Privacy Policy
The Virginia Museum of Fine Arts (VMFA), as an agency of the Commonwealth of Virginia, is committed to safeguarding the privacy of all individuals who visit our website or use our services. This Privacy Policy outlines the types of personal information we collect, how we use and protect that information, and your rights regarding your personal data.
Information We Collect
VMFA collects personal information only when voluntarily provided by you or when required to provide a requested service. This may include, but is not limited to the following:
Name, email address, mailing address, or phone number
Payment and billing information for purchases or donations
Preferences or demographic details relevant to surveys or marketing data
VMFA complies with the Government Data Collection and Dissemination Practices Act (§§ 2.2-3800 through 2.2-3809 of the Code of Virginia), which restricts the collection of personal information to what is necessary and appropriate for fulfilling VMFA’s duties.
Use of Information
Personal information collected by VMFA is used for the following purposes:
To fulfill service requests or transactions
To improve website functionality and user experience
To communicate with you about programs, events, and services (when consent is provided)
To comply with legal obligations or as authorized by law
VMFA does not sell, rent, or disclose your personal information to third parties except as required by law or with your explicit consent.
Website Analytics and Cookies
VMFA’s website uses Google Analytics, which utilizes cookies to collect aggregate information such as the following:
Pages visited
Duration of site visit
Browser type and device
Referral sources
This information is collected anonymously and used strictly for statistical reporting and site improvement. No personally identifiable information is associated with this data.
You may opt out of Google Analytics by adjusting your browser settings or using Google’s opt-out browser add-on.
Third-Party Links
Our website may include links to external websites for your convenience. VMFA does not control and is not responsible for the content, security, or privacy practices of these external websites. We encourage you to review the privacy policies of any third-party sites you visit.
Data Security
VMFA implements appropriate administrative, technical, and physical safeguards to protect your personal information from unauthorized access, use, or disclosure.
Your Rights
Under Virginia law, you have the following rights:
To know what personal information is being collected
To access and request corrections to your personal data
To understand why information is collected and how it is used
To review and contest the accuracy of your personal records held by VMFA
To exercise these rights or inquire further, please contact:
Virginia Museum of Fine Arts
200 N Arthur Ashe Blvd
Richmond, VA 23220
804.340.1400
www.VMFA.museum
Changes to This Policy
This Privacy Policy may be updated periodically to reflect changes in law, technology, or VMFA practices. We will post any updates on this page with an updated effective date.
Last updated: August 2025
Plan Your Visit
Experience a world-class art museum with hometown hospitality. The Virginia Museum of Fine Arts houses a remarkable permanent collection of more than 50,000 works of art from almost every major world culture.
We’re open 365 days a year and general admission is always free.
