Run Jump Fly
Where brand storytelling meets boundless creativity.
Project Overview
Strategy
Brand Identity
Motion Design
Digital Design
Our long-term collaborator, Run Jump Fly, is often described as “where creative brand storytelling meets commercial consultancy.” Founder and brand strategist Jo Lilford combines strong business acumen with a vivid imagination to craft distinctive, emotionally engaging brands. With an international client base and a warm, dynamic approach, we set out to create a brand identity for Jo that reflects the power of language and the imaginative spirit that defines Run Jump Fly.
Colour palette
The brand’s palette is built around five bold, distinct colours, each reflecting a different facet of Run Jump Fly’s personality and creative approach. Vibrant and energetic, the colours capture the brand’s curiosity, playfulness, and imagination. Together, they bring the brand to life—visually expressing the inventive ideas and thoughtful process that define Run Jump Fly.
The importance of type
Typography was at the heart of the rebrand, reflecting the impact and precision of language. The bold, expressive Publish Gothic brought attitude and presence, while the elegant, typewriter-inspired School Book added professionalism and warmth. In motion, these typefaces come alive in headlines and statements, reinforcing Run Jump Fly’s ability to craft messages that resonate and leave a lasting impression.
Grid System
A strict grid system, inspired by editorial layouts and classic publishing structures, forms the backbone of the Run Jump Fly brand. Designed for flexibility, it ensures consistency across formats while supporting a layered, tactile approach that gives space and strength to the words. This structure reflects the brand’s adaptable approach to storytelling.
