Why Runners Fade in Trail Ultras

Why runners fade in trail ultras can be explained by an athlete’s durability, meaning their ability to maintain performance as fatigue accumulates. This article explores the concept of durability and why performance tests aren’t predictors of ultrarunning success.

The Learning Resource You Didn’t Consider

Finding sources for credible and recent science-based information can be challenging. Lately we’ve been tapping into a learning resource that often goes overlooked. Maybe you’ll want to take a new look at this resource yourself!

Old Science, Modern Application of Heat Training

This article examines the history of heat acclimation research, the physiological adaptations that occur with heat exposure, and how both passive and active heat training can be used to improve endurance performance in real-world settings.

Know Your Worth

One of the most difficult aspects to manage when running a coaching business is to understand how much to charge for your services. We explain everything you should take into consideration.

The Massive Blind Spot of the Longevity Movement

Is the longevity movement neglecting the population that needs it most? Is the longevity movement focused on areas of marginal gains while neglecting the low hanging fruit that has the biggest impact? Likely yes, and that’s why coaches remain of critical importance.

Build Your Business Backwards

When building a coaching business, there is an order of steps coaches often think is right. But it turns out doing things in a different order might be just the ticket to business success.

The Science of the Warm-Up

You generally know that athletes should warm-up before harder efforts. But do you understand why? We take a closer look at what happens in the body while “warming-up” and why it is important.

Bet on Yourself

Starting and growing a coaching business is not unlike training for a race. Each requires a fundamental principle called ‘betting on yourself.’ In this article we break down key ways you can Bet on Yourself to achieve business success.

Running and Foot Health

Running and foot health are like two peas in a pod. Or are they? While runners clearly rely heavily on their feet, do they really take steps to ensure optimal foot health? Find out considerations that you should be aware of.