{"id":4070,"date":"2023-07-19T14:57:46","date_gmt":"2023-07-19T21:57:46","guid":{"rendered":"https:\/\/unlocked.microsoft.com\/?post_type=stories&#038;p=4070"},"modified":"2026-06-04T11:46:18","modified_gmt":"2026-06-04T18:46:18","slug":"ahluwalia-eon","status":"publish","type":"stories","link":"https:\/\/unlocked.microsoft.com\/ahluwalia-eon\/","title":{"rendered":"Ahluwalia <i>Symphony Unlocked<\/i>"},"content":{"rendered":"\n    <div id=\"block_09dbbb2156d9c99d16af5f1e2f065c95\" class=\"js-card js-full-width-feature fullwidth-feature fullwidth-feature--f-right fullwidth-feature--overlay-ultradark theme-overlay transition--media\" style=\"\">\n        <!-- Scrim -->\n                    <div class=\"fullwidth-feature__scrim\"><\/div>\n        \n        <div class=\"fullwidth-feature__wrapper js-full-width-feature-wrapper\">\n                        <div class=\"fullwidth-feature__header-wrapper transition--in-up js-full-width-feature-header\">\n\n                <!-- Heading -->\n                            <h1 class=\"fullwidth-feature__header fullwidth-feature__header__size-h2 \">\n                        Ahluwalia <i>Symphony Unlocked<\/i>                        <\/h1>\n        \n                <!-- Eyebrow -->\n                                    <div class=\"fullwidth-feature__eyebrow-wrapper\">\n                            <a\n        href=\"https:\/\/unlocked.microsoft.com\/collections\/its-happening\/\"\n        target=\"\"\n            class=\"fullwidth-feature__eyebrow\">\n        Creativity &#038; Culture    <\/a>\n                        <\/div>\n                \n                <!-- Author -->\n                \n            <\/div>\n            <div class=\"fullwidth-feature__excerpt-wrapper transition--in-up js-full-width-feature-excerpt\">\n\n                <!-- Excerpt -->\n                            <div class=\"fullwidth-feature__excerpt\">\n                                    Discover the untold stories behind your clothes with Digital ID technology                                <\/div>\n        \n                <!-- CTA -->\n                \n                <!-- Download CTA -->\n                \n            <\/div>\n        <\/div>\n\n        <!-- Media -->\n        \n<div class=\"unlocked-media media-image js-media-image media--no-radius media-video--overlay-ultradark theme-overlay\">\n                        <picture class=\"\">\n                        <source\n            srcset=\"https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2023\/07\/a-e-12-jpg.webp 1440w, https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2023\/07\/a-e-12-256x171.webp 256w, https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2023\/07\/a-e-12-480x320.webp 480w, https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2023\/07\/a-e-12-768x512.webp 768w, https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2023\/07\/a-e-12-1024x683.webp 1024w\"\n                         \/>\n                        <img\n            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aria-label=\"Share on LinkedIn\"\n            >\n        <svg class=\"svg-icon\" width=\"24\" height=\"24\" aria-hidden=\"true\" aria-labelledby=\"icon-6a28da9265403\" role=\"img\" focusable=\"false\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M7.35547 9.06274H3.41797V22.0002H7.35547V9.06274Z\" fill=\"currentColor\"\/><path d=\"M16.9197 9.06274C14.668 9.06274 14.0436 9.80074 13.543 10.7502V9.06274H9.60547V22.0002H13.543V14.6877C13.543 13.5627 13.543 12.4377 15.5117 12.4377C17.4805 12.4377 17.4805 13.5627 17.4805 14.6877V22.0002H21.418V14.6877C21.418 11.3127 20.8555 9.06274 16.9197 9.06274Z\" fill=\"currentColor\"\/><path d=\"M5.38672 7.9375C6.47403 7.9375 7.35547 7.05606 7.35547 5.96875C7.35547 4.88144 6.47403 4 5.38672 4C4.29941 4 3.41797 4.88144 3.41797 5.96875C3.41797 7.05606 4.29941 7.9375 5.38672 7.9375Z\" fill=\"currentColor\"\/><title id=\"icon-6a28da9265403\">LinkedIn<\/title><\/svg>    <\/a>\n\n        \n    <\/div>\n\n    \n    <div\n        class=\"sr-text js-social-status\"\n        role=\"status\"\n    ><\/div>\n<\/section>\n<\/div>\n\n\n\n\n<div\n    id=\"block_6a28da9265513\"\n    class=\"spacer spacer-4 spacer-mobile-2\">\n<\/div>\n\n\n\n\n<div\n    id=\"block_31840bff5998e8ced1605d000934033d\"\n    class=\"publication-date \">\n    <p class=\"publication-date__text\">July 19, 2023<\/p>\n<\/div>\n\n\n<\/div>\n\n\n<div id=\"block-column_6a28da9268b4f\" class=\"column\">\n    \n\n<div\n    id=\"block_6a28da9265e47\"\n    class=\"rich-text transition--in-up \">\n    <h2 class=\"--h6\">Scan your garments to explore the stitched narratives in your wardrobe<\/h2>\n<p>Priya Ahluwalia grew up to the sound of bashment, house music, afrobeat, 90s hip-hop and Bollywood soundtracks. Her life is shaped by a cacophony of sound. Now, she has woven those sounds into her latest Autumn Winter 23 collection, titled <em>Symphony<\/em>.