{"id":1908,"date":"2022-08-29T19:04:51","date_gmt":"2022-08-30T02:04:51","guid":{"rendered":"https:\/\/unlocked.microsoft.com\/?post_type=stories&#038;p=1908"},"modified":"2026-06-04T11:56:07","modified_gmt":"2026-06-04T18:56:07","slug":"billie-jean-king-cup","status":"publish","type":"stories","link":"https:\/\/unlocked.microsoft.com\/billie-jean-king-cup\/","title":{"rendered":"Pushing the game forward"},"content":{"rendered":"\n    <div id=\"block_f8d3b4b7c61b8b9f70ba13b0979a50ec\" class=\"js-card js-full-width-feature fullwidth-feature fullwidth-feature--f-bottom fullwidth-feature--overlay-ultradark theme-overlay transition--media full-width-feature--has-custom-height\" style=\"--feature-desktop-height: 80svh; --feature-mobile-height: 70svh;\">\n        <!-- Scrim -->\n                    <div class=\"fullwidth-feature__scrim\"><\/div>\n        \n        <div class=\"fullwidth-feature__wrapper js-full-width-feature-wrapper\">\n                        <div class=\"fullwidth-feature__header-wrapper transition--in-up js-full-width-feature-header\">\n\n                <!-- Heading -->\n                            <h2 class=\"fullwidth-feature__header fullwidth-feature__header__size-h2 \">\n                        Pushing the game forward                        <\/h2>\n        \n                <!-- Eyebrow -->\n                                    <div class=\"fullwidth-feature__eyebrow-wrapper\">\n                            <a\n        href=\"https:\/\/unlocked.microsoft.com\/collections\/changing-the-game\/\"\n        target=\"\"\n            class=\"fullwidth-feature__eyebrow\">\n        Sports    <\/a>\n                        <\/div>\n                \n                <!-- Author -->\n                \n            <\/div>\n            <div class=\"fullwidth-feature__excerpt-wrapper transition--in-up js-full-width-feature-excerpt\">\n\n                <!-- Excerpt -->\n                            <div class=\"fullwidth-feature__excerpt\">\n                                    The Billie Jean King Cup by Gainbridge is serving up stats to elevate women\u2019s tennis                                 <\/div>\n        \n                <!-- CTA -->\n                \n                <!-- Download CTA -->\n                \n            <\/div>\n        <\/div>\n\n        <!-- Media -->\n        \n<div class=\"unlocked-media media-image js-media-image media--no-radius media-video--overlay-ultradark theme-overlay\">\n                        <picture class=\"\">\n                        <source\n            srcset=\"https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2022\/08\/BJK-BJKC.jpg 1919w, https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2022\/08\/BJK-BJKC-256x181.jpg 256w, https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2022\/08\/BJK-BJKC-480x339.jpg 480w, https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2022\/08\/BJK-BJKC-768x542.jpg 768w, 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    <a\n        href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Funlocked.microsoft.com%2Fbillie-jean-king-cup%2F\"\n        class=\"social-share__link js-social-share__new-window\"\n        target=\"_blank\"\n        aria-label=\"Share on LinkedIn\"\n            >\n        <svg class=\"svg-icon\" width=\"24\" height=\"24\" aria-hidden=\"true\" aria-labelledby=\"icon-6a292b4e855ae\" role=\"img\" focusable=\"false\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M7.35547 9.06274H3.41797V22.0002H7.35547V9.06274Z\" fill=\"currentColor\"\/><path d=\"M16.9197 9.06274C14.668 9.06274 14.0436 9.80074 13.543 10.7502V9.06274H9.60547V22.0002H13.543V14.6877C13.543 13.5627 13.543 12.4377 15.5117 12.4377C17.4805 12.4377 17.4805 13.5627 17.4805 14.6877V22.0002H21.418V14.6877C21.418 11.3127 20.8555 9.06274 16.9197 9.06274Z\" fill=\"currentColor\"\/><path d=\"M5.38672 7.9375C6.47403 7.9375 7.35547 7.05606 7.35547 5.96875C7.35547 4.88144 6.47403 4 5.38672 4C4.29941 4 3.41797 4.88144 3.41797 5.96875C3.41797 7.05606 4.29941 7.9375 5.38672 7.9375Z\" fill=\"currentColor\"\/><title id=\"icon-6a292b4e855ae\">LinkedIn<\/title><\/svg>    <\/a>\n\n        \n    <\/div>\n\n    \n    <div\n        class=\"sr-text js-social-status\"\n        role=\"status\"\n    ><\/div>\n<\/section>\n<\/div>\n\n\n\n\n<div\n    id=\"block_6a292b4e856b4\"\n    class=\"spacer spacer-4 spacer-mobile-2\">\n<\/div>\n\n\n\n\n<div\n    id=\"block_ee6600f12d31779c2fd5dc2ef0fa048f\"\n    class=\"publication-date \">\n    <p class=\"publication-date__text\">August 29, 2022<\/p>\n<\/div>\n\n\n<\/div>\n\n\n<div id=\"block-column_6a292b4e87d17\" class=\"column\">\n    \n\n<div\n    id=\"block_6a292b4e85f99\"\n    class=\"rich-text transition--in-up \">\n    <p><span style=\"color: #000000; font-size: 24px; letter-spacing: -0.01em; text-wrap-mode: initial;\">The Billie Jean King Cup <\/span><span style=\"color: #000000; font-size: 24px; letter-spacing: -0.01em; text-wrap-mode: initial;\">by Gainbridge, formerly The Fed Cup, is the largest annual team competition in women\u2019s sports. The event\u2014one of the few in tennis that allows coaching between games\u2014is tapping into technology to empower players and help them take the game to the next level.<\/span><\/p>\n<p>In the Billie Jean King Cup Finals, the top 8 teams from around the world compete for the biggest prize fund in women\u2019s team sports\u2014and the chance to be crowned world champions. <a href=\"https:\/\/www.microsoft.com\/en\/customers\/story\/26191-itf-licensing-uk-ltd-azure\" target=\"_blank\" rel=\"noreferrer noopener\">Microsoft collaborated with Billie Jean King and the ITF\u2019s Billie Jean King Cup<\/a> to develop and promote technology that empowers players and coaches by offering near real-time data and insights to help inform decisions during matches. With so much at stake on the world\u2019s stage, the International Tennis Federation (ITF) and Billie Jean King were looking at how they could innovate and provide new tools for players and captains to get a competitive edge.<!-- \/wp:paragraph --><!-- wp:paragraph --><!-- \/wp:heading --><\/p>\n<\/div>\n\n\n<\/div>\n\n\n<\/div>\n\n\n\n\n<div\n    id=\"block_6a292b4e88c35\"\n    class=\"spacer spacer-6 spacer-mobile-3\">\n<\/div>\n\n\n\n\n<div id=\"block_c53027c9b1131e59862d8cafa355f958\" class=\"video-player\">\n    <div id=\"videoplayer-1\" class=\"video-player__wrapper js-video-player theme-overlay  has-overlay-image\" aria-label=\"Watch &quot;AI insights on every serve&quot;\">\n        <div\n            id=\"video-player-overlay-8e08da3d-ef5a-4c22-8562-ba141fc7062a\"\n            class=\"video-player__overlay js-video-player-overlay\"\n            data-label-video-title=\"\"AI insights on every serve\"\"\n            data-label-desktop=\"Tennis doubles match in progress on an indoor court at the Billie Jean King Cup, with players wearing red and blue uniforms.\"\n            data-label-mobile=\"\">\n            <div class=\"video-player__overlay__container transition--player-overlay video-player__overlay__container--overlay-ultradark\">\n                \n<div class=\"unlocked-media media-image js-media-image\">\n                        <picture class=\"\">\n                        <source\n            srcset=\"https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2022\/08\/bjk-video-thumbnail-scaled.jpg 2560w, https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2022\/08\/bjk-video-thumbnail-256x144.jpg 256w, https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2022\/08\/bjk-video-thumbnail-480x270.jpg 480w, https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2022\/08\/bjk-video-thumbnail-768x432.jpg 768w, https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2022\/08\/bjk-video-thumbnail-1024x576.jpg 1024w, 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class=\"unlocked-button unlocked-button--circle \" aria-label=\"Play video, \"AI insights on every serve\"\">\n    <span class=\"unlocked-button__icon \"><svg class=\"svg-icon\" width=\"20\" height=\"20\" aria-hidden=\"true\"  role=\"img\" focusable=\"false\" viewBox=\"0 0 20 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" transform=\"translate(3,0)\" d=\"M16.5 9.13397C17.1667 9.51887 17.1667 10.4811 16.5 10.866L1.5 19.5263C0.833331 19.9112 -9.36737e-07 19.4301 -9.03088e-07 18.6603L-1.45985e-07 1.33974C-1.12336e-07 0.569945 0.833334 0.0888199 1.5 0.47372L16.5 9.13397Z\" fill=\"currentColor\"\/><\/svg><\/span>\n    <span class=\" unlocked-button__pause-icon -hide\"><svg class=\"svg-icon\" width=\"12\" height=\"18\" aria-hidden=\"true\"  role=\"img\" focusable=\"false\" viewBox=\"0 0 12 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M0.5625 0C0.25184 0 0 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role=\"img\" focusable=\"false\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M7.35547 9.06274H3.41797V22.0002H7.35547V9.06274Z\" fill=\"currentColor\"\/><path d=\"M16.9197 9.06274C14.668 9.06274 14.0436 9.80074 13.543 10.7502V9.06274H9.60547V22.0002H13.543V14.6877C13.543 13.5627 13.543 12.4377 15.5117 12.4377C17.4805 12.4377 17.4805 13.5627 17.4805 14.6877V22.0002H21.418V14.6877C21.418 11.3127 20.8555 9.06274 16.9197 9.06274Z\" fill=\"currentColor\"\/><path d=\"M5.38672 7.9375C6.47403 7.9375 7.35547 7.05606 7.35547 5.96875C7.35547 4.88144 6.47403 4 5.38672 4C4.29941 4 3.41797 4.88144 3.41797 5.96875C3.41797 7.05606 4.29941 7.9375 5.38672 7.9375Z\" fill=\"currentColor\"\/><title id=\"icon-6a292b4ecdc5c\">LinkedIn<\/title><\/svg>    <\/a>\n\n        \n    <\/div>\n\n        <\/div>\n    \n    <div\n        class=\"sr-text js-social-status\"\n        role=\"status\"\n    ><\/div>\n<\/section>\n\n\n            <\/div>\n    <\/div>\n\n\n\n\n<div\n    id=\"block_6a292b4ecde6a\"\n    class=\"spacer spacer-6 spacer-mobile-5\">\n<\/div>\n\n\n\n\n<div id=\"block_6a292b4ecedf5\" class=\"row row--space-between column__container column--layout-40-60\">\n    \n<div id=\"block-column_6a292b4ece3a3\" class=\"column column-vertical-align--top\">\n    \n\n<div\n    id=\"block_6a292b4ece268\"\n    class=\"rich-text transition--in-up \">\n    <\/div>\n\n\n<\/div>\n\n\n<div