{"id":3637,"date":"2021-05-16T16:46:27","date_gmt":"2021-05-16T16:46:27","guid":{"rendered":"https:\/\/watchthem.live\/?p=3637"},"modified":"2022-10-16T08:50:03","modified_gmt":"2022-10-16T08:50:03","slug":"click-tracking","status":"publish","type":"post","link":"https:\/\/watchthem.live\/click-tracking\/","title":{"rendered":"Click Tracking: What Is It and How to Use it?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_56 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Page Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f56034d9db5 ez-toc-cssicon-toggle-label\" class=\" ez-toc-cssicon-toggle-label\"><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #54595f;color:#54595f\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #54595f;color:#54595f\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f56034d9db5\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/watchthem.live\/click-tracking\/#What_Is_Website_Click_Tracking\" title=\"What Is Website Click Tracking?\">What Is Website Click Tracking?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/watchthem.live\/click-tracking\/#How_to_Use_Website_Click_Tracking\" title=\"How to Use Website Click Tracking?\">How to Use Website Click Tracking?<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/watchthem.live\/click-tracking\/#1-_Find_Out_Whats_Working_on_Your_Website\" title=\"1- Find Out What\u2019s Working on Your Website\">1- Find Out What\u2019s Working on Your Website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/watchthem.live\/click-tracking\/#2-_Monitor_Micro-conversions\" title=\"2- Monitor Micro-conversions\">2- Monitor Micro-conversions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/watchthem.live\/click-tracking\/#3-_Identify_Errors\" title=\"3- Identify Errors\">3- Identify Errors<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/watchthem.live\/click-tracking\/#4-_Increase_Your_Conversion_Rate\" title=\"4- Increase Your Conversion Rate\">4- Increase Your Conversion Rate<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/watchthem.live\/click-tracking\/#Best_Click_Tracking_Software\" title=\"Best Click Tracking Software\">Best Click Tracking Software<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/watchthem.live\/click-tracking\/#Click_Tracking_with_Watch_Them_Live\" title=\"Click Tracking with Watch Them Live\">Click Tracking with Watch Them Live<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/watchthem.live\/click-tracking\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<p><span style=\"font-weight: 400;\">If you are looking for a way to understand user behavior effectively, website click tracking is the answer. The clicking activity on your website can tell you a lot about your visitors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tracking clicks on your website helps you figure out what visitors do on your website and what they are interested in or not. Understanding user interactions and behavior is key to improving your website and offering the best user experience. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Read on to find out what click tracking is and how you can use it to good advantage. We will also introduce an excellent click tracking tool at the end of this blog post. <\/span><\/p>\n<h2 class=\"fusion-responsive-typography-calculated\" style=\"line-height: 1.14;\" data-fontsize=\"46\" data-lineheight=\"52.44px\"><span class=\"ez-toc-section\" id=\"What_Is_Website_Click_Tracking\"><\/span><span style=\"font-weight: 400;\">What Is Website Click Tracking?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Website click tracking is a user behavior tracking method that marketers and webmasters apply to monitor and analyze visitors\u2019 clicking behavior. There are three main ways to collect and present click tracking data:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Numerical data<\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/watchthem.live\/visual-representation\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Visual representation<\/span><\/a><span style=\"font-weight: 400;\"> (click maps)<\/span><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/bit.ly\/3ufFs9u\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Session replays<\/span><\/a><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Analyzing this data allows you to identify users\u2019 clicking patterns. For example, maybe an unclickable image is receiving a considerable number of clicks. This means there is something about the image that\u2019s confusing your visitors, and you need to fix it. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Website analysts use this data to <\/span><a href=\"https:\/\/watchthem.live\/lead-conversion\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">increase lead conversion rates<\/span><\/a><span style=\"font-weight: 400;\">, <a href=\"https:\/\/watchthem.live\/website-user-engagement\/\" target=\"_blank\" rel=\"noopener\">improve user engagemen<\/a>t, and optimize the user experience.<\/span><\/p>\n<p><strong>Want to know more about how to improve your user experience? <a href=\"https:\/\/allmy.bio\/NegarFarazmand\" target=\"_blank\" rel=\"noopener\">Read more articles about UX<\/a>.<\/strong><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-3638 size-full\" src=\"https:\/\/watchthem.live\/wp-content\/uploads\/2021\/05\/click-tracking-benefits.jpg\" alt=\"click tracking benefits\" width=\"758\" height=\"531\" srcset=\"https:\/\/watchthem.live\/wp-content\/uploads\/2021\/05\/click-tracking-benefits.jpg 758w, https:\/\/watchthem.live\/wp-content\/uploads\/2021\/05\/click-tracking-benefits-300x210.jpg 300w\" sizes=\"(max-width: 758px) 100vw, 758px\" title=\"\"><\/p>\n<h2 class=\"fusion-responsive-typography-calculated\" style=\"line-height: 1.14;\" data-fontsize=\"46\" data-lineheight=\"52.44px\"><span class=\"ez-toc-section\" id=\"How_to_Use_Website_Click_Tracking\"><\/span><span style=\"font-weight: 400;\">How to Use Website Click Tracking?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Click tracking is a powerful tool for <a href=\"https:\/\/watchthem.live\/customer-behavior-analytics\/\" target=\"_blank\" rel=\"noopener\">understanding your target audience\u2019s behavior<\/a>. Knowing your target audience and how they interact with your website helps you improve your website to earn more revenue.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some of the ways to use click tracking to grow your business:<\/span><\/p>\n<h3 class=\"fusion-responsive-typography-calculated\" style=\"line-height: 1.26;\" data-fontsize=\"32\" data-lineheight=\"40.32px\"><span class=\"ez-toc-section\" id=\"1-_Find_Out_Whats_Working_on_Your_Website\"><\/span><span style=\"font-weight: 400;\">1- Find Out What\u2019s Working on Your Website<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If visitors are not paying attention to the key elements of your website, all your effort will go to waste. Your call to action is the part of the web page that encourages your visitors to convert, so it has to capture their interest. Click tracking lets you know if your CTA or any other important element needs changes for better results. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, you can figure out which areas are receiving a higher engagement to make them even better. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also use click tracking to discover areas that are not adding value to your website. You can make use of this space for more valuable elements. <\/span><\/p>\n<h3 class=\"fusion-responsive-typography-calculated\" style=\"line-height: 1.26;\" data-fontsize=\"32\" data-lineheight=\"40.32px\"><span class=\"ez-toc-section\" id=\"2-_Monitor_Micro-conversions\"><\/span><span style=\"font-weight: 400;\">2- Monitor Micro-conversions<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/watchthem.live\/micro-conversion\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Monitoring micro-conversions<\/span><\/a><span style=\"font-weight: 400;\"> is essential for optimizing the users\u2019 path toward the conversion goal. All the actions users take should lead them to your website\u2019s goal. Click tracking enables you to see if users are taking the right actions or not to reach the conversion goal.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If users aren\u2019t interacting with your website effectively, you will know at which points they get distracted or discouraged.<\/span><\/p>\n<h3 class=\"fusion-responsive-typography-calculated\" style=\"line-height: 1.26;\" data-fontsize=\"32\" data-lineheight=\"40.32px\"><span class=\"ez-toc-section\" id=\"3-_Identify_Errors\"><\/span><span style=\"font-weight: 400;\">3- Identify Errors<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Click tracking is the best way to understand how clicks are working on your website. Using this method, you can track:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Rage Clicks: <\/b><span style=\"font-weight: 400;\">Rage clicks are repeated clicks on a specific element on your website within a short time. They indicate users\u2019 frustration mainly because the element they have clicked on is not performing as expected.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Error Clicks: <\/b><span style=\"font-weight: 400;\">Error clicks are when a JavaScript error happens. So, they show you there are technical issues that you need to fix.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Dead Clicks: <\/b><span style=\"font-weight: 400;\">Dead clicks are when users click on an element, but nothing happens within a few seconds. They can be clicks on a submit button that\u2019s not working or unclickable elements.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">As you can see, tracking clicks can help you detect many different types of problems on your website. For example, you can easily find broken links or buttons and identify unclickable elements that are getting too many clicks. <\/span><\/p>\n<h3 class=\"fusion-responsive-typography-calculated\" style=\"line-height: 1.26;\" data-fontsize=\"32\" data-lineheight=\"40.32px\"><span class=\"ez-toc-section\" id=\"4-_Increase_Your_Conversion_Rate\"><\/span><span style=\"font-weight: 400;\">4- Increase Your Conversion Rate<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Marketers and website owners should constantly improve and test their websites to obtain more conversions. By analyzing users\u2019 clicking activity, you can discover what needs improvements.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And after you make changes to your website, you need to perform tests to see how things are working out. Click tracking is an excellent tool for website testing and measuring the success of the improvements you have made. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Maybe you find out most users are not interacting with your CTA button. Therefore, you decide to change its position on the web page. Then, the click tracking software shows you how visitors are interacting differently, so you can figure out if you\u2019ve made the right decision or not. <\/span><\/p>\n<h2 class=\"fusion-responsive-typography-calculated\" style=\"line-height: 1.14;\" data-fontsize=\"46\" data-lineheight=\"52.44px\"><span class=\"ez-toc-section\" id=\"Best_Click_Tracking_Software\"><\/span><span style=\"font-weight: 400;\">Best Click Tracking Software<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">There are many click-tracking tools to choose from. You can use a tool like <\/span><a href=\"https:\/\/watchthem.live\/google-analytics-heat-mapping\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Google Analytics click tracking<\/span><\/a><span style=\"font-weight: 400;\">, but it only offers numerical data and very simple click heat maps. That\u2019s why we are introducing a click tracking software that lets you track and analyze your website\u2019s clicks in different ways. <\/span><\/p>\n<h3 class=\"fusion-responsive-typography-calculated\" style=\"line-height: 1.26;\" data-fontsize=\"32\" data-lineheight=\"40.32px\"><span class=\"ez-toc-section\" id=\"Click_Tracking_with_Watch_Them_Live\"><\/span><span style=\"font-weight: 400;\">Click Tracking with Watch Them Live<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/watchthem.live\/\" target=\"_blank\" rel=\"noopener\">Watch Them Live<\/a> offers the most powerful user activity tracking tools for websites. This service allows you to track visitors\u2019 clicks using quantitative data, click heat maps, and session replays.<\/span><\/p>\n<p><a href=\"https:\/\/app.watchthem.live\/register\"><img decoding=\"async\" class=\" wp-image-7509 aligncenter\" src=\"https:\/\/watchthem.live\/wp-content\/uploads\/2021\/12\/Banner-User-Tracking.jpg\" alt=\"\" width=\"530\" height=\"179\" srcset=\"https:\/\/watchthem.live\/wp-content\/uploads\/2021\/12\/Banner-User-Tracking.jpg 728w, https:\/\/watchthem.live\/wp-content\/uploads\/2021\/12\/Banner-User-Tracking-300x101.jpg 300w\" sizes=\"(max-width: 530px) 100vw, 530px\" title=\"\"><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s see how the clicks maps and session recordings can help you:<\/span><\/p>\n<ul>\n<li><b>Click Heat Maps: <\/b><span style=\"font-weight: 400;\">With the click maps, you can track users\u2019 clicking activity in the most simple way. This valuable type of data visualization uses colors to represent values. The red spots indicate the most user engagement, while the colder spots represent fewer interactions. Use them to figure out if important elements are attracting users or if unclickable objects are confusing them. <\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-3500 size-full\" src=\"https:\/\/watchthem.live\/wp-content\/uploads\/2021\/05\/Homepage-Heatmap-1.png\" alt=\"Heatmaps\" width=\"1724\" height=\"1000\" srcset=\"https:\/\/watchthem.live\/wp-content\/uploads\/2021\/05\/Homepage-Heatmap-1.png 