Nearer, My God, To Thee

I (somewhat) return from my LJ hiatus just in time to see this, which doesn't exactly paint a pleasant picture of LJ. Yet it's theljstaff that linked me to it in the first place, so while it didn't come straight from the horse's mouth, apparently LJ agrees with this picture.

LiveJournal's leadership has made it clear that their future American business strategy lies in generating new traffic rather than catering to the service's current small-but-loyal membership.

I guess that means the staff finally aren't being shy about saying they don't give a fuck about the current users.

I've got mixed feelings. Being away for so long really made me see how much traffic on LJ has dropped. They've gotta make money. They have people to pay. Companies like Zynga thrive because they've got a load of new customers always trickling in the door. It's an internet business model, not a mechanic's shop. I think it's a shit move for LJ to change, but I also think they kind of have to change.

It still sucks, though. And when your BBB rating is a "D-" while Facebook's got a nice, shiny "A," it might be pretty fucking stupid.

*pulls out violin* LJers, it's been a privilege blogging with you.