id=\"block-column_6a292b4ecec32\" class=\"column\">\n    \n\n<div\n    id=\"block_6a292b4ece90c\"\n    class=\"rich-text transition--in-up \">\n    <p><span style=\"color: var(--theme-text,#000); font-family: var(--font-sans-serif); font-size: 32px; letter-spacing: -0.01em;\">Serving up stats<\/span><\/p>\n<p><span class=\"TextRun Highlight SCXW214674078 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW214674078 BCX0\">Through this collaboration,\u00a0<\/span><span class=\"NormalTextRun SCXW214674078 BCX0\">athletes<\/span><span class=\"NormalTextRun SCXW214674078 BCX0\">\u00a0and coaches at the Billie Jean King Cup Finals have access to advanced<\/span><span class=\"NormalTextRun SCXW214674078 BCX0\">\u00a0real-time<\/span><span class=\"NormalTextRun SCXW214674078 BCX0\">\u00a0data and<\/span><span class=\"NormalTextRun SCXW214674078 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SCXW214674078 BCX0\">AI<\/span><span class=\"NormalTextRun SCXW214674078 BCX0\">-powered<\/span><span class=\"NormalTextRun SCXW214674078 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SCXW214674078 BCX0\">insights that\u00a0<\/span><span class=\"NormalTextRun SCXW214674078 BCX0\">help\u00a0<\/span><span class=\"NormalTextRun SCXW214674078 BCX0\">them adjust match strategy and improve player performance\u00a0<\/span><span class=\"NormalTextRun SCXW214674078 BCX0\">mid-match.<\/span><span class=\"NormalTextRun SCXW214674078 BCX0\">\u00a0<\/span><span class=\"NormalTextRun SCXW214674078 BCX0\">At the heart of this partnership is the Match Insights App,\u00a0<\/span><span class=\"NormalTextRun SCXW214674078 BCX0\">p<\/span><span class=\"NormalTextRun SCXW214674078 BCX0\">owered by Microsoft Copilot<\/span><span class=\"NormalTextRun SCXW214674078 BCX0\">.<\/span><span class=\"NormalTextRun SCXW214674078 BCX0\">\u00a0The app delivers data on player movement, ball trajectory, and shot accuracy, and<\/span><\/span><span class=\"TrackChangeTextInsertion TrackedChange SCXW214674078 BCX0\"><span class=\"TextRun Highlight SCXW214674078 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW214674078 BCX0\">\u00a0<\/span><\/span><\/span><span class=\"TextRun Highlight SCXW214674078 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW214674078 BCX0\">leverages\u00a0<\/span><span class=\"NormalTextRun SCXW214674078 BCX0\">AI to<\/span><span class=\"NormalTextRun SCXW214674078 BCX0\">\u00a0synthesize it into\u00a0<\/span><span class=\"NormalTextRun SCXW214674078 BCX0\">actionable insights.<\/span><\/span><!-- \/wp:paragraph --><\/p>\n<\/div>\n\n\n<\/div>\n\n\n<\/div>\n\n\n\n\n<div\n    id=\"block_6a292b4ecf0f5\"\n    class=\"spacer spacer-2 spacer-mobile-0 spacer--desktop-only\">\n<\/div>\n\n\n\n\n<div\n    id=\"block_8d3bf8d2298a0b3ed74bf8bb68e5b36a\"\n    class=\"gallery container gallery--dynamic\"\n    aria-labelledby=\"\"\n    data-type=\"dynamic-3-up\">\n        \n<section\n    class=\"parallax-grid js-parallax js-parallax-grid\"\n    aria-label=\"Gallery with 3 images\">\n    <div class=\"parallax-grid__wrapper parallax-grid--gallery-dynamic-3-up\">\n                <div\n            class=\"parallax-grid__image js-parallax-wrapper transition--in-up\"\n            data-speed=\"0.25\">\n            \n<div class=\"unlocked-media media-image js-media-image\">\n                        <picture class=\"\">\n                        <source\n            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src=\"https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2022\/08\/BJK-CUP_2025-0212.jpg\"\n                                    width=\"2250\"\n            height=\"2250\"\n                        class=\"ratio--4-5\"\n            alt=\"Two people view and interact with a tablet displaying sports performance analytics, including graphs, color-coded charts, and data visualizations.\"\n            loading=\"lazy\"\n            decoding=\"async\" \/>\n            <\/picture>\n            <\/div>\n        <\/div>\n                <div\n            class=\"parallax-grid__image js-parallax-wrapper transition--in-up\"\n            data-speed=\"-0.5\">\n            \n<div class=\"unlocked-media media-image js-media-image\">\n                        <picture class=\"\">\n                        <source\n            srcset=\"https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2022\/08\/BJK-Cup-2025-Unlocked-Images-Resize.jpg 2000w, https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2022\/08\/BJK-Cup-2025-Unlocked-Images-Resize-80x80.jpg 80w, https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2022\/08\/BJK-Cup-2025-Unlocked-Images-Resize-256x256.jpg 256w, https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2022\/08\/BJK-Cup-2025-Unlocked-Images-Resize-480x480.jpg 480w, https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2022\/08\/BJK-Cup-2025-Unlocked-Images-Resize-768x768.jpg 768w, https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2022\/08\/BJK-Cup-2025-Unlocked-Images-Resize-1024x1024.jpg 1024w, https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2022\/08\/BJK-Cup-2025-Unlocked-Images-Resize-1440x1440.jpg 1440w, https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2022\/08\/BJK-Cup-2025-Unlocked-Images-Resize-1920x1920.jpg 1920w\"\n                        sizes=\"(max-width: 767px) 70vw, 29vw\" \/>\n                        <img\n            src=\"https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2022\/08\/BJK-Cup-2025-Unlocked-Images-Resize.jpg\"\n                                    width=\"2000\"\n            height=\"2000\"\n                        class=\"ratio--1-1\"\n            alt=\"Two women in red shirts, one standing with a towel, the other sitting with a tablet. They seem to be having a conversation during a sports event.