A group of browsers dedicated to the idea that consumers should have the right to choose, keep, and use their preferred browser as the default on Windows.
After years of falling victim to Microsoft’s deceptive tactics, Windows users have had enough. Join us in exposing Microsoft’s extensive history of dark patterns that impedes consumer choice.
Source: bit.ly/4npffBo
Welcome! This page is dedicated to the Browser Choice Alliance, a group of browser developers driven by the idea that consumers should have the right to choose, keep, and use their preferred browser as the default on Windows devices.
Follow to learn more! #BrowserChoiceAlliance
Microsoft turns 50 this Friday—but after years of dark patterns and deceptive practices, they’re still stacking the deck in Edge’s favor.
It’s time to level the playing field. Protect your right to choose: bit.ly/3E4pA3V#BrowserChoiceAlliance
The BCA is in the US! Last week, we attended the @ABAesq 2025 Antitrust Spring Meeting in D.C. Our members met with industry experts and regulators to discuss digital competition and regulation while raising awareness around Microsoft’s practices.
PC: @ABAesq
“A healthy browser ecosystem has vibrant competition. On desktop, it’s pretty much dominated by Windows, made by Microsoft, and they’ll use any trick in the book they can to keep you on their browser.”
-Bruce Lawson, Technical Communications Officer at @vivaldibrowser
In a recent discussion, competition law attorney, @geneburrus spoke with TCO of @vivaldibrowser, Bruce Lawson to outline strategies to prevent Microsoft from continuing its extensive history of dark patterns. Check out the full interview here: bit.ly/43dlX4h
“Unless constrained by enforcers, Microsoft's dominant Windows operating system will be leveraged for unfair advantage for its own products and offerings and used to frustrate and discourage PC users from using the applications and services they prefer.”
Read more:
A recent article by @JotaInfo highlights how the race for AI has prompted Microsoft to aggressively force its browser onto users, highlighting insights from BCA advisor and former Microsoft lawyer, @geneburrus. Read it here: bit.ly/3KYjy7X
“It’s very complicated when [Microsoft tries] to impose something on you because it takes away your freedom — and the internet is supposed to be about freedom.”
Hear what the CEO of @grupoastian, Alfonso Hernández, has to say about users’ right to choose:
This week, we attended an event in the European Parliament on the #DMA, celebrating the 1st year of the legislation. What's clear is that we need to focus on: areas for optimization, consumer protection and maintaining competitive environments for businesses.
That's exactly it. BCA members and their users all thought they were experiencing isolated, one-off dark patterns that prevented free browser choice on Windows. But together, we've been able to see the bigger design architecture behind these tactics — and understand why they're
.@opera is appealing the European Commission’s decision not to designate Microsoft Edge as a gatekeeper under the DMA, and appeared in the EU General Court this week to argue its case.
Learn more: