{"id":3411,"date":"2021-05-08T13:12:25","date_gmt":"2021-05-08T13:12:25","guid":{"rendered":"https:\/\/watchthem.live\/?p=3411"},"modified":"2022-10-16T08:53:12","modified_gmt":"2022-10-16T08:53:12","slug":"scroll-maps","status":"publish","type":"post","link":"https:\/\/watchthem.live\/scroll-maps\/","title":{"rendered":"Scroll Maps: All You Need to Know"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_56 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Page Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f63ec5aecb2 ez-toc-cssicon-toggle-label\" class=\" ez-toc-cssicon-toggle-label\"><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #54595f;color:#54595f\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #54595f;color:#54595f\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f63ec5aecb2\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/watchthem.live\/scroll-maps\/#What_Is_a_Scroll_Map\" title=\"What Is a Scroll Map?\">What Is a Scroll Map?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/watchthem.live\/scroll-maps\/#Pros_and_Cons_of_Scroll_Maps\" title=\"Pros and Cons of Scroll Maps\">Pros and Cons of Scroll Maps<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/watchthem.live\/scroll-maps\/#Pros_of_Scroll_maps\" title=\"Pros of Scroll maps\">Pros of Scroll maps<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/watchthem.live\/scroll-maps\/#Cons_of_Scroll_Maps\" title=\"Cons of Scroll Maps\">Cons of Scroll Maps<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/watchthem.live\/scroll-maps\/#Scroll_Maps_Vs_Click_Maps\" title=\"Scroll Maps Vs. Click Maps\">Scroll Maps Vs. Click Maps<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/watchthem.live\/scroll-maps\/#Watch_Them_Live_Click_Maps\" title=\"Watch Them Live Click Maps\">Watch Them Live Click Maps<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/watchthem.live\/scroll-maps\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<p><span style=\"font-weight: 400;\">Want to know more about scroll maps? You\u2019ll find everything you need to know in this blog post.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Heatmaps are one of the most powerful user behavior tracking tools. Many marketers use them to monitor user interactions and <\/span><a href=\"https:\/\/watchthem.live\/micro-conversion\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">micro-conversions<\/span><\/a><span style=\"font-weight: 400;\"> on their websites. Then, they analyze heatmaps to improve their marketing strategies.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are different types of heatmaps, and each tracks a specific type of user interaction on the website, such as click, scrolling, mouse movement, etc. In this article, we are focusing on scroll maps. You can check out our <\/span><a href=\"https:\/\/bit.ly\/3nuKtbM\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">heatmaps guide<\/span><\/a><span style=\"font-weight: 400;\"> for more information about other types of heatmaps. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, let\u2019s take a deeper look at scroll maps. <\/span><\/p>\n<h2 class=\"fusion-responsive-typography-calculated\" style=\"line-height: 1.14;\" data-fontsize=\"46\" data-lineheight=\"52.44px\"><span class=\"ez-toc-section\" id=\"What_Is_a_Scroll_Map\"><\/span><span style=\"font-weight: 400;\">What Is a Scroll Map?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Scroll maps are a type of heat map that offers a visual representation of website visitors\u2019 scrolling activity. They show you how far users usually scroll down on a web page using colors. On a scroll map, the top of the page is obviously red, meaning that it\u2019s the most viewed area on a web page. The color gets colder until it turns blue at the bottom of the page, showing fewer and fewer visitors scroll down to the end of the page.<\/span><\/p>\n<p><img decoding=\"async\" class=\"wp-image-3412 size-full aligncenter\" src=\"https:\/\/watchthem.live\/wp-content\/uploads\/2021\/05\/scroll_map.jpg\" alt=\"scroll heat map\" width=\"450\" height=\"400\" srcset=\"https:\/\/watchthem.live\/wp-content\/uploads\/2021\/05\/scroll_map.jpg 450w, https:\/\/watchthem.live\/wp-content\/uploads\/2021\/05\/scroll_map-300x267.jpg 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" title=\"\"><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400; font-size: 14px;\" data-fusion-font=\"true\">Image credits: topspot.com<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Website scroll maps provide more information like the percentage of people that scroll down to each point on the page. Scroll maps help you figure out what areas your website\u2019s visitors are mostly looking at and the number of people that viewed each area. <\/span><\/p>\n<h2 class=\"fusion-responsive-typography-calculated\" style=\"line-height: 1.14;\" data-fontsize=\"46\" data-lineheight=\"52.44px\"><span class=\"ez-toc-section\" id=\"Pros_and_Cons_of_Scroll_Maps\"><\/span><span style=\"font-weight: 400;\">Pros and Cons of Scroll Maps<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Now that you know what scroll maps are, let\u2019s discuss their advantages and disadvantages. <\/span><\/p>\n<h3 class=\"fusion-responsive-typography-calculated\" style=\"line-height: 1.26;\" data-fontsize=\"32\" data-lineheight=\"40.32px\"><span class=\"ez-toc-section\" id=\"Pros_of_Scroll_maps\"><\/span><span style=\"font-weight: 400;\">Pros of Scroll maps<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><b>1- A scroll map comes in really handy when designing longer web pages. <\/b><span style=\"font-weight: 400;\">If you want to create a long landing page, for example, you must think more carefully about how you place objects and content. A website scroll map helps you understand how to prioritize content and where to place important elements. You need to design the page to encourage users to scroll down and prevent them from losing their interest. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Related Article:<\/span> <a href=\"https:\/\/watchthem.live\/landing-page-testing\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Landing Page Testing: Best Tips and Methods<\/span><\/a><\/p>\n<p><b>2- <\/b> <b>These heatmaps are an excellent tool for <a href=\"https:\/\/watchthem.live\/above-the-fold\/\" target=\"_blank\" rel=\"noopener\">optimizing the above the fold<\/a>. <\/b><span style=\"font-weight: 400;\">Above the fold is the part of your website that visitors can see without needing to scroll down. A scroll heatmap shows you the average fold calculated on different devices. This information helps you find out how to place important elements to be visible above the fold through different devices. <\/span><\/p>\n<p><b>3- You can use a scroll map on your website to discover whether users find what they are looking for or not. <\/b><span style=\"font-weight: 400;\">Website owners usually use scroll maps to develop strategies to make more visitors scroll further down to the bottom of the page. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">But sometimes scroll heat maps present unexpected data. If your scroll map is showing that your visitors are scrolling too much, maybe there\u2019s a problem. This might be because they are struggling to find what they want. <\/span><\/p>\n<h3 class=\"fusion-responsive-typography-calculated\" style=\"line-height: 1.26;\" data-fontsize=\"32\" data-lineheight=\"40.32px\"><span class=\"ez-toc-section\" id=\"Cons_of_Scroll_Maps\"><\/span><span style=\"font-weight: 400;\">Cons of Scroll Maps<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><b>1- Scroll maps can\u2019t help you measure the effectiveness of the elements on your website. <\/b><span style=\"font-weight: 400;\">Scroll heat maps can show if you have placed important elements in the right place or not. For example, people are ignoring your CTA button because you have placed it at the end of the page. You can use a scroll map to figure out how far users scroll down and find a better position for the CTA.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But what if you need to compare how users interact with different elements? Sometimes you have multiple CTA buttons on the page, and you want to know if you have designed and placed them effectively. You need more information than users\u2019 scrolling behavior to optimize these CTAs. <\/span><\/p>\n<p><b>2- Scroll maps don\u2019t always provide accurate data. <\/b><span style=\"font-weight: 400;\">Some visitors scroll down aimlessly without paying much attention to your content and what you are offering. Users\u2019 scrolling activity is not necessarily an indication of how they are paying attention to the content. Some other types of heat maps, like click maps, can be a more reliable representation of user engagement rather than scroll maps or move heat maps. <\/span><\/p>\n<p><b>3- A scroll map may not be very useful for web pages with dynamic elements. <\/b><span style=\"font-weight: 400;\">These days, most web pages are designed dynamically. Website designers use dynamic elements when they want to fit more content on a webpage. It would be more convenient for website visitors, especially on web pages that contain a lot of information. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using dynamic elements, such as slide-out panels, rotating or expandable content, etc., can be more effective since visitors are not forced to scroll down to view content. So, in this case, scroll maps can\u2019t provide you with helpful information because the page changes based on the users\u2019 click activity. <\/span><\/p>\n<h2 class=\"fusion-responsive-typography-calculated\" style=\"line-height: 1.14;\" data-fontsize=\"46\" data-lineheight=\"52.44px\"><span class=\"ez-toc-section\" id=\"Scroll_Maps_Vs_Click_Maps\"><\/span><span style=\"font-weight: 400;\">Scroll Maps Vs. Click Maps<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As you see, scroll maps are not always a good option for tracking your website\u2019s performance. They don\u2019t offer sufficient data and are not suitable for all types of web pages. However, click heatmaps provide the most helpful information than other heatmap types. They also work with all kinds of pages. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Click heatmaps show you what elements on your website get the most clicks and which ones are ignored. They tell you what users care about so you can focus on optimizing them. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">They can help you detect your website\u2019s problems. Maybe your click map is showing you that too many visitors are clicking an unclickable image. So, you have to clear up this confusion. Or perhaps a button is not receiving any clicks at all; therefore, you\u2019d better remove it. <\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-3500 aligncenter\" src=\"https:\/\/watchthem.live\/wp-content\/uploads\/2021\/05\/Homepage-Heatmap-1.png\" alt=\"Heatmaps\" width=\"1724\" height=\"1000\" srcset=\"https:\/\/watchthem.live\/wp-content\/uploads\/2021\/05\/Homepage-Heatmap-1.png 1724w, https:\/\/watchthem.live\/wp-content\/uploads\/2021\/05\/Homepage-Heatmap-1-300x174.png 300w, https:\/\/watchthem.live\/wp-content\/uploads\/2021\/05\/Homepage-Heatmap-1-1024x594.png 1024w, https:\/\/watchthem.live\/wp-content\/uploads\/2021\/05\/Homepage-Heatmap-1-768x445.png 768w, https:\/\/watchthem.live\/wp-content\/uploads\/2021\/05\/Homepage-Heatmap-1-1536x891.png 1536w, https:\/\/watchthem.live\/wp-content\/uploads\/2021\/05\/Homepage-Heatmap-1-1568x910.png 1568w\" sizes=\"(max-width: 1724px) 100vw, 1724px\" title=\"\"><\/p>\n<h3 class=\"fusion-responsive-typography-calculated\" style=\"line-height: 1.26;\" data-fontsize=\"32\" data-lineheight=\"40.32px\"><span class=\"ez-toc-section\" id=\"Watch_Them_Live_Click_Maps\"><\/span><span style=\"font-weight: 400;\">Watch Them Live Click Maps<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/watchthem.live\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Watch Them Live<\/span><\/a><span style=\"font-weight: 400;\"> offers behavior analytic tools including website click maps. The heatmapping feature helps you improve your website to <a href=\"https:\/\/watchthem.live\/conversion-rate-optimization-cro\/\" target=\"_blank\" rel=\"noopener\">achieve a higher conversion rate<\/a>. Understanding users\u2019 clicking behavior allows you to create a more effective user experience. It helps you figure out how to place objects and content on a web page for more clicks. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Besides <\/span><a href=\"https:\/\/watchthem.live\/wordpress-heatmap\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">website heatmaps<\/span><\/a><span style=\"font-weight: 400;\">, this service offers other website visitor tracking features, such as session replays, website analytics, and real-time data. Using all these tools together, you can optimize your website for the best results considering your visitors\u2019 needs.<\/span><\/p>\n<p><strong>Want to try out Watch Them Live click maps and the other features? Check out the plans here and choose the one that best suits your needs.<\/strong><\/p>\n<p><a href=\"https:\/\/app.watchthem.live\/register\"><img decoding=\"async\" class=\" wp-image-7508 aligncenter\" src=\"https:\/\/watchthem.live\/wp-content\/uploads\/2021\/12\/Banner-Session-Recording.jpg\" alt=\"\" width=\"510\" height=\"172\" srcset=\"https:\/\/watchthem.live\/wp-content\/uploads\/2021\/12\/Banner-Session-Recording.jpg 728w, https:\/\/watchthem.live\/wp-content\/uploads\/2021\/12\/Banner-Session-Recording-300x101.jpg 300w\" sizes=\"(max-width: 510px) 100vw, 510px\" title=\"\"><\/a><\/p>\n<h2 class=\"fusion-responsive-typography-calculated\" style=\"line-height: 1.14;\" data-fontsize=\"46\" data-lineheight=\"52.44px\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><span style=\"font-weight: 400;\">Conclusion<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Scroll maps help you track your website visitors\u2019 scrolling behavior. They can help you design your web pages more effectively, especially longer ones. However, they can come up short compared to click heatmaps. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">A click map gives you more information about your users\u2019 behavior. So, be careful to choose the right type of heatmap for your website, depending on what kind of improvements you want to make. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Want to know more about scroll maps? You\u2019ll find everything you need to know in this blog post. Heatmaps are one of the most powerful user behavior tracking tools. Many marketers use them to monitor user interactions and micro-conversions on their websites. Then, they analyze heatmaps to improve their marketing strategies. There are different types &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"ast-button\" href=\"https:\/\/watchthem.live\/scroll-maps\/\"> <span class=\"screen-reader-text\">Scroll Maps: All You Need to Know<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":13,"featured_media":3441,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"","footnotes":""},"categories":[201,202],"tags":[118],"_links":{"self":[{"href":"https:\/\/watchthem.live\/wp-json\/wp\/v2\/posts\/3411"}],"collection":[{"href":"https:\/\/watchthem.live\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/watchthem.live\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/watchthem.live\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/watchthem.live\/wp-json\/wp\/v2\/comments?post=3411"}],"version-history":[{"count":0,"href":"https:\/\/watchthem.live\/wp-json\/wp\/v2\/posts\/3411\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/watchthem.live\/wp-json\/wp\/v2\/media\/3441"}],"wp:attachment":[{"href":"https:\/\/watchthem.live\/wp-json\/wp\/v2\/media?parent=3411"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/watchthem.live\/wp-json\/wp\/v2\/categories?post=3411"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/watchthem.live\/wp-json\/wp\/v2\/tags?post=3411"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}