\"\n            loading=\"lazy\"\n            decoding=\"async\" \/>\n            <\/picture>\n            <\/div>\n        <\/div>\n                <div\n            class=\"parallax-grid__image js-parallax-wrapper transition--in-up\"\n            data-speed=\"1\">\n            \n<div class=\"unlocked-media media-image js-media-image\">\n                        <picture class=\"\">\n                        <source\n            srcset=\"https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2022\/08\/bjk-group-2-1.png 1920w, https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2022\/08\/bjk-group-2-1-256x157.png 256w, https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2022\/08\/bjk-group-2-1-480x294.png 480w, https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2022\/08\/bjk-group-2-1-768x471.png 768w, https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2022\/08\/bjk-group-2-1-1024x628.png 1024w, https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2022\/08\/bjk-group-2-1-1440x883.png 1440w\"\n                        sizes=\"(max-width: 767px) 70vw, 55vw\" \/>\n                        <img\n            src=\"https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2022\/08\/bjk-group-2-1.png\"\n                                    width=\"1920\"\n            height=\"1177\"\n                        class=\"ratio--3-2\"\n            alt=\"Tennis match stats dashboard shows serve placement, hit points, and court coverage heatmaps for two players during Billie Jean King Cup qualifiers.\"\n            loading=\"lazy\"\n            decoding=\"async\" \/>\n            <\/picture>\n            <\/div>\n        <\/div>\n            <\/div>\n<\/section>\n    <\/div>\n\n\n\n<div id=\"block_6a292b4f3d840\" class=\"row row--space-between column__container mobile-column-gap-none column--layout-40-60\">\n    \n<div id=\"block-column_6a292b4f205a4\" class=\"column column-vertical-align--top\">\n    \n\n<div\n    id=\"block_6a292b4f20427\"\n    class=\"rich-text transition--in-up \">\n    <\/div>\n\n\n<\/div>\n\n\n<div id=\"block-column_6a292b4f3d6c2\" class=\"column\">\n    \n\n<div\n    id=\"block_6a292b4f207b0\"\n    class=\"rich-text transition--in-up \">\n    <p><span data-contrast=\"auto\">With\u00a0Microsoft Surface tablets courtside, players and coaches can quickly tap into their opponents\u2019 game plan and make in-play tweaks\u2013all without taking their eyes off the ball.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">What makes\u00a0<\/span><span data-contrast=\"auto\">Match Insights\u00a0a real\u00a0game-changer? Speed,<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">simplicity, and intelligence. The app pulls together data from various sources\u2014the scores, the ball itself, and the players, and then uses Azure\u2019s cloud-based technology to process, analyze, and visualize everything in near real time. <\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Jamie Capel-Davies, Head of Science and Technical at the ITF, adds, \u201cThis is vital in a game where you\u2019re looking to get near real time access to the data.\u201d\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Match Insights also integrates Microsoft Copilot to deliver intelligent, real-time support for players and coaches. Players can use Copilot Search within the app to ask natural language questions and receive tailored performance insights in their native language, making analysis more intuitive and accessible. The AI-generated insights go beyond surface level stats, breaking down serve and rally data to highlight momentum shifts, strategic turning points, and pressure moments. By\u00a0identifying\u00a0patterns in shot placement, serve tendencies, and rally effectiveness, the app helps players pinpoint strengths and address weaknesses. These AI capabilities, layered into the real-time dashboards, empower teams to make smarter, faster decisions mid-match and walk away with deeper takeaways for future play.