{"id":468,"date":"2023-05-26T18:08:53","date_gmt":"2023-05-26T18:08:53","guid":{"rendered":"https:\/\/valuesfirst.com\/?page_id=468"},"modified":"2025-07-14T09:35:54","modified_gmt":"2025-07-14T13:35:54","slug":"george","status":"publish","type":"page","link":"https:\/\/valuesfirst.com\/team\/george\/","title":{"rendered":"George"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(0,0,0,0.27)&#8221; background_image=&#8221;https:\/\/valuesfirst.com\/wp-content\/uploads\/2023\/05\/iStock-499778666-2.jpg&#8221; parallax=&#8221;on&#8221; background_blend=&#8221;darken&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;7vw||5vw||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;48px&#8221; header_3_font=&#8221;Open Sans|700||on|||||&#8221; header_3_text_color=&#8221;rgba(255,255,255,0.67)&#8221; header_3_font_size=&#8221;24px&#8221; header_3_letter_spacing=&#8221;3px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><strong>George Parks<\/strong>, CFP<sup>\u00ae<\/sup><\/h2>\n<h3><\/h3>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;off|off|off&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||31px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_3,2_3&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/valuesfirst.com\/wp-content\/uploads\/2023\/05\/George.png&#8221; title_text=&#8221;George&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.22.1&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|600|||||||&#8221; text_font_size=&#8221;16px&#8221; text_letter_spacing=&#8221;1px&#8221; header_4_font=&#8221;Open Sans||||||||&#8221; header_4_text_align=&#8221;left&#8221; header_4_text_color=&#8221;#b5b5b5&#8243; header_4_font_size=&#8221;38px&#8221; header_4_letter_spacing=&#8221;1px&#8221; header_5_font=&#8221;Open Sans|||on|||||&#8221; header_5_text_align=&#8221;left&#8221; header_5_text_color=&#8221;#ABC5D9&#8243; header_5_letter_spacing=&#8221;2px&#8221; background_color=&#8221;#f9f9f9&#8243; text_orientation=&#8221;center&#8221; custom_margin=&#8221;||||false|false&#8221; custom_margin_last_edited=&#8221;off|desktop&#8221; custom_padding=&#8221;2vw|3vw|2vw|3vw|true|true&#8221; border_radii=&#8221;on|30px|30px|30px|30px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Tel: (423) 218-1403<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; header_4_font=&#8221;Open Sans||||||||&#8221; header_4_text_align=&#8221;left&#8221; header_4_text_color=&#8221;#b5b5b5&#8243; header_4_font_size=&#8221;38px&#8221; header_4_letter_spacing=&#8221;1px&#8221; header_5_font=&#8221;Open Sans|||on|||||&#8221; header_5_text_align=&#8221;left&#8221; header_5_text_color=&#8221;#ABC5D9&#8243; header_5_letter_spacing=&#8221;2px&#8221; background_color=&#8221;#f9f9f9&#8243; custom_margin=&#8221;||||false|false&#8221; custom_margin_last_edited=&#8221;off|desktop&#8221; custom_padding=&#8221;2vw|3vw|2vw|3vw|true|true&#8221; hover_enabled=&#8221;0&#8243; border_radii=&#8221;on|30px|30px|30px|30px&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2><strong>Career in Investment Management<\/strong><\/h2>\n<ul><\/ul>\n<p>George, a <span>CERTIFIED FINANCIAL PLANNER<sup>\u00ae <\/sup>professional, is founder and owner of Parks Investment Management, LLC (PIM). Through a sub-advisory relationship between Values First Advisors and PIM, George makes recommendations regarding securities investments, strategic asset allocation and third-party managers for Values First. George has provided sub-advisory services to VFA since 2010 in various capacities.<\/span><\/p>\n<p>George previously served at American Values Investments for 21 years (2001-2022) where he served as Vice President and Chief Investment Officer. George continues to provide investment management services to AVI\u2019s equity models utilized by VFA and other advisers.<\/p>\n<p>At Values First, our firm\u2019s owners work with our portfolio managers and other employees to oversee our client accounts. In addition, we have established and continue to develop industry relationships to enhance the experience, range and depth of our internal Team. These relationships include our relationships with PIM, which serves as a sub-adviser to our firm, and our investment adviser representatives (IARs) who work with our firm\u2019s owners and portfolio managers to service our clients and their accounts.<\/p>\n<ul><\/ul>\n<h2><strong>Career in Retail Leadership<\/strong><\/h2>\n<ul><\/ul>\n<p>Prior to entering the financial services business, George spent 20 years working for Belk, Inc., a privately-owned department store group. He began his career as a management trainee and advanced to Division President.