Pros\"><\/span><strong>VWO Pros<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul>\n<li>Data analytics features like heatmaps and session replays,<\/li>\n\n\n\n<li>Personalization features,<\/li>\n\n\n\n<li>Easy to set up.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"VWO_Cons\"><\/span><strong>VWO Cons<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul>\n<li>Showing different results for the same tests compared to Google Analytics,<\/li>\n\n\n\n<li>Lack of mobile preview option,<\/li>\n\n\n\n<li>Consusing pricing plans,<\/li>\n\n\n\n<li>Lack of transparency with their pricing,<\/li>\n\n\n\n<li>No free plan.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"VWO_Pricing\"><\/span><strong>VWO Pricing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul>\n<li>14 days free trial,<\/li>\n\n\n\n<li>You have to contact them for pricing.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_GTmetrix_%E2%80%93_A_Speed_Tester_Web_Page_Optimization_Software\"><\/span><strong>6. GTmetrix \u2013 A Speed Tester Web Page Optimization Software<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Optimizing a website isn\u2019t just about CRO or SEO. A big share of it is related to website performance and load time.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"700\" height=\"324\" src=\"https:\/\/watchthem.live\/wp-content\/uploads\/2021\/12\/GTmetrix.png\" alt=\"GTmetrix homepage\" class=\"wp-image-7491\" srcset=\"https:\/\/watchthem.live\/wp-content\/uploads\/2021\/12\/GTmetrix.png 700w, https:\/\/watchthem.live\/wp-content\/uploads\/2021\/12\/GTmetrix-300x139.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" title=\"\"><figcaption class=\"wp-element-caption\"><em>GTmetrix Homepage<\/em><\/figcaption><\/figure>\n\n\n\n<p>GTmetrix is web page optimization software that shows you how well your site operates, why it\u2019s slow, and where you can improve it. You can test your pages by considering a variety of factors, including what regions your customers are from, their browsers, and also connection speeds.<\/p>\n\n\n\n<p>GTmetrix reports break down your page\u2019s performance. Lighthouse metrics, audits, and numerous analysis options are all included in their reports. This can help you a lot in your decision-making.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"GTmetrix_Pros\"><\/span><strong>GTmetrix Pros<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul>\n<li>Speed test results are very detailed.&nbsp;<\/li>\n\n\n\n<li>It has a detailed analysis report.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"GTmetrix_Cons\"><\/span><strong>GTmetrix Cons<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul>\n<li>With the free plan, you can only test the desktop version of Chrome, and if you want to see reports for other devices, you have to buy the paid plan.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"GTmetrix_Pricing\"><\/span><strong>GTmetrix Pricing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>This platform has two types of plans, individual and team, with three different types each.<\/p>\n\n\n\n<p><strong>Individual:<\/strong><\/p>\n\n\n\n<ul>\n<li>Free plan,<\/li>\n\n\n\n<li>Solo: $10.67\/mo,<\/li>\n\n\n\n<li>Starter: $$21.25\/mo,<\/li>\n\n\n\n<li>Growth: $42.50\/mo.<\/li>\n<\/ul>\n\n\n\n<p><strong>Team:<\/strong><\/p>\n\n\n\n<ul>\n<li>Champion: $63.75\/mo,<\/li>\n\n\n\n<li>Team: $170\/mo,<\/li>\n\n\n\n<li>Enterprise: $450\/mo,<\/li>\n\n\n\n<li>Custom: depending on the features you desire.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Ahrefs_%E2%80%93_One_of_the_Best_SEO_Website_Optimization_Services\"><\/span><strong>7. Ahrefs \u2013 One of the Best SEO Website Optimization Services<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>If you have been in the digital marketing business or read some articles about SEO and web optimization, you have probably heard about Ahrefs.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" width=\"700\" height=\"328\" src=\"https:\/\/watchthem.live\/wp-content\/uploads\/2021\/12\/ahrefs-homepage.png\" alt=\"Ahrefs homepage\" class=\"wp-image-7492\" style=\"width:700px;height:328px\" srcset=\"https:\/\/watchthem.live\/wp-content\/uploads\/2021\/12\/ahrefs-homepage.png 700w, https:\/\/watchthem.live\/wp-content\/uploads\/2021\/12\/ahrefs-homepage-300x141.