<\/p>\n<p>\u201cEach garment tells a unique story,\u201d says Priya, Creative Director and Founder of her namesake fashion label, Ahluwalia.<\/p>\n<p>To bring that story to life, Ahluwalia teamed up with Microsoft and EON to blur the boundaries between the physical and the digital, converging the worlds of technology and fashion. Using digital identifiers (or Digital IDs) powered by EON\u2019s Product Cloud platform, built on Microsoft Azure, each garment in Ahluwalia\u2019s new clothing line has a unique personal fingerprint. These Digital IDs reveal the story of the item\u2019s creation, the journey it has taken to get to your closet and how to best look after it.<\/p>\n<\/div>\n\n\n\n\n<div\n    id=\"block_6a28da9266161\"\n    class=\"spacer spacer-2 spacer-mobile-1\">\n<\/div>\n\n\n\n\n<div id=\"block_1c193d7368925847d9f08561b5e73a3e\" class=\"transition--in-up \">\n    <div class=\"pullquote pullquote__left pullquote__h4\">\n        <blockquote class=\"quote quote__h4 quote--show-marks\"><span class=\"ui-provider bow box bit boy boz bpa bpb bpc bpd bpe bpf bpg bph bpi bpj bpk bpl bpm bpn bpo bpp bpq bpr bps bpt bpu bpv bpw bpx bpy bpz bqa bqb bqc bqd\" dir=\"ltr\">Ahluwalia draws inspiration from the rich tapestry of art, literature, music and culture. We want to connect people with these stories and encourage them to become a part of each item&#8217;s journey.<\/span><\/blockquote>\n                    <div class=\"quote__attribution\">\n                                    <div class=\"attribution-name\">Priya Ahluwalia<\/div>\n                                                    <div class=\"attribution-description\">Creative Director &#038; Founder of Ahluwalia<\/div>\n                            <\/div>\n                    <\/div>\n<\/div>\n\n\n<\/div>\n\n\n<\/div>\n\n\n\n\n<div\n    id=\"block_6a28da92695f0\"\n    class=\"spacer spacer-6 spacer-mobile-4\">\n<\/div>\n\n\n\n\n<div id=\"block_ac1614e2d502cd9d953d20f026dbc44c\" class=\"video-player\">\n    <div id=\"videoplayer-1\" class=\"video-player__wrapper js-video-player theme-overlay  has-overlay-image\" aria-label=\"Watch &quot;Ahluwalia Symphony Unlocked&quot;\">\n        <div\n            id=\"video-player-overlay-35589e53-07ad-49c0-a868-48f9ddd0cc64\"\n            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M11.436522,13.338465l-0.871624-1.218704l-6.924311-9.68815h2.981339,l5.58978,7.82155l0.867949,1.218704l7.26506,10.166271h-2.981339L11.436522,13.338465z\" fill=\"currentColor\"\/><title id=\"icon-6a28da92a42f7\">X<\/title><\/svg>    <\/a>\n\n        <a\n        href=\"https:\/\/www.facebook.com\/sharer.php?t=&#038;u=https%3A%2F%2Funlocked.microsoft.com%2Fwp-json%2Fwp%2Fv2%2Fstories%2F4070%23block_ac1614e2d502cd9d953d20f026dbc44c\"\n        class=\"social-share__link js-social-share__new-window\"\n        target=\"_blank\"\n        aria-label=\"Share on Facebook\"\n        tabindex=\"-1\"    >\n        <svg class=\"svg-icon\" width=\"24\" height=\"24\" aria-hidden=\"true\" aria-labelledby=\"icon-6a28da92a4305\" role=\"img\" focusable=\"false\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M16.5782 9.43753H13.6116V7.49182C13.6116 6.76112 14.0959 6.59076 14.437 6.59076C14.7773 6.59076 16.5305 6.59076 16.5305 6.59076V3.37844L13.6473 3.36719C10.4466 3.36719 9.71821 5.76304 9.71821 7.29624V9.43753H7.86719V12.7476H9.71821C9.71821 16.9957 9.71821 22.1141 9.71821 22.1141H13.6116C13.6116 22.1141 13.6116 16.9452 13.6116 12.7476H16.2387L16.5782 9.43753Z\" fill=\"currentColor\"\/><title id=\"icon-6a28da92a4305\">Facebook<\/title><\/svg>    <\/a>\n\n        <a\n        href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Funlocked.microsoft.com%2Fwp-json%2Fwp%2Fv2%2Fstories%2F4070%23block_ac1614e2d502cd9d953d20f026dbc44c\"\n        class=\"social-share__link js-social-share__new-window\"\n        target=\"_blank\"\n        aria-label=\"Share on LinkedIn\"\n        tabindex=\"-1\"    >\n        <svg class=\"svg-icon\" width=\"24\" height=\"24\" aria-hidden=\"true\" aria-labelledby=\"icon-6a28da92a4313\" role=\"img\" focusable=\"false\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M7.35547 9.06274H3.41797V22.0002H7.35547V9.06274Z\" fill=\"currentColor\"\/><path d=\"M16.9197 9.06274C14.668 9.06274 14.0436 9.80074 13.543 10.7502V9.06274H9.60547V22.0002H13.543V14.6877C13.543 13.5627 13.543 12.4377 15.5117 12.4377C17.4805 12.4377 17.4805 13.5627 17.4805 14.6877V22.0002H21.418V14.6877C21.418 11.3127 20.8555 9.06274 16.9197 9.06274Z\" fill=\"currentColor\"\/><path d=\"M5.38672 7.9375C6.47403 