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<\/div>\n\n\n\n\n<div\n    id=\"block_6a292b4f20bbb\"\n    class=\"spacer spacer-2 spacer-mobile-1\">\n<\/div>\n\n\n\n\n<div\n    id=\"block_c088ef048ae9e4e9853174cd93759dac\"\n    class=\"media-block transition--media\">\n    \n<div class=\"unlocked-media media-video js-media-video js-has-poster --has-poster\">\n            <div\n            class=\"media-video__wrapper\"\n                        role=\"presentation\"\n                    >\n\n                    <video\n                id=\"video-2\"\n                class=\"ratio--16-9\"\n                loop                preload=\"metadata\"\n                muted                playsinline\n                data-controlledby=\"group-3\">\n                                <source\n                    src=\"https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2022\/08\/Return-Trajectory-1.mp4#t=0\"\n                    data-media=\"desktop\"\n                    type=\"video\/mp4\">\n                                Your browser does not support the video tag.\n            <\/video>\n                        \n<div class=\"unlocked-media media-image js-media-image media--no-radius\">\n                        <picture class=\"\">\n                                <img\n            src=\"https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2022\/08\/bjk-surface-motion.gif\"\n                                    width=\"1920\"\n            height=\"1080\"\n                        class=\"ratio--16-9\"\n            alt=\"A close-up view of a Surface computer presented as an animated GIF. 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14.3136 16.0002 10.9999C16.0002 7.68622 13.3139 4.99992 10.0002 4.99992H6.58608L8.30378 6.71763C8.49904 6.91289 8.49904 7.22947 8.30378 7.42473L7.59667 8.13184C7.40141 8.3271 7.08483 8.3271 6.88956 8.13184L4.06736 5.30964L4.06083 5.30323L3.35373 4.59612C3.15847 4.40086 3.15847 4.08427 3.35373 3.88901L6.88926 0.353478Z\" fill=\"currentColor\"\/><\/svg>    <\/span>\n    <span class=\"sr-text js-button-label\">\n        pause    <\/span>\n<\/button>\n        <\/div>\n<\/div>\n\n\n\n<div\n    id=\"block_6a292b4f3d113\"\n    class=\"spacer spacer-4 spacer-mobile-2\">\n<\/div>\n\n\n\n\n<div\n    id=\"block_6a292b4f3d3fe\"\n    class=\"rich-text transition--in-up \">\n    <p><span data-contrast=\"auto\">Billie Jean King herself believes the\u00a0app\u00a0provides a huge benefit to players during their matches, since the event is one of the few in tennis that allows coaching between games.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cIt\u2019s great for this competition because as a coach or a captain sitting on the sideline, when the players change ends, you can give feedback and use all the information\u2014the data and the analytics you\u2019ve received the last two games,\u201d says King. \u201cYou can say, \u2018Look, here\u2019s what\u2019s been happening, here\u2019s what you need to do.\u2019\u201d<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<\/div>\n\n\n<\/div>\n\n\n<\/div>\n\n\n\n<div class=\"js-theme\" data-theme=\"analogous-dark-green-yellow\" aria-hidden=\"true\"><\/div>\n\n\n\n\n<div\n    id=\"block_6a292b4f3ebac\"\n    class=\"spacer spacer-6 spacer-mobile-5\">\n<\/div>\n\n\n\n\n<section\n    id=\"block_e19b5bbd6d52a92446bae48e8d246870\"\n    class=\"js-carousels carousels carousels--horizontal js-carousels--horizontal \"\n    aria-labelledby=\"heading-4-heading\">\n    <div class=\"block-headings \">\n            <h2\n            class=\"block-headings__heading\"\n            id=\"heading-4-heading\">Breaking down the data<\/h2>\n    \n    <\/div>\n        <div class=\"carousels--horizontal__wrapper\">\n        <!-- Swiper: Horizontal Carousel -->\n        \n<div\n    id=\"swiper-block_e19b5bbd6d52a92446bae48e8d246870\"\n    class=\"js-carousels__swiper swiper-carousel\">\n    <div class=\"swiper-wrapper swiper-carousel__wrapper\"> <!-- Additional required wrapper -->\n                    <div\n            class=\"swiper-slide\"\n            data-swiperindex=\"0\"\n            data-swiperstackorder=\"0\">\n            \n<figure class=\"unlocked-media media-image js-media-image unlocked-media--has-caption\">\n    <div class=\"unlocked-media__content\">                    <picture class=\"\">\n                        <source\n            srcset=\"https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2022\/08\/BJK-Cup-2025-04.jpg 2000w, https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2022\/08\/BJK-Cup-2025-04-80x80.jpg 80w, https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2022\/08\/BJK-Cup-2025-04-256x256.jpg 256w, https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2022\/08\/BJK-Cup-2025-04-480x480.jpg 480w, https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2022\/08\/BJK-Cup-2025-04-768x768.jpg 768w, https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2022\/08\/BJK-Cup-2025-04-1024x1024.jpg 1024w, https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2022\/08\/BJK-Cup-2025-04-1440x1440.jpg 1440w, https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2022\/08\/BJK-Cup-2025-04-1920x1920.jpg 1920w\"\n                         \/>\n                        <img\n            src=\"https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2022\/08\/BJK-Cup-2025-04.jpg\"\n                                    width=\"2000\"\n            height=\"2000\"\n                        class=\"ratio--1-1\"\n            alt=\"Tennis player in a blue top and white skirt serves on a court, with a ball in the air.