{"id":4613,"date":"2021-07-30T11:32:51","date_gmt":"2021-07-30T11:32:51","guid":{"rendered":"https:\/\/watchthem.live\/?p=4613"},"modified":"2022-10-16T08:30:14","modified_gmt":"2022-10-16T08:30:14","slug":"funnel-analysis","status":"publish","type":"post","link":"https:\/\/watchthem.live\/funnel-analysis\/","title":{"rendered":"Funnel Analysis: The Complete Guide"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_56 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Page Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f5b0405ba72 ez-toc-cssicon-toggle-label\" class=\" ez-toc-cssicon-toggle-label\"><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #54595f;color:#54595f\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #54595f;color:#54595f\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f5b0405ba72\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/watchthem.live\/funnel-analysis\/#What_Is_a_Conversion_Funnel\" title=\"What Is a Conversion Funnel?\">What Is a Conversion Funnel?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/watchthem.live\/funnel-analysis\/#What_Is_Funnel_Analysis\" title=\"What Is Funnel Analysis?\">What Is Funnel Analysis?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/watchthem.live\/funnel-analysis\/#Benefits_of_Funnel_Analysis\" title=\"Benefits of Funnel Analysis\">Benefits of Funnel Analysis<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/watchthem.live\/funnel-analysis\/#1-_Identifying_High-Exit_Pages\" title=\"1- Identifying High-Exit Pages\">1- Identifying High-Exit Pages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/watchthem.live\/funnel-analysis\/#2-_Identifying_the_Users_That_Are_More_Likely_to_Convert\" title=\"2- Identifying the Users That Are More Likely to Convert\">2- Identifying the Users That Are More Likely to Convert<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/watchthem.live\/funnel-analysis\/#3-_Determining_the_Most_Effective_Marketing_Channels\" title=\"3- Determining the Most Effective Marketing Channels\">3- Determining the Most Effective Marketing Channels<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/watchthem.live\/funnel-analysis\/#4-_Maximizing_Sales\" title=\"4- Maximizing Sales\">4- Maximizing Sales<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/watchthem.live\/funnel-analysis\/#How_to_Do_Funnel_Analysis\" title=\"How to Do Funnel Analysis?\">How to Do Funnel Analysis?<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/watchthem.live\/funnel-analysis\/#How_Does_Google_Analytics_Use_Funnel_Analysis\" title=\"How Does Google Analytics Use Funnel Analysis?\">How Does Google Analytics Use Funnel Analysis?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/watchthem.live\/funnel-analysis\/#Conducting_Funnel_Analysis_with_Behavior_Analytics_Tools\" title=\"Conducting Funnel Analysis with Behavior Analytics Tools\">Conducting Funnel Analysis with Behavior Analytics Tools<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/watchthem.live\/funnel-analysis\/#Heatmaps\" title=\"Heatmaps\">Heatmaps<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/watchthem.live\/funnel-analysis\/#Session_Replays\" title=\"Session Replays\">Session Replays<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/watchthem.live\/funnel-analysis\/#Setting_Goals\" title=\"Setting Goals\">Setting Goals<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/watchthem.live\/funnel-analysis\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><span style=\"font-weight: 400;\">Funnel analysis helps businesses find overlooked opportunities to <\/span><span style=\"font-weight: 400;\">increase conversions<\/span><span style=\"font-weight: 400;\">. It enables them to identify the drop-off points on their websites and find out how to make the most out of their traffic.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Analyzing and optimizing the <a href=\"https:\/\/watchthem.live\/conversion-funnel\/\">marketing funnel<\/a> will help you understand the effectiveness of your marketing campaigns and customer acquisition and retention strategies.&nbsp;&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In this complete guide to funnel analysis, we\u2019ll discuss how to analyze funnels to boost conversions on your website.&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<p><b>Note: <\/b><span style=\"font-weight: 400;\">You need to track visitors&#8217; behavior and interactions to analyze your funnel\u2019s functionality <\/span><a href=\"https:\/\/watchthem.live\/funnel-analysis\/#Conducting_Funnel_Analysis_with_Behavior_Analytics_Tools\"><span style=\"font-weight: 400;\">WatchthemLive<\/span><\/a><span style=\"font-weight: 400;\"> is a behavior analytics tool that will help you do that. Keep reading to find out more.