7.9375 7.35547 7.05606 7.35547 5.96875C7.35547 4.88144 6.47403 4 5.38672 4C4.29941 4 3.41797 4.88144 3.41797 5.96875C3.41797 7.05606 4.29941 7.9375 5.38672 7.9375Z\" fill=\"currentColor\"\/><title id=\"icon-6a28da92a4313\">LinkedIn<\/title><\/svg>    <\/a>\n\n        \n    <\/div>\n\n        <\/div>\n    \n    <div\n        class=\"sr-text js-social-status\"\n        role=\"status\"\n    ><\/div>\n<\/section>\n\n\n            <\/div>\n    <\/div>\n\n\n\n\n<div\n    id=\"block_6a28da92a4526\"\n    class=\"spacer spacer-6 spacer-mobile-4\">\n<\/div>\n\n\n\n\n<div id=\"block_6a28da92a513b\" class=\"row row--space-between column__container column--layout-40-60\">\n    \n<div id=\"block-column_6a28da92a4b8a\" class=\"column column--empty\">\n    \n\n<div\n    id=\"block_6a28da92a4953\"\n    class=\"rich-text transition--in-up \">\n    <\/div>\n\n\n<\/div>\n\n\n<div id=\"block-column_6a28da92a4fbf\" class=\"column\">\n    \n\n<div\n    id=\"block_6a28da92a4d96\"\n    class=\"rich-text transition--in-up \">\n    <h2 class=\"--h4\">Transparency from creation to closet<\/h2>\n<p>Ahluwalia endeavours to encourage people to cherish and nurture their garments by providing access to every single stage. By scanning a QR code stitched into a garment, customers can discover its unique story, including production processes and the creative inspiration behind each piece.<\/p>\n<\/div>\n\n\n<\/div>\n\n\n<\/div>\n\n\n\n\n<div\n    id=\"block_6a28da92a5430\"\n    class=\"spacer spacer-6 spacer-mobile-4\">\n<\/div>\n\n\n\n\n<div id=\"block_6a28da92cdbf4\" class=\"row row--space-between column__container column--layout-50-50\">\n    \n<div id=\"block-column_6a28da92b3afe\" class=\"column\">\n    \n\n<div\n    id=\"block_6a28da92a57f6\"\n    class=\"rich-text transition--in-up \">\n    <\/div>\n\n\n\n\n<div\n    id=\"block_6a28da92a5a09\"\n    class=\"spacer spacer-6 spacer-mobile-4\">\n<\/div>\n\n\n\n\n<div\n    id=\"block_364d8a7451be7c8afd4387f94f4fd412\"\n    class=\"media-block transition--media\">\n    \n<div class=\"unlocked-media media-image js-media-image\">\n                        <picture class=\"\">\n                        <source\n            srcset=\"https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2023\/07\/a-e-01-scaled.webp 1707w, https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2023\/07\/a-e-01-256x384.webp 256w, https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2023\/07\/a-e-01-480x720.webp 480w, https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2023\/07\/a-e-01-768x1152.webp 768w, https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2023\/07\/a-e-01-1024x1536.webp 1024w, https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2023\/07\/a-e-01-1440x2160.webp 1440w\"\n                        sizes=\"(max-width: 767px) 92vw, 85vw\" \/>\n                        <img\n            src=\"https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2023\/07\/a-e-01-scaled.webp\"\n                                    width=\"1707\"\n            height=\"2560\"\n                        class=\"ratio--4-5\"\n            alt=\"A group of people standing in front of racks of clothes.\"\n            loading=\"lazy\"\n            decoding=\"async\" \/>\n            <\/picture>\n            <\/div>\n<\/div>\n\n<\/div>\n\n\n<div id=\"block-column_6a28da92cda3c\" class=\"column\">\n    \n\n<div\n    id=\"block_6a28da92b3da5\"\n    class=\"rich-text transition--in-up \">\n    <\/div>\n\n\n\n<div\n    id=\"block_7108bec7ed2528c9d2a3dba0890547c6\"\n    class=\"media-block transition--media\">\n    \n<div class=\"unlocked-media media-image js-media-image\">\n                        <picture class=\"\">\n                        <source\n            srcset=\"https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2023\/07\/a-e-06-01-jpg.webp 1896w, https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2023\/07\/a-e-06-01-80x80.webp 80w, https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2023\/07\/a-e-06-01-256x256.webp 256w, https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2023\/07\/a-e-06-01-480x480.webp 480w, https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2023\/07\/a-e-06-01-768x768.webp 768w, https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2023\/07\/a-e-06-01-1024x1024.webp 1024w, https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2023\/07\/a-e-06-01-1440x1440.webp 1440w\"\n                        sizes=\"(max-width: 767px) 92vw, 85vw\" \/>\n                        <img\n            src=\"https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2023\/07\/a-e-06-01-jpg.webp\"\n                                    width=\"1896\"\n            height=\"1896\"\n                        class=\"ratio--1-1\"\n            alt=\"A woman in a green jacket is using her phone in a clothing store.