Brand24 changelog brand24.com

April

Boost

We’ve updated how Advertising Value Equivalent (AVE) is calculated to better reflect the current realities of the online marketing landscape.

The AVE model now takes into account the rising costs of digital advertising and inflation across media markets, ensuring that calculated values better represent the real-world price of gaining similar visibility through paid campaigns.

This change results in:

• AVE values that better reflect the current cost of online exposure

• More realistic estimates aligned with today’s digital advertising market

• Improved accuracy when reporting the earned value of media coverage

No action is required from users — the update is applied automatically to new calculations. Already existing mentions and calculations are not affected.

New

Feb

Boost

Brand24 is now an official app in the OpenAI App Store. Connect it in two minutes and start getting live brand insights without leaving ChatGPT.

What this is

Brand24 is one of the first social listening platforms to become an official ChatGPT app. That means you can analyze your brand monitoring data - mentions, sentiment, influencers, media coverage - directly inside ChatGPT, using natural language.

No tab switching. No exports. No copy-pasting data into prompts.

How to get started

• Install the Brand24 app from the OpenAI App Store
• Connect your Brand24 account with one click
• Ask ChatGPT anything about your brand data

What to ask

Start with these prompts to see what's possible:

• "Summarize what's happening in my [project name] project"
• "What were the biggest spikes in mentions for [project name] this month?"
• "Who are the top influencers talking about [brand]?"
• "What's the current sentiment trend for [project name]?"
• "List news sites that covered [brand] this week"_

From there, you can combine insights with ChatGPT's capabilities — writing a media briefing based on current coverage, flagging a potential PR issue before it escalates, or identifying a competitor's vulnerability from their mention data.

Want to connect Brand24 to Claude or other AI tools?

The Brand24 ChatGPT app uses MCP (Model Context Protocol) under the hood — the same standard that works with Claude, Gemini, Cursor, and other AI agents.

See the full MCP setup guide →

Jan

Boost

We’ve improved how Advertising Value Equivalent (AVE) is calculated by increasing the role of geolocation signals.

AVE now better reflects differences between markets by accounting for geographic context more accurately. When available, country and language information is used to align AVE values more closely with local media and advertising conditions.

This change results in:

• More realistic AVE values across different regions

• Better comparability of results for international brands

• Increased accuracy when analyzing global coverage

No action is required from users - the update is applied automatically to new calculations. Already existing mentions and calculations are not affected.

Jan

Fix

We’ve identified that the latest Grok release affected our reach algorithm, causing reach values to be artificially boosted for some mentions.

✅ The issue has been fixed for all new mentions — reach is now calculated correctly.

📊 Historical data may still reflect the inflated reach caused by Grok.

How to analyze historical data without Grok impact:

To exclude Grok-related mentions from past analyses, use the Author filter and apply: {NOT}grok

This will let you review historical reach metrics without Grok influencing the results. If you have any questions or notice anything unexpected, let us know!

Jan

By January 31, Emotions and Intents will be removed:

• as filters
• as analysis features
• and from statistics within AI Topic Analysis

After this date, Emotion and Intent data will no longer be available in these areas. This change is necessary for upcoming sentiment model upgrades, that will significantly increase its quality, especially for languages other than English.

Jan

New

A new interface lets you explore Brand24 data through ChatGPT and other AI agents. Ask natural language questions to get summaries, key events, influencer statistics, discussion topics, and source insights. Try it here

Dec

New

The world is evolving - your customers are increasingly asking AI assistants (like ChatGPT or Gemini) for product and service recommendations. To give you full control over your brand image in the world of Generative Search Engines (GEO), we have integrated the Chatbeat tool directly into your Brand24 panel.

The Chatbeat tab functions as a plug-in and does not require complicated configuration—our team will prepare the first project for you!

➡️ Want to learn how to activate the tab and explore all 6 key applications of Chatbeat? Visit our Help Center and read the whole overview of the LLM Listening Tab.

Dec

New

Stop guessing who you're reaching. Start making decisions based on real audience data.

Demographics Panel shows you which countries drive your reach, and who your audience is: their age, income, education, employment status, and interests.

Feature available from the Pro plan. You can try it now during your trial.

What you get: Age & Gender, Distribution by countries, Occupation breakdown, Education level, Income level, Interests, Social media presence

Distribution by countries uses web + social data. All other demographics use web sources only. Coverage may vary.

Why it matters?

✅ Stop wasting budget on markets that don't match your audience

✅ Prioritize regions where demographics align with your product

✅ Make data-backed decisions instead of gut feeling

Perfect for global brands and regional marketing teams managing multi-market campaigns.

Ready to see who's really behind your mentions? Navigate to Demographics in your main panel and start exploring. 🚀

Note: All demographics are calculated based on reach. PPTX export coming soon.

Nov

New

You can now copy your filter settings from one project to another!

No more rebuilding the same setup from scratch, just reuse your favorite filters and keep your workflow smooth.

New

Tired of wading through irrelevant mentions? Smart Context Search is a brand-new AI-powered filter in your Brand24 panel.

It understands meaning, not just keywords, so you can instantly refine your mentions to match your actual context.

No more Boolean formulas or endless scrolling. Just type what you want to see and watch your feed transform.

Why you’ll love it

✅ Save time: One simple prompt clears out the noise.

✅ Cleaner data: See only the mentions that matter.

✅ No complexity: Write in plain language — no Boolean needed.

Perfect for PR, marketing, and decision-makers who need accurate, focused insights fast.

✨ Ask for this feature in Live Chat to get started!