\"\n            loading=\"lazy\"\n            decoding=\"async\" \/>\n            <\/picture>\n        <\/div>    \n<figcaption class=\"media-caption media-caption--large\">\n            <div class=\"media-caption__caption\"><p>The Serve\u202f\u202fdashboard looks at the placement of the serve, the speed of the serve, how successful the server is, and tendencies like how players serve on first versus second serves, ad court versus deuce court, and break points.<\/p>\n<\/div>\n        <\/figcaption>\n<\/figure>\n                    <\/div>\n                    <div\n            class=\"swiper-slide\"\n            data-swiperindex=\"1\"\n            data-swiperstackorder=\"1\">\n            \n<figure class=\"unlocked-media media-image js-media-image unlocked-media--has-caption\">\n    <div class=\"unlocked-media__content\">                    <picture class=\"\">\n                        <source\n            srcset=\"https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2022\/08\/BJK-Cup-2025-03.jpg 2000w, https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2022\/08\/BJK-Cup-2025-03-80x80.jpg 80w, https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2022\/08\/BJK-Cup-2025-03-256x256.jpg 256w, https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2022\/08\/BJK-Cup-2025-03-480x480.jpg 480w, https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2022\/08\/BJK-Cup-2025-03-768x768.jpg 768w, https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2022\/08\/BJK-Cup-2025-03-1024x1024.jpg 1024w, https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2022\/08\/BJK-Cup-2025-03-1440x1440.jpg 1440w, https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2022\/08\/BJK-Cup-2025-03-1920x1920.jpg 1920w\"\n                         \/>\n                        <img\n            src=\"https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2022\/08\/BJK-Cup-2025-03.jpg\"\n                                    width=\"2000\"\n            height=\"2000\"\n                        class=\"ratio--1-1\"\n            alt=\"Tennis player in a blue shirt and white skirt lunges to hit a ball with a racket on a green court.\"\n            loading=\"lazy\"\n            decoding=\"async\" \/>\n            <\/picture>\n        <\/div>    \n<figcaption class=\"media-caption media-caption--large\">\n            <div class=\"media-caption__caption\"><p>The Return dashboard showcases placement, hit point, bounce point, serve tendencies for both return of serve, and the third shots in the rally. Players can use the trajectory feature to link hit points and bounce points to better analyze the sequence of events. Players can also break down when returns are backhand versus forehand.<\/p>\n<\/div>\n        <\/figcaption>\n<\/figure>\n                    <\/div>\n                    <div\n            class=\"swiper-slide\"\n            data-swiperindex=\"2\"\n            data-swiperstackorder=\"2\">\n            \n<figure class=\"unlocked-media media-image js-media-image unlocked-media--has-caption\">\n    <div class=\"unlocked-media__content\">                    <picture class=\"\">\n                        <source\n            srcset=\"https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2022\/08\/BJK-Cup-2025-02.jpg 2000w, https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2022\/08\/BJK-Cup-2025-02-80x80.jpg 80w, https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2022\/08\/BJK-Cup-2025-02-256x256.jpg 256w, https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2022\/08\/BJK-Cup-2025-02-480x480.jpg 480w, https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2022\/08\/BJK-Cup-2025-02-768x768.jpg 768w, https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2022\/08\/BJK-Cup-2025-02-1024x1024.jpg 1024w, https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2022\/08\/BJK-Cup-2025-02-1440x1440.jpg 1440w, https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2022\/08\/BJK-Cup-2025-02-1920x1920.jpg 1920w\"\n                         \/>\n                        <img\n            src=\"https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2022\/08\/BJK-Cup-2025-02.jpg\"\n                                    width=\"2000\"\n            height=\"2000\"\n                        class=\"ratio--1-1\"\n            alt=\"Tennis player in white top and red skirt hits a two-handed backhand shot during a match on a hard court.\"\n            loading=\"lazy\"\n            decoding=\"async\" \/>\n            <\/picture>\n        <\/div>    \n<figcaption class=\"media-caption media-caption--large\">\n            <div class=\"media-caption__caption\"><p>The Court Coverage section of the dashboard uses a heat map visual to analyze player movement throughout the match and displays distance covered per point, as well as total distance covered throughout the match.