Commercial Podcasting

Developing new revenue and income from audio

With our broadcast origins in 2012 Voxiferi have become a trusted partner in podcast creation and hosting. Travelling the globe for almost fifteen years recording with some of the biggest global brands. We are a Spotify Exclusive partner and award winning podcaster and we push and promote excellence, transparency and open standards in what we create, curate and broadcast

We are the UK's most vocal champion of advertising standards in podcasting, and work with businesses and brands to put their people and products on-air. Transforming them from print media dependent to on-demand ready

Business development, revenue growth through audio excellence and putting our partners into customers ears. Your ambition, your people, your commercial offerings, and we want you on-air in 2026. Attracting new customers, building new repeat relationships with those you've never been able to target and attract. Working where print advertising, flyers and local print media simply cannot offer the chance for you to grow. And available 24/7 on demand even when you're closed, asleep or on holiday

Read our guide to learn more

PodCrafting - Your Show

As well as recording shows on specific topics, industries and locations we also offer training, support and podcast hosting for companies and brands who want to have their own podcast series. Podcrafting - our podcast in a box service, allows us to train firms and their staff to design and record shows, acquire cost effective equipment sufficient to get on-air, learn editing and basic broadcast techniques and also to push their recorded shows to our content delivery network servers. That allows you to benefit from live analytics 24/7, global syndication to all major podcast services, full GDPR / CCA / LGPD compliance and the ability to even earn for your shows via funding sources or premium output. Training, support and annual hosting options are fully available in-store now.

Turning Audio Into Revenue

The cost of doing business and generating new custom has never been so high. Voxiferi are founded on twenty seven years of commercials, we understand business development and we also design and hone our podcasts to drive new customers and new revenue to those businesses who we broadcast. Print advertising, leaflet drops and Facebook groups do not bring in growth at a rate that allows UK businesses to benefit at pace. With a Voxiferi podcast you are online 24/7/365 on demand, unlike a print or radio ad which is time limited and impossible to gauge campaign success. We work with you to get your message out, your staff, your ambition, your products and services. To the customers you've not yet met.

Podcasts are HRMC Friendly

In a time of cash flow hell for many small businesses, do you know that you can appear on a Voxiferi podcast and then reclaim back ALL of the cost of being on-air from HMRC? We worked hard to design Voxiferi as a business to reduce friction from sales. We were the very first podcast company in the UK, the first to record globally on-the-road in 2012 and we understand revenue generation and crafting a customer story for listeners. Our sole aim is to use podcasts to to grow the revenues, and create greater awareness of the customers that are on our shows. That makes us totally unique in the United Kingdom. In layman's terms, your expenditure with Voxiferi is classed as deductible as a cost of advertising and marketing and HMRC afford for that to be a cost of business. We entirely understand that cashflow is extremely limited in almost ever company we work with, hence our low pricing. Speak to your bookkeeper or accountant and grab our guide here.

Extend Your Customer Reach

28% and growing. The percentage of people listening to Voxiferi podcasts in their cars via Apple Airplay or Android Auto. Now how many businesses in the UK can claim to be able to engage with customers while they are driving, commuting or on the school run ? With the increase of in-dash and after market car audio devices offering this functionality, on-demand content is now king. Consumed when the listener chooses. At a time of their choosing.

How many UK businesses think a traditional local paper ad campaign , an advert hopefully glanced at once, can compete with being able to engage for ten minutes with someone driving ? We offer effective on-demand engagement and we are very much the future of new revenue generation and business development.

We'd like to take you with us on the journey and help your revenues grow. We want your story on-air and your new customers listening to your ambition, your people and your values as they drive or listen in the gym on-demand.

You don't ignore John Cleese

“People learn nothing when they’re asleep, and very little when they’re bored"

Learn how sage and experienced direction from John Cleese to our CEO, led directly to the formation of what would become Voxiferi Studios

One on one advice from the man who co-founded one of Britain's biggest ever media business training companies. Whose content trained millions and made such massive impact globally. And whose comedy writing and creativity has shaped and entertained generations, globally

Because to ignore the personal direct input of the man who has had such impact on so many would be a very silly thing indeed.....

