What does Option actually track?

Option tracks brand mentions, product recommendations, and sentiment across major LLMs like ChatGPT and Gemini.

Which AI models are included?

We monitor visibility across ChatGPT, Gemini, Claude, Perplexity, and Grok.

What is Generative Engine Optimization (GEO)?

GEO is the strategy of optimizing content to be cited and recommended by AI models like ChatGPT and Gemini.

Does Option track Perplexity AI?

Yes, Option tracks brand visibility and cited sources across Perplexity, ChatGPT, Gemini, and Claude.

What does Option actually track?

Option runs recurring prompts across ChatGPT, Gemini, Claude, Perplexity, and other relevant models, then shows if your brand is mentioned, how competitors rank, which sources are cited, and how sentiment changes over time.

Which AI models are included?

We track the major models your buyers already use, including ChatGPT, Claude, Gemini, and Perplexity, and we expand coverage as new models become relevant.

How often does the data refresh?

Standard monitoring refreshes daily so you can follow changes without manually re-running prompts. Higher-tier plans can support more tailored coverage.

Can I compare my brand with competitors?

Yes. You can track your brand alongside competitors and products to see who gets mentioned, where they outrank you, and which prompts create the gap.

How do you turn insights into action?

Option does more than report mentions. It also generates page diagnoses, prioritized tasks, and content opportunities based on the visibility gaps it finds.

Do I need a technical team to use it?

No. Marketing teams can use the monitoring, comparisons, and recommendations on their own. When technical fixes are needed, we surface them in plain language your team can act on.

Option is built for marketing, SEO, content, and growth teams that care about how their brand appears in AI recommendations and research flows.

Yes. We use secure infrastructure, encrypt stored data, and follow data-protection best practices to keep customer information private.

Option

Be the brand recommended in

ChatGPT

Track when your brand shows up in AI answers, compare against competitors and find the fixes that help you win more mentions across ChatGPT, Gemini, Claude and Perplexity. every day.

Monitoring across:

Track your AI visibility

See how your brand appears in AI answers, where competitors win the mention, which sources shape those answers, and what actions to take next.

Prompts that matter

Track the questions buyers ask, from category searches to side-by-side comparisons.

Model-by-model view

See how mentions change across ChatGPT, Claude, Gemini, Perplexity, and other relevant models.

Competitor gaps

Spot who gets recommended ahead of you and where you need to close the gap.

Cited sources

See which pages, sites, and references AI models rely on when they answer.

Product visibility

Monitor how specific products are described, compared, and recommended.

Turn signals into action

Run a website diagnosis, turn gaps into prioritized tasks, and create content built to earn more AI mentions.

Website diagnosis

Audit the pages that matter most and uncover the GEO issues holding back visibility.

Prioritized tasks

Give your team a clear list of fixes ordered by impact, not a vague report.

AI-ready content

Create articles and content ideas tied to the prompts, entities, and gaps you should own.

How it works

We monitor how AI answers your category, show where your brand is missing, and help you earn better mentions with clear next steps.

Monitor daily

We run recurring prompts about your brand, products, and category across the top AI models.

Find patterns

You see mentions, rankings, sentiment, and cited sources in one place.

Ship improvements

We turn the gaps into diagnoses, tasks, and content opportunities your team can act on.

The State of AI Visibility in 2026

According to recent industry shifts, over 40% of B2B software discovery now happens within generative AI interfaces. Brands that ignore GEO risk losing visibility in the 'Zero-Click' era.

Recommendation Loss

65% of brands are currently missing from relevant ChatGPT recommendations in their category.

The Citation Effect

Being cited as a source in Perplexity or Gemini increases brand trust scores by 3x compared to traditional display ads.

The GEO Advantage

Websites optimized for LLM readability see a 25% higher inclusion rate in AI-synthesized answers.

SEO vs. GEO: Understanding the Shift

Generative Engine Optimization is the evolution of visibility in the age of AI.

Feature	Traditional SEO	Generative Engine Optimization (GEO)
Primary Goal	Rank #1 on Google Search	Be the recommended brand in AI answers
Key Metric	Clicks and Keyword Rankings	Citation Rate and Share of Model
Content Focus	Keyword density and Backlinks	Entity authority and Contextual relevance
User Intent	Navigational and Informational	Conversational and Comparative
Discovery	Web Crawlers (Googlebot)	LLM Training Sets and RAG (Retrieval-Augmented Generation)

Pricing

Choose the plan that matches how deeply you want to track and improve your brand visibility in AI answers.

Starter

For teams getting their first baseline on AI visibility.

847

/month

Annual billing 15% OFF

Up to 20 tracked prompts

Refresh: daily

ChatGPT only

Up to 1 AI posts/month

Up to 5 diagnoses/month

Unlimited users

Email support

ChatGPT

Growth

Frequently asked questions

Everything you need to know before you start monitoring your brand in AI.

Free diagnosis

See how your brand shows up in ChatGPT, Gemini, Claude, and Perplexity, then get clear next steps to improve.

See how your brand shows up in AI and what to improve next.

Option

Track how AI talks about your brand and turn visibility gaps into action.

Be the brand recommended in

Monitoring across:

Track your AI visibility

Turn signals into action

How it works

The State of AI Visibility in 2026

Recommendation Loss

The Citation Effect

The GEO Advantage

SEO vs. GEO: Understanding the Shift

Pricing

Frequently asked questions

What does Option actually track?

Which AI models are included?

How often does the data refresh?

Can I compare my brand with competitors?

How do you turn insights into action?

Do I need a technical team to use it?

Who is Option for?

Is my data secure?

See how your brand shows up in ChatGPT, Gemini, Claude, and Perplexity, then get clear next steps to improve.

See how your brand shows up in AI and what to improve next.

Product

Company

Contact

See how your brand shows up in ChatGPT, Gemini, Claude, and Perplexity, then get clear next steps to improve.

See how your brand shows up in AI and what to improve next.