\"\n            loading=\"lazy\"\n            decoding=\"async\" \/>\n            <\/picture>\n            <\/div>\n<\/div>\n\n\n\n<div\n    id=\"block_6a28da92c070b\"\n    class=\"spacer spacer-6 spacer-mobile-4\">\n<\/div>\n\n\n\n\n<div\n    id=\"block_884052ddcc32133a5b0f0116593a2bf2\"\n    class=\"media-block transition--media media-block--small\">\n    \n<div class=\"unlocked-media media-image js-media-image\">\n                        <picture class=\"\">\n                        <source\n            srcset=\"https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2023\/07\/a-e-10-jpg.webp 720w, https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2023\/07\/a-e-10-256x320.webp 256w, https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2023\/07\/a-e-10-480x600.webp 480w\"\n                        sizes=\"(max-width: 767px) 92vw, 85vw\" \/>\n                        <img\n            src=\"https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2023\/07\/a-e-10-jpg.webp\"\n                                    width=\"720\"\n            height=\"900\"\n                        class=\"ratio--4-5\"\n            alt=\"A woman sitting on a chair in front of colorful fabric.\"\n            loading=\"lazy\"\n            decoding=\"async\" \/>\n            <\/picture>\n            <\/div>\n<\/div>\n\n<\/div>\n\n\n<\/div>\n\n\n\n\n<div\n    id=\"block_6a28da92cdf44\"\n    class=\"spacer spacer-6 spacer-mobile-4\">\n<\/div>\n\n\n\n\n<div class=\"js-theme\" data-theme=\"analogous-ultralight-red-orange\" aria-hidden=\"true\"><\/div>\n\n\n\n<div id=\"block_6a28da92cfd55\" class=\"row row--space-between column__container column--layout-40-60\">\n    \n<div id=\"block-column_6a28da92cf573\" class=\"column column--empty\">\n    \n\n<div\n    id=\"block_6a28da92cf34e\"\n    class=\"rich-text transition--in-up \">\n    <\/div>\n\n\n<\/div>\n\n\n<div id=\"block-column_6a28da92cfbcd\" class=\"column\">\n    \n\n<div\n    id=\"block_6a28da92cf98d\"\n    class=\"rich-text transition--in-up \">\n    <p>\u201cBuilding a circular economy depends on data,\u201d explains Natasha Franck, Founder and CEO at EON, \u201cwe need visibility of products at every stage of their lifecycle\u2014how they\u2019re made, where they\u2019re made, and how they\u2019re recycled. That\u2019s a huge challenge in the fashion industry, where clothing brands have notoriously complex supply chains.&#8221;<\/p>\n<p>In this partnership with Microsoft and EON, Ahluwalia hopes to encourage customers to understand the creative process behind their garments and how they were created. For Ahluwalia, a brand that prides itself on being socially and environmentally conscious, introducing this technology enables them to have closer and direct interactions with their customers on an individual garment level.<\/p>\n<\/div>\n\n\n<\/div>\n\n\n<\/div>\n\n\n\n\n<div\n    id=\"block_6a28da92d002e\"\n    class=\"spacer spacer-6 spacer-mobile-4\">\n<\/div>\n\n\n\n\n<div id=\"block_1bd9cecba6ebdc14bf7002f47d2c3288\" class=\"transition--in-up \">\n    <div class=\"pullquote pullquote__center pullquote__h4\">\n        <blockquote class=\"quote quote__h4 quote--show-marks\">Our solution to this is simple: by creating a Digital Identity for each piece of clothing, we can make sure every product and material is accounted for throughout the garment\u2019s lifecycle.<\/blockquote>\n                    <div class=\"quote__attribution\">\n                                    <div class=\"attribution-name\">Natasha Franck<\/div>\n                                                    <div class=\"attribution-description\">Founder and CEO at EON<\/div>\n                            <\/div>\n                    <\/div>\n<\/div>\n\n\n\n\n<div\n    id=\"block_6a28da92d09b4\"\n    class=\"spacer spacer-9 spacer-mobile-6\">\n<\/div>\n\n\n\n\n<div id=\"block_6a28da92df028\" class=\"row row--space-between column__container column--layout-40-60\">\n    \n<div id=\"block-column_6a28da92dd7f3\" class=\"column\">\n    \n\n<div\n    id=\"block_8c24376fe5707cf2eb713c3f83a4aa1d\"\n    class=\"media-block transition--media\">\n    \n<div class=\"unlocked-media media-image js-media-image unlocked-media--has-caption\">\n    <div class=\"unlocked-media__content\">                    <picture class=\"\">\n                        <source\n            srcset=\"https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2023\/07\/a-e-07-scaled.webp 1706w, https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2023\/07\/a-e-07-256x384.webp 256w, https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2023\/07\/a-e-07-480x720.webp 