Substacks recommended by Stephen Waddington | Management and Public Relations

Recommended by Stephen Waddington

Antonym: How AI is changing us, our work and our world.

Engaging Youth on Substack. The insights, trends and strategies for better engaging youth audiences through marketing and communications.

Rebecca Roberts’ Engaging Youth newsletter cuts through the noise of youth culture commentary to deliver actionable intelligence for anyone trying to understand Gen Z and younger millennials. The format works brilliantly - bite-sized insights paired with credible sources. Rebecca avoids the pitfalls of breathless trend-chasing or condescending analysis. Instead, she treats her subject matter with the seriousness it deserves whilst maintaining accessibility.

- Stephen Waddington

How to be Shit at Business

By Tricia Fox

Raw, real, and rambunctiously off-beat, this is entrepreneurialism in the real world, warts and all.

Tricia Fox shares stories about running a business. It's an excellent, candid counterpoint to the bullshit of LinkedIn. Wonderfully human and life-affirming. Thank you.

- Stephen Waddington

Proof

By Mark Stouse

Read the latest about the intersection of AI, causal proof of business impact, fiduciary duty, and risk, among other things.

Thought-provoking data-led insight at the intersection of technology and media to help make the world a better place. Thanks, Mark!

- Stephen Waddington

Media Trends and Insights by Borkowski

By Borkowski Substack

UK & Global Current Affairs Media Insight by PR Experts Borkowski

And end-of-week insider's view of the stories driving the media agenda. Must read.

- Stephen Waddington

Bruno’s Substack

By Bruno Amaral

Weekly notes around technology's impact on communication

Content Is Not King

By We Are Digital Diplomacy

We've got lots of questions about our digital world, tech, and social media... We're looking for the answers. We're about conversations and communities, not content.

Wor Room - the North East policy newsletter

By Arlen Pettitt

A weekly digest giving a North East view on national politics and policy stories

A must read policy newsletter focusing on the North East of England that lands each week like an old friend offering news and insights.

- Stephen Waddington

Mixternal Comms Playbook

By Shaun Randol

The Mixternal Comms Playbook helps corporate communications professionals master mixternal (internal + external) communications, save hours weekly through AI-powered workflows, improve executive comms, and advance their careers.

Shaun Randol's Mixternal Comms Playbook addresses the reality that most communications practitioners aren't specialists in a single discipline. They manage internal, external and executive communications simultaneously. Sean recognises that the traditional silos of communications have collapsed, particularly in smaller organisations. The newsletter's strength lies in its practical focus. It provides actionable frameworks and templates.

- Stephen Waddington