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Is_a_Conversion_Funnel\"><\/span><span style=\"font-weight: 400;\">What Is a Conversion Funnel?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Conversion funnel or sales funnel includes the stages potential customers go through from the moment they enter your website until they take a desired action. A<\/span><a href=\"https:\/\/watchthem.live\/funnel-conversion-rate\/\"><span style=\"font-weight: 400;\"> good conversion funnel <\/span><\/a><span style=\"font-weight: 400;\">helps potential customers research before purchasing and leads them through the funnel. If you\u2019re successful in driving traffic to your website, but only a few of them convert, that means there might be something wrong with your conversion funnel. <\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Is_Funnel_Analysis\"><\/span><span style=\"font-weight: 400;\">What Is Funnel Analysis?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Funnel analysis is the practice of mapping users\u2019 interactions on a website that leads to the conversion goal\u2014for example, signing up, completing purchases, filling out a contact form, etc.&nbsp;<\/span><span style=\"font-weight: 400;\">With website funnel analysis, you can understand what percentage of users go through each stage of the funnel, so you can optimize any of the stages to increase conversion rate.<\/span><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Conversion funnel analysis can help you <\/span><a href=\"https:\/\/watchthem.live\/effective-buyer-journey-map\/\"><span style=\"font-weight: 400;\">optimize the user journey<\/span><\/a><span style=\"font-weight: 400;\"> on your website. By following visitors\u2019 paths on your website, you can find out how many users reach each step of the funnel and how many come out of the bottom, <\/span><a href=\"https:\/\/watchthem.live\/lead-conversion\/\"><span style=\"font-weight: 400;\">becoming&nbsp; new customers <\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Funnels are a powerful marketing tool as they allow businesses to discover what prevents visitors from reaching their website\u2019s goal. In addition, you will be able to <\/span><a href=\"https:\/\/watchthem.live\/website-visitor-tracking\/\"><span style=\"font-weight: 400;\">track visitors\u2019 interactions<\/span><\/a><span style=\"font-weight: 400;\"> throughout your website and see how many drop out of each funnel stage to identify problems and figure out how to improve the customer journey.&nbsp;&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Imagine you have an eCommerce website. Here\u2019s the path your visitors should follow to reach the conversion goal, completing a purchase:<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"700\" height=\"85\" src=\"https:\/\/watchthem.live\/wp-content\/uploads\/2021\/07\/conversion-path.jpg\" alt=\"steps to reach the conversion goal on an eCommerce website: homepage, category page, product page, shopping cart page, checkout page, thank you page\" class=\"wp-image-4614\" srcset=\"https:\/\/watchthem.live\/wp-content\/uploads\/2021\/07\/conversion-path.jpg 700w, https:\/\/watchthem.live\/wp-content\/uploads\/2021\/07\/conversion-path-300x36.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" title=\"\"><\/figure><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">If you find out that the checkout page has a high drop-off rate through funnel analysis, it might mean there\u2019s a problem you must fix. For example, your <\/span><a href=\"https:\/\/watchthem.live\/?p=4502&amp;preview=true\"><span style=\"font-weight: 400;\">checkout page design<\/span><\/a><span style=\"font-weight: 400;\"> is too distracting, or you haven\u2019t enabled <a href=\"https:\/\/woocommerce.com\/posts\/guest-checkout-right-for-store\/#:~:text=Guest%20checkout%20refers%20to%20the,billing%20address%2C%20etc.).\" target=\"_blank\" rel=\"noopener\">guest checkout<\/a>.&nbsp; <\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Benefits_of_Funnel_Analysis\"><\/span><span style=\"font-weight: 400;\">Benefits of Funnel Analysis<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">As more and more businesses are focusing on <\/span><a href=\"https:\/\/watchthem.live\/conversion-rate-optimization-strategies\/\"><span style=\"font-weight: 400;\">CRO strategies<\/span><\/a><span style=\"font-weight: 400;\">, funnel analysis is crucial to show how you can improve conversion rates. Let\u2019s take a look at some of the advantages of analyzing conversion funnels:<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1-_Identifying_High-Exit_Pages\"><\/span><span style=\"font-weight: 400;\">1- Identifying High-Exit Pages<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">By analyzing your marketing funnel, you will discover which web pages visitors leave your website. In addition, sales funnel tools can show you the drop-off rate and conversion rate of each web page.