Here are a tiny example of the global brands we have recorded with, click to listen

Advertise With Us

We don't do dynamic ad insertion
We don't do last mile advert rates
We do simple fixed price advertising
We will even produce your adverts*

Your advert, online, longterm, fixed prices

And we want to carry your message to a listening audience across the UK and the globe. Two monthly contracts available now, reach out to our advertising sales team for more information or check our store now to purchase directly. *Full audio production facilities available as optional extra in our store or speak to Dan or Dick directly for more info

Specialist Commercial Podcasting Solutions

Schools, Colleges & Academies

We have a specialist podcast, "Aspirational Education" delivered by our partner broadcaster within Voxiferi Group - iTrivium, which talks to schools, colleges and academies across the UK, read our info pack and listen to our latest shows. Delivered directly into the ears of prospective parents across the UK, beyond Ofsted, beyond the school gates, the first podcast of it's kind ever broadcast

Nursing & Residential Care

We are a bespoke broadcaster working within specialist care environments across the United Kingdom, creating content to educate, inform and provide assurance to the public. Co-created with partners in the residential care sector. For the first time ever in the United Kingdom.

Our new show "Your Next Step" is the first podcast of it's kind to talk to the families and the future residents of care facilities across the United Kingdom, produced in conjunction with some of the leading facilities across the country.

Restaurants & Hotels

We are all about delivering new revenue opportunities to the restaurant and hospitality industry in the United Kingdom. Our specialist podcast "Sounds Delicious" talks to the chefs, owners, managers, front of house, waiting staff and importantly the customers at establishments across the UK. An industry impacted by Rachel Reeve's budgetary changes, utility prices and the increased cost of staffing and raw ingredients. And we deliver a focus nobody else has ever achieved by delivering a restaurant into listener's earbuds. Not a food review, a journey through the door of a restaurant and to tell it's story and to drive new revenue into it's bottom line.

Our Founders

Dick Morrell

CEO and Managing Director

Dick Morrell is globally recognised as a serial entrepreneur and the founder of some of the world's most widely used technologies. He is also a journalist and podcaster, ranked one of the 70 most influential CTOs, An internationally acclaimed ethical hacker he is often in the technology press for having found holes in everything from EV's from manufacturers such as Tesla, to vulnerabilities in X/Twitter and technologies such as Amazon's Alexas. He is former CTO at global marketing giants Gartner Group, security analyst and lead EU evangelist at Red Hat. He is the founder of Smoothwall (acquired for $100m) and ex Head of Internet Security at VirginMedia. He also owns and runs DM Studios. Solid friends since 1981, he co-leads Voxiferi with Dan. Dick is a dad of two amazing sons, he is divorced and lives in Bath. He is a fellow of Lucent / Bell Labs. Dick presents five additional podcasts in our stable on everything from mental health to cybersecurity. Dick is MD of Voxiferi Productions Ltd and a shareholder

Dan File

COO and Operations Director

Dan File is co-founder of Voxiferi Studios. He has been twinned with Dick since 1981, and is the operational lead in all matters that require planning and logistics. He is a retired former Head Teacher and a life coach. Dan records content with companies and partners across the UK, and has a polished and natural approach that affords focus on customer ambition and crafting a message that resounds. Voxiferi benefits hugely from the fact that Dan and Dick have more than four decades of personal interaction and trust, and Dan's very stoic and creative delivery ensures that the growth of the company is assured. Additionally Dan is Chief Executive of iTrivium, the educational arm of Voxiferi Studios, a wholly owned part of Voxiferi Group Holdings. A methodical and ever alert core of the company, he is married to Donna, with whom he has two teenagers and they reside in coastal Kent. Dan is Operations Director of Voxiferi Productions Ltd and a shareholder

Giving Schools a Voice

Coming soon !!

We soft launched Aspirational Education in the autumn as an experiment to see what it would do in the life of a school. That school has benefited hugely and we now record a lot more shows across the UK, with the aim of having thirty school partners on-air by the end of 2026.

