Companies:
The acquisition of the Athens Stock Exchange (ATHEX) by Euronext was a landmark transaction with direct impact for Greece’s capital market, and economy. The communication challenge was acute: operate in real time within a rapidly changing environment, manage strict confidentiality, and maintain absolute precision, while supporting a complex public offer process under intense government, media, and stakeholder scrutiny.
We designed and executed tailor-made communication strategies for each phase of the acquisition. We crafted narratives and messaging that clearly articulated the strategic benefits of the transaction and aligned closely with the financial and legal advisory of the client’s M&A department.
The approach combined continuous publicity and stakeholder outreach, high-profile CEO coverage at pivotal moments, and a press conference with more than 60 journalists in attendance. Engagement with journalists was continuous during the 6 months leading up to the acceptance of the public offer.
In parallel, an advertising campaign (TV and digital) was launched to inform and mobilize ATHEX shareholders to participate in the public offer.
The communication strategy contributed directly to the successful completion of the public offer, achieving 74.25% acceptance. Beyond the result itself, the project demonstrated how strategic communication can help shape the narrative of the Greek capital markets within the wider EURONEXT, European and global financial ecosystem.
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