I tweet about bootstrapped growth and how to scale without sacrificing your soul.
scalable.co - $200M+ annual portfolio rev.
Father of 4. Husband of 1.
3 of my companies hit the Inc 500 simultaneously.
You ABSOLUTELY should copy this if you intend to scale past $100M.
Access that potential in 6 STEPS: 🧵
Copywriting tip from David Ogilvy:
"I don't know the rules of grammar . . . if you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think."
I run 17 companies in 12 hours per week (without being superhuman).
All it took was for me to finally stop confusing motion with progress.
For years, I worked 70+ hour weeks and felt like nothing ever got done.
Turns out, I wasn't disorganized…I was just stuck in reaction
What's the biggest mistake CEO's make?
Delegating the marketing strategy.
You can delegate 99% of the execution, but never, never, NEVER delegate the strategy-creation, itself.
Some people want to invalidate online courses because “most people who start them never finish them.”
But the same can be said for exercise programs? Does that mean exercise is “broken?”
No. I don’t think so. I just think it’s hard.
And most things worth doing are hard.
You need to learn copywriting. Platforms and markets will come and go, but if you can write good copy and craft a good offer you’ll probably always be in business.