But on the back of that we are launching a partner podcast "Heads, Shoulders, Tea and Toast" talking to the Heads and Leads at Academies, Schools and Colleges across the country. Their stories, over tea and toast. In your ears, without crumbs, available on demand on Spotify, Apple Podcasts, Amazon Music, Audible and wherever you get your podcasts

Security As A Standard

As the authors and founders of Smoothwall and pfSense, protecting swathes of the global internet, you'd expect us to take security seriously. We have therefore taken the decision, across our entire worldwide server estate, to invest in Imunify360 as protective enforcing technology which also meets our audit requirements.

Imunify360 provides Voxiferi real-time protection and a dynamic and adaptive security mechanism that constantly analyses threat data. It quickly responds to emerging threats, and actively adapts to ensure that all of our servers in the UK, USA and Australia and the websites and podcast resources on those servers remain shielded against the latest and most sophisticated cyber-attacks.

Make That Change

Spotify 2025 - Award Winner

First launched in July 2020, Make That Change is one of Europe's most widely listened to sources of mental health support and recovery. Promoted by the NHS and MIND in the United Kingdom and now in the US by the National Institute for Mental Health, it is a serial based show available to listeners to support their mental health journey. Winner of seven awards and with a 44% increase in listeners 2024/5, Make That Change remains a hugely important part of Voxiferi. Part of our commitment to our listeners all over the globe and their well being and personal mental health journey.

man wearing headphones while sitting on chair in front of MacBook

On Demand Training

At our core is business and personal development. We have also developed and written courseware and syllabus for Britain's biggest training company. So taking our knowledge gleamed over fourteen years of podcasting with global brands, we have developed Voxiferi Labs. This is an online only, on-demand learning portal accessible via cost effective credits available in our store. Learn in your own time how to craft effective audio short messaging for your brand, how to engage effectively with listeners, standards and transparency training and rapid business development techniques harnessing podcasting.

Pay Monthly

Buy three shows and split the cost over 12 months using our business development plan. One initial card payment and then eleven scheduled monthly payments. 

Record three shows over a twelve month period, incredible marketing opportunity. We understand cashflow pressure so having an option to save customers money is a necessity.

CountryPod - Coming to Amazon 2026

Quotes and Analyst Input

1 / 3

As a studio we research, record, produce and broadcast a series of business specific podcasts across a range of verticals and locations. Businesses appear on each show, with basic media training that we will provide if required. We want our customers, with a microphone in front of them, to talk with passion about their ambitions, offerings and services. Often their staff and customers appear on-air too

Transparent ethical revenue

We charge customers simple clear fees for their appearance slots and conform with ASA guidelines to do so. Check our online store and our downloads section for more information. We keep our costs very low to compete with, or to often thrash the alternative cost of print media advertising. We provide a much wider capability to attract new revenue for our customers than print advertising in local newspapers or circulars or other forms of advertising, the spread of podcasts being viral and non limited in geographic containment

Our Security Posture

We do not allow the use of Microsoft desktop or server products on the Voxiferi estate or network. We are a 100% Debian Linux based environment on the desktop running latest greatest updated kernels and patches at all times. Staff also use patched Chromebooks. Our servers are latest supported Rocky Linux releases with full patching via our own repos. Those racks all sit behind Imunify360 Endpoint protection firewalls and threat mitigation platforms preventing denial of service attack, malware, zero day exploits, man in the middle attacks or credential theft. We cannot be attacked by ransomware as there is no attackable surface to mount such an attack.

Voxiferi - adding value

We offer a service that is unique to many of our customers, and that is valued by our listeners. We work hard to put our customers in a new focus that they've never enjoyed before. And we are passionate about new business development and revenue creation. As card carrying journalists the last two decades, we bring a set of core strengths that are very hard to find in other potential partners

Want to know more ? Read our process chart


Why do we do this?

