Case Study

How We Drove 75% Transaction Growth for Findit

Client

Industry

Region

Indonesia

Overview

Findit is an emerging Recommerce marketplace in Indonesia founded with a clear vision: to bridge buyers and sellers through a platform built on trust, transparency, and ease of use.

As the platform evolved, it faced critical challenges regarding user trust, scalability, and market competition that threatened to stall progress.

To overcome these obstacles, Vivasoft engineered a tailored, cloud-native solution that focuses on robust security and a seamless user experience. The impact was immediate and measurable.

Vivasoft's strategic overhaul drove a 75% increase in total transaction volume and a 50% surge in monthly active users. By stabilizing the infrastructure to achieve 99.9% uptime and implementing trust-building mechanisms that secured a 70% buyer retention rate, we successfully transformed Findit’s bottlenecks into a thriving, high-growth digital ecosystem.

Technologies Used

Java Script

Python

Dart

React

Next Js

Django

Django Rest

Flutter

PostgreSQL

DynamoDB

AWS

EKS

Redis

Celery

AWS Amplify

AWS App Sync

GraphQL

ElasticSearch

Docker

Brevo

Twilio

Meta Business

Sentry

One Signal

OpenAI

GTM

Adjust

Firebase

Google Cloud

Lalamove

Paper.id

Xendit

Github

Jira

Slack

Challenges

Trust Issues: Many users may have been skeptical about online transactions due to concerns over fraud and unreliable sellers.
User Experience: Complicated navigation or a lack of user-friendly features could have deterred potential buyers and sellers.
Market Competition: The online marketplace sector is highly competitive, with established players dominating, making it difficult to attract users.
Global Reach: Connecting people and businesses globally involves overcoming barriers such as language differences, varying regulations, and cultural nuances.
Payment Security: Ensuring secure payment processing is crucial for building trust, and any vulnerabilities could lead to loss of users.
Customer Support: A lack of efficient support systems may lead to user dissatisfaction and decreased loyalty.
Visibility: Sellers might struggle with getting their products noticed in a crowded marketplace, impacting sales.
Technology Infrastructure: Maintaining a reliable and scalable platform is essential for handling a growing user base and diverse product offerings.

Solution

Enhanced Security Features: Implemented robust security protocols, including encryption and fraud detection systems, to build trust among users. This included secure payment gateways and buyer/ seller verification processes.
User-Friendly Design: Redesigned the platform with an intuitive interface, ensuring easy navigation and a seamless user experience. Features like advanced search filters, product categories, and personalized recommendations were added.
Trust-Building Mechanisms: Introduced user ratings, reviews, and seller profiles to foster transparency and accountability, helping users make informed decisions.
Localized Solutions: Developed region-specific versions of the marketplace to accommodate language differences, cultural preferences, and local regulations, making it easier for users to engage with the platform.
Customer Support Enhancements: Established a responsive customer support team available through multiple channels, including chat, email, and phone, to assist users promptly with any issues.
Marketing and Visibility Tools: Created marketing tools for sellers, such as promotional features, analytics, and advertising options, to enhance product visibility and drive sales.
Scalable Technology Infrastructure: Invested in a robust technology stack that could scale with user growth, ensuring reliable performance and uptime.
Feedback Loops: Established mechanisms for gathering user feedback to continuously improve features and address pain points, ensuring the platform evolved in line with user needs.

Measurable Results

Growth and Engagement

Got a 50% increase in monthly active users with 5000+ new registrations.

Transactions volume and value

Total transactions increased by 75% in the first year, with average transaction value growing by 30%.

Trust and Retention

Buyer retention rate reached 70% for repeat purchases within 3 months, and average seller ratings improved to 4.8 out of 5.

Seller Success

Average seller revenue increased by 40%, driven by new marketing tools, with the number of active sellers increasing to 60%.

Performance and Support

Elevated performance to 99.9% uptime with less than 3 seconds average page load speed, enhancing user experience.

Customer Satisfaction

An average customer support response time of less than 2 hours led to a 90% customer satisfaction score.

Revenue Growth

Findit achieved 100% year-over-year revenue growth from 2024 to 2025, driven by the introduction of marketplace commissions and buyer protection fees.

Feedback and Iteration

Average user feedback score went up to 8.5 out of 10, showing satisfaction with platform improvements.

Team Involvement

Resources	Count
Backend Developers	3
Frontend Developers	4
App Developers	2
QA testers	2
Designer	1
DevOps Engineer	1

Core Features of the Software

AI-Powered Product Listing

Sellers can take advantage of AI to efficiently create detailed product listings on the platform.

Personalized Home Page

Users receive personalized product recommendations based on their browsing and purchasing history.

Intelligent Search and Filtering

Buyers benefit from advanced AI search and filtering options to quickly find desired products.

Secure Payment Integration

Integration of secure third-party payment gateways like Xendit.

Integrated Delivery Services

Third-party delivery gateways like Lalamove and GoSend simplify and automate shipping logistics.

Real-Time Purchase Chat

A dedicated real-time chat service enables buyers and sellers to connect instantly to discuss purchase details.

Scalable Cloud Architecture

The base is a scalable cloud architecture specifically designed to provide high availability and reliability.

Development Timeline

Project Started

05-01-2024

Project Completed

31-07-2025

Looking to Scale Your Marketplace?

At Vivasoft, we specialize in developing robust, high-performing e-commerce platforms and digital solutions just like we did with Findit. Elevate your platform with AI features, zero-downtime deployment, and secure payment integration to build trust with our team and help you achieve measurable success. Check out more success stories like this, and if you want to be part of it, schedule a consultation today.