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" title=\"\"><figcaption class=\"wp-element-caption\"><em>Ahrefs Homepage<\/em><\/figcaption><\/figure>\n\n\n\n<p>Ahrefs is a site optimization tool that provides fantastic on-page tools. Even if your website runs JavaScript, their site audit will go over your website for over 100 of the most frequent SEO mistakes and present a list of fixes that you can implement.<\/p>\n\n\n\n<p>While it may not be as powerful as dedicated on-page tools, they have many users that use its tools for optimization, making it an obvious choice for simple and rapid optimization.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ahrefs_Pros\"><\/span><strong>Ahrefs Pros<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul>\n<li>Unlike most other tools that only perform keyword research for Google, Ahrefs allows you to do this for several search engines such as YouTube, Amazon, Bing, etc.<\/li>\n\n\n\n<li>It provides almost all the tools you need for SEO, such as backlink analysis, site auditing, and keyword research.<\/li>\n\n\n\n<li>You can find broken internal and external links.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ahrefs_Cons\"><\/span><strong>Ahrefs Cons<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul>\n<li>It doesn\u2019t support mobile devices.<\/li>\n\n\n\n<li>It has a smaller link index compared to its competitors.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ahrefs_Pricing\"><\/span><strong>Ahrefs Pricing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul>\n<li>Free trial: &#x2705;<\/li>\n\n\n\n<li>Lite: $99\/mo,<\/li>\n\n\n\n<li>Standard: $199\/mo,<\/li>\n\n\n\n<li>Advanced: $399\/mo,<\/li>\n\n\n\n<li>Enterprise: $999\/mo.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_Pingdom_%E2%80%93_A_Website_Performance_Optimization_Platform\"><\/span><strong>8. Pingdom &#8211; A Website Performance Optimization Platform<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The ideal time for a website load time is <a href=\"https:\/\/www.websitebuilderexpert.com\/building-websites\/website-load-time-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">3 seconds<\/a>, or 2 seconds if you have an eCommerce site. Anything longer results in users leaving your site even before visiting your landing page. Therefore, you should pay extra attention to your website performance.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"900\" height=\"426\" src=\"https:\/\/watchthem.live\/wp-content\/uploads\/2022\/02\/pingdom-home.png\" alt=\"pingdom homepage\" class=\"wp-image-13602\" srcset=\"https:\/\/watchthem.live\/wp-content\/uploads\/2022\/02\/pingdom-home.png 900w, https:\/\/watchthem.live\/wp-content\/uploads\/2022\/02\/pingdom-home-300x142.png 300w, https:\/\/watchthem.live\/wp-content\/uploads\/2022\/02\/pingdom-home-768x364.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" title=\"\"><figcaption class=\"wp-element-caption\"><em>Pingdom Homepage<\/em><\/figcaption><\/figure>\n\n\n\n<p>Pingdom is a SaaS-based website speed optimization tool that monitors website performance to deliver a better digital experience. With Pingdom, you can view your website&#8217;s performance and evaluate visitors&#8217; experience in real-time.<\/p>\n\n\n\n<p>In addition, Pingdom\u2019s page speed monitoring let\u2019s you know when and why your website is slow so you can fix the problem as soon as possible.<\/p>\n\n\n\n<p>Although Pingdom is an advanced speed test software, its capabilities are limited to website speed optimization. It can\u2019t help you with conversion rates optimization, UX design, or SEO. for more information about Pingdom, you can check this <a href=\"https:\/\/watchthem.live\/pingdom\/\">Pingdom speed test review<\/a>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pingdom_Pros\"><\/span><strong>Pingdom Pros<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul>\n<li>Real user and synthetic monitoring,<\/li>\n\n\n\n<li>Transaction monitoring,<\/li>\n\n\n\n<li>End-user experience monitoring for performance troubleshooting.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pingdom_Cons\"><\/span><strong>Pingdom Cons<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul>\n<li>No free version,<\/li>\n\n\n\n<li>No <a href=\"https:\/\/watchthem.live\/visual-representation\/\" data-type=\"URL\" data-id=\"https:\/\/watchthem.live\/visual-representation\/\">data visualization<\/a> features,<\/li>\n\n\n\n<li>No mobile or desktop app.