480w, https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2023\/07\/a-e-07-768x1152.webp 768w, https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2023\/07\/a-e-07-1024x1536.webp 1024w, https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2023\/07\/a-e-07-1440x2160.webp 1440w\"\n                        sizes=\"(max-width: 767px) 92vw, 85vw\" \/>\n                        <img\n            src=\"https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2023\/07\/a-e-07-scaled.webp\"\n                                    width=\"1706\"\n            height=\"2560\"\n                        class=\"ratio--4-5\"\n            alt=\"Two women standing next to each other in green and blue outfits.\"\n            loading=\"lazy\"\n            decoding=\"async\" \/>\n            <\/picture>\n        <\/div>    \n<div class=\"media-caption\">\n            <div class=\"media-caption__caption\">Priya Ahluwalia and Natasha Franck<\/div>\n        <\/div>\n<\/div>\n<\/div>\n\n<\/div>\n\n\n<div id=\"block-column_6a28da92deeaa\" class=\"column\">\n    \n\n<div\n    id=\"block_6a28da92ddb15\"\n    class=\"rich-text transition--in-up \">\n    <h2 class=\"--h4\">Fashion, technology &amp; music collide<\/h2>\n<p>\u201cDigital IDs are an opportunity for brands to forge deeper relationships with their customers. The story no longer begins and ends at checkout,\u201d EON\u2019s Natasha Franck explains. \u201cNow with Digital IDs, all the creativity and attention-to-detail that designers like Priya Ahluwalia pour into their clothes can live with the garment forever. Every product has a voice so that brands can share that story with their customers.\u201d<\/p>\n<p>For Ahluwalia, the people who buy and wear their clothes are more than customers, they\u2019re a community. Using Microsoft and EON\u2019s technology, Ahluwalia hopes to forge a deeper sense of connection between the clothes and the people who wear them by translating the message inside the fabric.<\/p>\n<p>&#8220;We\u2019ve always believed that our customers are a part of Ahluwalia\u2019s community but, as we know, in this day and age, community often transcends the physical world\u2014digital technologies enable us to connect with each other without sharing a physical space,\u201d says Priya. \u201cI\u2019ve always been interested in new technologies, how they\u2019re shaping the fashion industry at large, and how we can use them to help grow the Ahluwalia community. EON Digital IDs represent the next step in the evolution of our brand, enabling us to interact with the Ahluwalia community in a new and exciting way that extends beyond the shopfloor.\u201d<\/p>\n<\/div>\n\n\n\n\n<div\n    id=\"block_6a28da92ddefd\"\n    class=\"spacer spacer-4 spacer-mobile-2\">\n<\/div>\n\n\n\n\n<div id=\"block_d4a8290b28cfcd48aaa1e12fb6d3a36e\" class=\"transition--in-up \">\n    <div class=\"pullquote pullquote__left pullquote__h4\">\n        <blockquote class=\"quote quote__h4 quote--show-marks\">Music is woven into the very essence of each piece\u2014it\u2019s technology that allows you to hear it.<\/blockquote>\n                    <div class=\"quote__attribution\">\n                                    <div class=\"attribution-name\">Priya Ahluwalia<\/div>\n                                                    <div class=\"attribution-description\">Creative Director &#038; Founder of Ahluwalia<\/div>\n                            <\/div>\n                    <\/div>\n<\/div>\n\n\n\n\n<div\n    id=\"block_6a28da92de9d3\"\n    class=\"spacer spacer-5 spacer-mobile-3\">\n<\/div>\n\n\n\n\n<div\n    id=\"block_6a28da92dec78\"\n    class=\"rich-text transition--in-up \">\n    <p>Raised in vibrant Southwest London, Priya brings a refreshing perspective to the fashion industry, embracing and celebrating multiculturalism in her designs through her dual Nigerian and Indian heritage. Her newest collection, <em>Symphony<\/em>, is no exception. Priya has worked to capture the colourful cacophony of musical styles that formed the soundtrack to her early life, reflecting this diversity of culture and heritage. Now, customers can discover this story for themselves when they scan the Digital IDs on each garment.<\/p>\n<\/div>\n\n\n<\/div>\n\n\n<\/div>\n\n\n\n\n<div\n    id=\"block_6a28da92df3c7\"\n    class=\"spacer spacer-6 spacer-mobile-4\">\n<\/div>\n\n\n\n\n<section\n    id=\"block_a160a198c457dcf04ee7a0d0fe6f2feb\"\n    class=\"js-carousels carousels carousels--horizontal js-carousels--horizontal \"\n    aria-labelledby=\"\">\n    <h2 class=\"sr-text\">Image carousel<\/h2>\n        <div class=\"carousels--horizontal__wrapper\">\n        <!