We are the only UK podcasting company that has recorded in nineteen countries globally, from The White House in Washington DC to BBC Broadcasting House in London. From live in Time Square NYC to the frozen snow and ice of the Arctic Circle. From San Francisco to Portland, from Amsterdam to Barcelona and all points in between. We now take everything that we've learnt, carrying our mobile studios around the world, into businesses across the UK to train, record and broadcast with companies who want to embrace change and grow their revenue, using podcasting as a method of communication.

We have appeared online in articles, on radio shows in the UK and the US, since 2019 talking about what we recognise as data science - using analytics to evolve business models. Rather than using post mortem analytics such as Google SEO or Salesforce to understand what happened. The fact that we (not you) created and sold a startup for $100m cash already, (we've sold two more since, the last one on the London Stock Exchange in 2017) so we understand how being different creates tactical market advantage. And we've done all this (including creating Voxiferi) without investment, without VC and only using revenue to grow.

We don't know who all our customers are, or we would all be planning our retirement next week. We don't know where our customers are, or we'd go and knock on all of their doors in person and introduce our businesses.

What we do know is that we can't afford not to engage, and podcasting with Voxiferi gives you tactical and commercial advantage over print advertising, over advertorial and over traditional FM radio ad marketing. Always-on, an audio insight for the listener, and a massively valuable aid for the business owner to drive new revenue.

Read our info pack and check our download section for more commercial resources we have created for you to help you understand just why you can't afford not to be part of our journey.


Why we make an impact

We realised, more than a decade ago, that delivering fresh professional audio to listening audience would set us apart, and afford us the freedom to craft message and to deliver professional output. Podcasting as an alternative to print advertising in local and national media is direct, it's available on demand 24/7 and stretches way beyond the boundaries of a quarter page print advertisement that is pulped and recycled within days. Targeted and syndicated content produced professionally and shared via social media affords our customers to walk their businesses virtually into the lives of listeners. Their people, their products, their services, delivered to new customers who have never been exposed to their brand.

But it's not just as simple as pressing record and talking into a microphone. The successful show or segment is polished and has an editorial direction, it thinks about your business today, but it also thinks about your evolution and your ambition, because the heart of an audio bubble that is first broadcast to a new listener is your engagement and your tenacity and character and that of your staff, captured during our recording session.

You are no different to the major brands we have already worked with, the Cisco's, the Symantec's, IBM, Red Hat's or the High Street mens outfitters or the bakeries or pizzerias from Kent to Bristol, from London to Sunderland. What you all benefit from is working with a partner in Voxiferi who use editorial experience married to an ability to read and to react to actual listener data from our servers.

We want you to grow commercially in an ever more challenging marketplace where cashflow is King. We want to be part of your ongoing journey and come back and record with you again and to keep telling your story to listeners who are the new customers you've not yet met.

Read our guide to getting you on air, it's been created to help you take the next steps to better commercial engagement, and to really generate bottom line revenue that you can harness to grow.


Your business, on-air

We have created a host of full colour, easy to engage with practical guides in our download section. These help you understand how to get you, your staff, your products and your offerings onto a Voxiferi created show.

We want to make you think. Because this isn't a static print advert, or a campaign with a single offering or keyword, it's a living breathing, always-on, dynamic snapshot of your business, broadcast globally by the likes of Spotify, Amazon Music or Apple Podcasts. This is about as far outside your comfort zone as it gets.

It's not an eleven second radio advert on FM terrestrial radio, it's a polished outside broadcast recorded show with traditional values based on our global practiced experience as Britain's most well travelled podcast studio.

In the first instance go to our download section, read or print our guides. They are there to help and prepare you and to put you at ease.

If you want a one pager that will help you understand what we know (from data engagement and listener figures) as to what makes a successful show, then grab this infosheet.


Why do we keep the cost low?

We are extremely ethical about our pricing in the current challenged market.

Let us explain why

We have a range of commercial podcasts across industry verticals and segments ranging from restaurants and fine dining establishments, to hotels, farm shops, residential homes for the elderly, we have a podcast that travels the UK talking to all types of businesses in market towns, a UK first. We also have shows that concentrate on the needs of coastal Britain to increase and drive revenue in a market that has always been impacted by seasonal downturn.