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pingdom_Pricing\"><\/span><strong>Pingdom Pricing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Pingdom has a tiered pricing structure. You can subscribe for either synthetic monitoring or real user monitoring or both of them. The pricing for each plan starts at $11\/month. However, their starting plan is too limited for any business.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"9_Moz_%E2%80%93_An_On-Page_Site_Optimization_Tool\"><\/span><strong>9. Moz \u2013 An On-Page Site Optimization Tool<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Moz is another on-page optimization tool you can enjoy to spread your website all over the internet.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"700\" height=\"343\" src=\"https:\/\/watchthem.live\/wp-content\/uploads\/2021\/12\/moz.png\" alt=\"Moz homepage\" class=\"wp-image-7493\" srcset=\"https:\/\/watchthem.live\/wp-content\/uploads\/2021\/12\/moz.png 700w, https:\/\/watchthem.live\/wp-content\/uploads\/2021\/12\/moz-300x147.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" title=\"\"><figcaption class=\"wp-element-caption\"><em>Moz Homepage<\/em><\/figcaption><\/figure>\n\n\n\n<p>Moz, undoubtedly one of the most well-known names in the digital marketing world, provides a fantastic on-page tool called page optimization.<\/p>\n\n\n\n<p>If you have a Moz Pro subscription, you can use this feature through MozBar, their toolbar, which allows you to analyze pages right away without having to log in and copy the URL. They also provide other tools, such as content analysis, that check your content for SEO mistakes.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Moz_Pros\"><\/span><strong>Moz Pros<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul>\n<li>It has excellent site crawling tools,<\/li>\n\n\n\n<li>It supports SERP analysis,<\/li>\n\n\n\n<li>It tracks the crucial website and SEO metrics.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Moz_Cons\"><\/span><strong>Moz Cons<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul>\n<li>It doesn\u2019t have a mobile app,<\/li>\n\n\n\n<li>Its UI is not as intuitive as competitors\u2019.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Moz_Pricing\"><\/span><strong>Moz Pricing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul>\n<li>Free trial: &#x2705;<\/li>\n\n\n\n<li>Standard: $99\/mo,<\/li>\n\n\n\n<li>Medium: $179\/mo,<\/li>\n\n\n\n<li>Large: $299\/mo<\/li>\n\n\n\n<li>Premium: $599\/mo.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"10_Google_Search_Console_GSC_%E2%80%93_One_of_the_Free_Website_Optimization_Tools\"><\/span><strong>10. Google Search Console (GSC) \u2013 One of the Free Website Optimization Tools<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Measuring the success of your optimization efforts is as important as making them. Therefore, you need a powerful website optimization tracking tool like Google Search Console.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"1065\" height=\"522\" src=\"https:\/\/watchthem.live\/wp-content\/uploads\/2022\/06\/GSC-2-1.jpeg\" alt=\"Google Search Console overview page\" class=\"wp-image-18082\" srcset=\"https:\/\/watchthem.live\/wp-content\/uploads\/2022\/06\/GSC-2-1.jpeg 1065w, https:\/\/watchthem.live\/wp-content\/uploads\/2022\/06\/GSC-2-1-300x147.jpeg 300w, https:\/\/watchthem.live\/wp-content\/uploads\/2022\/06\/GSC-2-1-1024x502.jpeg 1024w, https:\/\/watchthem.live\/wp-content\/uploads\/2022\/06\/GSC-2-1-768x376.jpeg 768w\" sizes=\"(max-width: 1065px) 100vw, 1065px\" title=\"\"><figcaption class=\"wp-element-caption\"><em>Google Search Console Homepage<\/em><\/figcaption><\/figure>\n\n\n\n<p>Google Search Console, or GSC, is one of the free website optimization services that allows businesses to analyze their website\u2019s performance.<\/p>\n\n\n\n<p>With GSC, you can understand the amount of your traffic, keyword impression, CTR and measure SEO performance. To use GSC, you should simply sign in with your Google account, add your website to the tool and verify site ownership by installing an HTML code.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google_Search_Console_Pros\"><\/span><strong>Google Search Console Pros<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul>\n<li>Since GSC gathers data directly from Google, the information it gives you is more accurate than other SEO tools.<\/li>\n\n\n\n<li>It easily identifies your website\u2019s issues.&nbsp;<\/li>\n\n\n\n<li>It\u2019s easy to track your website\u2019s links and growth using this tool.