What is retargeting audience?
Retargeting audience is a customizable VKontakte user base, which you can target your advertisements to. To put it simply, this is a container keeping VKontakte user IDs.
You can create and populate a new retargeting audience in one of the following ways:
You can create and populate a new retargeting audience in one of the following ways:
- by downloading it from a pre-generated file;
- by obtaining it from a website or mobile app using a VKontakte pixel, or dynamic retargeting;
- by collecting it with actions in advertising records;
- by creating an audience similar to the original one.
Frequently Asked Questions
How to change the audience collection rules?
In order to change the rule for collecting the audience populated using a pixel, click on the arrow to the right of its name and select “Edit rule” in the drop-down menu.
How to add users to an existing audience?
In order to add users to a retargeting audience, click on the arrow to the right of its name and select “Add audience" from the drop-down menu. After that, upload a file with a new list of users or, if a pixel has not yet been attached to the audience, link it to complement the audience with website visitors.
How to exclude users from an existing audience?
In order to exclude some users from an existing retargeting audience, click on the arrow to the right of its name and select “Exclude audience" in the drop-down menu. Upload a file with a list of users that you want to exclude from the group and click "Exclude audience" in the pop-up window.
How to delete an audience?
In order to delete a retargeting audience, click on the arrow to the right of its name and select “Delete audience" in the drop-down menu. After deleting all user data will be lost. Deleted audiences cannot be restored.
Maximum number of retargeting audiences
At most, you can create up to 100 retargeting audiences per advertising account.
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