<\/p>\n<\/div>\n        <\/figcaption>\n<\/figure>\n                    <\/div>\n                    <div\n            class=\"swiper-slide\"\n            data-swiperindex=\"3\"\n            data-swiperstackorder=\"3\">\n            \n<figure class=\"unlocked-media media-image js-media-image unlocked-media--has-caption\">\n    <div class=\"unlocked-media__content\">                    <picture class=\"\">\n                        <source\n            srcset=\"https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2022\/08\/BJK-Cup-2025-01.jpg 2000w, https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2022\/08\/BJK-Cup-2025-01-80x80.jpg 80w, https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2022\/08\/BJK-Cup-2025-01-256x256.jpg 256w, https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2022\/08\/BJK-Cup-2025-01-480x480.jpg 480w, https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2022\/08\/BJK-Cup-2025-01-768x768.jpg 768w, https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2022\/08\/BJK-Cup-2025-01-1024x1024.jpg 1024w, https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2022\/08\/BJK-Cup-2025-01-1440x1440.jpg 1440w, https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2022\/08\/BJK-Cup-2025-01-1920x1920.jpg 1920w\"\n                         \/>\n                        <img\n            src=\"https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2022\/08\/BJK-Cup-2025-01.jpg\"\n                                    width=\"2000\"\n            height=\"2000\"\n                        class=\"ratio--1-1\"\n            alt=\"Tennis player in a light green outfit pumps fist on court, holding a racket, with a black background featuring advertisements.\"\n            loading=\"lazy\"\n            decoding=\"async\" \/>\n            <\/picture>\n        <\/div>    \n<figcaption class=\"media-caption media-caption--large\">\n            <div class=\"media-caption__caption\"><p>The Hit Point section in the dashboard showcases the position that the ball is hit at any point during a live rally and displays the percentage distribution of the points won. This enables players to look at tendencies of player positioning when playing a live ball.<\/p>\n<\/div>\n        <\/figcaption>\n<\/figure>\n                    <\/div>\n        <\/div>\n<\/div>\n\n\n<div class=\"swiper-carousel-nav\">\n    <button\n        id=\"swiper-prev-block_e19b5bbd6d52a92446bae48e8d246870\"\n        class=\"swiper-carousel-nav__arrow js-swiper_nav--prev featured-story-list__swiper_nav--prev\"\n        aria-label=\"Go to previous slide\">\n        <svg width=\"19\" height=\"18\" aria-hidden=\"true\"  role=\"img\" focusable=\"false\" viewBox=\"0 0 19 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M19 9H2M10 1L2 9L10 17\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linejoin=\"miter\"\/><\/svg>    <\/button>\n    <button\n        id=\"swiper-next-block_e19b5bbd6d52a92446bae48e8d246870\"\n        class=\"swiper-carousel-nav__arrow js-swiper_nav--next featured-story-list__swiper_nav--next\"\n        aria-label=\"Go to next slide\">\n        <svg width=\"19\" height=\"18\" aria-hidden=\"true\"  role=\"img\" focusable=\"false\" viewBox=\"0 0 19 18\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 9 H17 M9 1 L17 9 L9 17\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linejoin=\"miter\"\/><\/svg>    <\/button>\n<\/div>\n    <\/div>\n    <\/section>\n\n\n\n\n<div\n    id=\"block_6a292b500313c\"\n    class=\"spacer spacer-6 spacer-mobile-5\">\n<\/div>\n\n\n\n\n<div id=\"block_bb56046d4ff7874cd44786293b857f6e\" class=\"transition--in-up \">\n    <div class=\"pullquote pullquote__center pullquote__h4\">\n        <blockquote class=\"quote quote__h4 quote--show-marks\">I would love to be a player with this data. You learn about positioning, patterns, speed\u2014all these things that can make you a better player.<\/blockquote>\n                    <div class=\"quote__attribution\">\n                                    <div class=\"attribution-name\">Billie Jean King<\/div>\n                                            <\/div>\n                    <\/div>\n<\/div>\n\n\n\n\n<div\n    id=\"block_6a292b5005ec9\"\n    class=\"spacer spacer-6 spacer-mobile-5\">\n<\/div>\n\n\n\n\n<div id=\"block_6a292b501f060\" class=\"row row--space-between column__container column--layout-40-60\">\n    \n<div id=\"block-column_6a292b50066c1\" class=\"column column--empty\">\n    \n<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<?xml encoding=\"utf-8\" ?><html><body><p class=\" is-block-default transition--in-up\"><\/p>\n<\/body><\/html>\n\n\n<\/div>\n\n\n<div id=\"block-column_6a292b501eeb5\" class=\"column\">\n    \n\n<div\n    id=\"block_6a292b5006a5e\"\n    class=\"rich-text transition--in-up \">\n    <p><!-- wp:heading {\"level\":4,\"className\":\"is-style-segoe\",\"fontSize\":\"header-small\"} --><\/p>\n<p class=\"is-style-segoe has-header-small-font-size --h4\">Making [her]story<\/p>\n<p><!-- \/wp:heading --> <!