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google_Search_Console_Cons\"><\/span><strong>Google Search Console Cons<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul>\n<li>Submitting an HTML sitemap is impossible,&nbsp;<\/li>\n\n\n\n<li>Sometimes the average position report is not accurate.&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google_Search_Console_Pricing\"><\/span><strong>Google Search Console Pricing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul>\n<li>It is free.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"11_Yoast_SEO_%E2%80%93_A_WordPress_Plugin_Website_Optimizer_Software\"><\/span><strong>11. Yoast SEO \u2013 A WordPress Plugin Website Optimizer Software&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Yoast SEO is a handy web optimization tool and WordPress plugin that helps you understand if you cover all the SEO principles while publishing a blog post.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"488\" src=\"https:\/\/watchthem.live\/wp-content\/uploads\/2022\/06\/Yoast-SEO-1-1-1024x488.jpeg\" alt=\"Yoast SEO homepage\" class=\"wp-image-18083\" srcset=\"https:\/\/watchthem.live\/wp-content\/uploads\/2022\/06\/Yoast-SEO-1-1-1024x488.jpeg 1024w, https:\/\/watchthem.live\/wp-content\/uploads\/2022\/06\/Yoast-SEO-1-1-300x143.jpeg 300w, https:\/\/watchthem.live\/wp-content\/uploads\/2022\/06\/Yoast-SEO-1-1-768x366.jpeg 768w, https:\/\/watchthem.live\/wp-content\/uploads\/2022\/06\/Yoast-SEO-1-1.jpeg 1066w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" title=\"\"><figcaption class=\"wp-element-caption\"><em>Yoast SEO Homepage<\/em><\/figcaption><\/figure>\n\n\n\n<p>Yoast SEO gives you a readability score that tells you if your article is easy to read or not. It also provides an in-depth analysis of your posts\u2019 performance.&nbsp;<\/p>\n\n\n\n<p>For example, it tells you if you\u2019re using enough of your main keyword to get ranked on Google. It also checks your article, paragraphs, sentences, meta description length,&nbsp; title width, if you\u2019re using internal or external links, and more. To use Yoast SEO, you should install the plugin on your website and activate it.&nbsp;<\/p>\n\n\n\n<p>In addition, Yoast made integration with Shopify. So, you can install the app and optimize the SEO on the Shopify store. However, Yoast SEO is not free for Shopify and costs $19 per month.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Yoast_Pros\"><\/span><strong>Yoast Pros<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul>\n<li>It is a user-friendly tool,<\/li>\n\n\n\n<li>It has a Shopify integration,<\/li>\n\n\n\n<li>It also works as an SEO proofreader.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Yoast_Cons\"><\/span><strong>Yoast Cons<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul>\n<li>Yoast doesn\u2019t consider search intent. Sometimes it only scores you for the exact keywords and not its variations.&nbsp;<\/li>\n\n\n\n<li>More tutorials are needed.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Yoast_Pricing\"><\/span><strong>Yoast Pricing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul>\n<li>Free plan: &#x2705;<\/li>\n\n\n\n<li>Yoast SEO for Shopify: $19\/mo,<\/li>\n\n\n\n<li>Yoast SEO Premium: $99\/mo.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"12_Optimizely_%E2%80%93_Web_Optimization_Software\"><\/span><strong>12. Optimizely \u2013 Web Optimization Software<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Running multiple tests for creating a smooth user journey is one of the common methods of page optimization.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"700\" height=\"334\" src=\"https:\/\/watchthem.live\/wp-content\/uploads\/2021\/12\/optimizley.png\" alt=\"Optimizely homepage\" class=\"wp-image-7485\" srcset=\"https:\/\/watchthem.live\/wp-content\/uploads\/2021\/12\/optimizley.png 700w, https:\/\/watchthem.live\/wp-content\/uploads\/2021\/12\/optimizley-300x143.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" title=\"\"><figcaption class=\"wp-element-caption\"><em>Optimizely Homepage<\/em><\/figcaption><\/figure>\n\n\n\n<p>Optimizely claims to be one of the world\u2019s most popular digital experience platforms. This service allows you to test different aspects of your pages to improve conversions.