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Website funnel analysis allows you to identify the pages with the highest exit rates so you can put your main focus on optimizing these areas. By improving these pages, you will plug the leaks in your conversion funnel, increasing the chances of getting more users to reach the bottom of it. <\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2-_Identifying_the_Users_That_Are_More_Likely_to_Convert\"><\/span><span style=\"font-weight: 400;\">2- Identifying the Users That Are More Likely to Convert<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Customer funnel analysis enables you to track individual users and find out if they are likely to convert or not. Then, you can focus on these leads and encourage them to move further into the funnel.&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">By analyzing the sales funnel, you know what customers want at each step. So, you can help them get to the next level. Maybe some customers are not sure if your products or services are worth the price, so you can encourage them to purchase by offering a discount.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">You can use <\/span><a href=\"https:\/\/watchthem.live\/\"><span style=\"font-weight: 400;\">WatchThemLive<\/span><\/a><span style=\"font-weight: 400;\">, a website visitor tracking tool to track specific users using their email addresses. This way, you can easily reach out to them and send them tailored messages based on how they interact with your website and convince them to convert.<\/span><\/p>\n\n\n\n<p><a href=\"https:\/\/app.watchthem.live\/register\"><b>Sign up<\/b><\/a><b> here and snag WatchThemLive now!<\/b><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/app.watchthem.live\/register\"><img decoding=\"async\" src=\"https:\/\/watchthem.live\/wp-content\/uploads\/2022\/03\/1-WatchThemLive-banner.jpg\" alt=\"\" class=\"wp-image-14752\" title=\"\"><\/a><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3-_Determining_the_Most_Effective_Marketing_Channels\"><\/span><span style=\"font-weight: 400;\">3- Determining the Most Effective Marketing Channels<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Funnels also help you identify where your high-quality traffic comes from so you can concentrate your effort on these channels to leverage them fully.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">You can see your website\u2019s goal completions by traffic source using funnel software. This way, you can figure out which channels bring in high-converting traffic. <\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4-_Maximizing_Sales\"><\/span><span style=\"font-weight: 400;\">4- Maximizing Sales<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">When you analyze your website funnel and know the number of users in each stage, you will design strategies to keep sales coming. In addition, sales funnel analysis will tell you how many leads, prospects, and sales opportunities you have.<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"500\" height=\"308\" src=\"https:\/\/watchthem.live\/wp-content\/uploads\/2021\/07\/sales-funnel.jpg\" alt=\"sales funnel\" class=\"wp-image-4625\" srcset=\"https:\/\/watchthem.live\/wp-content\/uploads\/2021\/07\/sales-funnel.jpg 500w, https:\/\/watchthem.live\/wp-content\/uploads\/2021\/07\/sales-funnel-300x185.jpg 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" title=\"\"><\/figure><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">Remember, the goal is to have a steady flow of leads to move them through the sales funnel. If you currently have more sales opportunities than leads and prospects, you might not be in a good situation. After closing all the sales, you have to start again to generate enough leads to convert them into paying customers.&nbsp; <\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Do_Funnel_Analysis\"><\/span><span style=\"font-weight: 400;\">How to Do Funnel Analysis?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">To conduct funnel analysis, you need to use website analytics tools such as Google Analytics or behavior analysis tools that provide qualitative data about visitors\u2019 interactions on your website. Behavior analytics tools make analyzing the conversion funnel much easier as you don\u2019t need to analyze numerical data to understand user behavior.