-- wp:paragraph --><\/p>\n<p>Today, women\u2019s tennis is a sport of international superstars. It\u2019s one of the few arenas to offer women \u201cequal pay for equal play\u201d at some of its most prominent tournaments. But, it wasn\u2019t always that way. And one of the athletes who most vocally led the charge for equality was Billie Jean King\u2014part of the Original 9, the nine players who risked it all in 1970 to create a sponsored women\u2019s tour for the sport, ushering in the current era of professional women\u2019s tennis.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<\/div>\n\n\n\n\n<div\n    id=\"block_6a292b5006f5b\"\n    class=\"spacer spacer-2 spacer-mobile-1\">\n<\/div>\n\n\n\n\n<div\n    id=\"block_3fcccd7abf1423e5e8941c565b84a1e0\"\n    class=\"media-block transition--media\">\n    \n<div class=\"unlocked-media media-image js-media-image\">\n                        <picture class=\"\">\n                                <img\n            src=\"https:\/\/unlocked.microsoft.com\/wp-content\/uploads\/2022\/08\/fed-cup-billie-jean-king-1963-championship-1600x900-1-jpg-webp.webp\"\n                                    width=\"1600\"\n            height=\"900\"\n                        class=\"ratio--16-9\"\n            alt=\"Three women and one man hold a trophy together.\"\n            loading=\"lazy\"\n            decoding=\"async\" \/>\n            <\/picture>\n            <\/div>\n<\/div>\n\n\n\n<div\n    id=\"block_6a292b501d39b\"\n    class=\"spacer spacer-4 spacer-mobile-2\">\n<\/div>\n\n\n\n\n<div\n    id=\"block_6a292b501d6fb\"\n    class=\"rich-text transition--in-up \">\n    <p>When King first burst onto the scene in the early \u201860s, tennis was a very different game. It was played with wooden racquets, the idea of equal pay was laughed off the courts, and there was no such thing as a women\u2019s tour. The first Fed Cup, held by the ITF in 1963, was an exciting opportunity for women\u2019s teams from around the world to come together and compete. Although there was no prize money back then, it attracted some of the world\u2019s best players and teams from 16 countries, showing that the event had staying power. Over the years, King was a member of seven winning US Fed Cup teams as a player and four winning US Fed Cup teams as a captain.<\/p>\n<p>While Billie Jean King may no longer be playing on center court, she\u2019s a huge champion to the next generation of women tennis players, who look to her with a mix of awe and admiration for her ability to keep changing the game.<\/p>\n<\/div>\n\n\n\n\n<div\n    id=\"block_6a292b501da61\"\n    class=\"spacer spacer-4 spacer-mobile-2\">\n<\/div>\n\n\n\n<nav\n\tclass=\"story-tags \"\n\taria-labelledby=\"block_7ee72d0e404dfff14315a7cd1052774e-topics-label\"\n\tid=\"block_7ee72d0e404dfff14315a7cd1052774e\">\n\t<div class=\"story-tags__inner\">\n\t\t<span class=\"story-tags__label\" id=\"block_7ee72d0e404dfff14315a7cd1052774e-topics-label\">Topics:<\/span>\n\t\t\t\t\t\t<a class=\"story-tags__link\" href=\"https:\/\/unlocked.microsoft.com\/tag\/ai\/\">AI<\/a>\n\t\t\t\t\t\t\t\t<a class=\"story-tags__link\" href=\"https:\/\/unlocked.microsoft.com\/tag\/copilot\/\">Copilot<\/a>\n\t\t\t\t\t\t\t\t<span class=\"story-tags__pair\">\n\t\t\t\t\t<a class=\"story-tags__link\" href=\"https:\/\/unlocked.microsoft.com\/tag\/data\/\">Data<\/a>\n\t\t\t\t\t<a class=\"story-tags__link\" href=\"https:\/\/unlocked.microsoft.com\/tag\/sports\/\">Sports<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n<\/nav>\n\n\n<\/div>\n\n\n<\/div>\n\n\n\n\n<div\n    id=\"block_6a292b501f3b1\"\n    class=\"spacer spacer-9 spacer-mobile-7\">\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>The Billie Jean King Cup by Gainbridge is serving up better women&#8217;s tennis stats with tech<\/p>\n","protected":false},"parent":0,"menu_order":0,"template":"","meta":{"_acf_changed":true},"tags":[209,212,210,220],"class_list":["post-1908","stories","type-stories","status-publish","hentry","tag-ai","tag-copilot","tag-data","tag-sports","collections-changing-the-game","entry","page-content"],"acf":{"featured_media_featured_scrim_color":"#14674c","featured_media_card_ratio":"5-4","featured_media_card_image":7097,"featured_media_card_video":"","featured_media_card_video_button_desc":"","featured_media_featured_image":7097,"featured_media_featured_video":"","featured_media_featured_video_button_desc":"","featured_media_featured_headline":"","featured_media_featured_excerpt":"","featured_media_search_image":7097,"featured_media_search_card_image":"","featured_media_search_card_video":"","featured_media_search_card_video_button_desc":"","disable_segoe_serif":false,"settings":{"external_url":"","collections":8}},"_links":{"self":[{"href":"https:\/\/unlocked.microsoft.com\/wp-json\/wp\/v2\/stories\/1908","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/unlocked.microsoft.com\/wp-json\/wp\/v2\/stories"}],"about":[{"href":"https:\/\/unlocked.microsoft.com\/wp-json\/wp\/v2\/types\/stories"}],"wp:attachment":[{"href":"https:\/\/unlocked.microsoft.com\/wp-json\/wp\/v2\/media?parent=1908"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/unlocked.microsoft.com\/wp-json\/wp\/v2\/tags?post=1908"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}