<\/p>\n\n\n\n<p>This is a critical component of improving your revenue, and companies like IBM and Salesforce use this platform. You are promised to increase your revenue from the same amount of visitors by raising the conversion rate of your sales pages. They provide various tools for your website optimization, such as A\/B testing.<\/p>\n\n\n\n<p>For a complete guide on its features, pricing, and alternatives, read this <a href=\"https:\/\/watchthem.live\/optimizely\/\">Optimizely review<\/a>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Optimizely_Pros\"><\/span><strong>Optimizely Pros<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul>\n<li>You don\u2019t need developers to run tests,&nbsp;<\/li>\n\n\n\n<li>You can run tests within 5 minutes.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Optimizely_Cons\"><\/span><strong>Optimizely Cons<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul>\n<li>They change their pricing constantly.<\/li>\n\n\n\n<li>Redirect tests are hard to set up.<\/li>\n\n\n\n<li>It\u2019s unreliable for making changes to a test that\u2019s already running.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Optimizely_Pricing\"><\/span><strong>Optimizely Pricing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul>\n<li>You can try their Welcome package for free.<\/li>\n\n\n\n<li>For premium packages, you have to request pricing from their site. But, their starting package is going to be around $50,000 a year.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"13_PageSpeed_Insights_%E2%80%93_A_Free_Website_Optimization_Tool_for_Comprehensive_Insight\"><\/span><strong>13. PageSpeed Insights &#8211; A Free Website Optimization Tool for Comprehensive Insight<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Google PageSpeed Insights gives you the ability to make informed decisions about improving your website&#8217;s performance. The recommendations provided by the Google PageSpeed test are based on the latest industry best practices for both mobile and desktop web performance.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"578\" src=\"https:\/\/watchthem.live\/wp-content\/uploads\/2023\/05\/image-4-1024x578.png\" alt=\"Website Optimization Tool - PageSpeed Insights\" class=\"wp-image-23869\" style=\"width:768px;height:434px\" srcset=\"https:\/\/watchthem.live\/wp-content\/uploads\/2023\/05\/image-4-1024x578.png 1024w, https:\/\/watchthem.live\/wp-content\/uploads\/2023\/05\/image-4-300x169.png 300w, https:\/\/watchthem.live\/wp-content\/uploads\/2023\/05\/image-4-768x433.png 768w, https:\/\/watchthem.live\/wp-content\/uploads\/2023\/05\/image-4.png 1113w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" title=\"\"><figcaption class=\"wp-element-caption\"><em>Google PageSpeed Insights<\/em><\/figcaption><\/figure>\n\n\n\n<p>With advanced data visualization, filtering, tagging, and snapshot technology, Google PageSpeed Insights provides a comprehensive solution to help you increase your website&#8217;s search engine ranking, enhance its performance, and improve users&#8217; browsing experience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"PageSpeed_Insights_Pros\"><\/span><strong>PageSpeed Insights Pros<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul>\n<li>Desktop and mobile analysis,<\/li>\n\n\n\n<li>Providing users with helpful tips to improve performance,<\/li>\n\n\n\n<li>Data visualization features.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"PageSpeed_Insights_Cons\"><\/span><strong>PageSpeed Insights Cons<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul>\n<li>Occasional obscure advice<\/li>\n\n\n\n<li>UI may be overwhelming for non-tchnical users,<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"PageSpeed_Insights_Pricing\"><\/span><strong>PageSpeed Insights Pricing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Google PageSpeed Insight is a free website optimization tool that allows you to make up to 25,000 queries a day.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Different_Types_of_Website_Optimization_Services\"><\/span><strong>Different Types of Website Optimization Services<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>We already introduced you to the top twelve website optimization tools and mentioned how these tools can help you create a better website. Here, we are going to categorize them according to the services they provide. This way, it\u2019s easier for you to decide which service is more in line with your needs.<\/p>\n\n\n\n<p>Let\u2019s waste no time and get down to business. Shall we?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conversion_Rates_Optimization_Tools\"><\/span><strong>Conversion Rates Optimization Tools<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Boosting conversion rates translates into higher revenue. In other words, you need to turn your website\u2019s visitors into potential customers to increase sales. That&#8217;s exactly why CRO tools exist.<\/p>\n\n\n\n<p>Therefore, we searched every corner of the internet and found the best CRO tools to optimize your website.&nbsp;<\/p>\n\n\n\n<ul>\n<li><a href=\"https:\/\/app.watchthem.live\/register\" rel=\"nofollow\"><strong>WatchThemLive<\/strong><\/a>,<\/li>\n\n\n\n<li>VWO,<\/li>\n\n\n\n<li>Optimizely,<\/li>\n\n\n\n<li>CrazyEgg.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Web_Page_Speed_Optimization_Platforms\"><\/span><strong>Web Page Speed Optimization Platforms<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>If your website doesn&#8217;t appear fast enough, your customers will move on to another website for whatever they were looking for. And just like that, you have delivered a bad user experience. In addition, search engines like Google use page load time as a parameter to determine search engine rankings.<\/p>\n\n\n\n<p>All of this shows the importance of speed test tools in website optimization. Here, is the 4 popular website performance tools to help you improve your web page load time:<\/p>\n\n\n\n<ul>\n<li>GTmetrix,<\/li>\n\n\n\n<li>Pingdom Speed Test,<\/li>\n\n\n\n<li>Google PageSpeed Insights,<\/li>\n\n\n\n<li>Sematext.<\/li>\n<\/ul>\n\n\n\n<p>Looking for more advanced performance testing options? Check out the <a href=\"https:\/\/theqalead.com\/tools\/best-performance-testing-software\/\" target=\"_blank\" rel=\"noreferrer noopener\">best Performance Testing Software<\/a> for websites and mobile apps.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Search_Engine_Optimization_Software\"><\/span><strong>Search Engine Optimization Software<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A big part of our list was dedicated to SEO checkers and tools. These tools help you to find a better position in search engine results and consequently find more visitors through:<\/p>\n\n\n\n<ul>\n<li>Keyword research,<\/li>\n\n\n\n<li>Analyzing website content,<\/li>\n\n\n\n<li>Managing backlinks,<\/li>\n\n\n\n<li>Tracking website traffic.<\/li>\n<\/ul>\n\n\n\n<p>There are hundreds of SEO platforms in the market and all of them claim to be the best. We already mentioned some of them in this article. Here we gathered them all in one place and added some new names.<\/p>\n\n\n\n<ul>\n<li>SEMRush,<\/li>\n\n\n\n<li>Ubersuggest,<\/li>\n\n\n\n<li>Google Analytics,<\/li>\n\n\n\n<li>SE Ranking,<\/li>\n\n\n\n<li>Screaming Frog,<\/li>\n\n\n\n<li>Ahrefs,<\/li>\n\n\n\n<li>Moz,<\/li>\n\n\n\n<li>Google Search Console,<\/li>\n\n\n\n<li>Yoast SEO.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"UX_Optimization_Tools\"><\/span><strong>UX Optimization Tools<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A great user experience increases the chance of converting leads into customers. So, you should pay a lot of attention to your website\u2019s UX design.<\/p>\n\n\n\n<p>There is no general method for optimizing website UX. However, with the right UX optimization tools you\u2019ll get a full picture of what\u2019s happening on your site. You can run multiple tests and analyze users behaviour. Then, by analyzing the data, you will understand what works better for you.<\/p>\n\n\n\n<p><strong>Popular UX services for website optimization:<\/strong><\/p>\n\n\n\n<ul>\n<li>Sketch,<\/li>\n\n\n\n<li>Adobe XD,<\/li>\n\n\n\n<li>WatchThemLive,<\/li>\n\n\n\n<li>Optimizely,<\/li>\n\n\n\n<li><a href=\"https:\/\/www.uxtweak.com\/\" target=\"_blank\" data-type=\"URL\" data-id=\"https:\/\/www.uxtweak.com\/\" rel=\"noreferrer noopener\">UXtweak<\/a><\/li>\n\n\n\n<li>Maze.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Website_Optimization_Tools_FAQ\"><\/span><strong>Website Optimization Tools FAQ<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Before finishing this article, let\u2019s answer some of your frequently asked questions. Shall we?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Q1_What_Tools_Help_Optimize_a_Website\"><\/span><strong>Q1. What Tools Help Optimize a Website?