-- Swiper: Horizontal Carousel -->\n        \n<div\n    id=\"swiper-block_a160a198c457dcf04ee7a0d0fe6f2feb\"\n    class=\"js-carousels__swiper swiper-carousel\">\n    <div class=\"swiper-wrapper swiper-carousel__wrapper\"> <!-- Additional required wrapper -->\n                    <div\n            class=\"swiper-slide\"\n            data-swiperindex=\"0\"\n            data-swiperstackorder=\"0\">\n            \n<figure class=\"unlocked-media media-image js-media-image unlocked-media--has-caption\">\n    <div class=\"unlocked-media__content\">                    <picture class=\"\">\n                        <source\n            srcset=\"https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2023\/07\/a-e-02-scaled.webp 1805w, https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2023\/07\/a-e-02-256x363.webp 256w, https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2023\/07\/a-e-02-480x681.webp 480w, https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2023\/07\/a-e-02-768x1089.webp 768w, https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2023\/07\/a-e-02-1024x1452.webp 1024w, https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2023\/07\/a-e-02-1440x2042.webp 1440w, https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2023\/07\/a-e-02-1920x2723.webp 1920w\"\n                         \/>\n                        <img\n            src=\"https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2023\/07\/a-e-02-scaled.webp\"\n                                    width=\"1805\"\n            height=\"2560\"\n                        class=\"ratio--1-1\"\n            alt=\"A man and woman standing next to a rack of clothes.\"\n            loading=\"lazy\"\n            decoding=\"async\" \/>\n            <\/picture>\n        <\/div>    \n<figcaption class=\"media-caption media-caption--large\">\n        <h3 class=\"media-caption__headline\">Clothes that build community<\/h3>\n            <div class=\"media-caption__caption\"><p>The people who wear Ahluwalia\u2019s collection are more than customers, they\u2019re a community. Ahluwalia\u2019s partnership with Microsoft and EON fosters a deeper connection between people and the clothes they choose to wear.<\/p>\n<\/div>\n        <\/figcaption>\n<\/figure>\n                    <\/div>\n                    <div\n            class=\"swiper-slide\"\n            data-swiperindex=\"1\"\n            data-swiperstackorder=\"1\">\n            \n<figure class=\"unlocked-media media-image js-media-image unlocked-media--has-caption\">\n    <div class=\"unlocked-media__content\">                    <picture class=\"\">\n                        <source\n            srcset=\"https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2023\/07\/a-e-03-jpg.webp 1698w, https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2023\/07\/a-e-03-256x384.webp 256w, https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2023\/07\/a-e-03-480x720.webp 480w, https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2023\/07\/a-e-03-768x1152.webp 768w, https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2023\/07\/a-e-03-1024x1536.webp 1024w, https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2023\/07\/a-e-03-1440x2160.webp 1440w\"\n                         \/>\n                        <img\n            src=\"https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2023\/07\/a-e-03-jpg.webp\"\n                                    width=\"1698\"\n            height=\"2547\"\n                        class=\"ratio--1-1\"\n            alt=\"A person using a smartphone to take a picture of a mannequin.\"\n            loading=\"lazy\"\n            decoding=\"async\" \/>\n            <\/picture>\n        <\/div>    \n<figcaption class=\"media-caption media-caption--large\">\n        <h3 class=\"media-caption__headline\">Digital ID&#8217;s bring Ahluwalia Symphony to life<\/h3>\n            <div class=\"media-caption__caption\"><p>Ahluwalia\u2019s latest collection features EON\u2019s Digital ID&#8217;s, powered by Microsoft Azure. Scanning the Digital ID with your smartphone reveals the unique story behind each piece.