The CCO's Journal
Subscribe
Sign in
Home
Notes
Website
Archive
About
Why 2026 Will Be A Transformative Year For Creatives
And why this publication exists
READ THE LATEST
Most Popular
View all
For When the Pipeline Goes Silent
Feb 11
•
Travis Pomposello
8
3
The Worst Mistakes I Made While Scaling My Agency To $5M
Mar 18
•
Travis Pomposello
11
3
2
My Journey From Backstage To Chief Creative Officer
Jan 21
•
Travis Pomposello
8
2
1
A List Of My Worst Mistakes During A 38-Year Career In Media
Feb 25
•
Travis Pomposello
8
1
1
Weekly articles for creative founders on how to scale a creative agency and grow as a leader.
Subscribe
Behind The Scenes
View all
Everything Changed When I Stopped Giving Excuses And Started Selling More
What decades of being sold to finally taught me about selling
May 20
•
Travis Pomposello
5
1
I Had To Almost Die Twice To Learn How To Live
Once on the operating table. Once in the life I was living.
Apr 29
•
Travis Pomposello
7
5
2
The Worst Mistakes I Made While Scaling My Agency To $5M
Reading this article will save you 6 figures in f*ckups.
Mar 18
•
Travis Pomposello
11
3
2
A List Of My Worst Mistakes During A 38-Year Career In Media
I didn't get here without doing some really dumb shit
Feb 25
•
Travis Pomposello
8
1
1
How I Started My First Agency
And grew it to $5m
Jan 28
•
Travis Pomposello
5
Business Development
View all
AI Made Bad Work Free. Good Judgment Just Got Expensive.
The next decade of creative buying runs on one currency: taste.
Jun 10
•
Travis Pomposello
5
2
2
The Agencies Nobody Wants To Buy
Stable revenue + a solid team ≠ your agency being an asset.
May 27
•
Travis Pomposello
6
3
Nobody Cares About Your Process
Here's what buyers are actually paying for.
May 13
•
Travis Pomposello
8
4
1
I've awarded $100m in agency contracts, here's what buyers really want
Why agencies lose deals they thought they won
Apr 22
•
Travis Pomposello
3
The Deadly Mistake That Kills Scaling Agencies
When survival instinct gets mistaken for strategy.
Apr 8
•
Travis Pomposello
3
2
Operations
View all
Your Next Growth Move Is Firing A Client
Are your biggest but most problematic clients quietly destroying your agency?
Jun 3
•
Travis Pomposello
3
2
1
Your Agency Is Destined To Fail If You Can't Answer This One Question
No amount of strong positioning or fancy packaging will save you if you lack this one thing.
May 6
•
Travis Pomposello
6
3
Your Agency Isn't Profitable Just Because It's Busy
Motion ≠ money.
Apr 15
•
Travis Pomposello
3
2
1
Your Team Isn’t The Blocker, You Are
A founder's guide to stop blaming the wrong people.
Apr 1
•
Travis Pomposello
4
3
4
How To Price Your Services Right
A framework I use when the work is real, the stakes are high, and the scope keeps moving
Mar 4
•
Travis Pomposello
4
This site requires JavaScript to run correctly. Please
turn on JavaScript
or unblock scripts