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Website optimization is a broad subject. But in a nutshell, every software that tries to optimize page speed, search engine, conversion rates, accessibility, and user experience can help you with site optimization.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Q2_How_Important_Is_SEO_on_Web_Page_Optimization\"><\/span><strong>Q2. How Important Is SEO on Web Page Optimization?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>SEO is the main channel to attract more customers to your website. It makes your website more visible to prospects and generates high-quality organic traffic. Therefore, it\u2019s the first stage in website optimization. SEO should be optimized at three levels:<\/p>\n\n\n\n<ul>\n<li>Technical SEO,<\/li>\n\n\n\n<li>On-page SEO,<\/li>\n\n\n\n<li>Off-page SEO.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Q3_How_to_Optimize_Your_Website_for_the_Right_User_Intent\"><\/span><strong>Q3. How to Optimize Your Website for the Right User Intent?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Generating targeted traffic from interested customers is possible only through considering user intent. For that purpose, you should pay extra attention to on-page SEO and internal &amp; external links.<\/p>\n\n\n\n<p>For keyword optimization and on-page SEO using a web page optimization software such as SE Ranking, Yoast SEO, or Ahrefs, is very helpful.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Q4_How_Can_I_Optimize_my_Website_Speed\"><\/span><strong>Q4. How Can I Optimize my Website Speed?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>To optimize website speed, compress images, minimize HTTP requests, reduce server response time, use caching, minimize code, enable Gzip compression, and use a Content Delivery Network (CDN). These steps can significantly improve website loading times and enhance the user experience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>As a startup, your responsibility is to ensure your clients have the greatest website experience. You should ensure that any site you design is optimized for SEO, page speed, site architecture, and conversion rates. Here in this article, we went through some of the best websites for this matter. You must consider your needs and choose one of them for the time being.&nbsp;<\/p>\n\n\n\n<p>Any business needs an analytics tool like WatchThemLive to help them understand users\u2019 interactions with their website. <a href=\"https:\/\/app.watchthem.live\/register\" rel=\"nofollow\"><strong>Sign up and snag your FREE plan now<\/strong><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For long-term success, it is essential to optimize your website continuously. One of the best strategies to attract visitors and increase conversions is constantly changing your website as your customers are changing. Therefore, website optimization tools can be a great help in achieving this goal. Consider it taking your website to the next level. You\u2019ve &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"ast-button\" href=\"https:\/\/watchthem.live\/website-optimization-tools\/\"> <span class=\"screen-reader-text\">13 Best Free Website Optimization Tools in 2023<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":37,"featured_media":22894,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","footnotes":""},"categories":[195,146],"tags":[],"_links":{"self":[{"href":"https:\/\/watchthem.live\/wp-json\/wp\/v2\/posts\/7482"}],"collection":[{"href":"https:\/\/watchthem.live\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/watchthem.live\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/watchthem.live\/wp-json\/wp\/v2\/users\/37"}],"replies":[{"embeddable":true,"href":"https:\/\/watchthem.live\/wp-json\/wp\/v2\/comments?post=7482"}],"version-history":[{"count":1,"href":"https:\/\/watchthem.live\/wp-json\/wp\/v2\/posts\/7482\/revisions"}],"predecessor-version":[{"id":24191,"href":"https:\/\/watchthem.live\/wp-json\/wp\/v2\/posts\/7482\/revisions\/24191"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/watchthem.live\/wp-json\/wp\/v2\/media\/22894"}],"wp:attachment":[{"href":"https:\/\/watchthem.live\/wp-json\/wp\/v2\/media?parent=7482"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/watchthem.live\/wp-json\/wp\/v2\/categories?post=7482"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/watchthem.live\/wp-json\/wp\/v2\/tags?post=7482"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}