<\/p>\n<\/div>\n        <\/figcaption>\n<\/figure>\n                    <\/div>\n                    <div\n            class=\"swiper-slide\"\n            data-swiperindex=\"2\"\n            data-swiperstackorder=\"2\">\n            \n<figure class=\"unlocked-media media-image js-media-image unlocked-media--has-caption\">\n    <div class=\"unlocked-media__content\">                    <picture class=\"\">\n                        <source\n            srcset=\"https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2023\/07\/a-e-14-jpg.webp 1332w, https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2023\/07\/a-e-14-80x80.webp 80w, https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2023\/07\/a-e-14-256x256.webp 256w, https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2023\/07\/a-e-14-480x480.webp 480w, https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2023\/07\/a-e-14-768x769.webp 768w, https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2023\/07\/a-e-14-1024x1025.webp 1024w\"\n                         \/>\n                        <img\n            src=\"https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2023\/07\/a-e-14-jpg.webp\"\n                                    width=\"1332\"\n            height=\"1333\"\n                        class=\"ratio--1-1\"\n            alt=\"A woman is putting on a dress on a model.\"\n            loading=\"lazy\"\n            decoding=\"async\" \/>\n            <\/picture>\n        <\/div>    \n<figcaption class=\"media-caption media-caption--large\">\n        <h3 class=\"media-caption__headline\">Stories powering transparency<\/h3>\n            <div class=\"media-caption__caption\"><p>EON&#8217;s technology allows greater visibility into each item\u2019s creation, the materials used and its journey to your closet.<\/p>\n<\/div>\n        <\/figcaption>\n<\/figure>\n                    <\/div>\n        <\/div>\n<\/div>\n\n\n<div class=\"swiper-carousel-nav\">\n    <button\n        id=\"swiper-prev-block_a160a198c457dcf04ee7a0d0fe6f2feb\"\n        class=\"swiper-carousel-nav__arrow js-swiper_nav--prev featured-story-list__swiper_nav--prev\"\n        aria-label=\"Go to previous slide\">\n        <svg width=\"19\" height=\"18\" aria-hidden=\"true\"  role=\"img\" focusable=\"false\" viewBox=\"0 0 19 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M19 9H2M10 1L2 9L10 17\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linejoin=\"miter\"\/><\/svg>    <\/button>\n    <button\n        id=\"swiper-next-block_a160a198c457dcf04ee7a0d0fe6f2feb\"\n        class=\"swiper-carousel-nav__arrow js-swiper_nav--next featured-story-list__swiper_nav--next\"\n        aria-label=\"Go to next slide\">\n        <svg width=\"19\" height=\"18\" aria-hidden=\"true\"  role=\"img\" focusable=\"false\" viewBox=\"0 0 19 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 9 H17 M9 1 L17 9 L9 17\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linejoin=\"miter\"\/><\/svg>    <\/button>\n<\/div>\n    <\/div>\n    <\/section>\n\n\n\n\n<div\n    id=\"block_6a28da9357715\"\n    class=\"spacer spacer-6 spacer-mobile-4\">\n<\/div>\n\n\n\n\n<div id=\"block_91b725f2dc7ae96d62508ca23ab500e5\" class=\"transition--in-up \">\n    <div class=\"pullquote pullquote__center pullquote__h4\">\n        <blockquote class=\"quote quote__h4 quote--show-marks\"><span class=\"ui-provider bow box bit boy boz bpa bpb bpc bpd bpe bpf bpg bph bpi bpj bpk bpl bpm bpn bpo bpp bpq bpr bps bpt bpu bpv bpw bpx bpy bpz bqa bqb bqc bqd\" dir=\"ltr\">The way our community connects\u00a0with our brand, and our clothes\u00a0is important to us. Technology is helping us to ensure the story behind\u00a0our clothes is heard and seen.<\/span><\/blockquote>\n                    <div class=\"quote__attribution\">\n                                    <div class=\"attribution-name\">Priya Ahluwalia<\/div>\n                                                    <div class=\"attribution-description\">Creative Director &#038; Founder of Ahluwalia<\/div>\n                            <\/div>\n                    <\/div>\n<\/div>\n\n\n\n\n<div\n    id=\"block_6a28da9358143\"\n    class=\"spacer spacer-6 spacer-mobile-4\">\n<\/div>\n\n\n\n\n<div id=\"block_6a28da9358cc0\" class=\"row row--space-between column__container column--layout-40-60\">\n    \n<div id=\"block-column_6a28da9358670\" class=\"column column--empty\">\n    \n\n<div\n    id=\"block_6a28da9358532\"\n    class=\"rich-text transition--in-up \">\n    <\/div>\n\n\n<\/div>\n\n\n<div id=\"block-column_6a28da9358b0e\" class=\"column\">\n    \n\n<div\n    id=\"block_6a28da935887e\"\n    class=\"rich-text transition--in-up \">\n    <p>\u201cWe wanted to find the story not just in the music itself, but its process,\u201d Priya explains. \u201cSound waves and notes inspired jacquard patterns on mohair knitwear, earthy reds and ochres were inspired by the colours found on the album covers of my youth, curvatures and geometric shapes on slip dresses are inspired by the lines of musical instruments. Music is woven into the very essence of each piece creating a story that is personal to me. Thanks to technology, you can hear that story for yourself and, I hope, feel a deeper sense of connection with the piece you\u2019re wearing.