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Don Norman
553 posts
Design thinker, company advisor, professor, columnist, author, ... Latest book: Design of Everyday Things, Revised and Expanded.
- Fake missile attack warning? Human error? Nonsense. It's incompetent design. One wrong click terrorizes the entire state? Why is it possible? I have a book they need to read.
- Apple reaches a new low: its design ethic is not just beauty over understanding, it's beauty over safety. Employees get injured walking into glass walls-well-known safety hazard. Their fixes are removed "“because they detracted from the building’s design.” tinyurl.com/ya5jvsz8
- My New Book Is (will be) Design for a Better World: How to create a meaningful, sustainable, and humanity-centered future. For publication by MIT Press, early 2023. Excerpts posted at
- 11 books I found inspirational in 2018: I recommend all 11 for my followers for 2019. I surprised myself by the variety I had found valuable. I single out three for special attention. See
- It's not a humanities degree that will save you: it is broad, general knowledge and curiosity. A willingness to learn, continually, for your entire life. (That's what I do)#AI is coming for your job - and only a humanities degree can save you. Read the full article by @wpwrs in @MagazineTraffic: hubs.ly/H09F5700
- Complexity is in the world, simplicity is in the mind. How simple should something be? As simple as possible, but no simpler, because if it is simpler than possible, it is no longer simple: it becomes complicated, and therefore confusing. (To rephrase Einstein’s statement)
- I see many posts in response to the new releases from Apple and my Comments to the Boston Globe. If you really... fb.me/6EPTG1tYc
- New essay: Community-based, human-centered design (Don Norman & Eli Spencer).
- Don Norman OK. you got me. No more Norman Doors. Instead, Japanese Doors. (Japanese Norman Doors?)😪 facebook.com/don.norman.18/…
- Human error at Academy Awards? Beware of adding more checks to procedures: As number of checks goes up, error rates increase--Ch. 5 of DOET.
- Stupid quote of week “I would rather take a good design than a good function” (WS Journal 16.09.2016 p. M8). Good design IS good function!
- An autonomous car was in an accident that killed a pedestrian. What should we learn from this incident? just as new medicines are introduced with controlled tests certified by a trusted, neutral agency (FDA), we must do same with vehicles: See tinyurl.com/y92unyj3
- Replying to @michael_nielsenMichael asked what advances have come from HCI. I say it is HCI itself. Every major computer & software company now has an HCI group (sometimes called UX). HCI is ubiquitous: it has improved thousands of systems. You can't see it because it is everywhere-which makes it invisible.



