Project overview

Strategy
Naming
Branding
Illustration
Photography
Environments
Digital
Campaigns

A new fibre broadband company approached us with the aim of building a brand to establish credibility, trust and excitement at a national level. 

The company were offering superfast fibre broadband across Wales, with the intention of revolutionising online life for homes and businesses. We needed to reflect the scale and speed of their offering: a next-generation digital network, faster than ever. With a new name – Ogi – we created a bold and energetic identity, along with a digital vision and campaigns support. Ogi has a big personality, it’s warm, optimistic and inclusive, and proud to be Welsh.

An uplifting identity

The wordmark was designed with optimism in mind. Bold and approachable, we wanted this brand to feel friendly, robust and reliable – to sum up the Welsh spirit.

A bold representation

We created a suite of illustrations to represent the people of Wales. These show an inclusive set of characters, and convey a vivid, bold personality.

A call to action

Togetherness is at the heart of the Ogi campaign strategy. The energetic visuals show the response to an exciting proposition: superfast fibre broadband that fosters connection. We communicated our ‘real fibre’ proposition with bilingual flexibility to encourage the good people of Wales to join the Ogi movement.

DRAG
An Ogi billboard poster in Haverfordwest with the headline 'Real fibre broadband is coming to town'.
An Ogi 6 sheet poster on a bus shelter.
An animated 6 graphic.
Three Ogi social adverts.
An Ogi 6 sheet poster.
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A white van with a large-scale Ogi logo in red.
A promo Ogi skateboard deck.

Real broadband

We also brought the Ogi spirit to real-world environments. By applying the bold graphic language to a variety of touchpoints, such as billboards, livery and signage, we boost everyone’s experience, be it at the head office or out in the community.

A mural on an interior wall at the Ogi office in Cardiff. The mural is an illustration of a parade of Ogi characters.
A mural on an interior wall at the Ogi office in Cardiff. The mural is an illustration of a parade of Ogi characters.

Results

Launched in June 2021, Ogi has quickly become a fast-growing Welsh business. The brand is helping to drive this commercial growth: website visits have doubled since June 2022, and recent monthly lead levels have increased by 180%. A survey of Ogi’s target audience indicated 65% brand awareness amongst its target markets. The brand has also helped Ogi to attract talent – the Ogi team has grown from 50 to 200 people.

“Uned Studio has created a vibrant brand for Ogi which resonates with stakeholders and audiences alike. Always raising a smile, but also underpinning our rapid growth and recruitment, driving on-target leads and sales.”
Sarah Vining
Brand marketing director, Ogi

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