1724w, https:\/\/watchthem.live\/wp-content\/uploads\/2021\/05\/Homepage-Heatmap-1-300x174.png 300w, https:\/\/watchthem.live\/wp-content\/uploads\/2021\/05\/Homepage-Heatmap-1-1024x594.png 1024w, https:\/\/watchthem.live\/wp-content\/uploads\/2021\/05\/Homepage-Heatmap-1-768x445.png 768w, https:\/\/watchthem.live\/wp-content\/uploads\/2021\/05\/Homepage-Heatmap-1-1536x891.png 1536w, https:\/\/watchthem.live\/wp-content\/uploads\/2021\/05\/Homepage-Heatmap-1-1568x910.png 1568w\" sizes=\"(max-width: 1724px) 100vw, 1724px\" title=\"\"><\/p>\n<ul>\n<li><b>Session Replays: <\/b><span style=\"font-weight: 400;\">Session recordings provide information that\u2019s complementary to heat maps\u2019 data. Heat maps offer aggregate data collected from all website visitors, on the other hand, recordings show the clicking behavior of each user. Heat mapping displays how much people interact with objects, but you can use recordings to see why they are interacting in a particular way. <\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-3334 size-full\" src=\"https:\/\/watchthem.live\/wp-content\/uploads\/2021\/05\/Session-Replay-Watch-Them-Live.jpg\" alt=\"session replay watch them live\" width=\"800\" height=\"450\" srcset=\"https:\/\/watchthem.live\/wp-content\/uploads\/2021\/05\/Session-Replay-Watch-Them-Live.jpg 800w, https:\/\/watchthem.live\/wp-content\/uploads\/2021\/05\/Session-Replay-Watch-Them-Live-300x169.jpg 300w, https:\/\/watchthem.live\/wp-content\/uploads\/2021\/05\/Session-Replay-Watch-Them-Live-768x432.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\"><\/p>\n<p><strong>Start tracking clicks on your website with Watch Them Live now! Check out the plans here and choose the one that best suits your needs.<\/strong><\/p>\n<p><a href=\"https:\/\/app.watchthem.live\/register\"><img decoding=\"async\" class=\" wp-image-7510 aligncenter\" src=\"https:\/\/watchthem.live\/wp-content\/uploads\/2021\/12\/Banner-WatchThemLive.jpg\" alt=\"\" width=\"510\" height=\"172\" srcset=\"https:\/\/watchthem.live\/wp-content\/uploads\/2021\/12\/Banner-WatchThemLive.jpg 728w, https:\/\/watchthem.live\/wp-content\/uploads\/2021\/12\/Banner-WatchThemLive-300x101.jpg 300w\" sizes=\"(max-width: 510px) 100vw, 510px\" title=\"\"><\/a><\/p>\n<h2 class=\"fusion-responsive-typography-calculated\" style=\"line-height: 1.14;\" data-fontsize=\"46\" data-lineheight=\"52.44px\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><span style=\"font-weight: 400;\">Conclusion<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Click tracking allows you to understand visitors\u2019 clicking behavior on your website. It shows you what\u2019s capturing their attention. So, you can better design your website based on their interests to increase your revenue and conversion rate. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">To get the best results from website click tracking, remember to choose a tool that offers comprehensive data. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you are looking for a way to understand user behavior effectively, website click tracking is the answer. The clicking activity on your website can tell you a lot about your visitors. Tracking clicks on your website helps you figure out what visitors do on your website and what they are interested in or not. &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"ast-button\" href=\"https:\/\/watchthem.live\/click-tracking\/\"> <span class=\"screen-reader-text\">Click Tracking: What Is It and How to Use it?<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":13,"featured_media":3666,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"","footnotes":""},"categories":[201,202],"tags":[118],"_links":{"self":[{"href":"https:\/\/watchthem.live\/wp-json\/wp\/v2\/posts\/3637"}],"collection":[{"href":"https:\/\/watchthem.live\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/watchthem.live\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/watchthem.live\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/watchthem.live\/wp-json\/wp\/v2\/comments?post=3637"}],"version-history":[{"count":0,"href":"https:\/\/watchthem.live\/wp-json\/wp\/v2\/posts\/3637\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/watchthem.live\/wp-json\/wp\/v2\/media\/3666"}],"wp:attachment":[{"href":"https:\/\/watchthem.live\/wp-json\/wp\/v2\/media?parent=3637"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/watchthem.live\/wp-json\/wp\/v2\/categories?post=3637"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/watchthem.live\/wp-json\/wp\/v2\/tags?post=3637"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}