own your Truth

From subtle glow to bold & beautiful - Let your hair be an expression of who you truly are

#HairBeautyNotHairCare

Truth & Hair as seen on Shark Tank India, featured as experts in hair beauty and makeup on India's biggest startup platform Truth & Hair as seen on Shark Tank India, featured as experts in hair beauty and makeup on India's biggest startup platform

loved by you

Stacked lavender compact of Truth & Hair My Powerpuff Dry Shampoo showing the mirror cap, puff applicator and product base on purple. Stacked lavender compact of Truth & Hair My Powerpuff Dry Shampoo showing the mirror cap, puff applicator and product base on purple.

My Powerpuff Dry Shampoo

₹ 595.00
₹ 595.00 -24%
₹ 790.00
(5 reviews)
Scalp Soothing Shot Scalp Soothing Shot

Scalp Soothing Shot

₹ 250.00
₹ 250.00
(1 reviews)
Two floating pink jars of Truth & Hair 3 in 1 curl cream with one open showing white creamy texture Two floating pink jars of Truth & Hair 3 in 1 curl cream with one open showing white creamy texture

3-in-1 Styler - Curly Hair

₹ 695.00
₹ 695.00 -12%
₹ 790.00
(69 reviews)
Styling Brush Styling Brush

Styling Brush

₹ 590.00
₹ 590.00 -14%
₹ 690.00
(4 reviews)
Truth & Hair best hair flyaway wand shown open with wand brush and cap placed beside it on a purple surface Truth & Hair best hair flyaway wand shown open with wand brush and cap placed beside it on a purple surface

Flyaway Wand

₹ 390.00
₹ 390.00 -20%
₹ 490.00
(7 reviews)
The Truth & Hair black hair mascara shown in a purple crayon-style pen with its cap placed beside it The Truth & Hair black hair mascara shown in a purple crayon-style pen with its cap placed beside it

Root Touchup Hair Mascara

₹ 695.00
₹ 695.00 -12%
₹ 790.00
(60 reviews)

our product promise

  • Icon representing Truth & Hair's science backed approach, created by a trichologist who studied biology and chemistry for your hair.
    science backed

    our trichologist founder & her team studied biology & chemistry so you can ace your hair exam

  • Icon showing Truth & Hair is derma tested, every single product is scalp safe and clinically approved for all hair and skin types.
    derma tested

    our entire collection is derma tested and scalp safe

  • Icon representing Truth & Hair's clean ingredient promise, no silicones, sulfates, or parabens and always completely transparent.
    clean ingredients

    no silicones, sulfates, parabens & no hidden truths

  • Cruelty free icon for Truth & Hair, a brand that stands firmly against animal testing with clean, kind, and honest formulations.
    cruelty free

    no animal testing. no love lost & no tears shed

Icon representing Truth & Hair's science backed approach, created by a trichologist who studied biology and chemistry for your hair.
science backed

our trichologist founder & her team studied biology & chemistry so you can ace your hair exam

Icon showing Truth & Hair is derma tested, every single product is scalp safe and clinically approved for all hair and skin types.
derma tested

our entire collection is derma tested and scalp safe

Icon representing Truth & Hair's clean ingredient promise, no silicones, sulfates, or parabens and always completely transparent.
clean ingredients

no silicones, sulfates, parabens & no hidden truths

Cruelty free icon for Truth & Hair, a brand that stands firmly against animal testing with clean, kind, and honest formulations.
cruelty free

no animal testing. no love lost & no tears shed

what's your hair goal?

Age
28
Concern
Grey Roots
Hair Type
Straight
"Perfect for last minute hair touchups & the packaging is sooo cute. This product is my hair BFF"
— Mansha (Lucknow)

Products from Hair Makeup & Styling

The Truth & Hair black hair mascara shown in a purple crayon-style pen with its cap placed beside it
Root Touchup Hair Mascara
₹ 695.00
Two floating pink jars of Truth & Hair 3 in 1 curl cream with one open showing white creamy texture
3-in-1 Styler - Curly Hair
₹ 695.00
Stacked lavender compact of Truth & Hair My Powerpuff Dry Shampoo showing the mirror cap, puff applicator and product base on purple.
My Powerpuff Dry Shampoo
₹ 595.00
Truth & Hair best hair flyaway wand shown open with wand brush and cap placed beside it on a purple surface
Flyaway Wand
₹ 390.00
Detangling Brush
Detangling Brush
₹ 450.00
Truth & Hair hair milk for frizzy hair bottle shown floating with a milk splash on a purple background
I'm Frizz Free Hair Milk - Wavy Hair
₹ 590.00
Styling Brush
Styling Brush
₹ 590.00
Truth & Hair straight hair serum green bottle shown emerging from a water splash on a light blue background
I Feel So Light Water Serum - Straight Hair
₹ 490.00
Age
28
Concern
Frizz
Hair Type
Wavy
"Makes my waves incredibly soft & shiny. So much hydration & no frizz"
— Priyanka (Mumbai)