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Below, we\u2019ll explain how to use these two types of tools to analyze your sales funnel. <\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Does_Google_Analytics_Use_Funnel_Analysis\"><\/span><span style=\"font-weight: 400;\">How Does Google Analytics Use Funnel Analysis?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Google Analytics enables you to define the actions you want visitors to take as goals. Then, you can set up a funnel that includes the steps that lead to that goal for each one.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">After defining a goal, you can create the funnel in the \u201cGoal details\u201d section. Here you have to add the URL for each funnel stage, then turn on the funnel option. After saving the funnel steps, GA will start tracking the website visitors that enter the funnel.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">You can find your funnel visualization in the \u201cConversions\u201d section under \u201cGoals.\u201d You can see the percentage of visitors who proceed to each stage, the funnel conversion rate, and the percentage of people who have completed the goal. In addition, the funnel visualization allows you to see at what stage most people drop out, so you know where you should make improvements.&nbsp; <\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"1000\" height=\"621\" src=\"https:\/\/watchthem.live\/wp-content\/uploads\/2021\/07\/Untitled-design-4-1.png\" alt=\"Google analytics funnel visualization\" class=\"wp-image-14991\" title=\"\"><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><span style=\"font-weight: 400;\">Image Source: megalytic.com<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conducting_Funnel_Analysis_with_Behavior_Analytics_Tools\"><\/span><span style=\"font-weight: 400;\">Conducting Funnel Analysis with Behavior Analytics Tools<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">A behavior analytics tool such as WatchThemLive can help you easily understand your website\u2019s visitor behavior, which is key to marketing funnel analysis. This tool will help you get insights into users\u2019 interactions at funnel drop-off points and high-exit pages to understand what\u2019s going wrong.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Let\u2019s see how the features of this tool&nbsp; help you analyze your website funnel:<\/span><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Heatmaps\"><\/span><span style=\"font-weight: 400;\">Heatmaps<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p><a href=\"https:\/\/bit.ly\/3nuKtbM\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">The Heatmapping feature<\/span><\/a><span style=\"font-weight: 400;\"> shows an aggregate of users\u2019 clicks on your web pages. You can see which elements users click on the most and which ones they ignore. Set up heat maps on your high-exit pages to discover what elements are probably making visitors leave your website.&nbsp; <\/span><span style=\"font-weight: 400;\">For example, if the heatmap shows you the CTA is getting few clicks, maybe you should make it more visible. <\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"835\" height=\"841\" src=\"https:\/\/watchthem.live\/wp-content\/uploads\/2022\/02\/heatmap-gif.gif\" alt=\"\" class=\"wp-image-14169\" title=\"\"><\/figure><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Session_Replays\"><\/span><span style=\"font-weight: 400;\">Session Replays<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p><a href=\"https:\/\/bit.ly\/3ufFs9u\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">The session replay feature<\/span><\/a><span style=\"font-weight: 400;\"> enables you to watch video records of user sessions on your website. Unlike heatmaps, you can track individual user interactions and get more detailed insights into why visitors might be leaving your website.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">You can see what visitors do and what happens right before they abandon your website with session recordings. Especially keep an eye on high-exit pages and see how people interact with them. How are they engaging with the content? Is there too much information overwhelming visitors? Is there anything making them frustrated?