We built our first business, Smoothwall (later acquired for £75.5m in cash - $100m) on the premise that if we priced our offering dramatically less than our competition we would gain advantage. We realised there were MANY MORE customers with £200 in their budget back in 2000/2001 than had the ability to raise a purchase order for £1000. We didn't have to wait three weeks for a sales order for £1000, we could collect sixty orders for £200 in the time it took us to chase a prospective order for £1000 and to own a costly sales pipeline and a cost of sales that would mean we were actually a traditional business chasing our tails.

We proved that by charging less we could attract more, ignoring those who rudely suggested that if we were only £200 we couldn't possibly be as good as our £1000 competitor. It's about ethics.

What they forgot was that once we got the customer sale the cost or the revenue was immaterial, they were our customer. It wasn't about the difference between £200 and £1000 it was the fact we executed better, and we grew faster. And doing so we became the market leader and the brand of choice.

Nobody talks about the companies who were charging the £1000 for their product back in 2000/1. Nobody can remember them, they were just noise. But they still talk about what we did.

And we believe fundamentally in ethics. Read about why it makes us a better business partner, and a better employer.

Would you prefer an ethical partner or to pay a high margin ?


The Voxiferi model

We do not have investors or VC backing, nor do we want to attract such attention. We are founded on fast revenue, and we don't allow debt or credit to derail growth.

We keep our costs right down by being a cash with order company, and let us take an opportunity to explain why.

1) it's 2025, the true cost of doing business has never been impacted more than by red tape, utility costs and the lack of awareness of the impact on growth of UK central government policy and the budgets of Rachel Reeves.

2) When we built Voxiferi the core principles were to be able to get fast revenue, fast engagement with customers and to use our portal and our store, and our automation to be able to book and process revenue.

3) To do that we almost needed a "pick and mix" attitude to sales and to peg pricing BELOW that of traditional print media but only able to do that were customers paid immediately rather than on thirty day or sixty day credit terms.

4) By having a automated platform that we've built to process orders and payment with a low cost of sales, we could keep our costs down and also reduce our accounts costs internally. All of which keeps our prices down.

5) We knew we could charge £700-1000 per show and make a good living, but we knew charging £299-499 for the majority of our show slots we could sell a factor more, even if it meant massively reduced margins to do so.

6) By being a payment with order platform, either via the simplicity of the store, securely via card or digital wallet such as Apple or Google Pay, we are not generating and chasing invoices. Nor will we offer credit terms to any customers - of any size. Or we would be selling our slots for three times the advertised price.

7) We wouldn't go into a farmers market, and attempt to negotiate sixty day payment terms on a basket of freshly grown farm produce, we are producing fresh product to get to market and we are pricing it ethically and at an attainable price to generate more customers being able to get-on-air.

8) And we prepare you - read more here


Where can I hear Voxiferi?

We are syndicated by Apple, Spotify, Amazon Music, Audible and all major podcast host platforms. You can find thousands of episodes of our back catalogue simply and easily.

Here is a link to Apple podcasts to some of our non commercial shows


Are Voxiferi hiring?

We are always looking for good folk to join our team. If you have a background in broadcast audio (FM radio, podcasting, hospital radio) then you will enjoy the challenge.

There are significant rewards for the right candidate, and in the first instance grab our hiring pack and follow the instructions contained within.


Is this difficult to do ??

We have built a solid reputation since 2012 of putting microphones in front of some of the most reputable people in the commercial world. Our job is to make you and your company sound attractive and appealing to the engaged listener. We work with you, to provide you training online and in-person where required. That also extends to your team. Hourly rates for additional training and preparation are in the store and supplied wholly at cost.


Listen to a Local Cast Show

Contact Us

For more information on how we can help you extend the conversation to the customers you have not yet met, or how we can tailor audio solutions, delivered via podcast, fill out this form. We are especially interested in working with organisations who have seen little to no return from print advertising or from agency / magazine advertising. Our focus on harnessing audio to deliver revenue growth relies on understanding your business ambition and your income potential.

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