Products from Frizz Free Waves

Truth & Hair hair milk for frizzy hair bottle shown floating with a milk splash on a purple background
I'm Frizz Free Hair Milk - Wavy Hair
₹ 590.00
Anti Frizz Shampoo - Wavy Hair
Anti Frizz Shampoo - Wavy Hair
₹ 399.00
Wavy Hair Duo
Wavy Hair Duo
₹ 780.00
Moisturizing Conditioner - Wavy Hair
Moisturizing Conditioner - Wavy Hair
₹ 399.00
Anti Frizz Trio - Wavy Hair
Anti Frizz Trio - Wavy Hair
₹ 1,350.00
Age
20
Concern
Dryness
Hair Type
Curly
"The gentlest shampoo & the most hydrating conditioner. In love with my curls after using Truth & Hair"
— Prisha (Mumbai)

Products from Ultra HD Curls

Two floating pink jars of Truth & Hair 3 in 1 curl cream with one open showing white creamy texture
3-in-1 Styler - Curly Hair
₹ 695.00
Curly Hair Duo
Curly Hair Duo
₹ 780.00
Hydro Nourish Shampoo - Curly Hair
Hydro Nourish Shampoo - Curly Hair
₹ 399.00
Moisturizing Conditioner - Curly Hair
Moisturizing Conditioner - Curly Hair
₹ 399.00
Anti Frizz HD Trio - Curly Hair
Anti Frizz HD Trio - Curly Hair
₹ 1,450.00
Age
23
Concern
Volume
Hair Type
Straight
"Only brand for straight hair. My hair is super smooth & shiny. The cleansing is super awesome"
— Krati (Pune)

Products from Smooth Un-Frizzy Straight Hair

Truth & Hair straight hair serum green bottle shown emerging from a water splash on a light blue background
I Feel So Light Water Serum - Straight Hair
₹ 490.00
Straight Hair Duo
Straight Hair Duo
₹ 780.00
Anti Frizz Shampoo - Straight Hair
Anti Frizz Shampoo - Straight Hair
₹ 399.00
Moisturizing Conditioner - Straight Hair
Moisturizing Conditioner - Straight Hair
₹ 399.00
Anti Frizz Trio - Straight Hair
Anti Frizz Trio - Straight Hair
₹ 1,250.00

meet the face of Truth

saumya alagh is a trichologist (trichology is the study of hair & scalp). her own hair journey and a simple realization that hair care isn’t one-size-fits-all, led to the creation of Truth & Hair.

she crafted special products for unique needs of every texture - straight, wavy or curly.

with her deep expertise in the subject, she is building india's only hair brand that offers all 3 - everyday care, makeup+ styling & cure for deeper hair & scalp issues.

About us
  • Image of Truth & Hair founder Saumya Alagh, a trichologist who created science-backed hair styling products for women with curly, wavy, straight hair.
  • Image of Saumya Alagh, trichologist and founder of Truth & Hair, creator of the best hair styling products for women of every hair texture.

hottest style-errrs

your hair makeup besties

The Truth & Hair black hair mascara shown in a purple crayon-style pen with its cap placed beside it
Root Touchup Hair Mascara
₹ 695.00
₹ 695.00 -12%
₹ 790.00
Truth & Hair best hair flyaway wand shown open with wand brush and cap placed beside it on a purple surface
Flyaway Wand
₹ 390.00
₹ 390.00 -20%
₹ 490.00
Styling Brush
Styling Brush
₹ 590.00
₹ 590.00 -14%
₹ 690.00
Detangling Brush
Detangling Brush
₹ 450.00
₹ 450.00 -23%
₹ 590.00

the Truth is out

4.37 ★ (406)
Verified

the buzz is real
Truth & Hair best hair flyaway wand shown open with wand brush and cap placed beside it on a purple surface
Flyaway Wand
₹ 390.00
₹ 390.00 -20%
₹ 490.00
Truth & Hair straight hair serum green bottle shown emerging from a water splash on a light blue background
I Feel So Light Water Serum - Straight Hair
₹ 490.00
₹ 490.00 -16%
₹ 590.00
The Truth & Hair black hair mascara shown in a purple crayon-style pen with its cap placed beside it
Root Touchup Hair Mascara
₹ 695.00
₹ 695.00 -12%
₹ 790.00
Wavy Hair Duo
Wavy Hair Duo
₹ 780.00
₹ 780.00 -21%
₹ 990.00
Truth & Hair best hair flyaway wand shown open with wand brush and cap placed beside it on a purple surface
Flyaway Wand
₹ 390.00
₹ 390.00 -20%
₹ 490.00
The Truth & Hair black hair mascara shown in a purple crayon-style pen with its cap placed beside it
Root Touchup Hair Mascara
₹ 695.00
₹ 695.00 -12%
₹ 790.00
Wavy Hair Duo
Wavy Hair Duo
₹ 780.00
₹ 780.00 -21%
₹ 990.00
The Truth & Hair black hair mascara shown in a purple crayon-style pen with its cap placed beside it
Root Touchup Hair Mascara
₹ 695.00
₹ 695.00 -12%
₹ 790.00
Wavy Hair Duo
Wavy Hair Duo
₹ 780.00
₹ 780.00 -21%
₹ 990.00
The Truth & Hair black hair mascara shown in a purple crayon-style pen with its cap placed beside it
Root Touchup Hair Mascara
₹ 695.00
₹ 695.00 -12%
₹ 790.00

coolest debuts

hair growth serum

get some fresh h-air

Check now

dandruff control shot

snowfall cancelled

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scalp soothing shot

scalp in peace

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oily scalp control shot

no chip-chip. no pich-pich

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for hair nerds
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