&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">This powerful tool helps you detect problems and clearly understand visitors\u2019 experiences on your website. Therefore, you can create a better experience to encourage visitors to move further down the conversion funnel. <\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"700\" height=\"347\" src=\"https:\/\/watchthem.live\/wp-content\/uploads\/2022\/02\/WTL-session-replays.png\" alt=\"WatchThemLive session replay\" class=\"wp-image-12829\" title=\"\"><\/figure><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Setting_Goals\"><\/span><span style=\"font-weight: 400;\">Setting Goals<\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">Just like Google Analytics, WatchThemLive lets you set conversion goals for your website and see how many people complete them. You can add as many goals as you want and keep track of visitors\u2019 actions on your website. <\/span><span style=\"font-weight: 400;\">Watch this video to find out more:<\/span><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"ast-oembed-container\" style=\"height: 100%;\"><iframe title=\"How to Track Goals\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/FXv-4Tpi1rI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p><b>Try out WatchThemLive now and boost conversions! <\/b><a href=\"https:\/\/app.watchthem.live\/register\"><b>Sign up<\/b><\/a><b> here and get started!<\/b><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><span style=\"font-weight: 400;\">Conclusion<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Funnel analysis is a powerful way to discover why you are losing conversions. It helps you understand exactly where your website visitors drop off so you will know where to direct your focus to get the best results. <\/span><span style=\"font-weight: 400;\">If you have a low conversion rate, or visitors are unusually dropping, this means there\u2019s something wrong with your funnel and you need to start optimizing it. For this purpose, you should measure different <\/span><a href=\"https:\/\/watchthem.live\/funnel-metrics\/\"><span style=\"font-weight: 400;\">funnel metrics<\/span><\/a><span style=\"font-weight: 400;\"> to understand how well it\u2019s working.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In this article, we explained what funnel analysis is, its benefits, how to use Google Analytics to analyze your funnel and in the end, we introduced a good GA alternative.&nbsp;&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">WatchThemLive is a behavioral analytics tool that offers session replay software. This tool allows you to see what visitors are doing as they go down through the funnel. For example, you <\/span><span style=\"font-weight: 400;\">can see at what stage and why users leave your funnel, so you can build a better customer journey and increase revenue.&nbsp;<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><a href=\"https:\/\/app.watchthem.live\/register\"><img decoding=\"async\" src=\"https:\/\/watchthem.live\/wp-content\/uploads\/2022\/03\/1-WatchThemLive-banner.jpg\" alt=\"\" class=\"wp-image-14752\" title=\"\"><\/a><\/figure><\/div>\n\n\n\n<p>Good luck:)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Funnel analysis helps businesses find overlooked opportunities to increase conversions. It enables them to identify the drop-off points on their websites and find out how to make the most out of their traffic.&nbsp; Analyzing and optimizing the marketing funnel will help you understand the effectiveness of your marketing campaigns and customer acquisition and retention strategies.&nbsp;&nbsp;&nbsp; &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"ast-button\" href=\"https:\/\/watchthem.live\/funnel-analysis\/\"> <span class=\"screen-reader-text\">Funnel Analysis: The Complete Guide<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":13,"featured_media":4627,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"","footnotes":""},"categories":[201,204],"tags":[],"_links":{"self":[{"href":"https:\/\/watchthem.live\/wp-json\/wp\/v2\/posts\/4613"}],"collection":[{"href":"https:\/\/watchthem.live\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/watchthem.live\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/watchthem.live\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/watchthem.live\/wp-json\/wp\/v2\/comments?post=4613"}],"version-history":[{"count":0,"href":"https:\/\/watchthem.live\/wp-json\/wp\/v2\/posts\/4613\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/watchthem.live\/wp-json\/wp\/v2\/media\/4627"}],"wp:attachment":[{"href":"https:\/\/watchthem.live\/wp-json\/wp\/v2\/media?parent=4613"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/watchthem.live\/wp-json\/wp\/v2\/categories?post=4613"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/watchthem.live\/wp-json\/wp\/v2\/tags?post=4613"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}