What is WRONG with Warner Brother's PR Department?

[Click for the wrong]

While I get the theme in the twin-narrative teaser trailer for the movie - of "Silver Age Era"/1930s Clark Kent travelling the world for years after the deaths of Jonathan and Martha  Kent to discover his place in it and his connection to humanity beyond that of his adoptive parents (a theme that made most people scream out in the style of Whiskey-Tango-Foxtrot?) - I don't get how this poster does anything but give a rather incorrect image of arguably the first truly recognizable costumed superhero archetype in Modern Myth.

Why is the Last Son of Krypton in handcuffs and being escorted by an armed division of the National Guard? Why does Kal-El have such a confused, spaced out expression on his visage?

In fact, the best caption *I* can come up with is this:

Superman arrested and charged with FUI (Flying Under the Influence) and possession of Kryptonite infused Cannabis. News at Eleven.