<\/p>\n<ul><\/ul>\n<h2><strong>Personal Life<\/strong><\/h2>\n<ul><\/ul>\n<p>George and his wife, Beth, have one daughter, Kimberly. George has served as an elder and trustee for Central Presbyterian Church in Bristol, VA. He has served as a member of the Board of Trustees of King College (now King University), and as a director of the local Chamber of Commerce.<\/p>\n<ul><\/ul>\n<h2><strong>Advanced Designations &amp; Certifications<\/strong><\/h2>\n<ul><\/ul>\n<ul>\n<li>CERTIFIED FINANCIAL PLANNER\u00ae (CFP\u00ae)<\/li>\n<\/ul>\n<ul><\/ul>\n<h2><strong>Education<\/strong><\/h2>\n<ul>\n<li>Davidson College &#8211; B.S. Economics<\/li>\n<\/ul>\n<ul><\/ul>\n<h2><strong>Securities License<\/strong><\/h2>\n<ul>\n<li>Series 65 &#8211; Uniform Investment Adviser Law Examination<\/li>\n<\/ul>\n<ul><\/ul>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/valuesfirst.com\/wp-content\/uploads\/2025\/05\/CFP_Logo_SolidGold_Outline_Horiz_Stk-300x74-1.png\" width=\"288\" height=\"71\" alt=\"\" class=\"wp-image-4971 alignnone size-full\" \/><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;rgba(171,197,217,0.17)&#8221; custom_padding=&#8221;87px||48px|||&#8221; global_module=&#8221;401&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][dsm_text_divider header=&#8221;Our 3 Step Plan&#8221; color=&#8221;#E0CB86&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;||on||||||&#8221; header_text_color=&#8221;#182338&#8243; header_font_size=&#8221;39px&#8221; max_width=&#8221;75%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||1vw||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/dsm_text_divider][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|||on|||||&#8221; text_text_color=&#8221;#182338&#8243; text_letter_spacing=&#8221;1px&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Serving with competency, genuine care, and a principle-centered approach<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; 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_builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/valuesfirst.com\/wp-content\/uploads\/2023\/05\/icon-2-5925e7e4a9372.png&#8221; title_text=&#8221;icon-2-5925e7e4a9372&#8243; align=&#8221;center&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; header_4_text_color=&#8221;#182338&#8243; text_orientation=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>Tell us about your financial questions, goals, and desires<\/h4>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/valuesfirst.com\/wp-content\/uploads\/2023\/05\/icon-3-5925e835e14f3.png&#8221; title_text=&#8221;icon-3-5925e835e14f3&#8243; align=&#8221;center&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; header_4_text_color=&#8221;#182338&#8243; text_orientation=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4>We will design and help you implement a course of action to pursue your goals<\/h4>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/calendly.com\/values-first\/schedule-an-appointment&#8221; button_text=&#8221;Schedule a Call&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.21.0&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_text_size=&#8221;17px&#8221; button_text_color=&#8221;#2F5179&#8243; button_use_icon=&#8221;off&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;1vw|2vw|1vw|2vw|true|true&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; 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_module_preset=&#8221;default&#8221; form_field_background_color=&#8221;rgba(255,255,255,0.87)&#8221; form_field_text_color=&#8221;#182338&#8243; header_font=&#8221;||on||||||&#8221; header_text_color=&#8221;#ABC5D9&#8243; header_font_size=&#8221;29px&#8221; background_enable_color=&#8221;off&#8221; custom_button=&#8221;on&#8221; button_use_icon=&#8221;off&#8221; button_custom_margin=&#8221;||||false|false&#8221; button_custom_padding=&#8221;0.75vw||0.75vw||true|false&#8221; custom_padding=&#8221;38px|||||&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_signup][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>George Parks, CFP\u00ae Tel: (423) 218-1403Career in Investment Management George, a CERTIFIED FINANCIAL PLANNER\u00ae professional, is founder and owner of Parks Investment Management, LLC (PIM). Through a sub-advisory relationship between Values First Advisors and PIM, George makes recommendations regarding securities investments, strategic asset allocation and third-party managers for Values First. George has provided sub-advisory services [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":324,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-468","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>George - Values First Advisors<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/valuesfirst.com\/team\/george\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"George - Values First Advisors\" \/>\n<meta property=\"og:description\" content=\"George Parks, CFP\u00ae Tel: (423) 218-1403Career in Investment Management George, a CERTIFIED FINANCIAL PLANNER\u00ae professional, is founder and owner of Parks Investment Management, LLC (PIM). 