About

What is Umami Analytics?

Umami is an open source, privacy-focused alternative to Google Analytics. Umami provides you with a powerful web analytics solution that does not violate the privacy of your users. Additionally, when you self-host Umami you are in complete control of your data.

Key features

• Privacy-focused - No cookies, no personal data collection, GDPR and CCPA compliant out of the box.
• Lightweight tracking - A small tracking script that won't slow down your website.
• Custom events - Track any user action beyond pageviews with custom event data.
• Boards - Build custom dashboards to visualize the metrics that matter most.
• Insights - Built-in reports including funnels, retention, UTM tracking, goals, and more.
• Session replay - Record and replay user sessions to understand behavior in context.
• Performance monitoring - Track Core Web Vitals and other performance metrics.
• Teams - Share access and collaborate with your team members.
• API - Full API access for building custom integrations and automations.
• Self-hosted or cloud - Run on your own infrastructure or use Umami Cloud.