Recommended by Marina Krutchinsky
This space is essentially my lab notebook. I'm currently a senior brand strategist at a large marketing agency and I am also pursuing a Master’s in Design & Innovation. This substack will be documenting these journeys.
Zach’s SenseMake is a treasure trove of fascinating ideas that delve deep into the realms of UX, research, strategy, tech, and everything in between. His insights are spot-on, and the way he breaks down complex topics? Simply brilliant.












