
The Shopify Plus Partner for Serious eCommerce Brands
Varfaj is now part of Avenue Z.
Varfaj, the Shopify Plus partner trusted by category leaders, is now part of Avenue Z – bringing Shopify Design,
Development, and CRO to fast-growth DTC & consumer brands.








Shopify, Simplified. Growth, Engineered.
Avenue Z, now with Varfaj’s Shopify expertise, helps leading consumer brands engineer full-funnel growth. From complex Shopify migrations, to optimizing performance, and scaling operations – our platform expertise and conversion-focused team supports brands across the full eCommerce ecosystem with:
- Shopify 2.0 and Shopify Plus Migrations
- Conversion Rate Optimization (CRO)
- B2B Commerce Configuration
- Shopify POS Expansion
- Shopify Stack Modernization for Scale
- Infrastructure Build for Rapid Growth / Product Launches
- Commerce Experience Design for Digital-First CX
Top Shopify commerce partner for high-growth consumer brands and modern retail teams.







Our Services
Shopify Migration
Execute seamless Shopify migrations without disrupting performance or growth. Our design and development team transitions brands to Shopify with speed, precision, and scalability – ensuring data integrity, improved site performance, feature enhancements, and a stronger conversion foundation. From platform re-architecture to feature enhancements, we deliver Shopify migrations engineered for long-term growth and stability.
Shopify Design & Dev
Build high-performing Shopify experiences that look great and work even better. Our design and development team creates fast, flexible, conversion-focused sites tailored to your brand and business goals. From custom themes to complex functionality, we deliver Shopify builds engineered for growth and longevity.
Conversion Rate Optimization
Turn traffic into revenue with data-driven conversion rate optimization. We analyze user behavior, test site experiences, and refine key touchpoints to improve performance across product pages, checkout, and funnels. Every optimization is designed to reduce friction, increase conversions, and maximize lifetime value.
See Our Work

Shopify 2.0 Migration and Redesign Power Growth for a Protein Bar Brand

Luxury Cabinetry Brand Launches a Custom Shopify Experience

Beverage Brand Overhauls Shopify Plus for Faster Conversions

How Kind Patches Hit 175% Growth in 90 Days and Claimed the No. 1 Spot on TikTok
INFLUENCE • REVENUE • REPUTATION •
INFLUENCE • REVENUE • REPUTATION •
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