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George has provided sub-advisory services [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/valuesfirst.com\/team\/george\/\" \/>\n<meta property=\"og:site_name\" content=\"Values First Advisors\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-14T13:35:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/valuesfirst.com\/wp-content\/uploads\/2025\/05\/CFP_Logo_SolidGold_Outline_Horiz_Stk-300x74-1.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/valuesfirst.com\\\/team\\\/george\\\/\",\"url\":\"https:\\\/\\\/valuesfirst.com\\\/team\\\/george\\\/\",\"name\":\"George - Values First Advisors\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/valuesfirst.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/valuesfirst.com\\\/team\\\/george\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/valuesfirst.com\\\/team\\\/george\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/valuesfirst.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/CFP_Logo_SolidGold_Outline_Horiz_Stk-300x74-1.png\",\"datePublished\":\"2023-05-26T18:08:53+00:00\",\"dateModified\":\"2025-07-14T13:35:54+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/valuesfirst.com\\\/team\\\/george\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/valuesfirst.com\\\/team\\\/george\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/valuesfirst.com\\\/team\\\/george\\\/#primaryimage\",\"url\":\"https:\\\/\\\/valuesfirst.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/CFP_Logo_SolidGold_Outline_Horiz_Stk-300x74-1.png\",\"contentUrl\":\"https:\\\/\\\/valuesfirst.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/CFP_Logo_SolidGold_Outline_Horiz_Stk-300x74-1.png\",\"width\":300,\"height\":74,\"caption\":\"Christian Financial Advisor\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/valuesfirst.com\\\/team\\\/george\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/valuesfirst.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Team\",\"item\":\"https:\\\/\\\/valuesfirst.com\\\/team\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"George\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/valuesfirst.com\\\/#website\",\"url\":\"https:\\\/\\\/valuesfirst.com\\\/\",\"name\":\"Values First Advisors\",\"description\":\"Christian investment management and financial planning\",\"publisher\":{\"@id\":\"https:\\\/\\\/valuesfirst.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/valuesfirst.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/valuesfirst.com\\\/#organization\",\"name\":\"Values First Advisors\",\"url\":\"https:\\\/\\\/valuesfirst.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/valuesfirst.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/valuesfirst.com\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/1-blue-gold-horizontal-on-transparent.png\",\"contentUrl\":\"https:\\\/\\\/valuesfirst.com\\\/wp-content\\\/uploads\\\/2023\\\/07\\\/1-blue-gold-horizontal-on-transparent.png\",\"width\":700,\"height\":114,\"caption\":\"Values First Advisors\"},\"image\":{\"@id\":\"https:\\\/\\\/valuesfirst.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"George - Values First Advisors","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/valuesfirst.com\/team\/george\/","og_locale":"en_US","og_type":"article","og_title":"George - Values First Advisors","og_description":"George Parks, CFP\u00ae Tel: (423) 218-1403Career in Investment Management George, a CERTIFIED FINANCIAL PLANNER\u00ae professional, is founder and owner of Parks Investment Management, LLC (PIM). Through a sub-advisory relationship between Values First Advisors and PIM, George makes recommendations regarding securities investments, strategic asset allocation and third-party managers for Values First. 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