\u201d<\/p>\n<p>To hear the rhythm inside each garment, Ahluwalia exchanged traditional clothing labels for smart labels. Scanning the QR code on the label with your smartphone will activate a unique digital experience containing the inspiration and creative process behind each garment, as well as a log of everywhere the item has been during the production process, the fabrics and materials used, and how to wash and care for the piece.<\/p>\n<\/div>\n\n\n<\/div>\n\n\n<\/div>\n\n\n\n\n<div\n    id=\"block_6a28da9358fb6\"\n    class=\"spacer spacer-5 spacer-mobile-3\">\n<\/div>\n\n\n\n\n<div id=\"block_6a28da9374a88\" class=\"row row--space-between column__container column--layout-50-50\">\n    \n<div id=\"block-column_6a28da9366e35\" class=\"column\">\n    \n\n<div\n    id=\"block_6a28da935935c\"\n    class=\"rich-text transition--in-up \">\n    <\/div>\n\n\n\n<div\n    id=\"block_d851d77bac2734baa01c4d63ea345c7e\"\n    class=\"media-block transition--media media-block--small\">\n    \n<div class=\"unlocked-media media-image js-media-image\">\n                        <picture class=\"\">\n                  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transition--in-up \">\n    <\/div>\n\n\n<\/div>\n\n\n<div id=\"block-column_6a28da937a53b\" class=\"column\">\n    \n\n<div\n    id=\"block_6a28da93755df\"\n    class=\"rich-text transition--in-up \">\n    <p>This isn\u2019t the label\u2019s first foray into the world of tech. In 2021, Ahluwalia collaborated with Microsoft for the award winning <a href=\"https:\/\/unlocked.microsoft.com\/?post_type=stories&#038;p=1130\">Circulate Project<\/a>, creating an entirely new AI platform that would allow customers to upcycle and recycle their preloved clothes. Circulate has since become an integral part of Ahluwalia\u2019s operations and the incorporation of Digital IDs into their new clothing line represents the next step in the evolution of Ahluwalia\u2019s business model.<\/p>\n<p>But this is only the beginning. <em>Symphony<\/em> <em>Unlocked<\/em> provides a glimpse into the high-tech future of fashion that cloud technology, such as Microsoft Azure, can help power and accelerate.<\/p>\n<\/div>\n\n\n\n\n<div\n    id=\"block_6a28da93790e1\"\n    class=\"spacer spacer-4 spacer-mobile-2\">\n<\/div>\n\n\n\n<nav\n\tclass=\"story-tags \"\n\taria-labelledby=\"block_a981e5571ce6137d599ecd4f6f9d9429-topics-label\"\n\tid=\"block_a981e5571ce6137d599ecd4f6f9d9429\">\n\t<div class=\"story-tags__inner\">\n\t\t<span class=\"story-tags__label\" id=\"block_a981e5571ce6137d599ecd4f6f9d9429-topics-label\">Topics:<\/span>\n\t\t\t\t\t\t<a class=\"story-tags__link\" href=\"https:\/\/unlocked.microsoft.com\/tag\/ai\/\">AI<\/a>\n\t\t\t\t\t\t\t\t<a class=\"story-tags__link\" href=\"https:\/\/unlocked.microsoft.com\/tag\/arts\/\">Arts<\/a>\n\t\t\t\t\t\t\t\t<span class=\"story-tags__pair\">\n\t\t\t\t\t<a class=\"story-tags__link\" href=\"https:\/\/unlocked.microsoft.com\/tag\/azure\/\">Azure<\/a>\n\t\t\t\t\t<a class=\"story-tags__link\" href=\"https:\/\/unlocked.microsoft.com\/tag\/culture\/\">Culture<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n<\/nav>\n\n\n<\/div>\n\n\n<\/div>\n\n\n\n\n<div\n    id=\"block_6a28da937acfc\"\n    class=\"spacer spacer-9 spacer-mobile-6\">\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Discover the untold stories behind your clothes with Digital ID technology<\/p>\n","protected":false},"parent":0,"menu_order":0,"template":"","meta":{"_acf_changed":true},"tags":[209,218,211,216],"class_list":["post-4070","stories","type-stories","status-publish","hentry","tag-ai","tag-arts","tag-azure","tag-culture","collections-its-happening","entry","page-content"],"acf":{"featured_media_featured_scrim_color":"#250f04","featured_media_card_ratio":"3-2","featured_media_card_image":4069,"featured_media_card_video":"","featured_media_card_video_button_desc":"","featured_media_featured_image":"","featured_media_featured_video":"","featured_media_featured_video_button_desc":"","featured_media_featured_headline":"","featured_media_featured_excerpt":"","featured_media_search_image":4064,"featured_media_search_card_image":"","featured_media_search_card_video":"","featured_media_search_card_video_button_desc":"","disable_segoe_serif":false,"settings":{"external_url":"","collections":7}},"_links":{"self":[{"href":"https:\/\/unlocked.microsoft.com\/wp-json\/wp\/v2\/stories\/4070","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/unlocked.microsoft.com\/wp-json\/wp\/v2\/stories"}],"about":[{"href":"https:\/\/unlocked.microsoft.com\/wp-json\/wp\/v2\/types\/stories"}],"wp:attachment":[{"href":"https:\/\/unlocked.microsoft.com\/wp-json\/wp\/v2\/media?parent=4070"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/unlocked.microsoft.com\/wp-json\/wp\/v2\/tags?post=4070"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}