The “Serverless” Way: Ask Your GA4 Data Anything with Gemini CLI
The official MCP GA4 server documentation can be too technical for users with minimal coding experience. This guide provides a clear, step-by-step walkthrough to make the setup process simple and straightforward.
AnalyticsGenerative AIJulià Pujol
July 27, 2025July 27, 2025
The “Serverless” Way: Ask Your GA4 Data Anything with Gemini CLI
The official MCP GA4 server documentation can be too technical for users with minimal coding experience. This guide provides a clear, step-by-step walkthrough to make the setup process simple and straightforward.
AnalyticsGenerative AI
January 17, 2024
1st Party Data Strategy – The time to act is now
In todays blog, we look at how recent and ongoing changes in the Media & AdTech landscape are bringing 1st party data to the forefront again.
DataDigital Marketing
December 19, 2023
From Raw Data to Actionable Insights: Building an End-to-End Data Pipeline with Python and Apache Airflow
In todays blog, we look at how Python and Apache Airflow can be two of our greatest allies when we are ensuring data pipeline quality.
Data ArchitectureData Engineering
November 14, 2023
The Fine Art of Dashboarding – Part 2
In our previous blog, we looked at some quick wins on how to create dashboards that deliver business impact. Today, we dig into specific tips and tricks to take your dashboarding to the next level.
Data Visualization
June 19, 2023
The Fine Art of Dashboarding
Looking for some tips on how to design and build dashboards that have real business impact? Check out the below recommendations from an experienced team that have real world experience.
Digital Marketing
May 18, 2023
CJM – An important, but lesser-known marketing acronym
In this blog, we explore how creating a customer journey map can help you get closer to your customers and deliver personalized experiences through a better understanding of their journey to becoming your loyal customer.
Customer ExperienceDigital Marketing
May 1, 2023
Data Engineering and Data Science – Data’s Dynamic Duo
In this blog, we explore how data engineering supports data science and why it's crucial for organizations to understand the interplay and importance of the the two disciplines working together to maximize the value of their data.
Data EngineeringData Science
April 19, 2023
Applications of ML in Digital Marketing
In this article we will explore the latest innovations with just some of the ways ML can augment digital marketing. Let’s look at how these advancements have transformed the way brands interact with their clients.
Machine Learning
April 5, 2023
The Ultimate Guide to Mobile Measurement Partners (MMPs) for Digital Marketers
Mobile measurement partners (MMPs) have become an essential part of the mobile advertising ecosystem. As more and more businesses shift their focus to mobile marketing, accurate measurement and attribution have become critical for success. In this blog, we will explore what MMPs are, how they work, and what benefits they offer to digital marketers.
Attribution
March 18, 2023
Data Modeling & Data Architecture – two sides of the same coin?
Data architecture and data modeling are two interrelated and intertwined concepts which often overlap. Building an efficient, high-performing, and seamless data infrastructure requires consideration of both. In this post, we will explore the two different concepts and explain how they impact a business' data strategy and its stakeholders.
DataData Architecture
March 6, 2023
David vs Goliath in the Agency Landscape
Large agency or small agency - which is best for your organization? Here's what you need to know.
Analytics
February 16, 2023
Conversion Rate Optimization for ROI
In today's highly competitive digital landscape, businesses need to do everything they can to improve their ROI.
Conversion Rate OptimisationCRO
January 31, 2023
Meta Conversion API – No, the Meta Pixel isn’t necessary anymore!
Technology plays an important role in our daily job as marketers, almost everything we do, to a certain extent, is related to technology. Technology continuously evolves and we should do so with it.
MediaTracking
May 4, 2021
Media Tag Management Automation
Media tracking is important, the budget spent in media campaigns of the vast majority of multinational companies is enormous, failing to measure it properly could lead to bad decisions affecting the overall performance of the business.
AutomationMediaTracking
April 22, 2021
Google Analytics 4
Each Google Analytics version is just an updated reflection of the digital marketing industry. GA4 seeks to solve cross-device user identification challenges in a privacy driven times.
AnalyticsTracking
April 20, 2021
Server-side Tag Management
Server side tagging is a clear improvement over client side tagging. Server side improves data security and reduces page load times, two very important topics that directly affects your business.
Tracking
April 10, 2021
Third Party Cookie Replacement II
Targeting is fundamental. It has changed the way marketing is understood. It has shifted marketing from mass broadcast advertising to a more smart focused Ad exposure.
MediaTracking
April 6, 2021
Third Party Cookie Replacement
The phase out of third party cookies in Chrome will mainly affect your web display media activities. Chrome aims for a sustainable and more secure web advertising ecosystem.
MediaTracking
March 31, 2021
