PRCA

Today the Taylor Bennett Foundation published new research with YouGov exploring on AI, entry-level work, and who gets left behind. More more than 2,000 working-age UK adults were surveyed and the results reveal:.   - 66% expect AI to reduce entry-level jobs. - Among students, that rises to 84%.   When asked to identify groups most at risk from job cuts, just 6% identified young people from ethnic minority backgrounds as most at risk, the lowest of any group listed.   Professional industries are already hard to break into without the right networks. Without employer intervention, that’s about to get harder. Find out more: https://lnkd.in/dJdfZjZv

What would you do when a crisis breaks out in real time? ⚡ The PRCA is bringing Polpeo’s live crisis communications simulation to Birmingham, a fully immersive session designed to put PR and communications professionals under real‑world pressure. Polpeo’s interactive simulation recreates how crises unfold across news, social, digital and stakeholder channels, giving participants the chance to test decision‑making, messaging and team dynamics as the story develops, with Tamara Littleton and Kate Hartley. What to expect: - A live, fast‑moving crisis scenario - Team‑based decision making under pressure - Media, social and stakeholder responses simulated in real time Register here: https://lnkd.in/eSMN8RJM

➡️Introducing the inaugural PRCA Value Exchange, a new two-part event designed to connect agencies, in-house communications professionals and emerging talent. The morning will begin with PRCA Matchmaker: Agency Value Exchange, a focused networking session at the Hyatt Regency Birmingham, connecting B2B/Consumer agencies with in-house communications professionals and decision-makers. The afternoon will continue with PRCA Talent Value Exchange, spotlighting emerging talent and creating opportunities to engage with the next generation of communications professionals, while supporting recruitment, professional development and wider industry collaboration. Find out more and register now: https://lnkd.in/eWxb5Z_q

"We frequently hear the terms race, ethnicity, and religion used interchangeably, but they represent fundamentally different aspects of who we are." Read Mike Petrook's latest blog post: https://lnkd.in/d_zNsg26

📚Two brand new PRCA training sessions from our trainer Emma Ewing. Emma brings a practical, realistic approach to training, shaped by her experience across in-house roles, the public sector and high-tech PR consultancy. Her sessions are designed with the real pressures of PR and communications professionals in mind, with tools and advice you can apply straight away. ➡️The art of effective feedback - https://lnkd.in/eBbJxhQk ➡️Effective writing in the age of AI without sounding like it - https://lnkd.in/eYV4wvwS Whether you’re looking to strengthen your communication, support better conversations at work, or improve your writing in an AI-shaped world, these sessions are built to be practical, relevant and immediately useful. Souha Khairallah, Veronika Hayek

➡️The PRCA Education Advisory Board (EAB) is seeking to better understand the educational backgrounds, training needs and professional development preferences of PRCA members around the world. The survey will help identify current education standards, knowledge gaps and barriers to access across different regions, sectors and career stages. These insights will support the EAB’s work to shape relevant, inclusive and valuable learning opportunities for members globally. Survey: https://lnkd.in/dcxqFY2C

➡️Applications are now open to join the PRCA Public Affairs Board. The Board plays an important role in promoting best practice, supporting PRCA’s education and development activity and championing the standards set out in the Codes of Conduct across the public affairs industry. Applicants must be PRCA Professional or Associate Members, have strong public affairs experience and the ability to committ a few hours per month. Find out more and apply by Monday, 22nd June: https://lnkd.in/d5RtXcvN

🎧PRCA CEO Sarah Waddington CBE CDir ChartPR sat down with Louise Parker and Stephen Baker on Propellernet's Digital PR Podcast to discuss trust, division and the future role of public relations. Sarah makes a compelling case that we are living through a trust crisis, and that PR has a vital role to play in helping organisations navigate it. In a fractured society, the job of strategic communicators is not always to create agreement, but to to broker understanding between different groups, perspectives and communities. Apple: https://lnkd.in/dQAmV5MU Spotify: https://lnkd.in/dYTJH7MX YouTube: https://lnkd.in/dZBvcprc

➡️PRCA Broadcast partner, markettiers, has launched The Healthcare Handbook. Broadcast PR in healthcare can be powerful, but going through strict approvals, medical messaging, sensitive subjects and time-poor experts is rarely simple. Written by Cicely Batstone, Health and Pharma Lead at markettiers, the handbook shares practical advice, insight and lived examples to help brands use broadcast PR more effectively. Request your copy here: https://lnkd.in/eGkSyECn

Bespoke training doesn’t have to mean starting from scratch. With PRCA Training, you can bring expert-led sessions in-house and shape them around your team’s goals, challenges and preferred format. This month’s bespoke training spotlight is Jayne Constantinis, whose sessions help teams build confidence, presence and impact in the way they communicate. Whether you’re looking for a focused half-day workshop, a full-day session, or training shaped around specific team challenges, we can adapt the content and format so your team leaves with practical takeaways they can apply straight away. To discuss bespoke training for your team, contact Souha Khairallah at Souha.Khairallah@prca.global.   Find out more: https://lnkd.in/euDBewRi